By: Amanda Bourne On: October 12, 2020 In: Company News, Press Release Comments: 0

Murrieta, CA Power Automedia’s Horsepower Wars has announced its official episode release schedule for the third season of the $10K Drag Shootout presented by Lucas Oil as well as an exciting partnership with Lucas Oil’s cable and satellite television channel, MAVTV Motorsports Network.

$10K Drag Shootout consists of four teams competing against each other to see who can build the fastest drag racing car over a period of 10 days, with a budget of only $10,000 — divided into $3,000 cash and a $7,000 Summit Racing Equipment gift card. Once the builds have been completed, the teams head down to the track for heads-up racing where the team who proves they’re the quickest, takes home $10,000 and their finished car. This season the Lucas Oil $10K Drag Shootout will be taking inspiration from No Prep drag racing events that have become increasingly popular over the years, which mimic street racing – using no traction compound to make the track sticky as with a traditional track event. 

For the first time, Horsepower Wars will be partnering with MAVTV to broadcast $10K Drag Shootout 3 on cable television. MAVTV Motorsports Network is owned and operated by Lucas Oil Products and is the only cable television network in the U.S. dedicated solely to motorsports. “We live for custom car builds and drag racing, it’s in our DNA,” said John Duff, Head of Content at MAVTV. “So when we were presented with the opportunity to partner with Horsepower Wars and broadcast Season 3 of their highly popular drag racing show with a no-prep twist, we knew it would be a perfect fit and blend nicely into our already impressive lineup of automotive content.” MAVTV will be airing episodes of $10K Drag Shootout every Sunday with the first episode premiering on November 1, 2020.

Fans of the show who do not have access to MAVTV will be able to watch the upcoming season on the same platforms as years past on Horsepowerwars.com in addition to the Horsepower Wars Facebook and YouTube every Tuesday starting on November 3.

ABOUT HORSEPOWER WARS 

Horsepower Wars is an automotive TV show featuring fierce competition between rivals that takes place in a variety of venues including: engine dyno, chassis dyno, drag strip, road course, and even an off-road short course. With no feel good trophies for second place, we travel the country having fun and stirring up trash talk between drivers, builders, and tuners. 

For more on Horsepower Wars visit www.horsepowerwars.com

ABOUT MAVTV 

Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports and goes far beyond the national mainstream events to also cover multitudes of grassroots series’ from across the globe: drag boats, sprint boats, drag racing, pro pulling, drifting, dirt racing, ice racing and everything in between.

For more information, please visit www.mavtv.com

FOR IMMEDIATE RELEASE

Power Automedia

25843 Jefferson Ave

Murrieta CA 92562

Press Contact: Amanda Bourne

[email protected]

By: Kevin McIntosh On: January 15, 2020 In: Company News, Industry News Comments: 0

SpeedVideo is Moving to a Subscription Model in 2020 in Partnership with All of Our Event Promoters. Here is Why.

A joint letter written to the drag racing community from SpeedVideo and 14 leading drag racing promoters.

For many years, drag racing has been live streamed on the internet free of charge. The advances of technology and reasonably priced video equipment made this possible. Promoters often paid for the cost of the production, or shared the cost with the live streaming broadcaster. It was a reasonably workable system except for three major flaws:

  1. Live broadcasts were completely reliant on advertisers or the promoter paying for production costs. This limited both the quality of the production as well as how many events could be broadcast. Many broadcasts had huge audiences, but lost money.
  2. Promoters lost potential ticket sales from their events, which often costs hundreds of thousands of dollars to produce. For every person watching at home, a potential ticket sale was lost.
  3. Most new, smaller, or specialty events aren’t broadcast because there was no way to pay for them.

Watching drag racing for free seems like a win-win, but the free model isn’t that good for drag racing. After a great deal of evaluation of how to grow and improve live drag racing broadcasting, the best path forward was to create a subscription model. Event promoters and SpeedVideo who produce the broadcasts will be free to work together to create amazing broadcasts with higher-quality productions, and to expand and cover more events, with a model where each viewer pays a small amount, rather than trying to rely only on the backs of advertisers only.

The world’s biggest and best drag races will continue to be streamed on SpeedVideo – including Lights Out, No Mercy, Sweet 16, World Cup Finals, Outlaw Armageddon, TX2K, NMRA, NMCA, PDRA, Outlaw Street Car Reunion, UCC, Bounty Hunters, WoooStock, F2LK, Snowbirds, US Street Nationals, select Drag Illustrated events, and more to come. SpeedVideo subscriptions will be available for $24.95 per month, or $199 for the entire year ($149 introductory rate), which will get you access to around 40 of the premier live streamed drag racing events. The contribution each viewer makes will help grow drag racing, increase the quality of the broadcasts, and attract new promoters, events, and racers.

Moving SpeedVideo to subscription will benefit:

  • Promotors – a revenue share will allow them to grow their events, pay purses, and cover expenses.
  • Racers – more healthy events and racing series.
  • Viewers – higher-quality broadcasts and a wider variety of events.

We have all come together in agreement – this is the best path forward for the future of drag racing. This will enable each drag racing fan to get a great, high-quality broadcast but also keep the sport viable. We are hopeful that each drag racing fan will look at this like a step forward for drag racing and how this will contribute to the future growth of the sport. We all love drag racing and many of us do this not just for a living, but as a way of life. We appreciate all of your support.

 

Respectfully, signed by:

Donald Long, DuckX Productions
Jason Miller, Miller Brothers Productions, World Cup Finals
Wes Buck, Drag Illustrated, Drag Illustrated Events
Tyler Crossnoe, Outlaw Street Car Reunion, Shakedown & PDRA
Tommy Franklin, PDRA
Nick Duty, Outlaw Armageddon
Steve Wolcott & Rollie Miller – NMRA/NMCA
Victor Alvarez, Bradenton Motorsports Park
Peter Blach, TX2K
Matt Plotkin, Bounty Hunters
Keith Berry & Lance Stanford, WoooStock
Chris Searle, Ultimate Callout Challenge
James Lawrence, CEO SpeedVideo
Tom Bobolts, GM SpeedVideo

By: Ainsley Jacobs On: August 19, 2019 In: Company News, Press Release Comments: 0

Steph DaviesMURRIETA, CA —  POWER AUTOMEDIA has hired accomplished automotive writer Stephanie Davies as Senior Associate Editor of the Ford Group.

With seven years of published editing and marketing experience, and familiarity with multiple content management systems, Davies has worked hard to pursue her professional career in an industry she is passionate about. She brings with her a wealth of experience and a results-oriented attitude that produces tremendous results.

Throughout her motorsports career, Davies has demonstrated an essential skill set that made her the prime candidate for Power Automedia’s Senior Associate Editor, Ford Group, position including exceptional attention to detail, strong problem-solving ability, and excellent multi-tasking, organizational, and time-management skills. Davies’s ability to communicate clearly and effectively both to her teammates and to her readers has also enabled her to stand out as a top-tier producer.

Working with Power Automedia on a contract basis at first, Davies impressed her group so much that a permanent, full-time position was offered and she quickly accepted. “I’m so excited to be joining the team at Power Automedia full-time,” shared Davies. “Power Automedia has been at the forefront of automotive performance media and news for years, and as an enthusiast and racer myself, I feel beyond fortunate to be working with a team of people who ‘get it.’”

Prior to joining the Power Automedia team, Davies obtained her Bachelor of Arts degree from New Jersey’s Rutgers University in 2013. Not long after, she was hired on at Source Interlink Media as an Associate Web Editor where she generated web and social media content for Super Chevy, Muscle Mustangs and Fast Fords, Vette, GM High-Tech Performance, High Performance Pontiac, Mopar Muscle, and Circle Track.

“I had the pleasure of working with Stephanie at Source Interlink years ago, back when her Coyote Fox race car was still a daily driver and she was fresh out of Rutgers. It was clear how passionate she was for cars in general, and blue ovals specifically. Since then, she certainly hasn’t slowed down either. When you combine that sort of passion with storytelling, it generates an authenticity that readers can really connect with. Stephanie is going to do some great things in this industry, and I’m excited to have a first-class ticket on her journey,” added Scott Parker, Vice President, Content at Power Automedia.

Davies also spent four years working as the Communications and PR Manager at ROUSH Performance. She produced written content such as press releases, dealer announcements, catalogs, newsletters, blogs, and more – all of which helped to strengthen her robust journalistic skills.

Additionally, Davies had freelanced at Power Automedia where she was involved in developing content for Ford Muscle and FordNXT Magazine, The Enthusiast Network (TEN), and ProMedia over the years while also being involved with several marketing campaigns for Ford, Infiniti, and Toyota.

Davies’s expertise with the Ford brand and its enthusiasts, combined with her outstanding writing ability and automotive industry experience, made her the perfect choice for the Senior Associate Editor, Ford Group, role at Power Automedia and she will undoubtedly elevate the role to new heights as she puts her unique touch on the content that is created under her watch.

By: Kevin McIntosh On: August 31, 2018 In: Company News, Industry News, Press Release, Video Comments: 0

Power Automedia’s highly anticipated “Horsepower Wars: $10K Drag Shootout” storyline is underway – with the fourth of the eleven episodes recently debuting at HorsepowerWars.com, Facebook, YouTube and leading social media platforms.

For the $10K Drag Shootout, four teams, each with five crew members, have been given $3,000 to purchase a car and $7,000 worth of Summit Racing gift cards that allow each crew to pick and choose from the distributor’s extensive selection of go-fast goodies.

The teams had 10 days to build as fast as they can, and then will be given the opportunity to lay down the fastest e.t. possible September 13-16 at Summit Racing Equipment Motorsports Park in Norwalk, Ohio. In the meantime, trash talking and infighting are sure to ensue. Whichever team handles sleep deprivation best, will be crowned the winner and get to keep their car. One of the other three rides will be given to one lucky viewer – meaning you could actually walk away with a Horsepower Wars drag car of your very own.

“The $10K Shootout debut has been really strong. The teams and drama is off the charts,” said James Lawrence, Power Automedia and Horsepower Wars CEO.

“Racers are going to be racers, looking for every tiny loophole or advantage they can get. At the same time, the clock is ticking. One misstep can set back the whole build,” said Scott Parker, Power Automedia and Horsepower Wars Senior Director of Content & Strategy. “Although you can watch this series on any device, this is the type of show you are going to want to queue up on your smart TV’s YouTube app and watch with your friends. It really does transcend the automotive genre and is just plain entertaining.”

The four teams are:

  • Team Boddie, 1984 Buick Regal: nitrous big-block Chevy – led by Russ Wullenwaber & Jay Boddie.
  • Team Bigun, 1986 Mustang GT: turbo LS – led by Lyle Barnett & Eric Yost.
  • Team Stinky Pinky, third-gen Camaro: blown big-block Chevy, led by Dean Karns & Papa Disco.
  • Comp Cams Dream Team, 1990 Mustang GT: turbo LS – led by Jeff Reed.

Highlights include team-on-team drama, a taco-eating contest (the winner got a complete NOS nitrous kit), a trip to a salvage yard for some parts shopping, and more. Of course there is a lot of hard work going on as the four teams put noses to grindstones in the quest to win $10K Drag Shootout glory. Visit HorsepowerWars.com to see it all!

By: Kevin McIntosh On: July 10, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

SpeedVideo and Duck X Productions announced today a multi-year agreement to live-broadcast three of the most popular drag racing events of the year: No Mercy, Lights Out, and Sweet 16.

Donald Long, promoter extraordinaire and owner of Duck X, has built his reputation by drawing the top radial racers in the world and bringing countless jaw-dropping moments of excitement to famed South Georgia Motorsports Park. Long’s events are known for having new records set and champions being crowned.

“Duck X Productions and myself are really excited about the future of our live feed partnership with SpeedVideo,” said Donald. “I am looking forward to bringing our events to the next level, and bringing our great fans the best quality live feed coverage that is out there. SpeedVideo is more than just a livestream company, they are also a huge marketing partner with tons of racing partners and friends in the drag racing community. We are honored to have them on board, and hopefully help each other to make this sport better than ever.”

In addition to the live HD broadcast on SpeedVideo.com, the high-definition coverage will be broadcast via Facebook Live, YouTube, and Dragzine.com. The official schedule for the new events will be released soon.

“Donald Long’s infamous radial events are nothing short of epic,” said James Lawrence, SpeedVideo CEO. “We are excited to be a part of his team, and to bring the viewers and fans of SpeedVideo the best and most exciting radial racing in the world. Donald is nothing if not controversial, he is an innovative promoter who knows how to put on a show. We are excited to capture that energy and excitement of his events in our broadcasts as we take them to the next level.”

By: Kevin McIntosh On: June 26, 2018 In: Company News, Industry News, Press Release, Video Comments: 0

Throughout the first half of 2018, the SpeedVideo team traveled across the United States live broadcasting more than 12 different motorsports events. The broadcasts were streamed to SpeedVideo.com, YouTube, Facebook Live, and other social media platforms, reaching racing fans across the planet. The total audience features more than 5.3 million video plays and more than 27 million minutes of broadcast time.

The US Street Nationals in Bradenton, NMCA Events, and TX2K has huge audience growth in 2018 over 2017, year over year – with TX2K featuring almost 1 million videos broadcast.

“The broadcasts we’ve had this year so far have grown, and been nothing short of amazing,” said Tom Bobolts, SpeedVideo General Manager. “We’ve certainly seen some exciting racing and it’s only going to get better. Points battles are heating up in the NMRA, PDRA, and NMCA along with events like Outlaw Armageddon and the World Cup: Domestic vs. Import are on the horizon.”

SpeedVideo’s live drag racing broadcasts will continue throughout 2018, covering events from the NMCA, PDRA, NMRA, Outlaw Armageddon, Shakedown at the Summit, Miller Brothers Productions, Redemption, and more. View past and future events in HD at www.speedvideo.com.

 

January – May 2018 SpeedVideo Event Statistics:

 

 

 

 

 

 

 

 

 

 

 

*indicates inclement weather

By: Kevin McIntosh On: May 22, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia today announced a partnership with Summit Racing Equipment who was tapped to be the official parts supplier of its new automotive show, Horsepower Wars. The new head-to-head web-based series features fierce competition between rivals in one of four venues: the dragstrip, road course, engine dyno, or chassis dyno.

In the first episodes, Pony Wars – Mustang vs. Camaro, two teams are given either a 2017 Mustang GT or 2017 Camaro SS. The teams then receive an initial $5,000 budget for bolt-on mods, followed by $15,000 for a boost build off. The cars will be competing in drag racing, road racing, chassis dyno, and 60-0 braking. Summit will not only help supply products, but Summit’s pricing will be used as a guide for each team’s budget.

Summit will also provide $7,000 of credit for each participant in the upcoming $10k Drag Shootout – in which teams are given only 10 days to buy, build, and then race a drag car with plenty of challenges along the way. The $10K Drag Shootout represents a perfect fit for Summit’s extensive parts availability as all parts selected by each team from Summit’s website will receive free overnight shipping.

“We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about– real people turning wrenches and making power in their own garages.”

“The $10K Drag Shootout is going to be an action-packed 10 days for all of the teams involved and those of us at here at Horsepower Wars,” said Andrew Wolf, Editor of Dragzine.com. “With a narrow frame of time to build a vehicle from the ground-up, drama is certainly inevitable, but it’s going to be exciting to watch the creativity of these teams and what they can brew up using only limited funds.”

View Summit Racing Equipment’s website at www.summitracing.com. For more information on Horsepower Wars, please visit www.horsepowerwars.com.

By: Kevin McIntosh On: May 21, 2018 In: Company News, Industry News, Press Release, Video Comments: 0

SpeedVideo and Haltech World Cup Finals have officially extended their live broadcast agreement which will now extend coverage of the event for the next three years.

The Import vs. Domestic: Haltech World Cup Finals event is one of the largest of its kind in the nation, taking place at the famous Maryland International Raceway. With SpeedVideo, drag racing fans all over the world will be able to enjoy the same excitement as those in person in HD with studio-quality audio.

“Miller Brothers Productions’ commitment to pitting some of the fastest domestics against some of the fastest imports in the world makes this a must see event,” said Tom Bobolts, SpeedVideo General Manager. “We couldn’t be happier to be working with them for the next three years, and we’re excited to bring the action LIVE to the entire world. We’ve got some great new things planned for this event this year that should make it the most exciting broadcast of the WCF yet.”

Over the course of the past couple of years, the partnership has proven more than successful, racking up astronomical views on SpeedVideo.com as well as leading social media platforms.

“We have been extremely pleased with the live coverage SpeedVideo has produced for the Haltech World Cup Finals and look forward to continuing our relationship in the future,” said Jason Miller, Event Promoter. “For this year’s WCF event, we have added a second manned scaffold right beside the quarter-mile stripe so cameras can pan the action all the way to the finish line! Miller Brothers Productions and SpeedVideo.com are going to offer our fans live coverage that will take our broadcast and event to the next level!”

View the schedule of upcoming live streams as well as past events from the World Cup Finals, and more, on SpeedVideo.com. Find out more information about the Haltech World Cup Finals at www.importvsdomestic.com.

 

By: Kevin McIntosh On: May 18, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia announced today a partnership with leading aftermarket supercharger manufacturer, ProCharger.

ProCharger products will be featured primarily throughout two of the company’s upcoming automotive head-to-head Horsepower Wars episodes, “Pony Wars” and “LS vs. Coyote Part II.” In addition to be featured on the two episodes, ProCharger products will be the exclusive source for all forced-induction needs on the show.

Horsepower Wars’ LS vs. Coyote Shootout revisits Power Automedia’s simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000, and as much horsepower as possible.

Pony Wars, on the other hand, will be a 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS going head-to-head on a dyno, road course, and drag strip– first with $5,000 worth of bolt-ons, then with an additional $15,000 to spend and the brand new ProCharger D1X on both.

“Horsepower Wars is a really exciting automotive show that ProCharger is very proud to be involved in,” said Ken Jones, ProCharger CEO. “We’re looking forward to seeing what the teams and competitors pull off. ProCharger likes being involved with innovative concepts, and from what we’ve seen, this is just the beginning.”

View ProCharger products at www.procharger.com. For more information on Horsepower Wars, please visit www.horsepowerwars.com.

By: Kevin McIntosh On: April 03, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia’s highly anticipated competition-based automotive show, Horsepower Wars, is proud to announce a partnership with Royal Purple Synthetic Oil, a leading brand of premium synthetic lubricants. Royal Purple has signed on as an official sponsor and partner of Horsepower Wars, and will be providing oil and lubricants to competitors for season one including the following episodes:

  • Pony Wars: Camaro vs. Mustang – A 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS go head-to-head on a dyno, road course, and drag strip. Royal Purple’s products will be showcased, with the builders using Royal Purple’s high-performance motor oil and extended-life oil filters, as well as transmission fluid and Royal Purple’s Max Gear synthetic gear oil.
  • $10K Drag Shootout – Teams are given $10k to buy, build, and race a drag car in just 10 days with a plethora of surprises and challenges along the way. The score is settled at Summit Motorsports Park in Norwalk, Ohio in September. Royal Purple will supply lubricants to all competitors for use in their budget drag vehicles.
  • Coyote vs. LS Shootout 2: Boost – Horsepower Wars revisits the simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000 each, and as much horsepower as possible. Royal Purple oil will be used on the dyno.

“Horsepower Wars is going to be filled with raw, unbridled automotive passion – created by enthusiasts for enthusiasts,” said Power Automedia’s Scott Parker. “Royal Purple is an ideal partner given the competitions we have in mind because it prides itself in producing superior lubrication products for the performance aftermarket.”

“We are extremely excited about our partnership with Horsepower Wars and are looking forward to supporting the competitors by providing our oils and lubricants,” said JP Hyden, Event and Partnership Manager at Royal Purple Synthetic Oil. “Horsepower Wars was created with auto enthusiasts in mind and we are always excited to support them by helping to maintain and improve their vehicles performance.”

Royal Purple Synthetic Oil will be an exclusive partner for Horsepower Wars. View their product offerings at www.royalpurpleconsumer.com. To follow Horsepower Wars visit www.horsepowerwars.com.