By: Amanda Bourne On: November 10, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is proud to announce that after 5 years with the company, Scott Parker has been promoted to Chief Operating Officer (COO). In his new role, he will be responsible for ongoing operations of Power Automedia, including working with the leaders of the Publishing and Alloy Studios divisions. Parker will work hand-in-hand with CEO James Lawrence to continue driving Power Automedia forward.

Parker has a strong leadership background in content production that includes both print publications and digital media formats, and earned a Telly Award for his role as an Executive Producer on Horsepower Wars latest season of $10K Drag Shootout. Before joining Power Automedia, Parker had extensive editorial experience in the automotive industry, including roles as Editor of GM High-Tech Magazine and Vette Magazine, along with helping launch the Mustang 360 and the Super Chevy digital platforms for TEN – The Enthusiast Network.

“I look forward to working with Scott in his new role as COO,” said James Lawrence, Power Automedia’s CEO. “He brings a wealth of experience in automotive content, and a passion for all things cars.”

“I was given an incredible opportunity to shape the edit department and help build the company that I dreamed of working for,” Parker stated. “Being able to take a larger role and learn under James is a tremendous honor. It’s no secret the media landscape has changed, and I’m excited to help lead us into a new era.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: November 05, 2021 In: Press Release Comments: 0

Murrieta, CA — EngineLabs is teaming up with Late Model Engines to give away a 1,500 horsepower supercharged LS engine. Visit the Power Automedia booth at SEMA Show in November and the PRI Show in December for your chance to win entries for the contest giveaway.

The engine will be on display at the PRI Show in Indianapolis from December 9th – 11th where attendees can stop by Booth #951 to watch it being assembled live on the show floor by Late Model Engines, one of the top LS builders in the world. Not only can you register to win while you’re at our booth, but additional giveaway entries can be earned by visiting partner booths throughout the show. If you’re not attending the PRI Show this year, you can still enter to win the contest by going to EngineLabsGiveaway.com.

“Late Model Engines is excited to be part of the PRI engine giveaway,” said co-owner, Bryan Neelen. “We love building high horsepower engines and there is no better place to build one than in front of thousands of our industry peers. Even better, one lucky guy or gal is going to have one hell of a late model engine when the week is over. PRI here we come!”

Entries will be accepted until December 31st, and the winner will be selected on January 15th. Once the engine is complete, it will be shipped from the PRI Show in Indianapolis to LME’s facility in Texas to be broken in on the engine dyno and tuned with the winner’s choice of either a Vortech V-30 94A supercharger or a Vortech V-7 YSi-B supercharger.

This giveaway will be made possible by its trade show sponsors Late Model Engines and Vortech Engineering as well as ATI Performance Products, Cometic Gaskets, COMP Performance Group, Ferrea Racing Components, Fuel Air Spark Technology, Holley, MAHLE, Manley, Melling Engine Parts, Meziere Enterprises, Milodon, Trend Performance, Dart Machinery, Diamond Racing Pistons, Wrenchers, LTA Manufacturing, Ryno Classifieds, SCT, and VP Racing Fuel.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: October 11, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia was an innovator in digital automotive media back in 2006, when the concept of a digital magazine was still mostly unexplored. Fifteen years later, Power Automedia continues to be a resource and an inspiration to enthusiasts while ensuring that crucial automotive knowledge is passed down to another generation.

Power Automedia’s editorial division comprises eight digital publications that each service a unique market of automotive enthusiast, publishing relevant and interesting tech articles, news, event coverage, car features, and product reviews on a daily basis. Over sixty thousand articles have been published throughout the lifetime of the company, growing from three to eight digital magazines which have garnered well over 20 million readers.

“The last fifteen years have been an amazing run, and we are excited about the future of automotive media,” said James Lawrence, Power Automedia CEO. “We are deeply appreciative of all of the creative people who have helped us over the years since our founding in 2006. We truly have been blessed to have so many people on our team, and so many partners, who believe in the magic of the automobile.”

Power Automedia’s creative production agency, Alloy Studios, has been producing high-quality video for the automotive aftermarket since 2010. Specializing in full-service video and commercial production, including planning, scripting, storyboarding, filming and editing, Alloy has become a well-known name to brands looking for high-quality video creative with a tailored social approach. Over the last decade, Alloy Studios has worked with more than two hundred top-tier clients on over 1,400 projects, along with earning three awards for innovative video production.

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: August 11, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to share the hiring of Micah Anderson as Editor of the popular digital automotive title, Off  Road Xtreme. Micah is a 20-year authority in the off-road industry with extensive experience founded on marketing, events, and racing. 

“Being situated in the epicenter of the off-road hobby means we need authentic talent,” stated Editorial Director and Creative Operations Director, Andrew Almazan. “We are pleased to have Micah Anderson at the helm of Off Road Xtreme. He has extensive experience in the industry and a lifelong passion for dirt. From crewing at Baja 1000 and coordinating one of the region’s premiere events in Jump Champs to blending creativity with off-road during his time at Lucas Oil. We will continue to survey the landscape of this growing hobby and look forward to the editorial adventures that Micah takes enthusiasts on.”

Prior to joining Power Automedia, Micah was a co-founding partner for the grassroots off-road action festival, The Jump Champs. Embedded with the founders, Micah was critically involved in all aspects from planning to promotions, and operations to business development. Alongside his work with the Jump Champs, Anderson worked extensively in the automotive aftermarket space as a photographer and brand manager. Before that, he had worked in off-road desert and short course racing motorsports.

“It is my pleasure to join Power Automedia and take the reins of Off Road Xtreme,” shared Anderson. “This has been a long time coming for me. For as long as I can remember, I have pursued this dream to become an automotive journalist. I look forward to bringing a fresh perspective to the magazine title and will work hard to present interesting and compelling content for the audience.” 

  

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: June 07, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is pleased to announce the recent hiring of Jerry Pitt as Business Development Manager. Jerry has over 30 years of experience in automotive aftermarket journalism and publishing.

“Jerry, being one of the most trusted partners in the industry, is an incredible addition to our team. He will be a tremendous resource to our existing and future clients.” Lloyd Hunt, Sr. Director of Business Development, stated. “As our industry continues to evolve, our team does so, too. We are focused on having team members with experience, passion and desire to put clients’ needs first.”

Prior to joining Power Automedia, Jerry was an editor with Petersen Publishing and migrated to the publisher role, eventually taking the helm of Hot Rod Magazine. After seven years with Hot Rod, Pitt transitioned to Senior Director of Sales and Original Programming at Studio Ten where he was instrumental in integrating non-endemic and aftermarket partnerships in programming for shows including Roadkill and Dirt Every Day. At Power Automedia, Pitt will rejoin former colleagues Jonathan Mill, Executive Producer & General Manager of Alloy Studios (Power Automedia’s video production division) and fellow Business Development Director Ed Zinke.

“What excites me most about joining the Power Automedia team is the opportunity to once again assist our partners in navigating the automotive media landscape. I am honored to contribute to the success of Power Automedia and work alongside such talented colleagues,” said Pitt.

“Power Automedia will continue to grow as the leader in automotive publishing,” added Hunt. “As such, we’ll keep adding to our team – the best talent in the industry.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more, visit powerautomedia.com.

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: June 03, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Alloy Studios, a division of Power Automedia, announced today its third season of $10K Drag Shootout: No Prep Edition has been awarded a Silver Telly Award in the General Television – Automotive category for the 42nd Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies including Netflix, Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, Nickelodeon, ESPN Films, RYOT, Partizan, and Vimeo. 

Alloy Studios is a video agency that makes original content and television commercials for a variety of networks and organizations, particularly for high energy brands within action and motorsports. Power Automedia and Alloy Studios have partnered to create content for Horsepower Wars since 2018, creating several successful web shows such as Pony Wars and Junkyard Challenge. The $10K Drag Shootout has been a fan favorite series since the very first season, allowing for a partnership with Lucas Oil’s cable and satellite television channel, MAVTV Motorsports Network, in this past season. 

“In the face of a year like no other, Alloy Studios has continued to defy the limitations of our new world, in continuing to create compelling and engaging work,” says Telly Awards Executive Director Sabrina Dridje. “This year’s submissions doubled down on what we already knew about the industry. Creativity cannot be stopped. Collaboration will always prevail. New ideas and stories will always find a way to break through to an audience.” 

“It was inspiring to see the dedication of our Alloy team through a pandemic. To have that be recognized with such a prestigious award like a Telly, shows that perseverance pays off in unexpected ways,” said Executive Producer of Alloy Studios Jonathan Mill. “We were able to use the logistical constraints of following guidelines in unique ways to craft a story that really resonated with the audiences of our distribution partners. It was a fun challenge.”

Today’s winners announcement caps a year-long celebration of creators defying the limitations by embracing platforms to increase awareness about injustices and promote solidarity for movements, as well as geographical, like developing fully remote pipelines for dispersed teams. 

This year, the Telly Awards saw expansion of new categories to reflect and celebrate the new forms of producing work that resulted from the past months’ restrictions and limitations. New categories included Remote Production, Virtual Events & Experiences and an increase in animation categories. 

Last year, The Telly Awards attracted over 12,000 entries from top video content producers including Adobe, Adult Swim, the BBC, Condé Nast, J. Paul Getty Museum, PBS, Playstation, RadicalMedia, T Brand Studio, Ogilvy & Mather, and The Walt Disney Company. 

The full list of the 42nd Annual Telly Awards winners can be found here

 

ABOUT ALLOY STUDIOS

We are a creative Swiss army knife that produces content that inspires the audience to engage. Whether it is a scroll-stopping cinemagraph on social media or a commercial on broadcast that leaves you in tears, we create powerful experiences. Alloy is located strategically in Southern California wine country with immediate access to picturesque countryside, white sand beaches, and snow-capped mountains. For more on Alloy Studios, visit alloy-studios.com

ABOUT THE TELLY AWARDS

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Ghetto Film School, We Are Parable, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP and Social Media Week. Find more on The Telly Awards here.

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Alloy Studios

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: January 08, 2021 In: Company News Comments: 0

Murrieta, CA 2020 has proven to be a record year for Power Automedia in terms of magazine site traffic. Whilst the global pandemic brought along new challenges and difficulties throughout the year, Power Automedia’s magazine titles have managed to achieve consistent growth in audience response to our content. 

Over the last half of the year, stay at home orders and quarantines have meant an increased capacity for overall media and content consumption. Power Automedia was no exception to this increased traffic leading to more than 17.38 million active readers across the 11 magazine titles within our network. This increase in magazine site traffic has been accompanied by an increase in ad impressions and reader engagement.

“They say content is king, and this year certainly proved it,” stated Scott Parker, Vice President of Content at Power Automedia. “While some social media channels were flooded with politics and coronavirus coverage, our platforms provided temporary solace as gearheads hunkered down in their garages. It was a great year to finish projects and we were happy to provide the information the readers craved to inspire or educate themselves.”

Power Automedia’s magazine titles will continue to craft quality content written by enthusiasts, for enthusiasts throughout 2021 and beyond. View all of the magazine titles within the Power Automedia network at www.powerautomedia.com/magazines and stay up to date with the latest news in the automotive industry!

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: December 11, 2020 In: Company News, Press Release Comments: 0

Murrieta, CA Power Automedia is making some changes to the products offered in the upcoming year with the addition of two video podcasts. The two video podcasts, also known as vodcasts, will be hosted on Street Muscle and Dragzine websites as well as most popular video platforms.

Followers of Street Muscle Magazine are already familiar with the recurring podcast, RodCAST Live, which began airing episodes in January 2020. Vinny Costa and Greg Acosta take viewers and listeners on an all-encompassing dive into the deep-end of all things automotive with guests ranging from racers to journalists, manufacturers, car builders, industry personalities, and much more. RodCAST Live airs every Friday at 12pm PST on the Street Muscle Facebook page and the newly created Street Muscle YouTube channel. It will soon launch natively on StreetMusclemag.com as well as other platforms. For those who are just learning of RodCAST Live and are interested in catching up, previous episodes will be uploaded to the Street Muscle YouTube channel every Tuesday at 12pm PST.

The Dragzine Podcast has been airing episodes since 2019 and will be receiving a few updates with the new year. The show is kept light-hearted and fun by host Brian Wagner, Sr. Associate Editor of Dragzine, and takes listeners on a trip beyond what they might normally see, read, or hear when it comes to the biggest names in drag racing. Episodes of The Dragzine Podcast feature guests from every corner of the drag racing world including big-money bracket racers, top tuners, and professional NHRA racers. The Dragzine Podcast had been purely audio for almost two years, however, starting in December it will transition to a video format which will utilize the Power Automedia YouTube channel that had been recently rebranded as Dragzine. Episodes will debut every Thursday at 12pm PST on Dragzine.com, the new YouTube, Facebook, and IGTV.

To accompany the two video podcasts, Street Muscle Magazine and Dragzine will each be creating custom newsletters that provide additional sponsorship opportunities to clients enrolled in Power Automedia’s newly revised “Everywhere +” advertising package. The new designs will offer dedicated space for two pieces of custom-crafted sponsored content in addition to showcasing exclusive content not found on Power Automedia’s various magazine sites. 

“Having one of the largest and most sought after email lists, we have been asked by our partners if we could provide an opportunity for a sponsored newsletter for years,” stated Lloyd Hunt, Power Automedia’s Senior Director of Business Development. “Our readers’ experience is important to us, so not only did we want this updated newsletter to be valuable to them but also not overly promotional. Utilizing our existing vodcasts, it simply made sense to provide this 360 degree marketing approach.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: November 25, 2020 In: Company News, Press Release Comments: 0

 

Murrieta, CA — Power Automedia is proud to announce the hiring of Chad Powszok as Alloy Studios Video Production Manager. With a breadth of experience in the marketing and advertising industry, plus his infatuation with early American trucks and late model Subaru’s that inspired several project car builds, Powszok is a perfect cultural fit for Alloy Studios.

“The production manager position is a corner piece to the puzzle of a creative team’s optimization,” stated Jonny Mill, Executive Producer of Alloy Studios and Sr. Director of Strategy. “It is important to hire someone with experience in all aspects of the production process. Chad is a rockstar at creative logistics and has the background to support our new strategic direction as a video agency.”

Prior to joining the Power Automedia team, Chad Powszok had been working in the video production industry fulfilling a variety of roles from Production Coordinator to Associate Producer, and eventually Producer. Powszok contributed towards the coordination and production on three generations of Apple’s iPhone campaigns and two iPad campaigns. Additionally, Chad went on to win a Bronze Lion from Cannes Film Festival for the opening film for the World Wide Developers Conference in 2017 titled Appocalypse

Now, as Production Manager of Alloy Studios, Chad is able to draw from his extensive knowledge of video production to help coordinate all of the moving parts that entail Alloy Studio’s list of video projects. Chad will be working to provide leadership and oversight for a team of video production staff and will be working closely with Jonny Mill, focusing on the day to day outcomes of his team.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: November 04, 2020 In: Company News, Press Release Comments: 0

Murrieta, CA Power Automedia’s EngineLabs is joining the newly announced online event, Engine Performance Expo, as Digital Media Sponsor. Scheduled for January 7-9, 2021, this free online event will take place over three days and will feature live lectures, question-and-answer sessions, and educational seminars with the performance engine industry’s top parts manufacturers and builders. 

“The Engine Performance Expo is a brilliant example of how this industry continues to adapt and overcome the pandemic. However, the implications of this event go well beyond 2021. Not only is a very obvious need being filled in the short-term, but this event can reach around the globe to share information that will progress the field of engine building for years to come,” says Scott Parker, Vice President of Content for Power Automedia.

“My favorite part of the PRI Show was AETC. The information gathered and connections made were invaluable,” says Total Seal’s Lake Speed, Jr. “The Engine Performance Expo utilizes technology to bridge the ‘knowledge gap’ left behind this year, to come together to share products and processes in a way we’ve never done before. Being able to watch a block be set up and bushed for keyway lifters is something you could not do at AETC. This 3-day event provides unparalleled access to the best people, products, and processes in the industry, and you don’t have to go anywhere or pay anything to do it!”

As the Digital Media Sponsor, updates and exclusive coverage of the event will be found at EngineLabs.com. The Expo’s current schedule can be found here with the final schedule of events and guest speakers to be published in early December. Those enthusiasts who are interested can pre-register via the Expo’s website registration here

About Power Automedia

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com/

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Power Automedia

25843 Jefferson Ave

Murrieta CA 92562

Press Contact: Amanda Bourne