Murrieta, CA — Alloy Studios, a division of Power Automedia, announced today its third season of $10K Drag Shootout: No Prep Edition has been awarded a Silver Telly Award in the General Television – Automotive category for the 42nd Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies including Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan, and Vimeo.
Alloy Studios is a video agency that makes original content and television commercials for a variety of networks and organizations, particularly for high energy brands within action and motorsports. Power Automedia and Alloy Studios have partnered to create content for Horsepower Wars since 2018, creating several successful web shows such as Pony Wars and Junkyard Challenge. The $10K Drag Shootout has been a fan favorite series since the very first season, allowing for a partnership with Lucas Oil’s cable and satellite television channel, MAVTV Motorsports Network, in this past season.
“In the face of a year like no other, Alloy Studios has continued to defy the limitations of our new world, in continuing to create compelling and engaging work,” says Telly Awards Executive Director Sabrina Dridje. “This year’s submissions doubled down on what we already knew about the industry. Creativity cannot be stopped. Collaboration will always prevail. New ideas and stories will always find a way to break through to an audience.”
“It was inspiring to see the dedication of our Alloy team through a pandemic. To have that be recognized with such a prestigious award like a Telly, shows that perseverance pays off in unexpected ways,” said Executive Producer of Alloy Studios Jonathan Mill. “We were able to use the logistical constraints of following guidelines in unique ways to craft a story that really resonated with the audiences of our distribution partners. It was a fun challenge.”
Today’s winners announcement caps a year-long celebration of creators defying the limitations by embracing platforms to increase awareness about injustices and promote solidarity for movements, as well as geographical, like developing fully remote pipelines for dispersed teams.
This year, the Telly Awards saw expansion of new categories to reflect and celebrate the new forms of producing work that resulted from the past months’ restrictions and limitations. New categories included Remote Production, Virtual Events & Experiences and an increase in animation categories.
Last year, The Telly Awards attracted over 12,000 entries from top video content producers including Adobe, Adult Swim, the BBC, Condé Nast, J. Paul Getty Museum, PBS, Playstation, RadicalMedia, T Brand Studio, Ogilvy & Mather, and The Walt Disney Company.
The full list of the 42nd Annual Telly Awards winners can be found here.
ABOUT ALLOY STUDIOS
We are a creative Swiss army knife that produces content that inspires the audience to engage. Whether it is a scroll-stopping cinemagraph on social media or a commercial on broadcast that leaves you in tears, we create powerful experiences. Alloy is located strategically in Southern California wine country with immediate access to picturesque countryside, white sand beaches, and snow-capped mountains. For more on Alloy Studios, visit alloy-studios.com
ABOUT THE TELLY AWARDS
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Ghetto Film School, We Are Parable, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP and Social Media Week. Find more on The Telly Awards here.
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Alloy Studios
25843 Jefferson Ave.
Murrieta, CA 92562
Press Contact: Amanda Bourne
Murrieta, CA — 2020 has proven to be a record year for Power Automedia in terms of magazine site traffic. Whilst the global pandemic brought along new challenges and difficulties throughout the year, Power Automedia’s magazine titles have managed to achieve consistent growth in audience response to our content.
Over the last half of the year, stay at home orders and quarantines have meant an increased capacity for overall media and content consumption. Power Automedia was no exception to this increased traffic leading to more than 17.38 million active readers across the 11 magazine titles within our network. This increase in magazine site traffic has been accompanied by an increase in ad impressions and reader engagement.
“They say content is king, and this year certainly proved it,” stated Scott Parker, Vice President of Content at Power Automedia. “While some social media channels were flooded with politics and coronavirus coverage, our platforms provided temporary solace as gearheads hunkered down in their garages. It was a great year to finish projects and we were happy to provide the information the readers craved to inspire or educate themselves.”
Power Automedia’s magazine titles will continue to craft quality content written by enthusiasts, for enthusiasts throughout 2021 and beyond. View all of the magazine titles within the Power Automedia network at www.powerautomedia.com/magazines and stay up to date with the latest news in the automotive industry!
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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Power Automedia
25843 Jefferson Ave.
Murrieta, CA 92562
Press Contact: Amanda Bourne
Murrieta, CA — Power Automedia is making some changes to the products offered in the upcoming year with the addition of two video podcasts. The two video podcasts, also known as vodcasts, will be hosted on Street Muscle and Dragzine websites as well as most popular video platforms.
Followers of Street Muscle Magazine are already familiar with the recurring podcast, RodCAST Live, which began airing episodes in January 2020. Vinny Costa and Greg Acosta take viewers and listeners on an all-encompassing dive into the deep-end of all things automotive with guests ranging from racers to journalists, manufacturers, car builders, industry personalities, and much more. RodCAST Live airs every Friday at 12pm PST on the Street Muscle Facebook page and the newly created Street Muscle YouTube channel. It will soon launch natively on StreetMusclemag.com as well as other platforms. For those who are just learning of RodCAST Live and are interested in catching up, previous episodes will be uploaded to the Street Muscle YouTube channel every Tuesday at 12pm PST.
The Dragzine Podcast has been airing episodes since 2019 and will be receiving a few updates with the new year. The show is kept light-hearted and fun by host Brian Wagner, Sr. Associate Editor of Dragzine, and takes listeners on a trip beyond what they might normally see, read, or hear when it comes to the biggest names in drag racing. Episodes of The Dragzine Podcast feature guests from every corner of the drag racing world including big-money bracket racers, top tuners, and professional NHRA racers. The Dragzine Podcast had been purely audio for almost two years, however, starting in December it will transition to a video format which will utilize the Power Automedia YouTube channel that had been recently rebranded as Dragzine. Episodes will debut every Thursday at 12pm PST on Dragzine.com, the new YouTube, Facebook, and IGTV.
To accompany the two video podcasts, Street Muscle Magazine and Dragzine will each be creating custom newsletters that provide additional sponsorship opportunities to clients enrolled in Power Automedia’s newly revised “Everywhere +” advertising package. The new designs will offer dedicated space for two pieces of custom-crafted sponsored content in addition to showcasing exclusive content not found on Power Automedia’s various magazine sites.
“Having one of the largest and most sought after email lists, we have been asked by our partners if we could provide an opportunity for a sponsored newsletter for years,” stated Lloyd Hunt, Power Automedia’s Senior Director of Business Development. “Our readers’ experience is important to us, so not only did we want this updated newsletter to be valuable to them but also not overly promotional. Utilizing our existing vodcasts, it simply made sense to provide this 360 degree marketing approach.”
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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Power Automedia
25843 Jefferson Ave.
Murrieta, CA 92562
Press Contact: Amanda Bourne
Murrieta, CA — Power Automedia’s EngineLabs is joining the newly announced online event, Engine Performance Expo, as Digital Media Sponsor. Scheduled for January 7-9, 2021, this free online event will take place over three days and will feature live lectures, question-and-answer sessions, and educational seminars with the performance engine industry’s top parts manufacturers and builders.
“The Engine Performance Expo is a brilliant example of how this industry continues to adapt and overcome the pandemic. However, the implications of this event go well beyond 2021. Not only is a very obvious need being filled in the short-term, but this event can reach around the globe to share information that will progress the field of engine building for years to come,” says Scott Parker, Vice President of Content for Power Automedia.
“My favorite part of the PRI Show was AETC. The information gathered and connections made were invaluable,” says Total Seal’s Lake Speed, Jr. “The Engine Performance Expo utilizes technology to bridge the ‘knowledge gap’ left behind this year, to come together to share products and processes in a way we’ve never done before. Being able to watch a block be set up and bushed for keyway lifters is something you could not do at AETC. This 3-day event provides unparalleled access to the best people, products, and processes in the industry, and you don’t have to go anywhere or pay anything to do it!”
As the Digital Media Sponsor, updates and exclusive coverage of the event will be found at EngineLabs.com. The Expo’s current schedule can be found here with the final schedule of events and guest speakers to be published in early December. Those enthusiasts who are interested can pre-register via the Expo’s website registration here.
About Power Automedia
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com/
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Power Automedia
25843 Jefferson Ave
Murrieta CA 92562
Press Contact: Amanda Bourne
Murrieta, CA — Power Automedia’s Horsepower Wars has announced its official episode release schedule for the third season of the $10K Drag Shootout presented by Lucas Oil as well as an exciting partnership with Lucas Oil’s cable and satellite television channel, MAVTV Motorsports Network.
$10K Drag Shootout consists of four teams competing against each other to see who can build the fastest drag racing car over a period of 10 days, with a budget of only $10,000 — divided into $3,000 cash and a $7,000 Summit Racing Equipment gift card. Once the builds have been completed, the teams head down to the track for heads-up racing where the team who proves they’re the quickest, takes home $10,000 and their finished car. This season the Lucas Oil $10K Drag Shootout will be taking inspiration from No Prep drag racing events that have become increasingly popular over the years, which mimic street racing – using no traction compound to make the track sticky as with a traditional track event.
For the first time, Horsepower Wars will be partnering with MAVTV to broadcast $10K Drag Shootout 3 on cable television. MAVTV Motorsports Network is owned and operated by Lucas Oil Products and is the only cable television network in the U.S. dedicated solely to motorsports. “We live for custom car builds and drag racing, it’s in our DNA,” said John Duff, Head of Content at MAVTV. “So when we were presented with the opportunity to partner with Horsepower Wars and broadcast Season 3 of their highly popular drag racing show with a no-prep twist, we knew it would be a perfect fit and blend nicely into our already impressive lineup of automotive content.” MAVTV will be airing episodes of $10K Drag Shootout every Sunday with the first episode premiering on November 1, 2020.
Fans of the show who do not have access to MAVTV will be able to watch the upcoming season on the same platforms as years past on Horsepowerwars.com in addition to the Horsepower Wars Facebook and YouTube every Tuesday starting on November 3.
ABOUT HORSEPOWER WARS
Horsepower Wars is an automotive TV show featuring fierce competition between rivals that takes place in a variety of venues including: engine dyno, chassis dyno, drag strip, road course, and even an off-road short course. With no feel good trophies for second place, we travel the country having fun and stirring up trash talk between drivers, builders, and tuners.
For more on Horsepower Wars visit www.horsepowerwars.com
ABOUT MAVTV
Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports and goes far beyond the national mainstream events to also cover multitudes of grassroots series’ from across the globe: drag boats, sprint boats, drag racing, pro pulling, drifting, dirt racing, ice racing and everything in between.
For more information, please visit www.mavtv.com
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Power Automedia
25843 Jefferson Ave
Murrieta CA 92562
Press Contact: Amanda Bourne
Power Automedia publishes 8 of the leading automotive online magazines in the industry.
Filled with quality content written by the best writers, our pixels grow with passion for the automobile.
Power Automedia is powered by Enthusiasts, for Enthusiasts. We are upon the digital frontier, lead by a team of wordsmiths generating content, with the passion of the automobile driving them. On our network of 8 Digital Magazines, relevant content is read and shared across a variety of platforms, penetrating every automotive market.
Our magic formula starts with honoring our readers with great automotive content designed for the more than one million automotive enthusiasts that read our magazines each and every month. Our top-notch team of writers publishes relevant, interesting tech articles, news, event coverage, car features, and product reviews on a daily basis.
The Power Automedia distribution network consists of social media, organic traffic, and cross-network publishing within our brands, covering a variety of segments from racing, hot rods, modern muscle cars, tech, off road, and diesel.
A partnership with Power Automedia will make your video production needs a success.
Whether you have a single video project or need a long-term video production partner,
our team and facility at Power Automedia can deliver for you.
Our team is made up of writers and videographers who love cars and trucks. We understand the aftermarket and we understand your company.
We are flexible to work within your budget and project scope, efficiently producing your video from start to finish, on-time, and with professional results.
From simple productions on a budget to long-term production partnerships, our team works with each client to understand their production needs.
We have a full service production environment equipped with all the tools and resources needed for high-quality automotive video production.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.
