MagnaFlow recently tapped Power Automedia’s Alloy Studios to create a commercial video showcasing NHRA superstar Leah Pritchett and her very own Dodge Challenger Hellcat.
“Leah is a new ambassador to the MagnaFlow team for 2017 and we wanted to showcase her on- and off-track abilities in partnership with her Dodge Hellcat,” said Kathryn Reinhardt, MagnaFlow Marketing Director.
“When you get the opportunity to work with Richard and Kathryn, it’s easy to get excited,” said Jason Snyder, Power Automedia Vice President. “MagnaFlow really understands the relationship between sports marketing, brand power, and video as a medium to reach like-minded enthusiasts. MagnaFlow is really great to work with, and Leah is not only a talented driver, but also very intuitive when working on projects like this one.”
Filmed in Southern California, the team at Alloy Studios captured the sound and passion behind this newly MagnaFlow-equipped 707-horsepower Hellcat. “We have worked with the Alloy team for years and, together, we have created some visually dynamic sound videos that have allowed consumers to be whisked away into an automotive heaven of aftermarket lifestyle scenes, paired with the powerful exhaust sounds of MagnaFlow and some of the best professional racers in the business,” said Reinhardt.
The exhaust company will utilize the finalized video as a advertisement commercial, which is now published on their website and leading social media platforms.
Power Automedia is excited to announce a new relationship with Family Events.
“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”
“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”
With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.
“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”
Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:
Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.
Mickey Thompson Tires recently underwent a complete brand refresh– with a new look, feel, and message. To help them show off their new image, Power Automedia’s Alloy Studios produced two commercial videos showcasing Mickey Thompson and Dick Cepek’s evolution as a company.
“With Undisputed, our goal was to show innovation, new products, and the overall new look and attitude for the company. We wanted something edgy that highlighted a bit of how our company was born more than fifty years ago, bringing our fans into the now, and showing them where we are going for the next 50 years.”
“We had to get our audience excited about the new look and this video exceeded our expectations,” said Ken Warner, Vice President of Marketing at Mickey Thompson. “Our goals for the Dick Cepek video were different, though– we wanted a spot that was fun and showed how the tires look and perform in real life.”
“Working with Power Automedia and Alloy Studios is always a great experience,” said Warner. “They have a talented team that can easily grasp a vision and present it in a visual style that is appealing to the enthusiast aftermarket audience. They all live and breathe the types of activities that our core customers are into; whether it’s drag racing, off roading, street performance, or even extreme stuff like Bonneville and short track racing. They have been there and it gives them an advantage over other studios.”
“We were challenged with the task of capturing the specific brand message,” said James Lawrence, Power Automedia CEO. “Mickey Thompson had a clear vision of what they wanted and they gave us the creative license to take their concept and then let our crew work their magic. We worked with one of their agencies – Wayne Williams Marketing – hand-in-hand to take this from cradle to grave.”
“Both videos were a great success,” said Warner. “Our wholesale customers see value in brands that can achieve results like this and it helps them sell the products with enthusiasm and drive. Consumers want to connect with brands that are fun and forward thinking.”
Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).
Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.
“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”
“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”
For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.
Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.
“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”
“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”
Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.