Power Automedia is excited to announce recent expansions to its editorial team and video production team, Alloy Studios.
Nicole James relocated from Arizona to join the growing editorial department at the beginning of the year, joining the team as the Editor of Power Automedia’s Street Muscle Magazine. James brings with her a plethora of journalism and social media marketing experience, including background with a multitude of automotive journalism companies as well as degrees in journalism and social media.
“Nicole is the epitome of a modern magazine editor, fluent in all forms of digital media and how to actively engage the reader,” said Scott Parker, Power Automedia Director of Content and Strategy. “She is as proficient with a camera as she is with writing, editing and social media. In no time at all she has injected fresh ideas and a fresh perspective on Street Muscle, and I can’t wait to see what she can do.”
Along with a number of new and exciting ventures, Alloy Studios has welcomed Brian Petty as Lead Scriptwriter/Talent. Petty will be the face of Power Automedia’s upcoming Horsepower Wars, many in-house editorial style videos, and occasional white label client videos. His background includes extensive experience in newscasting, degrees specializing in journalism and automotive tech, as well as a lifetime of automotive enthusiasm.
“Brian affords our production house a versatile combination of talents,” said Andrew Almazan, Power Automedia Operations Director. “His love for storytelling, passion for the automobile, and being an on-screen persona make for a truly unique creative process. Brian’s intuition and involvement throughout production phases will mean consistency and a high level of execution time and time again.”
Power Automedia announced today the official debut of a completely redesigned next-gen platform across 12 of its digital automotive magazine properties. The fresh new look and user interface were introduced to the magazines’ 2 million monthly readers this week.
The new platform features a superior user experience, with an immersive 100% responsive magazine design. The team put an emphasis on a seamless user experience – with big bold images, easy to understand navigation, and a mobile-first design process.
“With the recent expansion of our new digital titles, it was a perfect time to upgrade and modernize our magazines to stay industry leading,” said James Lawrence, Power Automedia CEO. “Our team sought out to create a platform with the automotive enthusiast in mind, whether they were surfing one of our automotive magazines on their phone, or watching a drag racing video on their desktop. The main objective for us is to do a better job showcasing our content in a form that is not only beautiful and compelling, but also gives our readers more of what they want to see.”
“We have seen tremendous growth in mobile and tablet usage with our magazines, so it became imperative to take a mobile-first design approach,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Our web team did a phenomenal job of giving us a new platform to present our content; it is no surprise that we’ve already had great feedback from users. This is an exciting step in the evolution of our magazines.”
The new Power Automedia next-gen platform optimizes the reader, content, and advertising experience across desktop, tablet, and mobile devices – giving the readers the best of all three environments. This new platform enhances Power Automedia’s position as the leading digital automotive publisher in the enthusiast space.
The following Power Automedia titles are launched on the new platform:
|Ford Muscle – http://www.fordmuscle.com
Next-Gen Ford Performance – http://www.fordnxt.com
Chevy Muscle Cars – http://www.chevyhardcore.com
Corvette – http://www.corvetteonline.com
LSX GM – http://www.lsxmag.com
Hot Rods & Muscle Cars – http://www.streetmusclemag.com
|Drag Racing – http://www.dragzine.com
Street Rods – http://www.rodauthority.com
Off Road – http://www.offroadxtreme.com
Diesel Trucks – http://www.dieselarmy.com
Engine Performance – http://www.enginelabs.com
Performance Driving – http://www.turnology.com
In 2016, Power Automedia released the “Coyote vs. LS Shootout” series – racking up more than 2 million views and lighting the internet on fire. Inspired by that shootout, Power Automedia’s all-new, all-original show Horsepower Wars is ready to debut in 2018, with a season of action-packed competitions and storylines.
Horsepower Wars will showcase automotive shops, engine builders, racers, and tuners. Each story will consist of a shootout where viewers will get to witness the entire build process; all the way to the end where there will be a showdown on either a chassis dyno, engine dyno, road course, or drag strip.
Highly anticipated Horsepower Wars content will include part 2 of the Coyote vs. LS Shootout, this time with boost, and an insane competition called the “$10K Drag Race Shootout.” In the $10K Shootout, three build teams will be handed $3,000 in cash and $7,000 in Summit Racing Gift cards to buy and build their car in only 10 days – and then drag race it. The winner takes the car home, and viewers can enter a contest to take home the other two cars. The most exciting part of the shootout is that any drag racing teams that want to compete will be free to apply to Horsepower Wars starting in January 2018.
Summit Racing is one of the key sponsors who have joined Horsepower Wars. Summit Racing will be the Official Mail Order Partner, and will be donating over $20,000 in Summit gift cards for the $10K Drag Shootout. “We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about—real people turning wrenches and making power in their own garages.”
“Horsepower Wars, as an automotive show, is a big move forward for our company,” explained James Lawrence, Power Automedia CEO. “Each major story will run for three months, broadcast through our Automotive Media network of more than 15 digital magazines, covered in 5 print titles, and through SpeedVideo and our social media network. All in all, more than 3 million people a month will have exposure to Horsepower Wars in 2018.”
Horsepower Wars’ official launch will take place in March 2018. Sign up to receive show information, news, and updates at Horsepowerwars.com.
Today, leading automotive media company Power Automedia released its 2018 Media Kit which includes the addition of properties from Xceleration Media. In addition, plans were announced for a new re-design of the Power Automedia digital platform.
Power Automedia’s digital line-up for 2018 includes 15 web-based magazines which reach 1.9 million monthly readers, 5.2 million Facebook fans, and feature 664,034 email subscribers. Three digital magazines have joined Power Automedia:
Two new print publications are being added to the stable for 2018; with the launch of Ford Muscle Magazine (edited by Steve Turner) and LSX Magazine (edited by Chase Christensen) in printed form. They will join Rod Life Magazine (formerly Street Rod Life; edited by Todd Ryden); OneDirt Magazine, and Drag Racing Scene Magazine, for a total of 5 print titles.
“With our five print titles for 2018; a total of fifteen web properties; and SpeedVideo, we will be reaching about three million passionate automotive enthusiasts every month,” said Power Automedia CEO James Lawrence. “Our team that crafts our magazines, videos, and content thinks beyond a profit and loss statement, as our collective goal is to build beautiful automotive content and make a dent in the automotive universe.”
For 2018, Power Automedia’s digital platform is being re-designed with a fresh, immersive look that will feature larger high-res images and a more engaging ad and content layout. The re-launch is planned for December 2017.
Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
For 10 years now, our video production team has been building beautiful content for the automotive industry. Recently rebranded Alloy Studios, our team continues their passion for building efficient and effective videos of every flavor.
In a constant search for talent, we have recently expanded our team to include two new members; Greg Myracle, as a Producer, and Matthew Robinson, as a Videographer. Myracle has put his organizational and video skills to use, managing and coordinating dozens of shoots for some of the most prestigious names in the automotive aftermarket industry, while Robinson works on the front lines and behind-the-scenes to create this incredible content
“Alloy Studios provides an amazing work environment,” said Robinson. “I love the different experiences the position has provided me thus far. My favorite aspect of the role is definitely having the ability to travel– I like the fact that I’m not always contained to a desk. I get to go interact with many of our clients on a face-to-face basis.”
Our team’s expertise doesn’t stop at producing videos for their in-house editorial team and automotive clients, either. They get to take part in broadcasting some of the largest drag racing events in the country for our sister company speedvideo.com.
We’ve also got some new gear, too — we are now able to live broadcast in high-definition 4K and capture new, exciting, aerial angles with our 4K ultra-HD drone!
Some of the team’s latest projects:
If you are interested in following along with Alloy Studios’ work, you can find more projects at www.alloy-studios.com/our-work/. If you are interested in hiring our talented, automotive-savvy team, please visit www.alloy-studios.com/hire-us/.
We’d love to work with you!
On July 1, over a dozen Power Automedia employees, and their families, volunteered with Habitat for Humanity’s “A Brush With Kindness.”
A Brush With Kindness, and its volunteers, assist low-income homeowners in the Inland Empire and surrounding areas, who struggle to maintain the exterior of their homes, to reclaim their homes with pride and dignity. They offer painting, landscaping, and minor repair services for those in need.
Not only does the program revitalize the appearance of neighborhoods and encourage community connection, it also preserves affordable housing stock.
Power Automedia employees’ contributions took place in the city of Moreno Valley, where they worked for four hours painting homes.
“Volunteering for Habitat for Humanity’s ‘A Brush with Kindness’ was a very rewarding experience for me,” said Brittany Poleon, Power Automedia Administrative Operations Manager. “The help we provided to the family by painting their house was great! It was awesome to see what a difference we made to the look of the house with just a few gallons of paint. It was also great volunteering my time, along with some of co-workers and their families, to make a difference in our local community.”
Did you know?
One of Power Automedia’s core values is to “be kind and loving,” and while this pertains to coworkers and clients on a daily basis, Power Automedia believes it’s important to balance business with love and kindness and that everyone deserves kindness, whether celebrating a victory or navigating through a challenging situation.
Contributions like these help this Habitat for Humanity program ensure families have safe and well-maintained homes.
If you live in Southern California and are interested in volunteering for A Brush With Kindness or any other of Habitat For Humanity’s programs, please visit http://www.habitatriverside.org/.
Power Automedia is excited to announce a new relationship with Family Events.
“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”
“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”
With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.
“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”
Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:
Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.
SpeedVideo’s live racing broadcasts have been exploding, not only on thousands of home TVs and desktops, but also on all types of mobile devices.
SpeedVideo’s past 10 events accumulated a total of 3.4 million video views. While simultaneously broadcasting to SpeedVideo’s website, social media platforms captured an even larger audience specifically targeting those on mobile devices.
In total, a whopping 63% of the views were from either a mobile phone or tablet. The past 10 drag racing events racked up almost 5 million minutes of broadcast time.
“The velocity at which SpeedVideo has grown has been tremendous,” said Aaron Hahn from SpeedVideo. “We’re extremely grateful for the support of our viewers, our partnering promoters, as well as our sponsors that are making all of this possible. Whether watching live or on-demand, our mission is to provide the best experience for race fans worldwide.”
SpeedVideo will be live broadcasting 36 events in 2017 with a projected audience of over 6 million performance enthusiasts between live broadcasts and social media.
Power Automedia’s CEO, James Lawrence, was recently elected to the 2017-2018 SEMA Board of Directors. Lawrence was elected to the SEMA board by a vote of SEMA-member companies that ended on May 24, 2017.
“I’ve been involved in, and love, the performance industry– I think there is nothing more important than making sure that it’s here for our kids. It’s important that we bring youth, technology, and passion to the forefront of the SEMA mission,” Lawrence said. “I want to make an enduring mark on the automotive industry and engage the next generation so that we have something to be proud of for the next 25 years.”
Tim Martin from K&N Engineering was elected the chairman-elect of SEMA and will help the SEMA Board of Directors lead the association for the 2017-2019 term. Martin fills the position held for the past two years by Wade Kawasaki of The Coker Group. Kawasaki will begin serving his term as chairman in July. Greg Adler from Transamerican Auto Parts was re-elected and will serve another term.
SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by all SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturer reps, and services.
The entire 2017-’18 SEMA Board of Directors will be honored and recognized during the SEMA Installation and Gala in July.
Power Automedia’s Business Development Director, Lloyd Hunt, was also elected to the HRIA 2017-2019 Select Council. Hunt will aid in steering the direction of the HRIA group and advancing the hobby, all while providing an experienced voice for Power Automedia’s industry segment.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.