Power Automedia announced today the official debut of a completely redesigned next-gen platform across 12 of its digital automotive magazine properties. The fresh new look and user interface were introduced to the magazines’ 2 million monthly readers this week.
The new platform features a superior user experience, with an immersive 100% responsive magazine design. The team put an emphasis on a seamless user experience – with big bold images, easy to understand navigation, and a mobile-first design process.
“With the recent expansion of our new digital titles, it was a perfect time to upgrade and modernize our magazines to stay industry leading,” said James Lawrence, Power Automedia CEO. “Our team sought out to create a platform with the automotive enthusiast in mind, whether they were surfing one of our automotive magazines on their phone, or watching a drag racing video on their desktop. The main objective for us is to do a better job showcasing our content in a form that is not only beautiful and compelling, but also gives our readers more of what they want to see.”
“We have seen tremendous growth in mobile and tablet usage with our magazines, so it became imperative to take a mobile-first design approach,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Our web team did a phenomenal job of giving us a new platform to present our content; it is no surprise that we’ve already had great feedback from users. This is an exciting step in the evolution of our magazines.”
The new Power Automedia next-gen platform optimizes the reader, content, and advertising experience across desktop, tablet, and mobile devices – giving the readers the best of all three environments. This new platform enhances Power Automedia’s position as the leading digital automotive publisher in the enthusiast space.
The following Power Automedia titles are launched on the new platform:
| Ford Muscle – http://www.fordmuscle.com
Next-Gen Ford Performance – http://www.fordnxt.com Chevy Muscle Cars – http://www.chevyhardcore.com Corvette – http://www.corvetteonline.com LSX GM – http://www.lsxmag.com Hot Rods & Muscle Cars – http://www.streetmusclemag.com |
Drag Racing – http://www.dragzine.com
Street Rods – http://www.rodauthority.com Off Road – http://www.offroadxtreme.com Diesel Trucks – http://www.dieselarmy.com Engine Performance – http://www.enginelabs.com Performance Driving – http://www.turnology.com |
