By: Amanda Bourne On: January 08, 2021 In: Company News Comments: 0

Murrieta, CA 2020 has proven to be a record year for Power Automedia in terms of magazine site traffic. Whilst the global pandemic brought along new challenges and difficulties throughout the year, Power Automedia’s magazine titles have managed to achieve consistent growth in audience response to our content. 

Over the last half of the year, stay at home orders and quarantines have meant an increased capacity for overall media and content consumption. Power Automedia was no exception to this increased traffic leading to more than 17.38 million active readers across the 11 magazine titles within our network. This increase in magazine site traffic has been accompanied by an increase in ad impressions and reader engagement.

“They say content is king, and this year certainly proved it,” stated Scott Parker, Vice President of Content at Power Automedia. “While some social media channels were flooded with politics and coronavirus coverage, our platforms provided temporary solace as gearheads hunkered down in their garages. It was a great year to finish projects and we were happy to provide the information the readers craved to inspire or educate themselves.”

Power Automedia’s magazine titles will continue to craft quality content written by enthusiasts, for enthusiasts throughout 2021 and beyond. View all of the magazine titles within the Power Automedia network at www.powerautomedia.com/magazines and stay up to date with the latest news in the automotive industry!

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

FOR IMMEDIATE RELEASE

Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

[email protected]

By: Amanda Bourne On: December 11, 2020 In: Company News, Press Release Comments: 0

Murrieta, CA Power Automedia is making some changes to the products offered in the upcoming year with the addition of two video podcasts. The two video podcasts, also known as vodcasts, will be hosted on Street Muscle and Dragzine websites as well as most popular video platforms.

Followers of Street Muscle Magazine are already familiar with the recurring podcast, RodCAST Live, which began airing episodes in January 2020. Vinny Costa and Greg Acosta take viewers and listeners on an all-encompassing dive into the deep-end of all things automotive with guests ranging from racers to journalists, manufacturers, car builders, industry personalities, and much more. RodCAST Live airs every Friday at 12pm PST on the Street Muscle Facebook page and the newly created Street Muscle YouTube channel. It will soon launch natively on StreetMusclemag.com as well as other platforms. For those who are just learning of RodCAST Live and are interested in catching up, previous episodes will be uploaded to the Street Muscle YouTube channel every Tuesday at 12pm PST.

The Dragzine Podcast has been airing episodes since 2019 and will be receiving a few updates with the new year. The show is kept light-hearted and fun by host Brian Wagner, Sr. Associate Editor of Dragzine, and takes listeners on a trip beyond what they might normally see, read, or hear when it comes to the biggest names in drag racing. Episodes of The Dragzine Podcast feature guests from every corner of the drag racing world including big-money bracket racers, top tuners, and professional NHRA racers. The Dragzine Podcast had been purely audio for almost two years, however, starting in December it will transition to a video format which will utilize the Power Automedia YouTube channel that had been recently rebranded as Dragzine. Episodes will debut every Thursday at 12pm PST on Dragzine.com, the new YouTube, Facebook, and IGTV.

To accompany the two video podcasts, Street Muscle Magazine and Dragzine will each be creating custom newsletters that provide additional sponsorship opportunities to clients enrolled in Power Automedia’s newly revised “Everywhere +” advertising package. The new designs will offer dedicated space for two pieces of custom-crafted sponsored content in addition to showcasing exclusive content not found on Power Automedia’s various magazine sites. 

“Having one of the largest and most sought after email lists, we have been asked by our partners if we could provide an opportunity for a sponsored newsletter for years,” stated Lloyd Hunt, Power Automedia’s Senior Director of Business Development. “Our readers’ experience is important to us, so not only did we want this updated newsletter to be valuable to them but also not overly promotional. Utilizing our existing vodcasts, it simply made sense to provide this 360 degree marketing approach.”

 

ABOUT POWER AUTOMEDIA

Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com

FOR IMMEDIATE RELEASE

Power Automedia

25843 Jefferson Ave.

Murrieta, CA 92562

Press Contact: Amanda Bourne

[email protected]

By: Amanda Bourne On: October 12, 2020 In: Company News, Press Release Comments: 0

Murrieta, CA Power Automedia’s Horsepower Wars has announced its official episode release schedule for the third season of the $10K Drag Shootout presented by Lucas Oil as well as an exciting partnership with Lucas Oil’s cable and satellite television channel, MAVTV Motorsports Network.

$10K Drag Shootout consists of four teams competing against each other to see who can build the fastest drag racing car over a period of 10 days, with a budget of only $10,000 — divided into $3,000 cash and a $7,000 Summit Racing Equipment gift card. Once the builds have been completed, the teams head down to the track for heads-up racing where the team who proves they’re the quickest, takes home $10,000 and their finished car. This season the Lucas Oil $10K Drag Shootout will be taking inspiration from No Prep drag racing events that have become increasingly popular over the years, which mimic street racing – using no traction compound to make the track sticky as with a traditional track event. 

For the first time, Horsepower Wars will be partnering with MAVTV to broadcast $10K Drag Shootout 3 on cable television. MAVTV Motorsports Network is owned and operated by Lucas Oil Products and is the only cable television network in the U.S. dedicated solely to motorsports. “We live for custom car builds and drag racing, it’s in our DNA,” said John Duff, Head of Content at MAVTV. “So when we were presented with the opportunity to partner with Horsepower Wars and broadcast Season 3 of their highly popular drag racing show with a no-prep twist, we knew it would be a perfect fit and blend nicely into our already impressive lineup of automotive content.” MAVTV will be airing episodes of $10K Drag Shootout every Sunday with the first episode premiering on November 1, 2020.

Fans of the show who do not have access to MAVTV will be able to watch the upcoming season on the same platforms as years past on Horsepowerwars.com in addition to the Horsepower Wars Facebook and YouTube every Tuesday starting on November 3.

ABOUT HORSEPOWER WARS 

Horsepower Wars is an automotive TV show featuring fierce competition between rivals that takes place in a variety of venues including: engine dyno, chassis dyno, drag strip, road course, and even an off-road short course. With no feel good trophies for second place, we travel the country having fun and stirring up trash talk between drivers, builders, and tuners. 

For more on Horsepower Wars visit www.horsepowerwars.com

ABOUT MAVTV 

Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports and goes far beyond the national mainstream events to also cover multitudes of grassroots series’ from across the globe: drag boats, sprint boats, drag racing, pro pulling, drifting, dirt racing, ice racing and everything in between.

For more information, please visit www.mavtv.com

FOR IMMEDIATE RELEASE

Power Automedia

25843 Jefferson Ave

Murrieta CA 92562

Press Contact: Amanda Bourne

[email protected]

By: Amanda Bourne On: April 23, 2020 In: Press Release Comments: 0

Murrieta, CA, April 23 — Speedvideo to broadcast the Winter Meltdown 5 No-Prep Shootout this upcoming December 4-5, 2020.

According to Winter Meltdown 5 organizer Matt Plotkin of Project X Promotions, this will be a true no-prep event that will challenge both drivers and tuners to navigate the track.

“This is as no-prep as it gets! We’re removing 100% of the rubber and taking the track down to its barest surface by bringing in a bobcat with multiple blade attachments and scraping the track as far down to the concrete as possible. There is nothing closer to a real street racing surface than the 660 feet of bare concrete that you will experience here.”

Plotkin continued, “There are a few reasons that we are taking it to this extreme, but the main reason is that we feel like the term ‘no-prep’ is being stretched too far these days. When you start seeing tractors dragging the track and shoes coming off people’s feet at a no-prep race, it’s time to take a step back and remind everyone that these races are meant to try and simulate street-like conditions.”

Winter Meltdown 5 will feature Big Tire, Small Tire, True Street, King of the Tailgate, Full-Size Truck, 6.0 Index, 7.0 Index, and Junior Dragsters classes.

“Last year was our most successful Winter Meltdown event to date,” stated Plotkin. “We had the largest turnout of both racers and fans that we have ever had for our December race. This year we will be in a new location, and look forward to continuing on that upward trend to keep growing an event that has quickly become everyone’s favorite way to close out the no-prep racing season.”

“SpeedVideo has a long history with no prep racing and we’re proud that it will continue with the addition of Winter Meltdown 5 in 2020,” said Tom Bobolts, SpeedVideo’s General Manager. “As Matt said, we shouldn’t see too many shoes sticking to the track, but I know we’ll have viewers stuck to their screens.” 

Speedvideo.com will broadcast all of the exciting action from Winter Meltdown to annual or monthly subscribers. In addition, there will be free bonus content made available to non-subscribers.

 

To subscribe to SpeedVideo, go to https://www.speedvideo.com/signup

 

ABOUT SPEEDVIDEO

SpeedVideo is all about killer live automotive video. We shoot it, stream it, and broadcast it LIVE! Our promise to you… superior quality, immersive video, and kick-ass racing, LIVE & On-Demand!

ABOUT WINTER MELTDOWN

http://projectxpromotions.com/wintermeltdown/

FOR IMMEDIATE RELEASE

SpeedVideo

25843 Jefferson Ave

Murrieta CA 92562

Contact: Tom Bobolts – [email protected]

By: Amanda Bourne On: March 03, 2020 In: Press Release Comments: 0

Murrieta, CA, March 3, 2020 — SpeedVideo has entered into a broadcast partnership with the wildly popular automotive event series Street Car Takeover (SCT) to live stream the Street Car Takeover Charlotte 2020 event on June 26-27, 2020!

“Charlotte is our favorite event and really shows what Street Car Takeover is about,” said Chase Lautenbach, co-owner of Street Car Takeover. “This is our largest event of the season with the best event layout we offer. The Twin Peaks car meet that happens Thursday night is only a couple miles from the track and hotels with plenty of things for the family to do in the area.”

Street Car Takeover not only features drag racing, but roll racing as well. In roll racing, drivers line up 1,300 feet behind the burnout box, eclipsing the starting line at 35 to 40 mph, and the winner is determined by speed (miles per hour) not the elapsed time. There are three classes of roll racing at SCT Charlotte 2020: the 140 mph and 150 mph brackets where the speed cannot be exceeded, and the King Of The Bakery which has no trap speed limitation but vehicles must be street legal. Roll racing will be taking place on Friday, June 26th.

“We at SpeedVideo are super excited about adding Street Car Takeover to our SpeedVideo live schedule,” said Tom Bobolts from SpeedVideo. “SCT Charlotte has it all, a huge following and a great energy. We can’t wait to capture all of the action!”

Fans of drag racing won’t be disappointed because Saturday, June 27th is all about the 1320. Classes for Saturday include: Small Tire, Street Racer, Street Outlaw, Monster Clutches Stick Shift, Street Racer Mild, FWD Heads Up, Truck/SUV, Extreme Street, Daily Driver Mild, and Daily Driver Extreme.

Justin Kieth, co-owner of Street Car Takeover, went over the updates to the event this year, “We have The Sticky Mafia coming to prep this event so the track will be better than ever. This will make the event fast with cleanups and cars going down the track. We want the racers to experience the best-prepped surface we can possibly provide. We also added a Heavyweight class that requires the car or truck to be 4,200 pounds (without the driver) to make things even more interesting.”

Full live event coverage of the Street Car Takeover Charlotte 2020 event in live HD will be available on SpeedVideo.com for annual or monthly subscribers. There will be parts of the event that will be broadcast for free as well.

 

To subscribe to SpeedVideo, go to https://www.speedvideo.com/signup

 

ABOUT SPEEDVIDEO

SpeedVideo is all about killer live automotive video. We shoot it, stream it, and broadcast it LIVE! Our promise to you… superior quality, immersive video, and kick-ass racing, LIVE & On-Demand!

ABOUT STREET CAR TAKEOVER

Street Car Takeover series, The premier street car event in the U.S., Coming to a city near you! For more on Street Car Takeover and to buy event tickets visit http://www.streetcar-takeover.com/.

FOR IMMEDIATE RELEASE

SpeedVideo

25843 Jefferson Ave

Murrieta CA 92562

Contact: Tom Bobolts – [email protected]

By: Amanda Bourne On: January 28, 2020 In: Press Release Comments: 0

 

Murrieta, CA, Jan 26, 2020 – Virginia Motorsports Park (VMP) hosted the Shakedown Nationals for the first time last year, a world-class track providing a surface for every type of class. Shakedown Nationals features the best of Pro Mod, Radial vs World, Limited Drag Radial, X275, Ultra Street, Outlaw 10.5, and DXP 235. VMP has always been the location for events that are entrenched in the history of drag racing and Shakedown added to that history by bringing several new records with last year’s event.

Power Automedia and SpeedVideo.com are proud to announce that they will be broadcasting the Shakedown Nationals XVIII with a multi-year agreement.

“The first year of Shakedown Nationals definitely exceeded my expectations. From the energy of the crowd to the performances on the track, the entire event was something special,” explained Tyler Crossnoe, VMP’s Vice President. “In 2020 we expect to see more great fans and racers. Our goal as a racetrack is to provide top-tier entertainment both on and off of the track. With an event like Shakedown, the on-track action is very exciting and the midway not only provides support for the racers but provides the fans with more entertainment.”

SpeedVideo.com will be broadcasting all of the exciting action from the COMP Cams Shakedown Nationals XVIII on September 16-19 so viewers from all over the world can see every second of the breathtaking multi-class racing. The event will be available in its entirety to SpeedVideo subscribers. In addition, there will be free bonus content including Thursday’s test and tune, Round 1 qualifying, and more. A ton of live content will be flowing from Shakedown to satisfy the drag racing masses.

Tom Bobolts, SpeedVideo’s General Manager, said, “Tommy, Tyler, and the entire VMP team know what it takes to put on a great event, and we are thrilled to bring the Shakedown Nationals live to all SpeedVideo viewers. This event has a great mix of Pro Mod and radial racing.”

Experience all of the tire-burning action in person at Virginia Motorsports Park on September 16-19 by signing up to join SpeedVideo at www.speedvideo.com/signup/shakedown to see everything in HD. Make sure to visit www.RaceVMP.com to stay updated on all the Shakedown Nationals information. 

By: Kevin McIntosh On: January 23, 2018 In: Company News, Industry News, Press Release Comments: 0

Power Automedia is excited to announce recent expansions to its editorial team and video production team, Alloy Studios.

Nicole James relocated from Arizona to join the growing editorial department at the beginning of the year, joining the team as the Editor of Power Automedia’s Street Muscle Magazine. James brings with her a plethora of journalism and social media marketing experience, including background with a multitude of automotive journalism companies as well as degrees in journalism and social media.

“Nicole is the epitome of a modern magazine editor, fluent in all forms of digital media and how to actively engage the reader,” said Scott Parker, Power Automedia Director of Content and Strategy. “She is as proficient with a camera as she is with writing, editing and social media. In no time at all she has injected fresh ideas and a fresh perspective on Street Muscle, and I can’t wait to see what she can do.”

Along with a number of new and exciting ventures, Alloy Studios has welcomed Brian Petty as Lead Scriptwriter/Talent. Petty will be the face of Power Automedia’s upcoming Horsepower Wars, many in-house editorial style videos, and occasional white label client videos. His background includes extensive experience in newscasting, degrees specializing in journalism and automotive tech, as well as a lifetime of automotive enthusiasm.

“Brian affords our production house a versatile combination of talents,” said  Andrew Almazan, Power Automedia Operations Director. “His love for storytelling, passion for the automobile, and being an on-screen persona make for a truly unique creative process. Brian’s intuition and involvement throughout production phases will mean consistency and a high level of execution time and time again.”

Follow James’ and Petty’s work on www.streetmuscle.com and Power Automedia’s YouTube channel.

By: Kevin McIntosh On: January 22, 2018 In: Company News, Industry News, Press Release, Publishing Comments: 0

Power Automedia announced today the official debut of a completely redesigned next-gen platform across 12 of its digital automotive magazine properties. The fresh new look and user interface were introduced to the magazines’ 2 million monthly readers this week.

The new platform features a superior user experience, with an immersive 100% responsive magazine design. The team put an emphasis on a seamless user experience – with big bold images, easy to understand navigation, and a mobile-first design process.

“With the recent expansion of our new digital titles, it was a perfect time to upgrade and modernize our magazines to stay industry leading,” said James Lawrence, Power Automedia CEO. “Our team sought out to create a platform with the automotive enthusiast in mind, whether they were surfing one of our automotive magazines on their phone, or watching a drag racing video on their desktop. The main objective for us is to do a better job showcasing our content in a form that is not only beautiful and compelling, but also gives our readers more of what they want to see.”

“We have seen tremendous growth in mobile and tablet usage with our magazines, so it became imperative to take a mobile-first design approach,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Our web team did a phenomenal job of giving us a new platform to present our content; it is no surprise that we’ve already had great feedback from users. This is an exciting step in the evolution of our magazines.”

The new Power Automedia next-gen platform optimizes the reader, content, and advertising experience across desktop, tablet, and mobile devices – giving the readers the best of all three environments. This new platform enhances Power Automedia’s position as the leading digital automotive publisher in the enthusiast space.

The following Power Automedia titles are launched on the new platform:

Ford Muscle – http://www.fordmuscle.com

Next-Gen Ford Performance – http://www.fordnxt.com

Chevy Muscle Cars – http://www.chevyhardcore.com

Corvette – http://www.corvetteonline.com

LSX GM – http://www.lsxmag.com

Hot Rods & Muscle Cars – http://www.streetmusclemag.com

Drag Racing – http://www.dragzine.com

Street Rods – http://www.rodauthority.com

Off Road – http://www.offroadxtreme.com

Diesel Trucks – http://www.dieselarmy.com

Engine Performance – http://www.enginelabs.com

Performance Driving – http://www.turnology.com

By: Kevin McIntosh On: December 04, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

In 2016, Power Automedia released the “Coyote vs. LS Shootout” series – racking up more than 2 million views and lighting the internet on fire. Inspired by that shootout, Power Automedia’s all-new, all-original show Horsepower Wars is ready to debut in 2018, with a season of action-packed competitions and storylines.

Horsepower Wars will showcase automotive shops, engine builders, racers, and tuners. Each story will consist of a shootout where viewers will get to witness the entire build process; all the way to the end where there will be a showdown on either a chassis dyno, engine dyno, road course, or drag strip.

Highly anticipated Horsepower Wars content will include part 2 of the Coyote vs. LS Shootout, this time with boost, and an insane competition called the “$10K Drag Race Shootout.” In the $10K Shootout, three build teams will be handed $3,000 in cash and $7,000 in Summit Racing Gift cards to buy and build their car in only 10 days – and then drag race it. The winner takes the car home, and viewers can enter a contest to take home the other two cars. The most exciting part of the shootout is that any drag racing teams that want to compete will be free to apply to Horsepower Wars starting in January 2018.

Summit Racing is one of the key sponsors who have joined Horsepower Wars. Summit Racing will be the Official Mail Order Partner, and will be donating over $20,000 in Summit gift cards for the $10K Drag Shootout. “We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about—real people turning wrenches and making power in their own garages.”

“Horsepower Wars, as an automotive show, is a big move forward for our company,” explained James Lawrence, Power Automedia CEO. “Each major story will run for three months, broadcast through our Automotive Media network of more than 15 digital magazines, covered in 5 print titles, and through SpeedVideo and our social media network. All in all, more than 3 million people a month will have exposure to Horsepower Wars in 2018.” 

Horsepower Wars’ official launch will take place in March 2018. Sign up to receive show information, news, and updates at Horsepowerwars.com.

By: Kevin McIntosh On: October 23, 2017 In: Company News, Industry News, Press Release Comments: 0

Today, leading automotive media company Power Automedia released its 2018 Media Kit which includes the addition of properties from Xceleration Media. In addition, plans were announced for a new re-design of the Power Automedia digital platform.

Power Automedia’s digital line-up for 2018 includes 15 web-based magazines which reach 1.9 million monthly readers, 5.2 million Facebook fans, and feature 664,034 email subscribers. Three digital magazines have joined Power Automedia:

  • Power & Performance – led by Elizabeth Puckett, this all-digital title will focus on all late-model performance, including late-model Mopar.
  • OneDirt – led by Ben Shelton, the leading Dirt Track website.
  • Drag Racing Scene – led by Todd Silvey, Drag Racing Scene will focus on NHRA, Pro-Mod, Top Sportsman, bracket racing and nostalgia, along with tech content.

Two new print publications are being added to the stable for 2018; with the launch of Ford Muscle Magazine (edited by Steve Turner) and LSX Magazine (edited by Chase Christensen) in printed form. They will join Rod Life Magazine (formerly Street Rod Life; edited by Todd Ryden); OneDirt Magazine, and Drag Racing Scene Magazine, for a total of 5 print titles.

“With our five print titles for 2018; a total of fifteen web properties; and SpeedVideo, we will be reaching about three million passionate automotive enthusiasts every month,” said Power Automedia CEO James Lawrence. “Our team that crafts our magazines, videos, and content thinks beyond a profit and loss statement, as our collective goal is to build beautiful automotive content and make a dent in the automotive universe.”

For 2018, Power Automedia’s digital platform is being re-designed with a fresh, immersive look that will feature larger high-res images and a more engaging ad and content layout. The re-launch is planned for December 2017.