For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.
Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.
“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”
“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”
Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.
SpeedVideo is excited to announce they have entered a multi-year broadcast partnership with the popular automotive event “TX2K” to live stream TX2K in 2017 and beyond. SpeedVideo’s series of HD livestreams for TX2K will kick off March 16 through 19 with coverage of TX2K17 at Royal Purple Raceway in Houston, Texas.
TX2K is the original “2K” event in the United States, and one of the largest racing events in the entire country, drawing over 20,000 fans each year. TX2K grew from a Toyota Supra-specific meet; and now, other than hundreds of Supras, you can spot anything from supercars to turbocharged daily drivers. What makes TX2K unique is the event has many dimensions – roll racing, drag racing, dyno runs, and the “after dark” car meet full of bikinis, burnouts, and beer.
“TX2K was created 18 years ago with the sole purpose of having an event strictly focused on fast street cars,” said Peter Blach, founder of TX2K. “It started as a Supra-only event and has grown to feature Lamborghinis, GTRs, Supras, Vipers, ‘Vettes, Porsches, and more. Our goal is to grow the event into the largest single gathering of fast street cars in the world. SpeedVideo’s live broadcast will bring TX2K to those who can’t attend in-person and will add to our fan base even more.”
“TX2K is an absolutely enormous event – probably the largest supercar and fastest street car race in the world,” said Aaron Hahn from SpeedVideo. “To broadcast this to the world is a unique opportunity that we are incredibly excited about.”
So far, the racer list for TX2K17 consists of many 1,500+ horsepower cars, including multiple noteworthy platforms such as the almighty Nissan GTR, twin turbo Lamborghini, Toyota Supra, twin turbo Viper, and multiple 1000+ horsepower street cars – this is just a glimpse of what TX2K is all about.
“We are very proud to bring this unique event into every home, computer, tablet and phone with an internet connection,” said Steve Grein, General Manager of SpeedVideo. “Thanks to cutting edge technology, we plan on showing every round of racing combined with feature stories for the viewing audience to feel the live experience in high definition. Bringing the biggest and best to our viewers is important and there is no question that TX2K is one of the best events out there!”
With over a quarter million views to date, SpeedVideo’s live broadcast of the NMRA Drag Racing World Finals delivered on its promise as the largest live stream video in NMRA history.
This event took place at Beech Bend Raceway Park in Bowling Green, Kentucky, and is the most popular all-Ford drag race and car show of the year, where you can spot everything from 3,000+ horsepower turbocharged beasts to street legal racecars. Spectators enjoyed all-day entertainment thanks to the races, burnout contest, car show, swap meet, vendor booths, and even special appearances from TV star BoostedGT and 14-time drag racing champion Mike Murillo.
This year, four records were broken at the World Finals and it drew over 450 racecars and 490 show cars, resulting in the largest NMRA event in over 18 years- and it needed a video crew of equal capabilities to stream it to multiple media outlets.
“We were delighted to get the opportunity to work with the NMRA…it’s a first-class organization,” said Steve Grein, General Manager, SpeedVideo. “With the support of ProCharger, we did the live broadcast with a five-camera shoot, including dual wireless starting line cameras, and the broadcast went off without a hitch. Not only did we broadcast it live to SpeedVideo.com and StangTV.com, but also simultaneously on Facebook. It’s great to see hundreds of thousands of Ford fans all over the world that enjoyed watching the event.”
“SpeedVideo’s live broadcast was a huge promotional tool for the event. They provided great coverage of the event the entire time, and great follow up videos afterward,” said Rollie Miller, NMRA General Manager. “It really helped build the NMRA brand and spread awareness to the public of the NMRA.”
Up next for SpeedVideo is the of the 21st Annual World Cup Finals: Import vs. Domestic which will be streaming live November 4th through the 6th on speedvideo.com.
Power Automedia has recently been using Facebook’s new live stream video feature, Facebook Live, to explode the audiences of SpeedVideo and it’s twelve online magazines.
There has been a 616 percent growth in mobile video consumption since 2012 and, studies show, people watch videos three times longer when they are being recorded live. There’s no denying this media trend will only increase in popularity from this point.
SpeedVideo.com – Power Automedia’s live broadcast division – has utilized Facebook live to “stream” automotive events to success – reaching over 200,000 viewers on Facebook alone with the 2016 Outlaw Armageddon No-Prep Drag Race at Thunder Valley Raceway Park. In addition, they received over 15,000 shares just on Facebook alone within a week of the event.
Power Automedia employee Dave Cruikshank, Editor of Corvette Online, has leveraged Facebook Live with recent show coverage, some reaching over 4,000 viewers at a time.
“I utilized Facebook Live at two of the biggest Corvette shows in the world and had fantastic results,” Cruikshank said. “The best part about Facebook Live is that it really engages the audience and lets them interact with what they’re experiencing. The comments section literally comes alive with feedback and emoticons. It was great to be able to tailor my shoot to what people wanted. Traffic to CorvetteOnline.com and Facebook boomed as a result.”
Just recently, the editors of Turnology, EngineLabs and LSX Magazine have seen the impact. Trevor Anderson of Turnology gave viewers a behind-the-scenes look at Bruce Meyer’s private car collection in Los Angeles. “I have a goal of using Facebook Live to establish relationships with my readers and to provide a face to associate with my magazine,” Anderson said. This gives great opportunity to businesses like Power Automedia to connect with their fans, have engaging conversations, and get to know their audience on a personal level– all while reaching new audiences as well. Plus, we get a lot of referral traffic to our magazines as a result of the live experience.”
One thing is clear – the use of Facebook live has been a hit for Power Automedia and SpeedVideo.
Power Automedia has acquired the assets of long-time Ford magazine FordMuscle from its founder Chirag Asaravala, and is preparing an ambitious expansion in the Ford market. A new FordMuscle logo has been designed by Power Automedia reflective of the power of the FordMuscle brand and a modernization of the magazine.
Ford Muscle has supplied readers with valuable do-it-yourself editorials and extensive product reviews since 1999. “FordMuscle was established with the simple goal of making technical content available online to enthusiasts,” said Chirag Asaravala, founder of FordMuscle. “It will be in great hands with Power Automedia and I can’t think of a better team to take it to a new level in providing leading content for the next generation of Ford enthusiasts.”
“We are very committed to Ford enthusiasts, and we’ve got some exciting plans in the Ford Market,” said James Lawrence, Power Automedia CEO. “StangTV has been providing incredible editorial content, photos, and videos to Ford enthusiasts for over six years, but we’ve got some big things brewing. We’ve realized the Ford marketplace has a lot of layers – Coyote Mustang, Ecoboost, Ford Raptor, Pushrods, Modulars, Classics, and more.”
Power Automedia will be releasing more information about its plans in the Ford marketplace prior to the 2016 SEMA show.
SpeedVideo.com and the National Mustang Racers Association (NMRA) are proud to announce a new partnership for the upcoming 18th Annual Nitto Tire NMRA All-Ford World Finals at Beech Bend Raceway in Bowling Green, KY. Starting with test and tune on Friday, Sept. 30 and concluding on Oct. 2 at the end of final eliminations, SpeedVideo.com will bring high-definition live video onto the televisions, smartphones, tablets and computers of Ford drag racing fans across the globe.
“Our fans have been asking for a live video feed from Beech Bend Raceway for many years,” said Rollie Miller, NMRA General Manager. “Partnering with SpeedVideo.com for this event will allow us to make it happen. The NMRA World Finals will be broadcast to all of our fans.”
The 18th Annual Nitto Tire NMRA All-Ford World Finals is the biggest and most exciting Ford motorsport event in the country. The event and it’s fans, racers and crew take over Bowling Green, KY from September 29 to October 2. This event determines 2016 NMRA National Champions while bringing out the best-of-the-best in all-Ford grassroots drag racing with special events like Outlaw True Street, Terminator/GT500, Turbo Coyote and EcoBoost Shootouts. Over the weekend, the on-track thrills are matched with Street Outlaws’ TV stars, a giant vendor midway, all-Ford car shows, swap meet and more.
“The NMRA World Finals is the biggest Ford event of the year,” said James Lawrence, SpeedVideo CEO. “We are honored to be producing the live HD broadcast for Ford performance enthusiasts and NMRA fans all over the world. The thing I’m most thrilled about is broadcasting the excitement of the prestigious NMRA championship battles. This is the 18th year for the NMRA World Finals, and it’s stacking up to be the biggest yet!”
For more information about the 18th Annual Nitto Tire NMRA All-Ford World Finals, please go to www.NMRAdigital.com/KY or call 866.694.3475. If you can’t make it to Beech Bend Raceway Park on Sept. 30-Oct. 2 for the Nitto Tire NMRA All-Ford World Finals, go to www.speedvideo.com to watch all of the wild, wheels up action in brilliant high-definition.
Memphis International Raceway has been the location for many legendary events that are entrenched deep in the lore of street car drag racing. The infamous Outlaw Street Car Reunion – referred to affectionately as ‘OSCR’ – adds to that history. Southern Speed Promotions has worked hard to grow the OSCR into a premiere small tire racing event that brings out the best racers in the world each spring. Power Automedia and SpeedVideo.com are proud to announce that they have reached a multi-year agreement with Southern Speed Promotions to broadcast one of the most exciting events in drag racing, the Outlaw Street Car Reunion for 2017 and beyond in “HD” with studio-quality audio.
“Our event has grown immensely in the past three years, and 2017 looks as if it could be one of the largest car counts to date,” explained Tyler Crossnoe, co-owner of Southern Speed Promotions. “Drag racing is a global sport that has millions of fans around the world and let’s face it — fans cannot attend every race that they want and still keep a job and family. This is where the live broadcast comes into play. We decided to work together with Power Automedia and SpeedVideo because their top quality HD broadcast and production value, studio-quality audio, and wireless cameras on the starting line will help us take this event to the next level.”
“Tyler and his team are one of the hardest working in drag racing,” said SpeedVideo’s James Lawrence. “I know first-hand because I raced at the Outlaw Street Car Reunion with our drag radial Camaro earlier this year. This event is a special one, that is quickly growing to rival the top events in drag radial and street car racing despite it’s relatively short history. We are proud to be partners with Southern Speed Promotions on a multi-year plan and we’re planning on helping them hand-in-hand to grow this event every year.”
SpeedVideo.com will be broadcasting all of the exciting action from the Outlaw Street Car Reunion IV on March 22-26, 2017… so fans from all over the world can see every second of the breathtaking radial tire racing.
Mark Samples, Crossnoe’s partner, is excited about the opportunity to grow the event with SpeedVideo’s support, “We are excited to partner with SpeedVideo to bring forth the most modernized live broadcast for 2017. SpeedVideo’s newest wireless cameras will bring an exciting effect to the event with our two exciting announcers, Al Tucci and Brian Lohnes. Can you imagine strapping into your 4,000 horsepower monster in Radial vs. The World with a microphone in your face and Al Tucci getting you hyped up for the finals and $15,000 on the table?! It will happen in 2017!”
You can experience all of the wheel standing action in person at Memphis International Raceway on March 22-26, or watch it online at www.speedvideo.com to see everything in stunning HD. Make sure to visit http://www.oscr.us to stay updated on all the Outlaw Street Car Reunion information.
There are few events on the drag racing calendar that boast a bigger worldwide following than the legendary Haltech World Cup Finals — Import vs. Domestic. Due to Jason Miller’s legendary track prep, unparalleled cool and dry atmospheric conditions, year-round guerrilla marketing, and its growth over the past 20-plus years, this epic event attracts the best racers from all over the world to obliterate records and make their mark in history.
Power Automedia and SpeedVideo.com are proud to announce that they have entered into a multi-year partnership with Miller Brothers Productions (MBP) to live stream the 21st annual Haltech World Cup Finals, held at Maryland International Raceway, November 4-6, 2016.
“Fans from all over the world — for the first time in history, are going to be able to experience the Haltech World Cup Finals — Import vs. Domestic, in HD via live stream. SpeedVideo will have multiple cameras filming the action on the track plus driver interviews. All of our WCF racers will now gain an extraordinary amount of additional exposure from the live stream, plus this will be a huge value added for our WCF sponsors.” explained Jason Miller, co-owner of the WCF event. “My brother, Chris Miller, and I are very excited to partner with SpeedVideo for the live stream, it’s something that we considered very carefully, and in the end, we know the worldwide audience will take WCF to a whole new level.”
“I can’t tell you how much respect we have for the Haltech World Cup Finals and what the Miller’s have built with this event,” said James Lawrence, CEO of SpeedVideo.
“It’s an event that has a loyal, amazing following, merging together the competition of imports and domestics in a very innovative format. Frankly, it’s an event you need to attend in person to really be able to understand what a crazy, exciting show it is,” Lawrence continued. “But we also realize, not everyone all over the world is going to be able to attend MDIR that weekend. Now, they will be able to experience it in full high-definition, and our team is as excited about this event than any event on our schedule. It’s going to be a monster.”
The Haltech World Cup Finals brings side by side racing action from just about every type of genre in drag racing – featuring the top cars from just about every sanctioning body on the planet. You’ll see Outlaw 10.5, Extreme Compact, Limited Drag Radial, Modified Compact, X275 and Hot Rod plus Street Fighter, Super Street, True Street, and All Motor classes made up of high horsepower street cars from just about every circuit and series in the world!
“Forget the trash talking, it’s time to prove that these drivers have got what it takes, with each side putting their reputation and egos on the line,” said Miller. “The event features Import vs. Domestic Drag Racing, a Custom Car Show, Bikini Contest, a huge Vendor Midway, Live DJ, and so much more! The event is busting at the seams with over 25,000 fans in attendance, and there is no other event like it!”
SpeedVideo.com will broadcast the 21st Annual Haltech World Cup Finals — Import vs. Domestic event, November 4-6, 2016 on SpeedVideo.com. The event also will simulcast on Dragzine, Revved Magazine, and other popular Power Automedia magazines.
So make plans now to attend this spectacular event at Maryland International Raceway and experience it first hand! For more event information on WCF, visit www.importvsdomestic.com.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.