By: Amanda Bourne On: August 11, 2021 In: Company News, Press Release Comments: 0

Murrieta, CA — Power Automedia is excited to share the hiring of Micah Anderson as Editor of the popular digital automotive title, Off  Road Xtreme. Micah is a 20-year authority in the off-road industry with extensive experience founded on marketing, events, and racing. 

“Being situated in the epicenter of the off-road hobby means we need authentic talent,” stated Editorial Director and Creative Operations Director, Andrew Almazan. “We are pleased to have Micah Anderson at the helm of Off Road Xtreme. He has extensive experience in the industry and a lifelong passion for dirt. From crewing at Baja 1000 and coordinating one of the region’s premiere events in Jump Champs to blending creativity with off-road during his time at Lucas Oil. We will continue to survey the landscape of this growing hobby and look forward to the editorial adventures that Micah takes enthusiasts on.”

Prior to joining Power Automedia, Micah was a co-founding partner for the grassroots off-road action festival, The Jump Champs. Embedded with the founders, Micah was critically involved in all aspects from planning to promotions, and operations to business development. Alongside his work with the Jump Champs, Anderson worked extensively in the automotive aftermarket space as a photographer and brand manager. Before that, he had worked in off-road desert and short course racing motorsports.

“It is my pleasure to join Power Automedia and take the reins of Off Road Xtreme,” shared Anderson. “This has been a long time coming for me. For as long as I can remember, I have pursued this dream to become an automotive journalist. I look forward to bringing a fresh perspective to the magazine title and will work hard to present interesting and compelling content for the audience.” 



Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit


Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne