James Lawrence Returns to Power Automedia as CEO and Majority Shareholder

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Temecula, CA — Power Automedia, a frontrunner in digital automotive media, is excited to announce that founder James Lawrence has resumed his role as CEO and majority shareholder. This significant return heralds a focused drive towards growth, innovation, and an enriched community experience, highlighted by the company’s flagship event, MustangWeek, among other new event-driven ventures.

Lawrence’s previous tenure was marked by dynamic growth and the establishment of the company as a digital leader in automotive media. Lawrence aims to leverage his vision and experience to propel the company into its next phase of growth, with a keen emphasis on the automotive enthusiast community.

“Working alongside such talented and passionate automotive enthusiasts is inspiring,” said Lawrence. “We have an exceptional group here, from our key leaders to our staff. I am especially excited to expand our event footprint, including MustangWeek and further growing the event business. Together, we will continue to create content that resonates with and celebrates the automotive community.”

Over the next year, Power Automedia will focus on broadening its event portfolio, recognizing the unique power of events to unite the automotive world. Enhancing and expanding MustangWeek and exploring new event opportunities will be pivotal, with a view to providing immersive and engaging experiences for participants.

Scott Parker and Lloyd Hunt will continue in their roles as Chief Content Officer and Chief Revenue Officer respectively.

“I’m excited to welcome James back into the fold. His experience and leadership, especially in events and technology, is really exciting,” said Hunt.” We are aligned on the future of automotive content and events and how they connect with our brands.” Parker continued: “Power Automedia has some of the top brands in the industry with Dragzine, Ford Muscle, LSX, and EngineLabs, among others. I’m looking forward to working with our team and James to create all kinds of opportunities for enthusiasts to interact with those brands to enjoy the lifestyle and vehicles that they love.”

Innovation remains a key priority, with Power Automedia championing the development of new digital platforms and content strategies. These initiatives are designed to meet the evolving needs of automotive enthusiasts, offering insightful, entertaining and interactive content across Power Automedia’s diverse media portfolio.


Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. We pioneered the automotive digital media revolution, and have continued to innovate to stay on the forefront of the digital landscape.