Murrieta, CA — 2020 has proven to be a record year for Power Automedia in terms of magazine site traffic. Whilst the global pandemic brought along new challenges and difficulties throughout the year, Power Automedia’s magazine titles have managed to achieve consistent growth in audience response to our content.
Over the last half of the year, stay at home orders and quarantines have meant an increased capacity for overall media and content consumption. Power Automedia was no exception to this increased traffic leading to more than 17.38 million active readers across the 11 magazine titles within our network. This increase in magazine site traffic has been accompanied by an increase in ad impressions and reader engagement.
“They say content is king, and this year certainly proved it,” stated Scott Parker, Vice President of Content at Power Automedia. “While some social media channels were flooded with politics and coronavirus coverage, our platforms provided temporary solace as gearheads hunkered down in their garages. It was a great year to finish projects and we were happy to provide the information the readers craved to inspire or educate themselves.”
Power Automedia’s magazine titles will continue to craft quality content written by enthusiasts, for enthusiasts throughout 2021 and beyond. View all of the magazine titles within the Power Automedia network at www.powerautomedia.com/magazines and stay up to date with the latest news in the automotive industry!
ABOUT POWER AUTOMEDIA
Power Automedia believes in the magic of the automobile, helping automotive enthusiasts achieve their dreams, and building something special. They communicate with passion and emotion, educate with expertise and enthusiasm, and nurture and entertain new enthusiasts. Power Automedia currently publishes digital automotive enthusiast magazines and produces video content for auto industry clients. For more on Power Automedia visit www.powerautomedia.com
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A handful of Power Automedia’s well-regarded online automotive magazines had their biggest month this last April, with six titles hitting new all-time records.
Power Automedia’s industry-leading drag racing magazine, Dragzine.com, reached over 600,000 visitors and almost 1 million article reads. Other titles continued their success while producing robust, evergreen content that gets read month after month as a valuable resource for modifying vehicles.
“April 2017 was huge for Power Automedia in terms of traffic,” said Scott Parker, Power Automedia Director of Editorial Content & Strategy. “In just one year, the growth has been phenomenal on some of our established magazines such as Dragzine and LSX, which have increased their visitors by 148% and 115% respectively. The real story here is the people that made this happen. I couldn’t be more proud of the editorial team we have, and we are excited to carry this momentum through the second quarter. 2017 is going to be a great year.”
Some of Power Automedia’s highlighted magazines for the month of April 2017:
Corvette Online – Power Automedia’s digital magazine focused on Chevrolet’s flagship performance car, has shown significant growth, pulling in more readers than ever before and taking the spot as the #1 Corvette magazine in the world.
“I came onboard as editor in March 2016 with the goal of taking Corvette Online to new heights.” said Editor, Dave Cruikshank. “As a rabid Corvette fan and owner myself, I understand what Corvette aficionados want, so we applied that to the magazine, with a dollop of secret sauce. The latest feature cars, performance upgrades, event coverage, car care tips, and finger-on-the-pulse news updates are what Corvette lovers crave.”
Readers have responded accordingly with record breaking traffic and social media buzz. Over the last year Corvette Online has seen a 24 percent increase in readers and 23 percent growth in article reads. Over the past three months, the magazine has racked up over 60,000 readers per month. Breaking news and entertainment is delivered through the Corvette Online email newsletters, which are received by more than 29,000 email subscribers. Corvette Online’s Facebook page is liked by more than 188,000 people.
The numbers are clear. Corvette Online is the #1 Corvette magazine in the world. “The Corvette Online audience continues to grow. We’ve averaged over 100,000 articles read per month since December,” said Power Automedia’s Scott Parker. “It’s easy to tell how passionate we are about Corvettes, and that has helped us reach more enthusiasts all over the world by delivering content that speaks to them.”
Power Automedia is excited to announce Charles Pages as Senior Associate Editor of online magazine Turnology.com. Focused on performance driving, Turnology is the premier magazine for autocross, road racing, and time attack racers.
Pages will manage all magazine content including editorial articles, news, event coverage, freelance assignments, photography, social media, and in-house project vehicles. He will work alongside Turnology’s staff writer, Kyle Kitchen and will report to Turnology Editor, Trevor Anderson.
Pages comes from a management position at popular online parts reseller ModBargains and has an extreme passion for performance driving. Pages past experience includes creating blog posts, writing tech articles, social media marketing, photography, and SEO analytics.
“Charles Pages is a great addition to the Power Automedia editorial team,” said Power Automedia CEO, James Lawrence. “He is a passionate enthusiast who cares deeply about performance driving.”
“I am extremely excited to be joining Power Automedia – a company filled with fellow automotive enthusiasts,” said Pages. “We have a unique group here, with a wide array of vehicle interests. Working together with our editorial team, I’m excited to take Turnology to the next level.”
Follow Pages’ writing and photography on Turnology.com.
Power Automedia has acquired the assets of long-time Ford magazine FordMuscle from its founder Chirag Asaravala, and is preparing an ambitious expansion in the Ford market. A new FordMuscle logo has been designed by Power Automedia reflective of the power of the FordMuscle brand and a modernization of the magazine.
Ford Muscle has supplied readers with valuable do-it-yourself editorials and extensive product reviews since 1999. “FordMuscle was established with the simple goal of making technical content available online to enthusiasts,” said Chirag Asaravala, founder of FordMuscle. “It will be in great hands with Power Automedia and I can’t think of a better team to take it to a new level in providing leading content for the next generation of Ford enthusiasts.”
“We are very committed to Ford enthusiasts, and we’ve got some exciting plans in the Ford Market,” said James Lawrence, Power Automedia CEO. “StangTV has been providing incredible editorial content, photos, and videos to Ford enthusiasts for over six years, but we’ve got some big things brewing. We’ve realized the Ford marketplace has a lot of layers – Coyote Mustang, Ecoboost, Ford Raptor, Pushrods, Modulars, Classics, and more.”
Power Automedia will be releasing more information about its plans in the Ford marketplace prior to the 2016 SEMA show.
Founded in 2006, Power Automedia has become a significant player when it comes to automotive publishing, producing 12 digital car and truck magazines that reach more than 1.8 million readers each month.
Recently, California CEO Magazine featured James Lawrence, Power Automedia’s CEO in a recent article and video, recognizing it as an innovative, high-tech business that has created a niche for the automotive enthusiast.
One might think Power Automedia is stationed with headquarters in a large metropolitan city, but its roots are in fact planted in a quiet town just an hour north of San Diego on the borderline of Temecula’s wine country.
In the article, the author describes the key to Power Automedia’s success: It starts with a culture that is built around the importance of the team on which every single employee plays a role and is responsible for the development of the culture.
“When you start taking a hand and a personal sense of responsibility for the culture, that is the underpinnings of building a special place to work … employees feel they are playing an important role in the success of the business itself,” Lawrence said.
Power Automedia’s rich editorial content helps to drive and support its clients and the aftermarket industry, while also catering to car and truck enthusiasts as consumers, builders, and dreamers.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.