By: Amanda Bourne On: May 11, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to announce the hiring of Florida-native Robert Fisher, who will join the sales team as the latest Business Development Representative. 

“We’re very excited to have Robert join the Power Automedia family,” shared Lloyd Hunt, Chief Revenue Officer. “His excitement for the automotive aftermarket and bringing value to his clients is exactly what we look for here at PAM, but more importantly, the future of our industry. He is a rising star and we are proud to have him on our team.”

Prior to joining the Power Automedia team, Robert was an experienced sales rep with a diverse background in marketing and public relations catering to the automotive aftermarket industry and outdoor recreation. In his new role with Power Automedia, Robert will focus on generating new business opportunities and developing relationships with potential clients. Fisher will work hand in hand with the Chief Revenue Officer, Senior Director of Business Development, and other members of the sales team.

“Power Automedia is a diversely talented group of people with unmatched devotion to their readers, clients and the industry as a whole,” stated Robert. “I’m truly honored to be a part of the team.”

We welcome Robert to the Power Automedia family and look forward to seeing the great client relationships that are sure to come.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: May 09, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — After three years in his role as Power Automedia’s Senior Director of Business Development, Lloyd Hunt has been promoted to Chief Revenue Officer. In his new role, Lloyd will be responsible for all sales and customer relationships working alongside Ivan Korda, who is set up to succeed him as the new Senior Director of Business Development. Korda and Hunt will be the guiding hands for nurturing Power Automedia’s expanding client base. 

“I am honored to call Lloyd a friend, colleague, and member of our executive team,” stated Scott Parker, Chief Operating Officer. “I’ve never met someone more heartfelt, or a better embodiment of the PAM values. It’s no wonder he has done such an amazing job at endearing himself to clients. And Ivan has followed quickly in his footsteps – establishing himself in a relatively short tenure. A true enthusiast, Ivan is clearly captivated by the magic of the automobile.”

In his previous role as Senior Director of Business Development, Hunt successfully increased revenue through new business development and client acquisition. He also played a key role in expanding Power Automedia’s reach into new markets – leading and developing sales strategies in the ever-changing marketplace of the automotive aftermarket media landscape. 

“I am very excited about the future of Power Automedia,” shared Hunt. “The changes in our industry provide incredible opportunities for Ivan and I to focus on new and continued growth of our strategic partnerships with the incredible brands we are honored to serve. More importantly, I have had the pleasure to work side-by-side with Ivan for a number of years. His dedication to our team, passion for their success, and his desire to always be curious will guide him to be an incredible leader within the Business Development Department at Power Automedia.”

Both Hunt and Korda have developed powerful relationships through servicing clients, helping them craft digital marketing strategies through Power Automedia’s various channels of video production, editorial, and social media. Lloyd Hunt’s experience in sales, business development, and management will be pivotal in his new role as Chief Revenue Officer while Ivan Korda’s skills in developing relationships and business strategies will help him excel as Senior Director of Business Development.

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: April 08, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA – Power Automedia is passionate about supporting its automotive professionals and content creators and is excited to announce the creation of PAM FIRST, a new education webinar series. Taking inspiration from the editorial division’s annual seminar, PAM FIRST expands on the idea of continued education to provide a platform for this discourse to continue throughout the year. The webinars cover a variety of content-related topics and are open to all Power Automedia employees.

PAM FIRST is a monthly webinar series that covers a variety of topics, going beyond simply crafting digital content to include subjects on self development with the latest and most innovative techniques from world renowned thought-leaders. Each webinar comprises an hour-long presentation by a Power Automedia employee, followed by a question-and-answer session. The first webinar took place back in November 2021 and focused on stress management while later webinars in the series delved into subjects such as SEO, indoor photography tips, and even video production.

Creative Operations Director Andrew Almazan stated, “Last year we made a commitment. To be champions, as an organization, of our own continued development. This is value #3 within our organization and we quickly realized that our past efforts towards educational engagement were awesome, but there was more that we could do. These webinars not only cover education related to craft, but skills specific to function, and more broadly — what it takes to be an effective professional in the 21st century. This is a very practical way to build empathy across the company, break down silos, and stimulate lateral capability.”

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: March 03, 2022 In: Company News Comments: 0

Murrieta, CA — Power Automedia is excited to announce that Brian Havins, Editor of LSX Magazine, has been promoted to Director of Content and Consumer Marketing after 4 years of being with the company. With this new role, Havins will lead the content of Power Automedia’s publishing division, developing exciting and engaging editorial ideas while motivating the editorial team. Brian will work hand in hand with the Chief Operating Officer, Creative Operations Director, and other members of Editorial Leadership.

Drawing on over 15 years of marketing experience in the automotive industry, Havins will act as an ambassador for the automotive community—making sure all editorial and video content has credibility, and puts the automotive enthusiast first. 

“My time at Power Automedia as the editor of LSX Magazine has been nothing short of extraordinary,” said Brian. “The automobile has always been my passion, and I’m excited to continue my journey in an industry I know and love. As the Director of Content and Consumer Marketing, I’m looking forward to a continued relationship with the editors and taking all eight magazines to the next level for our readers and clients.”

“Brian was a quick study in the editorial department, who stabilized LSX after its transition and ensured its place as the top late model GM magazine on the market,” stated Scott Parker, Chief Operating Officer. “But perhaps, more importantly, in the process he gained the respect of his peers because he is the embodiment of one of PAM’s highest values—’togetherness.’ He has already shown that he can unite the department for a common cause, so we simply wanted to make his position official.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: January 28, 2022 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia’s promise has always been to be a resource and an inspiration to automotive aftermarket enthusiasts while ensuring precious automotive knowledge is passed on to another generation. Amidst celebrating 15 years of innovative digital media, Power Automedia launched its “Media Movers, Shakers, and Story Breakers” campaign. The “Media Movers” campaign features an interview with each member of the editorial division, highlighting the uniquely passionate people which have been the driving force behind Power Automedia’s successful magazines.

The Media Movers and Shakers are a dedicated group of unique personalities banded together to bring readers everything from how-to articles, automotive news, and event coverage that can’t be found anywhere else on the web. It is through the words of the magazines’ editors that enthusiasts can find community, achieve their dreams, and share in the passions of the automotive hobby.

Power Automedia’s group of Story Breakers encompasses more than just an expert team of writers. Helping to shape both the future of the industry, and the digital content of the company is Chief Operating Officer Scott Parker, Creative Operations Director Andrew Almazan, and Managing Editor Amanda Bourne. Each member of editorial leadership contributes to fine-tuning the department’s mission of crafting the most innovative automotive content possible. Watch each Media Movers campaign spotlight here.

“This year at Power Automedia we launched the Media Movers & Shakers campaign. It isn’t just a reintroduction of the members that we take tremendous pride in,” explained Almazan. “This is a multifaceted and ongoing effort to equip our editorial division with the tools, time, and resources to tackle our constantly evolving landscape within the automotive enthusiast space. This is the ecology of our craft and our culture, and we’re just getting started.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: December 23, 2021 In: Company News Comments: 0

Murrieta, CA — The latest episode of the JP Emerson Show features Dragzine‘s Senior Editor, Brian Wagner. Emerson talks with Wagner about how his career started as a journalist, what he loves about the sport of drag racing, and much more. In less than one year, The JP Emerson Show had over 400,000 downloads across all major podcast streaming platforms such as Apple Podcasts, Audible, Spotify, Pandora, and iHeart Radio.

JP Emerson is an award-winning author and journalist with bylines in many popular automotive magazines across the country. Emerson covers classic muscle cars and the people who own them with genuine stories from real enthusiasts relating everything from ownership, car shows, music, road trips and what everyone has in common regardless of brand.

You can listen to the episode RIGHT HERE on Emerson’s website or search your favorite podcast streaming platform for the JP Emerson Show to hear exclusive content from behind the scenes with Dragzine’s Senior Editor, Brian Wagner.

 

ABOUT DRAGZINE

Dragzine.com delivers the hard-hitting stories and event coverage that hardcore drag racers crave. Up-to-the-minute news from the NHRA, PDRA, NMCA, drag radial racing, no-prep and beyond, not to mention in-depth features, hardcore tech articles, and exclusive video content. It’s hardcore drag racing, 24 hours a day.

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: November 10, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is proud to announce that after 5 years with the company, Scott Parker has been promoted to Chief Operating Officer (COO). In his new role, he will be responsible for ongoing operations of Power Automedia, including working with the leaders of the Publishing and Alloy Studios divisions. Parker will work hand-in-hand with CEO James Lawrence to continue driving Power Automedia forward.

Parker has a strong leadership background in content production that includes both print publications and digital media formats, and earned a Telly Award for his role as an Executive Producer on Horsepower Wars latest season of $10K Drag Shootout. Before joining Power Automedia, Parker had extensive editorial experience in the automotive industry, including roles as Editor of GM High-Tech Magazine and Vette Magazine, along with helping launch the Mustang 360 and the Super Chevy digital platforms for TEN – The Enthusiast Network.

“I look forward to working with Scott in his new role as COO,” said James Lawrence, Power Automedia’s CEO. “He brings a wealth of experience in automotive content, and a passion for all things cars.”

“I was given an incredible opportunity to shape the edit department and help build the company that I dreamed of working for,” Parker stated. “Being able to take a larger role and learn under James is a tremendous honor. It’s no secret the media landscape has changed, and I’m excited to help lead us into a new era.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: October 11, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia was an innovator in digital automotive media back in 2006, when the concept of a digital magazine was still mostly unexplored. Fifteen years later, Power Automedia continues to be a resource and an inspiration to enthusiasts while ensuring that crucial automotive knowledge is passed down to another generation.

Power Automedia’s editorial division comprises eight digital publications that each service a unique market of automotive enthusiast, publishing relevant and interesting tech articles, news, event coverage, car features, and product reviews on a daily basis. Over sixty thousand articles have been published throughout the lifetime of the company, growing from three to eight digital magazines which have garnered well over 20 million readers.

“The last fifteen years have been an amazing run, and we are excited about the future of automotive media,” said James Lawrence, Power Automedia CEO. “We are deeply appreciative of all of the creative people who have helped us over the years since our founding in 2006. We truly have been blessed to have so many people on our team, and so many partners, who believe in the magic of the automobile.”

Power Automedia’s creative production agency, Alloy Studios, has been producing high-quality video for the automotive aftermarket since 2010. Specializing in full-service video and commercial production, including planning, scripting, storyboarding, filming and editing, Alloy has become a well-known name to brands looking for high-quality video creative with a tailored social approach. Over the last decade, Alloy Studios has worked with more than two hundred top-tier clients on over 1,400 projects, along with earning three awards for innovative video production.

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: August 11, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to share the hiring of Micah Anderson as Editor of the popular digital automotive title, Off  Road Xtreme. Micah is a 20-year authority in the off-road industry with extensive experience founded on marketing, events, and racing. 

“Being situated in the epicenter of the off-road hobby means we need authentic talent,” stated Editorial Director and Creative Operations Director, Andrew Almazan. “We are pleased to have Micah Anderson at the helm of Off Road Xtreme. He has extensive experience in the industry and a lifelong passion for dirt. From crewing at Baja 1000 and coordinating one of the region’s premiere events in Jump Champs to blending creativity with off-road during his time at Lucas Oil. We will continue to survey the landscape of this growing hobby and look forward to the editorial adventures that Micah takes enthusiasts on.”

Prior to joining Power Automedia, Micah was a co-founding partner for the grassroots off-road action festival, The Jump Champs. Embedded with the founders, Micah was critically involved in all aspects from planning to promotions, and operations to business development. Alongside his work with the Jump Champs, Anderson worked extensively in the automotive aftermarket space as a photographer and brand manager. Before that, he had worked in off-road desert and short course racing motorsports.

“It is my pleasure to join Power Automedia and take the reins of Off Road Xtreme,” shared Anderson. “This has been a long time coming for me. For as long as I can remember, I have pursued this dream to become an automotive journalist. I look forward to bringing a fresh perspective to the magazine title and will work hard to present interesting and compelling content for the audience.” 

  

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

By: Amanda Bourne On: June 07, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is pleased to announce the recent hiring of Jerry Pitt as Business Development Manager. Jerry has over 30 years of experience in automotive aftermarket journalism and publishing.

“Jerry, being one of the most trusted partners in the industry, is an incredible addition to our team. He will be a tremendous resource to our existing and future clients.” Lloyd Hunt, Sr. Director of Business Development, stated. “As our industry continues to evolve, our team does so, too. We are focused on having team members with experience, passion and desire to put clients’ needs first.”

Prior to joining Power Automedia, Jerry was an editor with Petersen Publishing and migrated to the publisher role, eventually taking the helm of Hot Rod Magazine. After seven years with Hot Rod, Pitt transitioned to Senior Director of Sales and Original Programming at Studio Ten where he was instrumental in integrating non-endemic and aftermarket partnerships in programming for shows including Roadkill and Dirt Every Day. At Power Automedia, Pitt will rejoin former colleagues Jonathan Mill, Executive Producer & General Manager of Alloy Studios (Power Automedia’s video production division) and fellow Business Development Director Ed Zinke.

“What excites me most about joining the Power Automedia team is the opportunity to once again assist our partners in navigating the automotive media landscape. I am honored to contribute to the success of Power Automedia and work alongside such talented colleagues,” said Pitt.

“Power Automedia will continue to grow as the leader in automotive publishing,” added Hunt. “As such, we’ll keep adding to our team – the best talent in the industry.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more, visit powerautomedia.com.

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Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne