Power Automedia has recently been using Facebook’s new live stream video feature, Facebook Live, to explode the audiences of SpeedVideo and it’s twelve online magazines.
There has been a 616 percent growth in mobile video consumption since 2012 and, studies show, people watch videos three times longer when they are being recorded live. There’s no denying this media trend will only increase in popularity from this point.
SpeedVideo.com – Power Automedia’s live broadcast division – has utilized Facebook live to “stream” automotive events to success – reaching over 200,000 viewers on Facebook alone with the 2016 Outlaw Armageddon No-Prep Drag Race at Thunder Valley Raceway Park. In addition, they received over 15,000 shares just on Facebook alone within a week of the event.
Power Automedia employee Dave Cruikshank, Editor of Corvette Online, has leveraged Facebook Live with recent show coverage, some reaching over 4,000 viewers at a time.
“I utilized Facebook Live at two of the biggest Corvette shows in the world and had fantastic results,” Cruikshank said. “The best part about Facebook Live is that it really engages the audience and lets them interact with what they’re experiencing. The comments section literally comes alive with feedback and emoticons. It was great to be able to tailor my shoot to what people wanted. Traffic to CorvetteOnline.com and Facebook boomed as a result.”
Just recently, the editors of Turnology, EngineLabs and LSX Magazine have seen the impact. Trevor Anderson of Turnology gave viewers a behind-the-scenes look at Bruce Meyer’s private car collection in Los Angeles. “I have a goal of using Facebook Live to establish relationships with my readers and to provide a face to associate with my magazine,” Anderson said. This gives great opportunity to businesses like Power Automedia to connect with their fans, have engaging conversations, and get to know their audience on a personal level– all while reaching new audiences as well. Plus, we get a lot of referral traffic to our magazines as a result of the live experience.”
One thing is clear – the use of Facebook live has been a hit for Power Automedia and SpeedVideo.