By: Jenna Schiebe On: October 23, 2017 In: Company News, Industry News, Press Release Comments: 0

Today, leading automotive media company Power Automedia released its 2018 Media Kit which includes the addition of properties from Xceleration Media. In addition, plans were announced for a new re-design of the Power Automedia digital platform.

Power Automedia’s digital line-up for 2018 includes 15 web-based magazines which reach 1.9 million monthly readers, 5.2 million Facebook fans, and feature 664,034 email subscribers. Three digital magazines have joined Power Automedia:

  • Power & Performance – led by Elizabeth Puckett, this all-digital title will focus on all late-model performance, including late-model Mopar.
  • OneDirt – led by Ben Shelton, the leading Dirt Track website.
  • Drag Racing Scene – led by Todd Silvey, Drag Racing Scene will focus on NHRA, Pro-Mod, Top Sportsman, bracket racing and nostalgia, along with tech content.

Two new print publications are being added to the stable for 2018; with the launch of Ford Muscle Magazine (edited by Steve Turner) and LSX Magazine (edited by Chase Christensen) in printed form. They will join Rod Life Magazine (formerly Street Rod Life; edited by Todd Ryden); OneDirt Magazine, and Drag Racing Scene Magazine, for a total of 5 print titles.

“With our five print titles for 2018; a total of fifteen web properties; and SpeedVideo, we will be reaching about three million passionate automotive enthusiasts every month,” said Power Automedia CEO James Lawrence. “Our team that crafts our magazines, videos, and content thinks beyond a profit and loss statement, as our collective goal is to build beautiful automotive content and make a dent in the automotive universe.”

For 2018, Power Automedia’s digital platform is being re-designed with a fresh, immersive look that will feature larger high-res images and a more engaging ad and content layout. The re-launch is planned for December 2017.

By: Jenna Schiebe On: April 17, 2017 In: Digital Marketing, Video Comments: 0

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Over the past year, multiple sources have released research showing the growing trend of video marketing, revealing that the majority of consumers are highly engaged with videos that are incorporated into marketing strategies.

For example, email is an extremely common communication outlet in today’s business world – so common that simple text and images simply aren’t cutting it anymore. They’re getting lost in the mess that is your inbox.

Four times as many consumers would rather watch videos than read about a subject – whether it be in an email, on social media, or on a web page – the same goes for 59 percent of high-end executives and decision makers.* Among consumers interviewed:

  • 88% spend more time on a website with videos, than those without
  • 75% found it helpful to watch a video before making a purchase
  • 63% said companies using video understood better how to reach their customers*

“More and more consumers are moving away from traditional media,” said Jason Snyder, Power Automedia Vice President. “Print is scarce and expensive. Smartphones dominate web trends – I can tell you that our publishing division, Power Automedia, welcomes more than 1-million mobile visitors per month to our online magazines; that’s 55% mobile and growing. Plus, mobile video has exploded.”

comScore video infographic

In addition to improving a brand’s reputation and engagement, videos play an extremely important role in not only keeping existing customers, but also gaining new ones.

But videos are expensive, complicated, and difficult to produce– Right?! Wrong.

“Value is comparison and perception,” said Snyder. “Smart marketers invest in advertising and Alloy-shootmarketing that they feel provides an effective ROI, and overall good value. Most who don’t see the value are probably looking at video as a cost, rather than a solution. For example: many have no problem investing $2,500 in a print ad that runs in a single magazine, one time. However, you have a difficult time investing in a video that costs $4,000. When looking at the ROI, a well-planned and produced video has ongoing ROI that is accessible by anyone interested in your products! Furthermore, it’s not limited to a one-time ad insertion. What if a technical video could reduce your tech call center volume and improve their phone efficiency? They can now focus more time on the consumers ready to buy.”

Click HERE to see some samples of the hundreds of effective and affordable videos we’ve built for leaders in the automotive market (Including some of your competitors).

*Sources: www.prnewswire.com, www.agilecrm.com, www.emarketer.com

By: James Lawrence On: March 03, 2016 In: Digital Marketing Comments: 0

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R.I.P. Adobe Flash: 1996 – 2015

Adobe Flash, a software application that revolutionized the way we developed websites nearly twenty years ago, is all but dead.

Adobe Flash enabled us to create rich graphics and stream rich media in a time when bandwidth was minimal. Do you remember Dreamweaver?  I do – “hello fellow Generation X‘ers”.  Flash was a good friend to us all.

The Year was 2007

iPhone circa 2007

iPhone circa 2007

Many of us may remember the highly publicized debate of Steve Job’s resistance to supporting Flash in Apple’s nifty little iPhone.  The original iPhone was released in June, 2007; we didn’t realize it at the time, but this marked the beginning of the end for Adobe’s leading product. Then in 2010, two critical things happened to Flash – first, Steve Jobs publicly shared his “thoughts on Flash”, and second, YouTube rolled out their latest player in – wait for it…HTML5.  Many thought Jobs was just being Jobs, but the reality is that he was right.  The platform was dated, it had security issues, and lacked touch support.

Welcome HTML5

HTML5 is the new standard. It provides adaptability across desktop, tablets, and mobile devices without clunky plug-ins. It’s highly customizable and supports rich media.  HTML5 is simply a modern code that supports technology and consumerism.  As a result Google Chrome and many other popular web browsers stopped supporting Flash.

What this means to Advertisers

power Automedia digital magazines

Power Automedia digital magazines no longer accept Flash ads

If you’re responsible for your company’s digital marketing, you need to replace your Flash ads with a format that is supported on all web browsers.  With the recent updates by Chrome, Firefox, Safari, and Microsoft Edge, there has been a large emphasis on disabling the ability to view Adobe Flash driven content.  Because of this, Power Automedia digital magazines no longer accept Flash ads.

Be sure to review all of your digital display ads and make sure they are of a browser supported format, including JPEG, animated GIF, or HTML5.  Serving Flash ads will compromise your messaging and ad performance.  If you need digital ad design assistance, please let us know – we’re here to help.