Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
With over 1.7 million video views, and over 8.5 million minutes of viewing time, the 2017 broadcast of Outlaw Armageddon was the most watched in SpeedVideo’s history. SpeedVideo Live! is the #1 leader in online drag racing broadcasting, and proudly partners with events like Outlaw Armageddon to bring HD quality live streaming to viewers all over the world.
“This event was huge. Watching the viewers get so excited, the chat room get busy, and all the positive feedback we got on social media is absolutely fuel for our team. It’s what pushes us to do what we love,“ said Tom Bobolts, SpeedVideo General Manager. “The team at Outlaw Armageddon was amazing, and put on an outstanding event. And of course, we have to provide a hearty thanks to the live feed sponsors including title sponsor Comp Cams for making this possible.”
Racing fans all over the world watched the live stream on almost every platform imaginable– from desktops and smart TVs to tablets and cellphones. Additional views were racked up thanks to Facebook Live, with over 1 million videos watched on the social platform.
The total audience includes:
“Being able to broadcast our race around the world, from a small town in the middle of Oklahoma, is amazing,” said Nick Duty, Outlaw Armageddon event promoter. “Mother Nature sent us some curve balls this year, but the Outlaw Armageddon and SpeedVideo teams worked tirelessly to deliver a top-notch race and an unparalleled live broadcast. The SpeedVideo crew went above and beyond to work with us and truly be a part of the event. We look forward to continuing our partnership with SpeedVideo for Outlaw Armageddon 4 and beyond. Often imitated… never duplicated.”
SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, Shakedown at the Summit, and more. View past and future events at www.speedvideo.com.
Power Automedia is excited to announce a new relationship with Family Events.
“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”
“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”
With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.
“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”
Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:
Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.
Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).
Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.
“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”
“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”
Corvette Online – Power Automedia’s digital magazine focused on Chevrolet’s flagship performance car, has shown significant growth, pulling in more readers than ever before and taking the spot as the #1 Corvette magazine in the world.
“I came onboard as editor in March 2016 with the goal of taking Corvette Online to new heights.” said Editor, Dave Cruikshank. “As a rabid Corvette fan and owner myself, I understand what Corvette aficionados want, so we applied that to the magazine, with a dollop of secret sauce. The latest feature cars, performance upgrades, event coverage, car care tips, and finger-on-the-pulse news updates are what Corvette lovers crave.”
Readers have responded accordingly with record breaking traffic and social media buzz. Over the last year Corvette Online has seen a 24 percent increase in readers and 23 percent growth in article reads. Over the past three months, the magazine has racked up over 60,000 readers per month. Breaking news and entertainment is delivered through the Corvette Online email newsletters, which are received by more than 29,000 email subscribers. Corvette Online’s Facebook page is liked by more than 188,000 people.
The numbers are clear. Corvette Online is the #1 Corvette magazine in the world. “The Corvette Online audience continues to grow. We’ve averaged over 100,000 articles read per month since December,” said Power Automedia’s Scott Parker. “It’s easy to tell how passionate we are about Corvettes, and that has helped us reach more enthusiasts all over the world by delivering content that speaks to them.”
With over 5 million video views and over 20 million minutes of viewing time, SpeedVideo’s live automotive broadcasts have exploded across the internet and leading social media platforms. In total, SpeedVideo reached over 2 million fans throughout the course of their debut season in 2016.
“This season was bigger and bolder than we ever expected,” said SpeedVideo CEO James Lawrence. “To reach over two million enthusiasts with only eight national events really just showed how explosive the growth on live broadcasts is. In 2017, we’re going to be live with over 35 of the best events, straight to the viewers computers, phones, and tablets. We are projected to reach over 5 million viewers in 2017.”
Racing fans watched from every device all around the world — from SpeedVideo.com to their mobile device, tablet or even on Facebook Live. While simultaneously broadcasting to SpeedVideo’s website, Facebook Live captured an even larger audience, with a whopping 28 percent of views coming from this social media platform.
The total audience in 2016 includes:
Outlaw Armageddon draws thousands of spectators as well as the most notorious names in the industry to its home at Thunder Valley Raceway Park in Noble, Oklahoma. With the live stream in 2016, for the first time, Outlaw Armageddon’s event was available to anyone in the world. The broadcast was extremely successful and brought in a whopping 1.5 million views and over 400,000 online viewers.
SpeedVideo’s live broadcast of the 2016 World Cup Finals accumulated over 1.2 million views and racked up over 285,000 unique viewers. “I believe we are going to see an even larger increase in event attendance in 2017 because we have piqued the interest from so many more people now,” said World Cup owner Jason Miller. “We saw an energy and buzz online for the WCF that weekend that we had never seen before. I had racers that told me they were receiving texts from friends and family back home congratulating them on their pass before they even got back to the pit area.”
SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, TX2K, Dirty South, Radial Fest, Outlaw Armageddon, Shakedown at the Summit, MIR, and more. View past and future events at www.speedvideo.com.
Power Automedia recently launched two new magazines, making a huge debut in the online Ford community. Fresh, new content will now be brought to readers in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Power Automedia’s existing magazine, StangTV, has transformed into both the brand new FordNXT.com as well as the relaunched FordMuscle.com. FordNXT has a specific focus on the next generation of Ford performance, including Coyote 2011+ Mustangs, EcoBoost, Raptors and more. FordMuscle.com caters to fans of more traditional Ford performance such as Fox Mustangs and earlier Ford hot rods. It will feature tech articles showcasing everything from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines’ content will be overseen by the Power Automedia Ford Group’s Executive Editor and Blue Oval guru, Steve Turner.
“It’s an exciting time for Ford enthusiasts. Since the introduction of the Coyote 5.0-liter engine and the rise of EcoBoost, the Ford performance options have multiplied. In order to properly address these next-gen Ford vehicles, we are launching FordNXT.com, which will cover everything from the Ford GT to the Fiesta ST and all the Mustangs and Raptors in between,” Steve explained. “Of course, we realize there are plenty of amazing Blue Oval vehicles born before 2011. That’s why we added FordMuscle.com to the Power Automedia family of sites. There we’ll cover everything from classic musclecars and fast Fox Mustangs to modern modulars and earlier Fords fitted with modern engines.”
“Perhaps what I love most about the launch of our two new magazines is that it communicates to the readers that we are more than just Mustangs,” proclaimed Scott Parker, Power Automedia’s Director of Content and Strategy. “We have two performance-focused websites that comfortably house content on literally every Ford platform. And now that we’ve drawn the proverbial line in the sand, it is even easier to go straight to the content that you want. It’s a best-of-both-worlds scenario, where we can offer greater breadth to the scope of content yet greater specialization at the same time.”
These two new magazines provide every single Ford enthusiast a go-to source for entertainment and education directly related to their vehicle of choice. They can be visited at www.FordNXT.com and www.FordMuscle.com.
Power Automedia is excited to announce a multi-year broadcast partnership with Bill Bader’s famous Summit Motorsports Park to live stream the “Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson Performance Tires & Wheels.” Held September 14-17, 2017 in Norwalk, Ohio, the “Shakedown” is a legendary door car and radial event that is entering it’s 15th year.
“Shakedown at the Summit” is one of the largest drag racing events of the year with some of the fastest door cars in the world. The colossal $150,000+ combined purse includes the $66,600 earmarked for the event’s quickest and fastest category, Pro Mod, with $40,000 of that awarded to the winner, which, in 2016 was Flash Fiscus, who motored his turbocharged Mustang to a 5.97. Other categories contested include Outlaw 10.5, Outlaw Limited Street, Top Sportsman, X275, Pro Street, Ultra Street and Open Comp. It all takes place at Summit Motorsports Park, which has been named “Track of the Year” 16 times by the NHRA, NMCA, and IHRA, and draws over 500,000 attendees annually.
“We’re thrilled to be partnering with SpeedVideo for the Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson, and we’re confident it will be beneficial to our beloved event. We are extremely proud of this event and the caliber of drivers and cars that it offers, and having a livestream allows us to share them with even more people,” said Mary Lendzion of Summit Motorsports Park. “While we would always rather have racers and race fans at our track, having a live HD broadcast will ensure that those who aren’t able to be there will still be able to take in all of the action as though they were, and hopefully make plans to join us for next year’s event.”
“We are very excited to add an event like this to our already impressive 2017 line-up. Having such an awesome event at such a prestigious track is always a formula for success,” said Steve Grein, SpeedVideo’s General Manager. “Norwalk will, no doubt, fill the stands and SpeedVideo will make it available live to everyone in the world not lucky enough to see it in person.”
SpeedVideo and the PDRA are excited to announce a multi-year agreement to live broadcast PDRA drag racing events, starting with the 2017 season.
The PDRA (Professional Drag Racers Association) is a premier professional eighth-mile organization, home to the world’s fastest eighth-mile doorslammers. The growing series features five professional categories, some of which top 230 miles per hour in just 660 feet. With SpeedVideo, drag racing fans all over the world will be able to enjoy the excitement and experience of PDRA’s biggest stars in HD with studio-quality audio.
“Live broadcasts have been a major part of our program since its inception,” said Bob Harris, PDRA Race Director. “People tune in from all over the world to watch the events. We are excited about our partnership with SpeedVideo in 2017 and beyond. The distribution opportunities available through their HD broadcasts will give our fans all the event live streaming they love, plus more exclusive coverage.”
“PDRA is a pinnacle of Pro Mod racing, and our viewers love this type of racing,” said Steve Grein, SpeedVideo General Manager. “It’s a natural fit for both of us and bringing their exciting flavor of Pro Mod in HD to everyone and anyone with an internet connection, in HD quality, is something we are very passionate about.”
James Lawrence, SpeedVideo’s CEO, worked hand in hand with PDRA to put this program together. “We are extremely excited to expand our coverage to include PDRA events. The team at PDRA, Tommy Franklin, Jason Scruggs, and Bob Harris, are working hard to take their series to the next level. The PDRA has an innovative
format, passionate racers, and an expanding fan base.”
In addition to live HD broadcasts on SpeedVideo.com and Facebook Live, SpeedVideo will often be sharing the same high-definition live race coverage to Dragzine.com and other popular Power Automedia magazines. The official PDRA SpeedVideo broadcast schedule will be released in the near future.
SpeedVideo and ProMedia Events are proud to jointly announce a multi-year agreement to live broadcast the NMRA and NMCA Racing Series through 2018.
The NMCA is home to some of the fastest heads-up race cars in the world, including some of the most dynamic small-tire and radial racing you will find. Like the NMCA, the NMRA boasts just as much variety in classes, but has a specific focus on Ford-bodied and Ford-powered platforms and is the largest all-Ford motorsports show in the United States.
“SpeedVideo is a huge marketing opportunity for us,” said Rollie Miller, NMRA and NMCA General Manager. “Not only will the live broadcasts help promote and market our events and tracks, they will provide tons of high-quality video coverage during and after each event. We are looking forward to building a worldwide audience for our NMRA and NMCA events.”
“NMRA and NMCA is the real deal, with a history that goes back two decades,” said James Lawrence, Power Automedia CEO. “You aren’t going to find more exciting and competitive race action than you’ll see in these two series, and being able to see it live is going to create a lot of new fans for the NMRA and NMCA. With events like the NMRA/NMCA Super Bowl at Route 66, or the NMRA and NMCA World Finals, we couldn’t be more excited.”
“The NMRA has been the gold standard of Ford drag racing for years,” said Steve Turner, Executive Editor of Power Automedia’s Ford Group. ”Bringing SpeedVideo’s live coverage of these exciting Ford events to those who can’t make it to the track is a giant leap forward for fans, racers, and the series.”
SpeedVideo will be releasing the official NMRA and NMCA broadcast schedules later this year.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.