A new leadership group emerges from the recent sale with a fresh plan to grow the company from publishing to events and more.
Temecula, CA — Power Automedia has built itself into the premiere automotive digital publishing network over the last 16 years, and in the years to come will be continuing to build on that legacy with new products and new divisions that capture the magic of the automobile. The new ownership group has its sights on expanding its footprint in the automotive aftermarket as well as adjacent markets.
Power Automedia’s publishing division includes the largest all-digital magazines in the market starting with Dragzine, LSX Magazine, Street Muscle, Off Road Xtreme, Ford Muscle, Chevy Hardcore, and Diesel Army. Brian Havins, Director of Content & Consumer Marketing, has been spearheading an effort to continue to grow the brands into multimedia powerhouses with a rebranded YouTube channel “Power + Performance” that already boasts over 105,000 subscribers with over a dozen videos from the 2022 SEMA Show alone.
Electrified is the latest addition to the publishing brands, which is set to launch in early 2023 and seeks to expand Power Automedia’s audience beyond traditional enthusiasts and into the EV and e-mobility space. While Electrified will cover EV swaps and aftermarket modifications, it will also cover e-motorcycles, e-bikes, scooters, and the electrification of things as a means of alternative energy for transportation.
“The more time we have spent at EV events, the more we have realized that these are enthusiasts, too – even if their vehicle does not come with a traditional ICE (internal combustion engine),” stated Chief Content Officer Scott Parker. “To them, their vehicle is even more magical because it embodies their love of technology, pioneering spirit, or environmental activism. You’d also be surprised at how many (non-EV) races we go to where someone is zooming around the pits on their e-bike or scooter. EVs are very much a part of our industry, and we’re here for it.”
Electrifiedmagazine.com will be a hub for EV content for early adopters – fast paced and mobile-first with a modern and intuitive design, which will kick off a variety of platform updates among the entire division.
Power Automedia’s newest division, though, is event promotion thanks to the acquisition of Mustang Week. The 21-year-old, week-long Mustang extravaganza is expected to flourish with the largest all-Ford digital magazine, Ford Muscle, behind it. Dates have been locked in for next year’s Myrtle Beach, SC event (Sept. 4-10, 2023), however, Power Automedia has its sights set on expanding to include other locations and events.
“We’re not done yet!” proclaimed Lloyd Hunt, Chief Revenue Officer. “We have our eye on a number of other locations and can’t wait to share what we are planning. It’s going to be huge! We recognize how successful the Myrtle Beach event has been at creating a destination for Mustang enthusiasts and we’d like to offer that same opportunity in new venues and create completely new and different experiences.”
Marketing is a key piece to launching new products and businesses, which made Nashona Haldane a key hire as Marketing Director earlier this year. Nashona has 20 years of experience in brand development and management, most recently at JMS Performance Group and Derive (SCT and Bully Dog). Haldane will work side by side with Hunt to drive revenue across PAM’s two divisions and ten brands.
Lloyd Hunt is part of the recently announced, five-person ownership group that also includes Scott Parker as well as Andrew Almazan (Vice President of People), Kevin McIntosh (Web & Creative Director), and Ivan Korda (Senior Director of Business Development). Collectively, the group brings industry experience and automotive passion as well as a deep desire to create the most beautiful content and provide the ultimate customer experience.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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Power Automedia 43460 Ridge Park Dr. Suite #170 Temecula, CA 92590
Press Contact: Amanda Bourne
Having spent more than a decade growing Power Automedia into a media powerhouse, Lawrence has chosen to step down as CEO. Scott Parker and Lloyd Hunt to be named Power Automedia’s chief executives.
Temecula, CA — Power Automedia, which includes Dragzine, LSX Magazine, Street Muscle, Off Road Xtreme, Ford Muscle, Chevy Hardcore, Diesel Army, Electrified, and new acquisition Mustang Week, announced today that James Lawrence will transition from his role of CEO at the end of the year – a decision by Lawrence, who founded the company more than fifteen years ago. Lawrence, who currently serves as SEMA’s Chairman of the Board, will continue as a senior consultant for Power Automedia.
A new ownership group consisting of Scott Parker, Lloyd Hunt, Kevin McIntosh, Andrew Almazan, and Ivan Korda — has acquired Power Automedia. As part of the transition, Scott Parker has been named Power Automedia’s Chief Content Officer & General Manager and Lloyd Hunt as Chief Revenue Officer.
“After guiding and owning Power Automedia since 2006, I am excited to pursue new interests,” stated Lawrence. “It has been an amazing ride and experience. It’s been a tremendous honor serving as CEO and working with so many talented people. This company has a bright future and there is no better team to help accelerate it to new heights.”
Power Automedia recently announced the acquisition of Mustang Week, one of the most popular cruise and show festival events in the automotive aftermarket. Lawrence advised the management team on that acquisition and will continue to advise Power Automedia’s leadership team as a senior consultant. The new ownership group will continue to evaluate growth and acquisition opportunities in the media and event space.
“We are excited to acquire this business, but we will all miss James on a full time basis at Power Automedia,” said Hunt. “He has helped build this business from the ground up, including developing a series of digital media innovations that pushed the envelope for everyone, helping bring new ideas to life that the automotive industry hadn’t seen before. His decisive leadership and business knowledge have been an incredible asset to grow the business and we’re very grateful for his leadership of our great brands.”
“We believe in Power Automedia and our new ownership group is prepared to manage this transition well,” declared Parker. “We wish James success in the future and look forward to working with him in an advisory capacity.”
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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Power Automedia 43460 Ridge Park Dr. Suite #170 Temecula, CA 92590
Press Contact: Amanda Bourne
Temecula, CA — Power Automedia announces the acquisition of Mustang Week, one of the largest all-Mustang events in the world. The annual, week-long event has been held in Myrtle Beach, SC for twenty-one years, growing each year. After suffering through Hurricane Dorian and the pandemic, it was announced that 2022 would be the final year.
“We are very excited to see the Mustang Week torch get passed on and carry the tradition on,” stated Mustang Week founder Rodney Melton. “It has been a thrilling 21-year ride watching it grow from 100 Mustangs to over 5,000 Mustangs. We are eager to see what the future holds under its next tenure.”
“I bought my first Mustang in 1999, and I feel like that same excitement all over again… Several of the other members of our leadership team have deep Mustang roots, too, including our CEO James Lawrence who founded the NMRA,” stated Chief Content Officer Scott Parker. “With Rodney and the other founders’ help, as well as some industry icons, we feel like we can not only keep the magic going but we can also introduce the event to a larger audience on Ford Muscle.”
Ford Muscle will be the presenting magazine for the event, which is booked for September 4-10, 2023. Sponsorship and vendor spaces are available for purchase by contacting . For updates on the event, follow MustangWeek.com and FordMuscle.com.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and hosts automotive events. For more on Power Automedia visit powerautomedia.com.
ABOUT FORD MUSCLE MAGAZINE
Ford Muscle Magazine is dedicated to covering Ford performance from classic Mustangs to the latest S550 and beyond. From the latest news on new models, the hottest car features, DIY tech on modernizing pushrod engines and squeezing more power out of the Coyote, Ford Muscle delivers all the blue oval content you can handle. For more on Ford Muscle visit FordMuscle.com.
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Power Automedia 43460 Ridgepark Dr, Suite 170. Temecula, CA 92590
Press Contact: Amanda Bourne
Temecula, CA —With presenting sponsor Summit Racing Equipment, Power Automedia is excited to announce the launch of the EngineLabs Engine Giveaway just in time for the start of the Specialty Equipment Market Association (SEMA) Show, November 1-4, 2022 in Las Vegas, NV.
“Summit Racing Equipment is pleased to partner with Power Automedia in this engine giveaway. We are one of the oldest and largest Ford Performance Parts dealers in the country, and we were among the first to stock its Godzilla crate engine. It made perfect sense for us to be involved in this project,” said Al Noe, Summit Racing Equipment Chief Marketing Officer. “Summit Racing has a wide variety of parts to make this already stout engine package even better, plus everything needed to install it, including the tools to do the job right. We look forward to meeting the lucky winner and we’re ready with any additional parts, tools, or accessories needed to complete the project.”
The Ford 7.3L V8 “Godzilla” engine is the largest displacement gasoline engine offered by Ford Motor Company. Late Model Engines (LME) will be taking a Ford Performance Parts crate engine and building it into a 1,000-horsepower capable twin-turbo engine live on the Performance Racing Industry (PRI) Show floor in Indianapolis, IN on December 8-10, 2022. Enthusiasts will have a chance to see a powerful example of this exciting new platform come together before their eyes – and maybe even take it home! Summit has sweetened the pot for all SEMA and PRI attendees, with the opportunity to receive a one-time $15 Summit Bucks bonus! Visit the sponsor’s booths for additional chances to win.
The 1,000hp twin-turbo 7.3L Ford engine will get some amazing upgrades thanks to this year’s participating sponsors: ATI Performance, BOOSTane, Brian Tooley Racing, Callies, Cometic, Deatschwerks, Design Engineering Inc, E3 Spark Plugs, Ford Performance Parts, Indy Power Products, Johnson Lifters, K1 Technologies, Klotz Synthetics, Kooks Headers, LTA Manufacturing, Manton Pushrods, Operational Speed Supply, Precision Turbo, Ryno Classifieds, SCT Performance, Summit Racing Equipment, Wiseco, and Wrenchers.
For a chance to enter the contest, visit EngineLabsGiveaway.com. For additional build details and giveaway updates, follow EngineLabs.com.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit powerautomedia.com.
ABOUT ENGINELABS
EngineLabs is the leading online resource for performance engine technology. We go far beyond covering just the “hardware” used by this fast-paced community, because there’s much more to engine technology than new parts. EngineLabs will explore the tactics, rationale, and strategy that guide the creative minds who are obsessed with making horsepower. We will explain the “whys” and “hows” of the engine more than the “what” and “where.” For more on EngineLabs visit enginelabs.com.
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Power Automedia 43460 Ridgepark Dr, Suite 170. Temecula, CA 92590
Press Contact: Amanda Bourne
Murrieta, CA — Power Automedia is excited to announce that Project Max Street, a 1966 Chevrolet Nova, will be featured at Race Winning Brands’ booth during the 2022 SEMA Show this November. Max Street is the company’s longest ongoing project, with its first article covering engine upgrades published back in 2010.
“We are excited to wrap up Project Max Street and have it on display at the SEMA Show this year,” shared Brian Havins, Director of Content & Consumer Marketing. “This car is the pinnacle of a true high-performance street machine with a plethora of modern-day hot rod parts. Our team has done a fantastic job with this build, and it shows with every nut and bolt replaced on the ’66 Nova.”
Project Max Street began its journey in desperate need of restoration with a 350 small-block Chevy engine that needed to be replaced. Through the years, Street Muscle Magazine has worked hard to turn this classic into a potent muscle car with an Edelbrock/Musi 555ci big-block Chevy engine, ProCharger F2 supercharger, TCI 6X transmission, Wilwood brakes, Moser rearend, and so much more. Most recently Max Street received a fresh coat of matte white paint from Axalta Coating, bringing this half-century-old build closer to being on display.
“From its inception, our CEO James Lawrence and Street Muscle set out to make Max Street a ‘rowdy Friday night muscle car.’ But it evolved over time with great attention to detail and a unique, subtle vision – as evidenced by the matte white and dark gray pallette,” stated Chief Content Officer Scott Parker. “To my knowledge, this is the first time an active SEMA Chairman has had a vehicle on display at the SEMA Show.”
Max Street will be showcased at the SEMA Show from November 1st until November 4th at the Race Winning Brands booth #22943. For additional build details and updates, follow StreetMuscleMag.com.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit powerautomedia.com.
ABOUT STREET MUSCLE MAGAZINE
StreetMuscleMag.com is the Internet’s most popular all-digital magazine for the muscle car enthusiast, providing the latest in up-to-date industry news, nation-wide event coverage, dirt-under-your-fingernails do-it-yourself technical articles, tuning secrets for the street and strip, and features on some of the coolest examples of Detroit’s best firepower – old and new. For more on Street Muscle’s project cars visit streetmusclemag.com.
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Power Automedia 25843 Jefferson Ave. Murrieta, CA 92562
Press Contact: Amanda Bourne
Murrieta, CA — Building on the success of last year’s engine giveaway, Power Automedia is excited to announce the latest partnership with Ford Performance Parts and Late Model Engines (LME). LME will be charged with building a 1,000-horsepower turbo Godzilla engine live on the Performance Racing Industry (PRI) Show floor. Enthusiasts will have a chance to see a powerful example of this exciting new platform come together before their eyes – and maybe even take it home!
“After the success we had last year, working with Late Model Engines again is a no-brainer,” said Greg Acosta, EngineLabs’ Editor. “I’m excited to team up with the folks at Ford Performance Parts and dive into the Godzilla platform, in front of anyone who wants to watch. This engine has intrigued me for a long time, and this is a great opportunity to get hands-on with it.”
As Ford enthusiasts already know, the Godzilla is a 7.3L V8 engine with a more traditional pushrod design, and is the largest displacement gasoline engine offered by Ford Motor Company. This year, LME will start with a stock Godzilla crate engine from Ford Performance Parts, do a baseline dyno test, and then work its magic to hold high boost. Following the engine assembly at the PRI Show in Indianapolis, IN on December 8-10, 2022, the engine will be dyno tested again to verify its four-digit power as the winner is selected.
“This is a unique opportunity for trade show attendees and our EngineLabs audience to watch live as the world-class team at Late Model Engines demonstrates the capabilities of the newest crate engine offered by Ford Performance,” shared Ivan Korda, Senior Director of Business Development. “In stock form, the 7.3L Godzilla delivers impressive performance, but we are planning, with the help of our excellent partners like Summit Racing Equipment, to take this engine’s performance to a level our audience would expect. Time to turn the boost up!”
For additional build details and giveaway updates, follow EngineLabs.com. To enter the contest, go to EngineLabsGiveaway.com.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit powerautomedia.com.
ABOUT ENGINELABS
EngineLabs is the leading online resource for performance engine technology. We go far beyond covering just the “hardware” used by this fast-paced community, because there’s much more to engine technology than new parts. EngineLabs will explore the tactics, rationale and strategy that guide the creative minds who are obsessed with making horsepower. We will explain the “whys” and “hows” of the engine more than the “what” and “where.” For more on EngineLabs visit enginelabs.com.
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Power Automedia 25843 Jefferson Ave. Murrieta, CA 92562
Press Contact: Amanda Bourne
Murrieta, CA — With electric vehicles (EVs) becoming increasingly popular, Power Automedia, a leading authority on all things automotive, has announced the launch of Electrified. The new publication is dedicated to covering all things electric vehicles, from bleeding-edge news and reviews to e-mobility advice and tips for consumers. If you’re passionate about electrifying your life, Electrified will be your go-to source for everything EV.
“Electrified the magazine was created with early adopters in mind – the type of consumer that pre-orders the latest smartphone or device,” stated Chief Content Officer Scott Parker. “We’re looking to build a community of people passionate about the sort of technology that can transform our lives. These are the people bold enough to dream of a life electrified.”
Electrified will be much more than a niche automotive digital magazine – exploring a range of topics in electro mobility, commercial transport, personal assistance vehicles, commuting solutions, and everything in between. This broad focus is in response to the increasing global interest in EVs, as well as the need for a publication that can provide comprehensive coverage of the EV landscape.
Electrified will provide an immersive digital experience that goes beyond just its website with engaging newsletter, video, and social media content served up daily. Stay tuned for more information – including the release date and details on how to subscribe.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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Power Automedia 25843 Jefferson Ave. Murrieta, CA 92562
Press Contact: Amanda Bourne
Murrieta, CA — Power Automedia is happy to announce that Andrew Almazan has been promoted from Creative Operations Director to Vice President of People after celebrating 9 years with the company. Power Automedia believes in the magic of the automobile and building something special. That is only accomplished through adhering to its core values. Andrew has embodied these values and been a prime example of leadership within the organization throughout his tenure.
“Not only is Andrew’s commitment to values exemplary, but when it comes to self-improvement, it is unrivaled. He has built and rebuilt himself from the ground up with dedication, curiosity, and intentionality,” stated Chief Operating Officer Scott Parker. “He has had a demanding job, but somehow managed to complete a Master’s degree to prepare for this role – a degree that we have seen add value in real world situations. His ability to work cross departmentally and provide the glue within the company makes him a welcome addition to the executive team.”
Andrew joined the company as a Staff Writer for Rod Authority in 2013, generating content and managing projects for the title until he became the Editor a year later. As his career continued to develop, Andrew’s role expanded to Hot Rod Group Editor, Editorial Operations Manager, and Creative Operations Director. Over the years, he worked closely with members of senior leadership, led cross-functional teams, and exercised conflict resolution skills which allowed his career to continue developing.
“Our company is emerging in a new era of work,” stated Almazan. “The ability to communicate across divisions, to articulate how each component impacts what we’re working to achieve, guiding our managers and leaders with a strength-based approach, and investing time into helping others sharpen their emotional intelligence are as integral to a company’s long-term success as much as its financial strength. Cultivating our talent’s potential on a daily basis, creating a hard-to-replicate and authentic work culture, all while driving towards business excellence is what guides me in my new role, which I am honored to step into.”
In his new role as Vice President of People, Almazan will be responsible for leading all HR initiatives and ensuring that core values continue to be upheld across all departments – setting an example for others within the company of how dedication and hard work pays off.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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Power Automedia 25843 Jefferson Ave. Murrieta, CA 92562
Press Contact: Amanda Bourne
Power Automedia publishes 8 of the leading automotive online magazines in the industry.
Filled with quality content written by the best writers, our pixels grow with passion for the automobile.
Power Automedia is powered by Enthusiasts, for Enthusiasts. We are upon the digital frontier, lead by a team of wordsmiths generating content, with the passion of the automobile driving them. On our network of 8 Digital Magazines, relevant content is read and shared across a variety of platforms, penetrating every automotive market.
Our magic formula starts with honoring our readers with great automotive content designed for the more than one million automotive enthusiasts that read our magazines each and every month. Our top-notch team of writers publishes relevant, interesting tech articles, news, event coverage, car features, and product reviews on a daily basis.
The Power Automedia distribution network consists of social media, organic traffic, and cross-network publishing within our brands, covering a variety of segments from racing, hot rods, modern muscle cars, tech, off road, and diesel.
A partnership with Power Automedia will make your video production needs a success.
Whether you have a single video project or need a long-term video production partner,
our team and facility at Power Automedia can deliver for you.
Our team is made up of writers and videographers who love cars and trucks. We understand the aftermarket and we understand your company.
We are flexible to work within your budget and project scope, efficiently producing your video from start to finish, on-time, and with professional results.
From simple productions on a budget to long-term production partnerships, our team works with each client to understand their production needs.
We have a full service production environment equipped with all the tools and resources needed for high-quality automotive video production.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.
