By: Amanda Bourne On: August 22, 2019 In: Press Release Comments: 0

MURRIETA, CA — POWER AUTOMEDIA’s Horsepower Wars series has officially teamed up with Lucas Oil Products for the show’s second season.

Companies like Lucas Oil Products are the key to Horsepower Wars’ success, as the show could not be produced without the support from industry leaders. Tom Bogner, Lucas Oil Products’ Director of Motorsports, had worked with the Power Automedia team in the past, and with so many great companies and race teams involved – including Summit Racing (a distributor of Lucas Oil Products) – it made sense for Lucas to get in on the action, too.

“This is a great way to be involved in a very interesting build with three separate teams, all having great following in the very popular Ford Mustang, Dodge Challenger, and Chevy Camaro American muscle market,” stated Bogner, who worked closely with all of the teams as they spec’d out their builds.

Manufacturing not only additives for engine assembly during the build phase, Lucas Oil also manufactures engine break-in oils, synthetic racing oils, and oils for standard passenger cars. “We had a great time interacting with Ron Mowen of Vengeance Racing and Chad Reynolds as they conducted their builds,” shared Bogner. “And how can you not enjoy time with Dennis Pittsenbarger and the bickering?” he added, laughing.

“Having a one thousand horsepower street car myself, I can relate to the challenges and really look forward to continued support of Horsepower Wars,” Bogner continued of the show’s strong relationship with Lucas Oil Products. As the days of a simple oil change are long gone, Lucas Oil understands that it’s important to have peace of mind when it comes to choosing the right oils to support engines that make big power – just like the teams involved in Horsepower Wars.

Lucas Oil currently manufactures all of the lubes that the cars participating in the various Horsepower Wars challenges need in order to run reliably, and successfully, in the harsh environments they’ll have to face in competition. A proudly family-owned company, Lucas Oil’s products are made in the USA and distributed worldwide.

To watch Horsepower Wars Season 2, please visit For more information on the full line of products offered by Lucas Oil Products, please visit

By: Amanda Bourne On: August 21, 2019 In: Press Release Comments: 0

MURRIETA, CA — POWER AUTOMEDIA’s innovative automotive series Horsepower Wars will be working with Toyo Tires as an official sponsor of the 2019 season. With millions of viewers clamoring for more Horsepower Wars action after a successful inaugural season, the next iteration of the show promises to be bigger and better than ever.

From Pony Wars – where a 2019 Mustang, 2019 Camaro, and 2019 Challenger square off, to the Junkyard Challenge, a competition of budget trucks built to compete in a series of extreme competitions, it’s going to be intense.

“We are proud to be a partner of Horsepower Wars,” said Marc Sanzenbacher, Senior Manager of Motorsports at Toyo Tire U.S.A. Corp. “Pony Wars and the new Truck Challenge show provides us a great opportunity to showcase our Proxes RR and Proxes R888R tires for cars and Open Country tires for trucks. From the track to the dirt, we can’t wait to watch the competitors prove our performance, consistency, and durability.”

The Toyo Proxes line of tires are a favorite of performance enthusiasts, and deliver exceptional performance for the modern American muscle cars built by Chevrolet, Ford, and Mopar. All of the Proxes tires are an excellent upgrade for stock and modified vehicles. For trucks and SUVs, the Toyo Open Country line offers a wide range of products and fitments spanning from rugged to refined for off-road to on-highway driving. “These shows demonstrate how a vehicle can be made even better with aftermarket upgrades and a premium set of tires,” continued Sanzenbacher.

To watch Horsepower Wars Season 2, please visit For more information on the full line of products offered by Toyo Tires, please visit

By: Amanda Bourne On: August 20, 2019 In: Press Release Comments: 0

MURRIETA, CA — POWER AUTOMEDIA’s hit motorsports series Horsepower Wars and world-leader in the fuel industry, VP Racing Fuels, have partnered for a superb second season.

Thanks to VP Racing Fuels’ support, the second installation of Horsepower Wars promises to be more action-packed than ever. VP’s high performance street and racing fuels are an integral part of Season 2, not only for making sure teams have the fuel they need to get their entries down the track and around the corners, but for putting all teams on a level playing field.

As the spec fuel of choice in many racing series, this is not unfamiliar territory for VP and care was taken to select specific fuels for each Horsepower Wars challenge. For the Junkyard Challenge, VP will supply 100-octane unleaded fuel to teams while C9 (95-octane unleaded) was the required fuel for Pony Wars. In the $10K Drag Shootout, teams were given the option to use either X85 (ethanol) or C16 (leaded race gas).

With so many of the quickest and fastest racers in the world already trusting VP Racing Fuels’ products to power their high-horsepower monsters, it made perfect sense for the company to continue its relationship with Horsepower Wars after signing on for the inaugural season.

Since its creation in 1974, VP Racing Fuels has dedicated all of its time and resources to becoming the world leader in race fuel technology. VP Racing Fuels carries a catalog of 70+ fuel blends and supplies them to a growing roster of VP-fueled champions across the entire spectrum of motorsports. In addition to its renowned racing fuels, VP also supplies traction compounds, performance chemicals, and specialty lubricants for racing use.

“Due to the huge success we noticed last year, we are proud to renew our involvement with Horsepower Wars and showcase the increased performance of the builds using our recommended fuel blends,” said Donato Bonacquisto, Director of Marketing for VP Racing Fuels.

Teams involved in the intense Horsepower Wars build-off and head-to-head challenges rely on VP Racing Fuels to help get the most from their engines when it counts. With proven power-making capability, reliability, and consistency all synonymous with the VP Racing Fuels brand name, there’s a reason that countless winners and champions all trust VP, too.

The world leader in race fuel technology, VP Racing Fuels is proud to supply all of the fuel needed to run the cars participating in each Horsepower Wars challenge – enabling millions of fans to follow along as the competition continues. VP’s products, including fuels specially formulated for naturally aspirated, turbocharged, supercharged, and nitrous oxide-equipped applications as well as methanol, diesel fuels, and small engine or RC/hobby fuels, are available to racers everywhere and distributors can be found worldwide.

To watch Horsepower Wars Season 2, please visit For more information on the full line of products offered by VP Racing Fuels, please visit

By: Amanda Bourne On: August 19, 2019 In: Company News, Press Release Comments: 0

Steph DaviesMURRIETA, CA —  POWER AUTOMEDIA has hired accomplished automotive writer Stephanie Davies as Senior Associate Editor of the Ford Group.

With seven years of published editing and marketing experience, and familiarity with multiple content management systems, Davies has worked hard to pursue her professional career in an industry she is passionate about. She brings with her a wealth of experience and a results-oriented attitude that produces tremendous results.

Throughout her motorsports career, Davies has demonstrated an essential skill set that made her the prime candidate for Power Automedia’s Senior Associate Editor, Ford Group, position including exceptional attention to detail, strong problem-solving ability, and excellent multi-tasking, organizational, and time-management skills. Davies’s ability to communicate clearly and effectively both to her teammates and to her readers has also enabled her to stand out as a top-tier producer.

Working with Power Automedia on a contract basis at first, Davies impressed her group so much that a permanent, full-time position was offered and she quickly accepted. “I’m so excited to be joining the team at Power Automedia full-time,” shared Davies. “Power Automedia has been at the forefront of automotive performance media and news for years, and as an enthusiast and racer myself, I feel beyond fortunate to be working with a team of people who ‘get it.’”

Prior to joining the Power Automedia team, Davies obtained her Bachelor of Arts degree from New Jersey’s Rutgers University in 2013. Not long after, she was hired on at Source Interlink Media as an Associate Web Editor where she generated web and social media content for Super Chevy, Muscle Mustangs and Fast Fords, Vette, GM High-Tech Performance, High Performance Pontiac, Mopar Muscle, and Circle Track.

“I had the pleasure of working with Stephanie at Source Interlink years ago, back when her Coyote Fox race car was still a daily driver and she was fresh out of Rutgers. It was clear how passionate she was for cars in general, and blue ovals specifically. Since then, she certainly hasn’t slowed down either. When you combine that sort of passion with storytelling, it generates an authenticity that readers can really connect with. Stephanie is going to do some great things in this industry, and I’m excited to have a first-class ticket on her journey,” added Scott Parker, Vice President, Content at Power Automedia.

Davies also spent four years working as the Communications and PR Manager at ROUSH Performance. She produced written content such as press releases, dealer announcements, catalogs, newsletters, blogs, and more – all of which helped to strengthen her robust journalistic skills.

Additionally, Davies had freelanced at Power Automedia where she was involved in developing content for Ford Muscle and FordNXT Magazine, The Enthusiast Network (TEN), and ProMedia over the years while also being involved with several marketing campaigns for Ford, Infiniti, and Toyota.

Davies’s expertise with the Ford brand and its enthusiasts, combined with her outstanding writing ability and automotive industry experience, made her the perfect choice for the Senior Associate Editor, Ford Group, role at Power Automedia and she will undoubtedly elevate the role to new heights as she puts her unique touch on the content that is created under her watch.

By: Kevin McIntosh On: July 01, 2019 In: Press Release Comments: 0

MURRIETA, CA —  POWER AUTOMEDIA’s Horsepower Wars series will feature ProCharger Superchargers to add a boost to an already supercharged second season. Millions of viewers around the globe followed the action of Horsepower Wars’ inaugural season, and the series’ return for 2019 was possible thanks to supporting from companies such as ProCharger.


Horsepower Wars features a variety of challenges that focus on specific areas of aftermarket performance and offer unique obstacles, such as the $10K Drag Shootout, Pony Wars, LS vs. Coyote Shootout, Junkyard Challenge, and more. The top-tier production combines with the best-of-the-best talent to form a unique series.


ProCharger is a leading manufacturer of supercharger kits for streetcars, trucks, SUVs, boats, race cars, and more, and can create horsepower gains up to 40-80% over stock. By watching Horsepower Wars, fans can see first-hand how easy it is to add a ProCharger supercharger system to take their own car’s performance to the next level.


“ProCharger superchargers deliver maximum horsepower, and we’re proud of being a sponsor of the Horsepower Wars series which is geared toward pushing the potential horsepower limits of modern-day engines and muscle cars,” said David Turner, ProCharger’s Marketing Director.


In the Pony Wars Shootout, the 2019 Mustang, Challenger, and Camaro teams chose ProCharger D-1X and P-1X Stage II supercharger systems in an effort to make more than 800 rear wheel horsepower.


To watch Horsepower Wars Season 2, please visit For more information on the full line of products offered by ProCharger, please visit

By: Amanda Bourne On: July 01, 2019 In: Press Release Comments: 0

MURRIETA, CA — POWER AUTOMEDIA’s Horsepower Wars automotive show will continue a partnership with Holley for an even bigger, badder season two.

Holley has been a partner of Horsepower Wars since its inception, and with millions of viewers tuned in to watch the action as it unfolded in season one, the relationship has been extended to cover the second season of the show as well.

“Holley is happy to be a part of what is our second year of involvement with the Horsepower Wars Series,” said Blane Burnett, Advertising & P.R. Supervisor at Holley. “The LS vs. Coyote series, Junkyard Challenge along with Pony Wars and the $10K Drag Shootout have been great.”

The Holley family of brands has been involved with the Horsepower Wars challenges, including Diablosport and Nitrous Oxide Systems. In the inaugural Horsepower Wars $10K Drag Shootout, Holley was an essential component of Team Bigun’s massive success as a Holley Dominator EFI system was part of the winning platform. The head-to-head $10K Drag Shootout battle featured a no-holds barred, heads-up drag race going down after an epic 10-day thrash session as teams built their entries. Led by Eric Yost with driver Lyle Barnett, the team’s Holley Dominator EFI system helped to put their ‘86 Ford Mustang GT into the winner’s circle.

Now, in season 2, the next Horsepower Wars $10K Drag Shootout is about to take center stage and teams will once again be relying on Holley parts to improve their chances of taking home the $10,000 paycheck. To watch Horsepower Wars Season 2, please visit For more information on the full line of products offered by Holley, please visit

By: Amanda Bourne On: March 13, 2019 In: Press Release Comments: 0

MURRIETA, CA —  POWER AUTOMEDIA’s Pony Wars muscle car rivalry show is back for another great season in 2019 under the Horsepower Wars banner and builds will be handled by the country’s leading performance shops including Vengeance Racing, Arrington Performance, and Power Automedia’s in-house shop.


Horsepower Wars – Pony Wars pits the most legendary automotive makes against one another in a no-holds-barred battle for supremacy. Testing takes place on the dyno, drag strip, autocross, and a braking challenge. For 2019, Pony Wars will feature a 2019 Chevrolet Camaro SS, new Dodge Challenger Scat Pack, and a 2019 Ford Mustang GT as the Big 3 lay it on the line on a level playing field in hopes of snagging supreme bragging rights. Each entry will be purpose-built for the competition and the builds will all be managed by leading performance entities.


Taking point on the 2019 Chevrolet Camaro SS entry, Vengeance Racing, a leader in late model GM performance builds, will unleash maximum horsepower without sacrificing drivability. “We have been following Horsepower Wars and enjoy the level of competition. Who wouldn’t want to participate in a GM vs Ford vs Mopar shootout?” said Ron Mowen, owner of Vengeance Racing. “I feel the Camaro has a solid chance at victory in almost every category of the competition.” With more than two decades of experience with the LS/LT platform, Vengeance Racing prides itself on having exceptional attention to detail, and that track record should ensure their Camaro will be a serious contender.


Handling the 2019 Dodge Challenger Scat Pack project will be Arrington Performance, the HEMI performance specialists, and the shop fully intends to put its Mopar platform at the front of the pack. “When the Challenger was left out of Pony Wars last year, Mopar owners were vocal in their disappointment and we wanted an opportunity to showcase the potential of the Challenger to a worldwide audience,” shared Mike Copeland, CEO of Arrington Performance. “I believe there is a perception that the Challenger is less capable than the others. We are coming to prove that wrong.” Arrington has been backing the Mopar brand since day one and brings the engineering, development, and experience expertise to compete.


“I couldn’t be more thrilled that we have two of the top builders in the country putting together the Camaro and Challenger. I have known Mike and Ron for over a decade, and you couldn’t find two more competitive people who are as dedicated to their craft. This is a huge win for Pony Wars and I have no doubt that both cars–and shops–will put on a great show,” added Scott Parker, Power Automedia’s Vice President of Content.


Finally, the FordNXT Magazine team will build the 2019 Ford Mustang GT in-house and prepare it for Pony Wars glory. The third entry in the bunch will be a collaboration of some of the industry’s leading minds and innovators, with consultants like Fred Cook at Evolution, Matt Kesatie, Steeda, and others as FordNXT steps up to raise the bar. “We’ve been racing Mustangs for years and our in-house teams at FordNXT and Ford Muscle wanted to take on the challenge,” explained Power Automedia President and CEO, James Lawrence, who is certain his team has the right skills. “We’ve been building Mustangs for 20 years, and are currently racing a turbo Mustang in X275. Our shop guys and I think we are as good as anyone out there. Plus, we built the 2017 Horsepower Wars Mustang which barely got edged out last time. I’m confident that we can help put this Mustang in the winner’s circle.”


Which manufacturer and shop will reign supreme? Will Ford finish first, will Mopar make monumental moves, or will Chevrolet conquer the challenge? Be sure to watch every episode of Horsepower Wars’ 2019 Pony Wars series to find out!

By: Amanda Bourne On: February 04, 2019 In: Press Release Comments: 0

MURRIETA, CA —  POWER AUTOMEDIA’s $10K Drag Shootout from Horsepower Wars has officially opened the team application process for the second season of its popular build-off and some exciting changes have been introduced to the event and rules to ensure the most epic event ever.


Horsepower Wars’ intense $10K Drag Shootout challenge pits teams against one another with the goal of building the baddest, fastest, most capable drag car possible in just ten days with a budget of only $10,000 thanks to support from generous sponsors including Comp Cams, Summit Racing, K&N Engineering, E3 Spark Plugs, and others. Open to any and all teams who wish to apply through the online process, the $10K Drag Shootout 2 is truly a feat of fabrication, a test of tuning skill, and most certainly a war of attrition.


Each team selected will be given $3,000 cash and $7,000 in Summit Racing gift cards to purchase needed parts and components, although teams can earn opportunities to win bonus parts or incur penalties through various challenges during the duration.


The official build has been set for May 8-18, 2019, in Riverside, California. Preliminary rules for the 2019 event have been drafted, the stage has been set for another cutthroat competition, and teams have been put on notice to start planning their battle strategies.


New this year are several changes designed to make the competition more thrilling, both for participants and for spectators alike. Most notably and due to popular demand, the $10K Drag Shootout will move to an eighth-mile format and will compete at No Mercy 10 in Valdosta, Georgia in October.


As for performance-based rule changes, teams will be allowed to use E85 as a fuel and are no longer limited to running just race gas. Dual power adders, however, have been outlawed and teams will be forced to choose one only for their builds to encourage more creative thinking. Overall, the rules have been tightened up to increase competitiveness and creativity.


Participating teams may not modify their combinations after completing their builds and there will be no changing of setups after the build. Specs and details of each build, too, will be readily available as all parts requests will be public and a protest period will be in effect. Wideband O2 sensors will be permitted for logging purposes, and qualifying has been extended to a generous six rounds. In 2019, a supplementary repair budget allocation of $1,500 per team has been set that will be strictly limited to repairs only and dispensed on a need-to-use basis.


“We made a concerted effort last year to take in all the feedback we had from the competitors since day one, some of the viewers too, and then combined that with some of the internal feedback during and after the $10K Drag Shootout,” shared Horsepower Wars’ Scott Parker of the changes, which culminated in improvements to the rules, the timeline, and even the application process. “I think we had a great starting point with the rules, and this was just a matter of adjusting to make the competition more fair, fun to watch, and relatable. Even with years of experience on rules committees between us, some things you simply have to learn from experience – and that is what we continue to do.”


The competition will be contested during Duck X Productions’ No Mercy 10 race at South Georgia Motorsports Park in October. After the conclusion of the highly-anticipated drag race grand finale, the winning team and their vehicle will be awarded a well-deserved $10,000 cash prize, their car, and undeniable, irrefutable bragging rights.


“We are looking for the top builders in the country to build the fastest drag car possible in 10 days with $10,000,” continued Parker of the amazing opportunity to be a part of something truly monumental. “Between the build timeline and the lack of testing leading up to the race, these guys have just a short window of time to get the car dialed in. One tiny detail can be disastrous. But for the team that puts it all together, there is no greater feeling.”


Teams who are interested in testing their luck (and skill) in this unique competition are invited to apply online ( starting on January 24. The application will remain open until the deadline on February 21, 2019. Team applications must be completely and properly filled out, and applying teams also must produce a video and a photo set prior to the deadline.


Whether you own a shop, are part of a group of racers from the same town, or are an individual that loves to wrench and race, Horsepower Wars invites you to apply to the 2019 $10K Drag Shootout.

By: Amanda Bourne On: January 21, 2019 In: Press Release Comments: 0

MURRIETA, CA —  POWER AUTOMEDIA’s wildly popular Horsepower Wars series has announced a two-year partnership with Summit Racing, and Summit Racing has also been named as the Official Retail Partner of Horsepower Wars.


An innovative show series developed by Power Automedia, Horsepower Wars debuted in 2018 and quickly gained both a global audience and the respect of enthusiasts everywhere. The show pits rival teams against one another with dramatic competitions, on the dyno, at the drag strip, or at the road course, and is poised for an even wilder second season as 2019 kicks off.


In the inaugural season, Horsepower Wars was made possible with support from viewers and great sponsors, and Summit Racing was a big part of making it happen! Summit Racing’s assistance enabled participating teams to get what they needed, fast, and Summit was a critical element to each build.


It was thanks to Summit Racing’s extensive parts availability and overnight shipping that made the Horsepower Wars $10K Drag Shootout a reality. Now, Summit Racing has proudly been locked in as a major part of Horsepower Wars’ future. For 2019 and beyond, Summit Racing will provide gift cards and product support for both Horsepower Wars’ popular $10K Drag Shootout and Junkyard Truck Challenge events.


“Horsepower Wars epitomizes the spirit of racers, hot-rodders, and performance enthusiasts everywhere,” said Al Noe, Summit Racing’s Chief Marketing Officer. “Our company is thrilled to be part of Season 2, which promises to be even bigger, better, and faster than the first.”


“Summit understands that for their customers, even the smallest items often are needed right away,” said James Lawrence, Power Automedia CEO. “With the unique competitions of Horsepower Wars, Summit is such a natural fit because of their ability to ship products the same day, with their inventory and warehouse locations. They can get parts overnight or within 2-days to almost anywhere.”


Season 2 of Horsepower Wars is shaping up to be even more exciting than ever before thanks to Summit Racing’s contribution in making sure racers and competitors have all the parts and components they need. Season 2 kicks off with production in March 2019, and you can watch it all unfold at

By: Amanda Bourne On: January 11, 2019 In: Press Release Comments: 0

By: Ainsley Jacobs

MURRIETA, CA —  POWER AUTOMEDIA’s SpeedVideo has announced its official schedule for the 2019 drag racing season, and the year promises to be the most exciting one yet. With access to great championship series including PDRA, NMCA, and NMRA as well as standalone-style shootout races such as the World Cup Finals, No Mercy and Lights Out, World Series of Pro Mod, FL2K, and more, SpeedVideo is set to provide killer HD coverage of more than thirty of the most influential drag races of the year.


Renewing its commitment for live coverage of the PDRA, NMCA, and NMRA seasons for 2019, SpeedVideo will be on-site at each race to provide top-quality online access to all the action as it unfolds. Additionally, SpeedVideo will also return to stream live feeds of great events including the World Cup Finals, Snowbird Outlaw Nationals, Outlaw Armageddon, and the US Street Nationals. Coverage of FL2K will be new for 2019, and a multi-year agreement has been put into place for continued live broadcasting of the No Mercy, Lights Out, and World Series of Pro Mod events.


“In 2018, we had our largest broadcasts to date in terms of views and minutes watched. Now, 2019 is all about giving viewers more exciting racing than ever and making this our most watched year yet. We’ve added races never before seen on SpeedVideo to the schedule and continued our partnerships with the most respected series and independent promoters in the country,” said Tom Bobolts, SpeedVideo General Manager.


SpeedVideo’s dedication to delivering drag racing direct to fans is only made possible through partnerships with the baddest events on the planet. “No Mercy 9 was our first time working with SpeedVideo, and the crew delivered a professional live stream feed which we hadn’t had before,” shared Donald Long of Duck X Productions. “We’ll be working directly with SpeedVideo to cover all three of our events at South Georgia Motorsports Park for 2019 and beyond – Lights Out X, the Sweet Sixteen 2, and No Mercy X – and we can’t wait to get the party started.”


“It seems only fitting that the ‘Biggest, Richest Pro Mod Drag Race in the History of the Known Universe’ be available to the masses by way of the industry’s leading live streaming service – SpeedVideo,” added Wes Buck, founder of the $100,000-to-win Pro Mod shootout in Colorado.


With a projected reach of more than 14 million plays over the course of the year, and more than 100 million minutes broadcast live to fans all around the world, SpeedVideo remains the number one choice for racers and enthusiasts who want to watch the best drag racing action online as it happens. For those who can’t catch the events as they occur, all live-streamed video is also available on demand any time at