Brandon McCray has helped bring attention to JMS Chip and Performance’s new product at the 2022 SEMA Show and beyond.
Temecula, CA — Power Automedia has long been providing video production services to the automotive industry. The company’s recent leadership change came alongside a rebrand to its video division, with a fresh focus on creative, editorial pieces.
The recently rebranded YouTube channel, Power + Performance (P+P), already boasts over 105,000 subscribers. The brand’s creative direction is spearheaded by newly appointed Creative Director, Brandon McCray. With over 10 years of automotive video production experience, Brandon is excited to see what the new brand accomplishes moving forward.
“This is so much more than just a rebrand,” stated McCray. “This means giving enthusiasts a lot more relatable content – content for enthusiasts, by enthusiasts. We’ve already seen great traction with the new model.”
A project recently completed for JMS Chip and Performance is yet another feather in McCray’s cap, which brought great attention to the JMS TractionMAX. The product’s advertisement video launched in Q4 of 2022 and has seen great success in the months following.
In October, the video received an award for “Best Commercial” at the 2022 Mesa International Film Festival. The video was also chosen as an “Official Selection.” The festival, created to highlight creativity from diverse voices, drew in over 10,000 attendees and nearly 400 project submissions.
“The JMS Chip video brought in tons of attention and received international recognition at the Mesa International Film Festival,” explained McCray. “Seeing both the award and the video on display for attendees at the SEMA Show was the icing on the cake.
The award, a repurposed vintage film reel, was displayed next to the client’s plug-and-play traction control device at the SEMA Show’s New Product Showcase in November. The JMS Chip TractionMAX was officially debuted at this industry-only trade show in Las Vegas, Nevada, where it was nominated for the “SEMA Product of the Year” award.
With Brandon McCray now applying his talent to the Power + Performance re-brand and leading the YouTube channel, it is destined to make a major impact on the automotive industry in new and exciting ways.
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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