James Lawrence Announces Departure From Power Automedia; Sale to New Ownership Group

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Having spent more than a decade growing Power Automedia into a media powerhouse, Lawrence has chosen to step down as CEO. Scott Parker and Lloyd Hunt to be named Power Automedia’s chief executives.

Temecula, CA — Power Automedia, which includes Dragzine, LSX Magazine, Street Muscle, Off Road Xtreme, Ford Muscle, Chevy Hardcore, Diesel Army, Electrified, and new acquisition Mustang Week, announced today that James Lawrence will transition from his role of CEO at the end of the year – a decision by Lawrence, who founded the company more than fifteen years ago. Lawrence, who currently serves as SEMA’s Chairman of the Board, will continue as a senior consultant for Power Automedia. 

A new ownership group consisting of Scott Parker, Lloyd Hunt, Kevin McIntosh, Andrew Almazan, and Ivan Korda — has acquired Power Automedia. As part of the transition, Scott Parker has been named Power Automedia’s Chief Content Officer & General Manager and Lloyd Hunt as Chief Revenue Officer.

“After guiding and owning Power Automedia since 2006, I am excited to pursue new interests,” stated Lawrence. “It has been an amazing ride and experience. It’s been a tremendous honor serving as CEO and working with so many talented people. This company has a bright future and there is no better team to help accelerate it to new heights.”

Power Automedia recently announced the acquisition of Mustang Week, one of the most popular cruise and show festival events in the automotive aftermarket. Lawrence advised the management team on that acquisition and will continue to advise Power Automedia’s leadership team as a senior consultant. The new ownership group will continue to evaluate growth and acquisition opportunities in the media and event space. 

“We are excited to acquire this business, but we will all miss James on a full time basis at Power Automedia,” said Hunt. “He has helped build this business from the ground up, including developing a series of digital media innovations that pushed the envelope for everyone, helping bring new ideas to life that the automotive industry hadn’t seen before. His decisive leadership and business knowledge have been an incredible asset to grow the business and we’re very grateful for his leadership of our great brands.”

“We believe in Power Automedia and our new ownership group is prepared to manage this transition well,” declared Parker. “We wish James success in the future and look forward to working with him in an advisory capacity.”



Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com


Power Automedia 43460 Ridge Park Dr. Suite #170 Temecula, CA 92590

Press Contact: Amanda Bourne


Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. We pioneered the automotive digital media revolution, and have continued to innovate to stay on the forefront of the digital landscape.