By: Amanda Bourne On: June 24, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to announce the hiring of Jeremy Nichols as Editor of LSX Magazine. Jeremy joins the Power Automedia editorial team at an ideal time as the previous LSX Editor, Brian Havins, continues to develop his recently acquired role as Director of Content and Consumer Marketing.

Power Automedia has always taken pride in hiring not just some of the most knowledgeable professionals in the automotive industry, but some of the biggest automotive enthusiasts. Nichols finds himself amongst birds of a feather, having worked in the automotive industry his entire life.

“I’m incredibly excited to have Jeremy take my position as the new editor of LSX Magazine,” stated Brian Havins. “He brings a lot to the table with his knowledge and experience in the Performance Aftermarket. In addition, Jeremy’s values and goals align with the embodiment of Power Automedia as a true enthusiast of this great industry, making him the perfect successor to our LS- and LT-based publication.”

Having gotten his start doing sales for Nitrous Express as a teenager, Nichols had an early interest in the LS platform and saw its potential firsthand. Most recently, Jeremy served as the Shop Manager and Lead Tech/Fabricator at 4 Wheel Performance. 

Nichols shared, “As the incoming Editor of LSX Magazine, I bring almost 40-years of passion for fast cars and the car culture surrounding the LS engine, backed by nearly 20 years of automotive and fabrication experience. My goal for the continued success and growth of the magazine is to convey LS/LT culture to the masses by sharing the best content and bringing to life the stories behind the cars and their owners.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: June 13, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is proud to announce the promotion of James Elkins to Editor of Ford Muscle magazine. James started at the company as a freelancer just over a year ago and his potential was quickly realized, earning a spot on the publishing staff as the Senior Associate Editor of Ford Muscle magazine. Both Ford Muscle’s website traffic and Facebook audience have flourished under James’ guidance, with an all-time high being set just this past May.

“I am thrilled to be brought into the position of Editor,” shared Elkins. “Everyone at Power Automedia has provided a hand in cultivating my career and with this acquired knowledge. I look forward to continually bringing great content to the readership.”

Elkins is a highly skilled writer, editor, and content strategist who has a deep passion for all things Ford. He has proven to be an excellent leader for Ford Muscle, crafting high-quality content that engages and excites its audience. Since his hiring, Ford Muscle’s website traffic went from averaging around 16,000 readers per week to over 20,000. In this year alone, Ford Muscle has seen 25,000 to 30,000 readers per week with April and May reaching 50,000 to 109,000 per week.

“James has proven to be a natural automotive journalist, exhibiting a commitment to excellence, a zeal for fostering relationships with his readers and his clients, and an impeccable knowledge of the Ford performance market. With James’ work ethic and vision for growth, the future of Ford Muscle is bright,” stated Andrew Wolf, Group Editor.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: May 11, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to announce the hiring of Florida-native Robert Fisher, who will join the sales team as the latest Business Development Representative. 

“We’re very excited to have Robert join the Power Automedia family,” shared Lloyd Hunt, Chief Revenue Officer. “His excitement for the automotive aftermarket and bringing value to his clients is exactly what we look for here at PAM, but more importantly, the future of our industry. He is a rising star and we are proud to have him on our team.”

Prior to joining the Power Automedia team, Robert was an experienced sales rep with a diverse background in marketing and public relations catering to the automotive aftermarket industry and outdoor recreation. In his new role with Power Automedia, Robert will focus on generating new business opportunities and developing relationships with potential clients. Fisher will work hand in hand with the Chief Revenue Officer, Senior Director of Business Development, and other members of the sales team.

“Power Automedia is a diversely talented group of people with unmatched devotion to their readers, clients and the industry as a whole,” stated Robert. “I’m truly honored to be a part of the team.”

We welcome Robert to the Power Automedia family and look forward to seeing the great client relationships that are sure to come.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: May 09, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — After three years in his role as Power Automedia’s Senior Director of Business Development, Lloyd Hunt has been promoted to Chief Revenue Officer. In his new role, Lloyd will be responsible for all sales and customer relationships working alongside Ivan Korda, who is set up to succeed him as the new Senior Director of Business Development. Korda and Hunt will be the guiding hands for nurturing Power Automedia’s expanding client base. 

“I am honored to call Lloyd a friend, colleague, and member of our executive team,” stated Scott Parker, Chief Operating Officer. “I’ve never met someone more heartfelt, or a better embodiment of the PAM values. It’s no wonder he has done such an amazing job at endearing himself to clients. And Ivan has followed quickly in his footsteps – establishing himself in a relatively short tenure. A true enthusiast, Ivan is clearly captivated by the magic of the automobile.”

In his previous role as Senior Director of Business Development, Hunt successfully increased revenue through new business development and client acquisition. He also played a key role in expanding Power Automedia’s reach into new markets – leading and developing sales strategies in the ever-changing marketplace of the automotive aftermarket media landscape. 

“I am very excited about the future of Power Automedia,” shared Hunt. “The changes in our industry provide incredible opportunities for Ivan and I to focus on new and continued growth of our strategic partnerships with the incredible brands we are honored to serve. More importantly, I have had the pleasure to work side-by-side with Ivan for a number of years. His dedication to our team, passion for their success, and his desire to always be curious will guide him to be an incredible leader within the Business Development Department at Power Automedia.”

Both Hunt and Korda have developed powerful relationships through servicing clients, helping them craft digital marketing strategies through Power Automedia’s various channels of video production, editorial, and social media. Lloyd Hunt’s experience in sales, business development, and management will be pivotal in his new role as Chief Revenue Officer while Ivan Korda’s skills in developing relationships and business strategies will help him excel as Senior Director of Business Development.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: April 08, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA – Power Automedia is passionate about supporting its automotive professionals and content creators and is excited to announce the creation of PAM FIRST, a new education webinar series. Taking inspiration from the editorial division’s annual seminar, PAM FIRST expands on the idea of continued education to provide a platform for this discourse to continue throughout the year. The webinars cover a variety of content-related topics and are open to all Power Automedia employees.

PAM FIRST is a monthly webinar series that covers a variety of topics, going beyond simply crafting digital content to include subjects on self development with the latest and most innovative techniques from world renowned thought-leaders. Each webinar comprises an hour-long presentation by a Power Automedia employee, followed by a question-and-answer session. The first webinar took place back in November 2021 and focused on stress management while later webinars in the series delved into subjects such as SEO, indoor photography tips, and even video production.

Creative Operations Director Andrew Almazan stated, “Last year we made a commitment. To be champions, as an organization, of our own continued development. This is value #3 within our organization and we quickly realized that our past efforts towards educational engagement were awesome, but there was more that we could do. These webinars not only cover education related to craft, but skills specific to function, and more broadly — what it takes to be an effective professional in the 21st century. This is a very practical way to build empathy across the company, break down silos, and stimulate lateral capability.”

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: March 03, 2022 In: Company News Comments: 0

Murrieta, CA — Power Automedia is excited to announce that Brian Havins, Editor of LSX Magazine, has been promoted to Director of Content and Consumer Marketing after 4 years of being with the company. With this new role, Havins will lead the content of Power Automedia’s publishing division, developing exciting and engaging editorial ideas while motivating the editorial team. Brian will work hand in hand with the Chief Operating Officer, Creative Operations Director, and other members of Editorial Leadership.

Drawing on over 15 years of marketing experience in the automotive industry, Havins will act as an ambassador for the automotive community—making sure all editorial and video content has credibility, and puts the automotive enthusiast first. 

“My time at Power Automedia as the editor of LSX Magazine has been nothing short of extraordinary,” said Brian. “The automobile has always been my passion, and I’m excited to continue my journey in an industry I know and love. As the Director of Content and Consumer Marketing, I’m looking forward to a continued relationship with the editors and taking all eight magazines to the next level for our readers and clients.”

“Brian was a quick study in the editorial department, who stabilized LSX after its transition and ensured its place as the top late model GM magazine on the market,” stated Scott Parker, Chief Operating Officer. “But perhaps, more importantly, in the process he gained the respect of his peers because he is the embodiment of one of PAM’s highest values—’togetherness.’ He has already shown that he can unite the department for a common cause, so we simply wanted to make his position official.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: January 28, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia’s promise has always been to be a resource and an inspiration to automotive aftermarket enthusiasts while ensuring precious automotive knowledge is passed on to another generation. Amidst celebrating 15 years of innovative digital media, Power Automedia launched its “Media Movers, Shakers, and Story Breakers” campaign. The “Media Movers” campaign features an interview with each member of the editorial division, highlighting the uniquely passionate people which have been the driving force behind Power Automedia’s successful magazines.

The Media Movers and Shakers are a dedicated group of unique personalities banded together to bring readers everything from how-to articles, automotive news, and event coverage that can’t be found anywhere else on the web. It is through the words of the magazines’ editors that enthusiasts can find community, achieve their dreams, and share in the passions of the automotive hobby.

Power Automedia’s group of Story Breakers encompasses more than just an expert team of writers. Helping to shape both the future of the industry, and the digital content of the company is Chief Operating Officer Scott Parker, Creative Operations Director Andrew Almazan, and Managing Editor Amanda Bourne. Each member of editorial leadership contributes to fine-tuning the department’s mission of crafting the most innovative automotive content possible. Watch each Media Movers campaign spotlight here.

“This year at Power Automedia we launched the Media Movers & Shakers campaign. It isn’t just a reintroduction of the members that we take tremendous pride in,” explained Almazan. “This is a multifaceted and ongoing effort to equip our editorial division with the tools, time, and resources to tackle our constantly evolving landscape within the automotive enthusiast space. This is the ecology of our craft and our culture, and we’re just getting started.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: December 23, 2021 In: Company News Comments: 0

Murrieta, CA — The latest episode of the JP Emerson Show features Dragzine‘s Senior Editor, Brian Wagner. Emerson talks with Wagner about how his career started as a journalist, what he loves about the sport of drag racing, and much more. In less than one year, The JP Emerson Show had over 400,000 downloads across all major podcast streaming platforms such as Apple Podcasts, Audible, Spotify, Pandora, and iHeart Radio.

JP Emerson is an award-winning author and journalist with bylines in many popular automotive magazines across the country. Emerson covers classic muscle cars and the people who own them with genuine stories from real enthusiasts relating everything from ownership, car shows, music, road trips and what everyone has in common regardless of brand.

You can listen to the episode RIGHT HERE on Emerson’s website or search your favorite podcast streaming platform for the JP Emerson Show to hear exclusive content from behind the scenes with Dragzine’s Senior Editor, Brian Wagner.

 

ABOUT DRAGZINE

Dragzine.com delivers the hard-hitting stories and event coverage that hardcore drag racers crave. Up-to-the-minute news from the NHRA, PDRA, NMCA, drag radial racing, no-prep and beyond, not to mention in-depth features, hardcore tech articles, and exclusive video content. It’s hardcore drag racing, 24 hours a day.

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: November 10, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is proud to announce that after 5 years with the company, Scott Parker has been promoted to Chief Operating Officer (COO). In his new role, he will be responsible for ongoing operations of Power Automedia, including working with the leaders of the Publishing and Alloy Studios divisions. Parker will work hand-in-hand with CEO James Lawrence to continue driving Power Automedia forward.

Parker has a strong leadership background in content production that includes both print publications and digital media formats, and earned a Telly Award for his role as an Executive Producer on Horsepower Wars latest season of $10K Drag Shootout. Before joining Power Automedia, Parker had extensive editorial experience in the automotive industry, including roles as Editor of GM High-Tech Magazine and Vette Magazine, along with helping launch the Mustang 360 and the Super Chevy digital platforms for TEN – The Enthusiast Network.

“I look forward to working with Scott in his new role as COO,” said James Lawrence, Power Automedia’s CEO. “He brings a wealth of experience in automotive content, and a passion for all things cars.”

“I was given an incredible opportunity to shape the edit department and help build the company that I dreamed of working for,” Parker stated. “Being able to take a larger role and learn under James is a tremendous honor. It’s no secret the media landscape has changed, and I’m excited to help lead us into a new era.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: October 11, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia was an innovator in digital automotive media back in 2006, when the concept of a digital magazine was still mostly unexplored. Fifteen years later, Power Automedia continues to be a resource and an inspiration to enthusiasts while ensuring that crucial automotive knowledge is passed down to another generation.

Power Automedia’s editorial division comprises eight digital publications that each service a unique market of automotive enthusiast, publishing relevant and interesting tech articles, news, event coverage, car features, and product reviews on a daily basis. Over sixty thousand articles have been published throughout the lifetime of the company, growing from three to eight digital magazines which have garnered well over 20 million readers.

“The last fifteen years have been an amazing run, and we are excited about the future of automotive media,” said James Lawrence, Power Automedia CEO. “We are deeply appreciative of all of the creative people who have helped us over the years since our founding in 2006. We truly have been blessed to have so many people on our team, and so many partners, who believe in the magic of the automobile.”

Power Automedia’s creative production agency, Alloy Studios, has been producing high-quality video for the automotive aftermarket since 2010. Specializing in full-service video and commercial production, including planning, scripting, storyboarding, filming and editing, Alloy has become a well-known name to brands looking for high-quality video creative with a tailored social approach. Over the last decade, Alloy Studios has worked with more than two hundred top-tier clients on over 1,400 projects, along with earning three awards for innovative video production.

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne