By: Amanda Bourne On: September 02, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is happy to announce that Andrew Almazan has been promoted from Creative Operations Director to Vice President of People after celebrating 9 years with the company. Power Automedia believes in the magic of the automobile and building something special. That is only accomplished through adhering to its core values. Andrew has embodied these values and been a prime example of leadership within the organization throughout his tenure.

“Not only is Andrew’s commitment to values exemplary, but when it comes to self-improvement, it is unrivaled. He has built and rebuilt himself from the ground up with dedication, curiosity, and intentionality,” stated Chief Operating Officer Scott Parker. “He has had a demanding job, but somehow managed to complete a Master’s degree to prepare for this role – a degree that we have seen add value in real world situations. His ability to work cross departmentally and provide the glue within the company makes him a welcome addition to the executive team.”

Andrew joined the company as a Staff Writer for Rod Authority in 2013, generating content and managing projects for the title until he became the Editor a year later. As his career continued to develop, Andrew’s role expanded to Hot Rod Group Editor, Editorial Operations Manager, and Creative Operations Director. Over the years, he worked closely with members of senior leadership, led cross-functional teams, and exercised conflict resolution skills which allowed his career to continue developing. 

“Our company is emerging in a new era of work,” stated Almazan. “The ability to communicate across divisions, to articulate how each component impacts what we’re working to achieve, guiding our managers and leaders with a strength-based approach, and investing time into helping others sharpen their emotional intelligence are as integral to a company’s long-term success as much as its financial strength. Cultivating our talent’s potential on a daily basis, creating a hard-to-replicate and authentic work culture, all while driving towards business excellence is what guides me in my new role, which I am honored to step into.”

In his new role as Vice President of People, Almazan will be responsible for leading all HR initiatives and ensuring that core values continue to be upheld across all departments – setting an example for others within the company of how dedication and hard work pays off.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia 25843 Jefferson Ave. Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: August 29, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to announce the hiring of Nashona Haldane as Marketing Director. In this role, Nashona will be responsible for developing and executing marketing plans and programs that support the company’s overall business objectives with a focus on business-to-business sales. Her previous experience in the automotive aftermarket industry makes her an ideal candidate to grow advertising sales on Power Automedia’s various publications. 

Chief Revenue Officer, Lloyd Hunt shared, “With a continued focus on building the best digital performance automotive enthusiast sites, we found that we needed to seek out a top marketing professional that can take Power Automedia’s brand to the next level. I have worked with Nashona over the years and was always impressed with her attention to detail, marketing strategy, and creative eye. It simply made sense that Shona would be perfect for this role.”

With 20 years of experience in marketing and creative design, Nashona brings a wealth of knowledge and insight to this position. She will play a pivotal role in developing Power Automedia’s marketing strategy. Haldane’s addition to the team signifies the company’s commitment to recruiting top tier talent. 

“I am thrilled to be a part of the PAM fam,” shared Nashona. “I love the camaraderie and culture. My entire career has been spent in enthusiast markets and I can’t think of an industry more challenging and rewarding. I look forward to ‘sharing the MAGIC of the automobile’ with current and future customers. Let the fun begin!” 

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: June 24, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to announce the hiring of Jeremy Nichols as Editor of LSX Magazine. Jeremy joins the Power Automedia editorial team at an ideal time as the previous LSX Editor, Brian Havins, continues to develop his recently acquired role as Director of Content and Consumer Marketing.

Power Automedia has always taken pride in hiring not just some of the most knowledgeable professionals in the automotive industry, but some of the biggest automotive enthusiasts. Nichols finds himself amongst birds of a feather, having worked in the automotive industry his entire life.

“I’m incredibly excited to have Jeremy take my position as the new editor of LSX Magazine,” stated Brian Havins. “He brings a lot to the table with his knowledge and experience in the Performance Aftermarket. In addition, Jeremy’s values and goals align with the embodiment of Power Automedia as a true enthusiast of this great industry, making him the perfect successor to our LS- and LT-based publication.”

Having gotten his start doing sales for Nitrous Express as a teenager, Nichols had an early interest in the LS platform and saw its potential firsthand. Most recently, Jeremy served as the Shop Manager and Lead Tech/Fabricator at 4 Wheel Performance. 

Nichols shared, “As the incoming Editor of LSX Magazine, I bring almost 40-years of passion for fast cars and the car culture surrounding the LS engine, backed by nearly 20 years of automotive and fabrication experience. My goal for the continued success and growth of the magazine is to convey LS/LT culture to the masses by sharing the best content and bringing to life the stories behind the cars and their owners.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: June 13, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is proud to announce the promotion of James Elkins to Editor of Ford Muscle magazine. James started at the company as a freelancer just over a year ago and his potential was quickly realized, earning a spot on the publishing staff as the Senior Associate Editor of Ford Muscle magazine. Both Ford Muscle’s website traffic and Facebook audience have flourished under James’ guidance, with an all-time high being set just this past May.

“I am thrilled to be brought into the position of Editor,” shared Elkins. “Everyone at Power Automedia has provided a hand in cultivating my career and with this acquired knowledge. I look forward to continually bringing great content to the readership.”

Elkins is a highly skilled writer, editor, and content strategist who has a deep passion for all things Ford. He has proven to be an excellent leader for Ford Muscle, crafting high-quality content that engages and excites its audience. Since his hiring, Ford Muscle’s website traffic went from averaging around 16,000 readers per week to over 20,000. In this year alone, Ford Muscle has seen 25,000 to 30,000 readers per week with April and May reaching 50,000 to 109,000 per week.

“James has proven to be a natural automotive journalist, exhibiting a commitment to excellence, a zeal for fostering relationships with his readers and his clients, and an impeccable knowledge of the Ford performance market. With James’ work ethic and vision for growth, the future of Ford Muscle is bright,” stated Andrew Wolf, Group Editor.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: May 11, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to announce the hiring of Florida-native Robert Fisher, who will join the sales team as the latest Business Development Representative. 

“We’re very excited to have Robert join the Power Automedia family,” shared Lloyd Hunt, Chief Revenue Officer. “His excitement for the automotive aftermarket and bringing value to his clients is exactly what we look for here at PAM, but more importantly, the future of our industry. He is a rising star and we are proud to have him on our team.”

Prior to joining the Power Automedia team, Robert was an experienced sales rep with a diverse background in marketing and public relations catering to the automotive aftermarket industry and outdoor recreation. In his new role with Power Automedia, Robert will focus on generating new business opportunities and developing relationships with potential clients. Fisher will work hand in hand with the Chief Revenue Officer, Senior Director of Business Development, and other members of the sales team.

“Power Automedia is a diversely talented group of people with unmatched devotion to their readers, clients and the industry as a whole,” stated Robert. “I’m truly honored to be a part of the team.”

We welcome Robert to the Power Automedia family and look forward to seeing the great client relationships that are sure to come.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: May 09, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — After three years in his role as Power Automedia’s Senior Director of Business Development, Lloyd Hunt has been promoted to Chief Revenue Officer. In his new role, Lloyd will be responsible for all sales and customer relationships working alongside Ivan Korda, who is set up to succeed him as the new Senior Director of Business Development. Korda and Hunt will be the guiding hands for nurturing Power Automedia’s expanding client base. 

“I am honored to call Lloyd a friend, colleague, and member of our executive team,” stated Scott Parker, Chief Operating Officer. “I’ve never met someone more heartfelt, or a better embodiment of the PAM values. It’s no wonder he has done such an amazing job at endearing himself to clients. And Ivan has followed quickly in his footsteps – establishing himself in a relatively short tenure. A true enthusiast, Ivan is clearly captivated by the magic of the automobile.”

In his previous role as Senior Director of Business Development, Hunt successfully increased revenue through new business development and client acquisition. He also played a key role in expanding Power Automedia’s reach into new markets – leading and developing sales strategies in the ever-changing marketplace of the automotive aftermarket media landscape. 

“I am very excited about the future of Power Automedia,” shared Hunt. “The changes in our industry provide incredible opportunities for Ivan and I to focus on new and continued growth of our strategic partnerships with the incredible brands we are honored to serve. More importantly, I have had the pleasure to work side-by-side with Ivan for a number of years. His dedication to our team, passion for their success, and his desire to always be curious will guide him to be an incredible leader within the Business Development Department at Power Automedia.”

Both Hunt and Korda have developed powerful relationships through servicing clients, helping them craft digital marketing strategies through Power Automedia’s various channels of video production, editorial, and social media. Lloyd Hunt’s experience in sales, business development, and management will be pivotal in his new role as Chief Revenue Officer while Ivan Korda’s skills in developing relationships and business strategies will help him excel as Senior Director of Business Development.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: April 08, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA – Power Automedia is passionate about supporting its automotive professionals and content creators and is excited to announce the creation of PAM FIRST, a new education webinar series. Taking inspiration from the editorial division’s annual seminar, PAM FIRST expands on the idea of continued education to provide a platform for this discourse to continue throughout the year. The webinars cover a variety of content-related topics and are open to all Power Automedia employees.

PAM FIRST is a monthly webinar series that covers a variety of topics, going beyond simply crafting digital content to include subjects on self development with the latest and most innovative techniques from world renowned thought-leaders. Each webinar comprises an hour-long presentation by a Power Automedia employee, followed by a question-and-answer session. The first webinar took place back in November 2021 and focused on stress management while later webinars in the series delved into subjects such as SEO, indoor photography tips, and even video production.

Creative Operations Director Andrew Almazan stated, “Last year we made a commitment. To be champions, as an organization, of our own continued development. This is value #3 within our organization and we quickly realized that our past efforts towards educational engagement were awesome, but there was more that we could do. These webinars not only cover education related to craft, but skills specific to function, and more broadly — what it takes to be an effective professional in the 21st century. This is a very practical way to build empathy across the company, break down silos, and stimulate lateral capability.”

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: February 25, 2022 In: Press Release Comments: 0

Murrieta, CA —  Power Automedia is excited to announce that Off Road Xtreme is hosting a sweepstakes giveaway in partnership with The Mint 400, one of the oldest and most prestigious off-road racing events in North America. The sweepstakes will present one lucky winner with a Grand Prize Mint 400 VIP Sweepstakes Package for two guests to experience this off-road desert race in style. 

Entries will be accepted until 12pm PST on Friday, March 4th when a lucky individual will be selected as the winner. There is no purchase required for entry and you can sign up right here.

“I organized this great opportunity in hopes that any gearhead or auto enthusiast might be exposed to one of America’s iconic jewels of motorsports. If you have never been, it is a bucket list must attend event! Whomever wins our Mint 400 VIP package will certainly cherish this treasured experience. With such a short contest window, the odds of winning are actually pretty great!” stated Micah Anderson, Editor of Off Road Xtreme.

The Off Road Xtreme & Mint 400 VIP Sweepstakes Package includes:

  • 2022 BFGoodrich Tires VIP Hospitality Suite presented by O’Reilly Auto Parts Passes for two persons
  • Access to the Start/Finish VIP Hospitality Area
  • Exclusive spectating area in Primm
  • Shaded seating
  • TV screens broadcasting the live stream, leaderboard, and tracking
  • Exclusive bars – craft, domestic beer, wine and alcohol with reduced prices.
  • Breakfast, lunch & dinner prepared by Michelin Star Chef, Drew Deckman
  • Private restrooms w/ flushable toilets
  • (1) T-shirt ticket for affiliated official merchandise stands
  • Midway Access: VIP credentials and wristband allow entrance to the Start/Finish Line Midway

“The Great American Off-Road Race” will take place in Las Vegas from March 9th throughout March 13th. Check out all the latest news or look to see who is racing on the official entry list.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: January 28, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia’s promise has always been to be a resource and an inspiration to automotive aftermarket enthusiasts while ensuring precious automotive knowledge is passed on to another generation. Amidst celebrating 15 years of innovative digital media, Power Automedia launched its “Media Movers, Shakers, and Story Breakers” campaign. The “Media Movers” campaign features an interview with each member of the editorial division, highlighting the uniquely passionate people which have been the driving force behind Power Automedia’s successful magazines.

The Media Movers and Shakers are a dedicated group of unique personalities banded together to bring readers everything from how-to articles, automotive news, and event coverage that can’t be found anywhere else on the web. It is through the words of the magazines’ editors that enthusiasts can find community, achieve their dreams, and share in the passions of the automotive hobby.

Power Automedia’s group of Story Breakers encompasses more than just an expert team of writers. Helping to shape both the future of the industry, and the digital content of the company is Chief Operating Officer Scott Parker, Creative Operations Director Andrew Almazan, and Managing Editor Amanda Bourne. Each member of editorial leadership contributes to fine-tuning the department’s mission of crafting the most innovative automotive content possible. Watch each Media Movers campaign spotlight here.

“This year at Power Automedia we launched the Media Movers & Shakers campaign. It isn’t just a reintroduction of the members that we take tremendous pride in,” explained Almazan. “This is a multifaceted and ongoing effort to equip our editorial division with the tools, time, and resources to tackle our constantly evolving landscape within the automotive enthusiast space. This is the ecology of our craft and our culture, and we’re just getting started.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: November 10, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is proud to announce that after 5 years with the company, Scott Parker has been promoted to Chief Operating Officer (COO). In his new role, he will be responsible for ongoing operations of Power Automedia, including working with the leaders of the Publishing and Alloy Studios divisions. Parker will work hand-in-hand with CEO James Lawrence to continue driving Power Automedia forward.

Parker has a strong leadership background in content production that includes both print publications and digital media formats, and earned a Telly Award for his role as an Executive Producer on Horsepower Wars latest season of $10K Drag Shootout. Before joining Power Automedia, Parker had extensive editorial experience in the automotive industry, including roles as Editor of GM High-Tech Magazine and Vette Magazine, along with helping launch the Mustang 360 and the Super Chevy digital platforms for TEN – The Enthusiast Network.

“I look forward to working with Scott in his new role as COO,” said James Lawrence, Power Automedia’s CEO. “He brings a wealth of experience in automotive content, and a passion for all things cars.”

“I was given an incredible opportunity to shape the edit department and help build the company that I dreamed of working for,” Parker stated. “Being able to take a larger role and learn under James is a tremendous honor. It’s no secret the media landscape has changed, and I’m excited to help lead us into a new era.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne