Power Automedia Tabs Lloyd Hunt for Chief Revenue Officer role; Ivan Korda Promoted to Sr. Director of Business Development

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Murrieta, CA — After three years in his role as Power Automedia’s Senior Director of Business Development, Lloyd Hunt has been promoted to Chief Revenue Officer. In his new role, Lloyd will be responsible for all sales and customer relationships working alongside Ivan Korda, who is set up to succeed him as the new Senior Director of Business Development. Korda and Hunt will be the guiding hands for nurturing Power Automedia’s expanding client base. 

“I am honored to call Lloyd a friend, colleague, and member of our executive team,” stated Scott Parker, Chief Operating Officer. “I’ve never met someone more heartfelt, or a better embodiment of the PAM values. It’s no wonder he has done such an amazing job at endearing himself to clients. And Ivan has followed quickly in his footsteps – establishing himself in a relatively short tenure. A true enthusiast, Ivan is clearly captivated by the magic of the automobile.”

In his previous role as Senior Director of Business Development, Hunt successfully increased revenue through new business development and client acquisition. He also played a key role in expanding Power Automedia’s reach into new markets – leading and developing sales strategies in the ever-changing marketplace of the automotive aftermarket media landscape. 

“I am very excited about the future of Power Automedia,” shared Hunt. “The changes in our industry provide incredible opportunities for Ivan and I to focus on new and continued growth of our strategic partnerships with the incredible brands we are honored to serve. More importantly, I have had the pleasure to work side-by-side with Ivan for a number of years. His dedication to our team, passion for their success, and his desire to always be curious will guide him to be an incredible leader within the Business Development Department at Power Automedia.”

Both Hunt and Korda have developed powerful relationships through servicing clients, helping them craft digital marketing strategies through Power Automedia’s various channels of video production, editorial, and social media. Lloyd Hunt’s experience in sales, business development, and management will be pivotal in his new role as Chief Revenue Officer while Ivan Korda’s skills in developing relationships and business strategies will help him excel as Senior Director of Business Development.



Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com


Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne


Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. We pioneered the automotive digital media revolution, and have continued to innovate to stay on the forefront of the digital landscape.