Power Automedia announced today the official debut of a completely redesigned next-gen platform across 12 of its digital automotive magazine properties. The fresh new look and user interface were introduced to the magazines’ 2 million monthly readers this week.
The new platform features a superior user experience, with an immersive 100% responsive magazine design. The team put an emphasis on a seamless user experience – with big bold images, easy to understand navigation, and a mobile-first design process.
“With the recent expansion of our new digital titles, it was a perfect time to upgrade and modernize our magazines to stay industry leading,” said James Lawrence, Power Automedia CEO. “Our team sought out to create a platform with the automotive enthusiast in mind, whether they were surfing one of our automotive magazines on their phone, or watching a drag racing video on their desktop. The main objective for us is to do a better job showcasing our content in a form that is not only beautiful and compelling, but also gives our readers more of what they want to see.”
“We have seen tremendous growth in mobile and tablet usage with our magazines, so it became imperative to take a mobile-first design approach,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Our web team did a phenomenal job of giving us a new platform to present our content; it is no surprise that we’ve already had great feedback from users. This is an exciting step in the evolution of our magazines.”
The new Power Automedia next-gen platform optimizes the reader, content, and advertising experience across desktop, tablet, and mobile devices – giving the readers the best of all three environments. This new platform enhances Power Automedia’s position as the leading digital automotive publisher in the enthusiast space.
The following Power Automedia titles are launched on the new platform:
|Ford Muscle – http://www.fordmuscle.com
Next-Gen Ford Performance – http://www.fordnxt.com
Chevy Muscle Cars – http://www.chevyhardcore.com
Corvette – http://www.corvetteonline.com
LSX GM – http://www.lsxmag.com
Hot Rods & Muscle Cars – http://www.streetmusclemag.com
|Drag Racing – http://www.dragzine.com
Street Rods – http://www.rodauthority.com
Off Road – http://www.offroadxtreme.com
Diesel Trucks – http://www.dieselarmy.com
Engine Performance – http://www.enginelabs.com
Performance Driving – http://www.turnology.com
Power Automedia is excited to announce a multi-year agreement with Flying A Motorsports as the official trailer/motorcoach of SpeedVideo and Dragzine.com.
Flying A Motorsports has earned a prestigious name in the motorsports industry, providing high-quality transportation equipment for nearly 30 years– from cargo and stacker trailers to car haulers and racecar trailers. Pairing with SpeedVideo and Dragzine.com, Flying A’s general promotions and some of their showcased equipment will be featured throughout Dragzine’s editorial articles, social media sites, and SpeedVideo live broadcasts.
“We at Flying A Motorsports are really looking forward to working with the folks from SpeedVideo and Dragzine,” said Alan Cape, Owner of Flying A. “They do a great job of covering everything in the drag racing world and will help us get the word out about the motorsports transportation products we offer. At Flying A Motorsports, we’ve been selling motorhomes, toterhomes and trailers since 1988 and every year we try to ramp up our exposure. This will definitely take us to the next level.”
Flying A will be an official sponsor of SpeedVideo, being featured on SpeedVideo broadcasts throughout 2018 and 2019. In addition, Flying A will be a marketing partner of Dragzine, and a “Rig of the Month” will be featured in Dragzine and on Dragzine’s social media.
For more information about Flying A, visit www.flyingamotorsports.com.
Power Automedia is excited to announce its plans for a revamped drag racing print magazine, taking title as “Dragzine.”
Power Automedia’s online magazine, Dragzine.com, is the number one drag racing magazine in the world– bringing readers content in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Power Automedia has announced plans to merge the popular Dragzine.com with the newly acquired DragRacingScene.com and rebrand the existing Drag Racing Scene print magazine to establish a fresh content base for new and existing fans in the form of a print magazine.
Both Dragzine.com and Dragzine the Magazine will be overseen by Scott Parker, as Executive Editorial Director, Andrew Wolf, as Editor, and Brian Wagner, as Senior Associate Editor.
“In just eight relatively short years, Dragzine has become a leading entity in the sport of drag racing, and our intent is to build on that success as we move into 2018 and beyond,” Andrew Wolf, Editor of Power Automedia’s drag racing titles. “In merging the two magazines, we’ll be adding a lot of Drag Racing Scene’s resources and blending it with Dragzine’s unique brand of content. We now have even more quality content to add to Dragzine.com, which will further cement it as the top destination for drag racing enthusiasts.”
“Dragzine is the proverbial 300,000-pound gorilla when it comes to drag racing media,” said Scott Parker, Power Automedia’s Executive Editorial Director. “But this is a competitive market, and if you don’t keep moving forward – you get left behind. The Drag Racing Scene acquisition afforded the opportunity to expand our footprint into print media and further bolster our digital presence.”
These magazines will provide every single drag racing enthusiast a go-to source for entertainment and automotive education. Visit the website at www.dragzine.com.
With over 1.6 million views, SpeedVideo’s live broadcast of World Cup Finals – Import vs. Domestic takes position as one of the company’s largest live streams yet. SpeedVideo Live! is the #1 leader in online drag racing broadcasting and proudly partners with events like the World Cup Finals to bring HD quality live streaming to viewers all over the world.
“The worldwide recognition of this this event was outstanding,” said Tom Bobolts, SpeedVideo General Manager. “While the North American audience definitely provided the majority of the views, we had viewers from over 100 different countries focusing their attention on our broadcast, and the Miller Brothers made sure what they saw didn’t disappoint. It was great to bring this unique event to so many people worldwide.”
Drag racing fans from across the world watched the live stream on a plethora of devices. On top of the views racked up on livestream.com, additional views were collected thanks to Facebook Live, with over 47 thousand shares and 1.2 million videos watched on the social platform.
The total audience includes:
“The 2017 Haltech World Cup Finals proved once again why this event is one of the best races in the world,” said Brian Wagner, Associate Editor of Dragzine.com. “Multiple records were set and then reset during the weekend along with some of the closest racing you’ll ever see at the drag strip. Fans all over the world were able to see all the action live on SpeedVideo. If the World Cup isn’t on your bucket list of races, it should be because there’s nothing else like it on the planet!”
“We are extremely happy to have Speedvideo.com broadcast the Haltech World Cup Finals live each year,” said Jason Miller, Founder of WCF. “Our racers deserve the very best, and we want to give our WCF racers and their sponsors the exposure that no other event can give them. What racer doesn’t get excited about 1 million plus views of their pride and joy? We already have 100+ media companies that cover WCF throughout the week, and SpeedVideo’s live broadcast is just icing on the cake. I’d like to invite everyone that has never attended WCF before to attend the event in person next year At Maryland International Raceway on October 31 – November 4, 2018.” You can also find out more info at www.importvsdomestic.com.
SpeedVideo’s live drag racing broadcasts will continue throughout 2018, covering events from the NMRA, PDRA, NMCA, Shakedown at the Summit, Ultimate Callout Challenge, and more. View past and future events at www.speedvideo.com.
In 2016, Power Automedia released the “Coyote vs. LS Shootout” series – racking up more than 2 million views and lighting the internet on fire. Inspired by that shootout, Power Automedia’s all-new, all-original show Horsepower Wars is ready to debut in 2018, with a season of action-packed competitions and storylines.
Horsepower Wars will showcase automotive shops, engine builders, racers, and tuners. Each story will consist of a shootout where viewers will get to witness the entire build process; all the way to the end where there will be a showdown on either a chassis dyno, engine dyno, road course, or drag strip.
Highly anticipated Horsepower Wars content will include part 2 of the Coyote vs. LS Shootout, this time with boost, and an insane competition called the “$10K Drag Race Shootout.” In the $10K Shootout, three build teams will be handed $3,000 in cash and $7,000 in Summit Racing Gift cards to buy and build their car in only 10 days – and then drag race it. The winner takes the car home, and viewers can enter a contest to take home the other two cars. The most exciting part of the shootout is that any drag racing teams that want to compete will be free to apply to Horsepower Wars starting in January 2018.
Summit Racing is one of the key sponsors who have joined Horsepower Wars. Summit Racing will be the Official Mail Order Partner, and will be donating over $20,000 in Summit gift cards for the $10K Drag Shootout. “We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about—real people turning wrenches and making power in their own garages.”
“Horsepower Wars, as an automotive show, is a big move forward for our company,” explained James Lawrence, Power Automedia CEO. “Each major story will run for three months, broadcast through our Automotive Media network of more than 15 digital magazines, covered in 5 print titles, and through SpeedVideo and our social media network. All in all, more than 3 million people a month will have exposure to Horsepower Wars in 2018.”
Horsepower Wars’ official launch will take place in March 2018. Sign up to receive show information, news, and updates at Horsepowerwars.com.
SpeedVideo’s live automotive broadcasts have skyrocketed since its launch two years ago and now reach over 300,000 views per event.
For 2018, SpeedVideo has developed a new, bolder logo which reflects its explosive growth. The live, HD broadcasts SpeedVideo brought to drag racing fans all over the world last year will continue, supplemented by other exciting new on-demand content. But the biggest question is, “What events will be on the 2018 SpeedVideo live schedule?”
“We’re excited to release our tentative 2018 SpeedVideo schedule,” said James Lawrence, Power Automedia’s CEO. “With more than 30 action-packed events, we’re proud to bring enthusiasts all over the world some of the most exciting motorsports and automotive programming available.”
In 2018, SpeedVideo Live! will cover some of the largest and most prestigious drag racing events in the country, including those from the NMRA, NMCA, Redemption and PDRA series. A few of the biggest events include:
“2017 was an amazing year and 2018 is only going to be better for our viewers,” said Tom Bobolts, SpeedVideo General Manager. “We couldn’t be more happy to be back covering some of the most exciting automotive events across the country, and for the opportunity to expand our coverage. We can’t wait to bring that formula to more markets, starting with the diesel truck market in 2018.”
SpeedVideo’s final and updated 2018 schedule will available at SpeedVideo.com by January 1, 2018.
Power Automedia’s video production division, Alloy Studios, recently created an immersive commercial to show off the legendary and well-known Mickey Thompson tires at the track in conjunction with Street Outlaws superstar Daddy Dave.
This spot wasn’t just about the dragstrip, but also featured Mickey’s popular Baja ATZ tires which Daddy Dave uses on his Chevrolet 3500HD tow vehicle. With all of the miles that Dave travels for the popular TV show, he needs a tire he can depend on when money is on the line. Dave’s 2,000+ horsepower Nova also uses Mickey Thompson ET drag tires to do battle in No-Prep races all over the country.
“From scripting to final delivery, the Alloy Studios team did a fantastic job on this project,” said Ken Warner, Mickey Thompson Marketing Vice President. “We can always count on our friends at Power Automedia when we are in a pinch and need quick turnaround. They battled bad weather on a fast paced racing weekend, working between rounds to delivery excellent content for this commercial.”
“As stated so eloquently in this piece, ‘When it’s time to put up or shut up’ our Alloy Studios team does just that,” said Andrew Almazan, Power Automedia’s Alloy Studios Creative Operations Director. “Armed with more than just camera gear and editing software, I am proud to stand amongst men and women equipped with this level passion when it comes to bringing a vision to life.”
Today, leading automotive media company Power Automedia released its 2018 Media Kit which includes the addition of properties from Xceleration Media. In addition, plans were announced for a new re-design of the Power Automedia digital platform.
Power Automedia’s digital line-up for 2018 includes 15 web-based magazines which reach 1.9 million monthly readers, 5.2 million Facebook fans, and feature 664,034 email subscribers. Three digital magazines have joined Power Automedia:
Two new print publications are being added to the stable for 2018; with the launch of Ford Muscle Magazine (edited by Steve Turner) and LSX Magazine (edited by Chase Christensen) in printed form. They will join Rod Life Magazine (formerly Street Rod Life; edited by Todd Ryden); OneDirt Magazine, and Drag Racing Scene Magazine, for a total of 5 print titles.
“With our five print titles for 2018; a total of fifteen web properties; and SpeedVideo, we will be reaching about three million passionate automotive enthusiasts every month,” said Power Automedia CEO James Lawrence. “Our team that crafts our magazines, videos, and content thinks beyond a profit and loss statement, as our collective goal is to build beautiful automotive content and make a dent in the automotive universe.”
For 2018, Power Automedia’s digital platform is being re-designed with a fresh, immersive look that will feature larger high-res images and a more engaging ad and content layout. The re-launch is planned for December 2017.
SpeedVideo and the Ultimate Callout Challenge are excited to announce a multi-year agreement to live-broadcast the company’s popular diesel events, starting in 2018.
The Ultimate Callout Challenge is an event that takes place over the course of three days, in which participants compete in dyno performance, drag racing, and sled pulling activities.
With SpeedVideo, diesel fans all over the world will be able to enjoy the same excitement as those in person in HD with studio-quality audio.
“The Ultimate Callout Challenge and DPI Expo could not be more excited about teaming up with SpeedVideo for the UCC/DPI Expo,” said Chris Searle of Ultimate Callout Challenge. “We know the talented team at SpeedVideo will capture the adrenaline, power, and emotion of the UCC for our fans. Teaming up with SpeedVideo helps us fulfill our promise to our fans to make our events bigger and better each year.”
“SpeedVideo is a perfect partner to help UCC reach the substantial diesel enthusiast audience,” said Eric Huson, Power Automedia Business Development Manager. “We are thrilled to cover and document the high-energy events that the UCC puts on, and help raise awareness of the UCC and the competitors who make it so exciting. This will be a great relationship!”
In addition to the live broadcasts on SpeedVideo.com, the high-definition coverage will be shared via Facebook Live, YouTube, and Power Automedia’s popular magazine, Diesel Army. The official Ultimate Callout Challenge / SpeedVideo schedule will be released in the near future.
Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.