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Power Automedia is excited to announce recent expansions to its editorial team and video production team, Alloy Studios.
Nicole James relocated from Arizona to join the growing editorial department at the beginning of the year, joining the team as the Editor of Power Automedia’s Street Muscle Magazine. James brings with her a plethora of journalism and social media marketing experience, including background with a multitude of automotive journalism companies as well as degrees in journalism and social media.
“Nicole is the epitome of a modern magazine editor, fluent in all forms of digital media and how to actively engage the reader,” said Scott Parker, Power Automedia Director of Content and Strategy. “She is as proficient with a camera as she is with writing, editing and social media. In no time at all she has injected fresh ideas and a fresh perspective on Street Muscle, and I can’t wait to see what she can do.”
Along with a number of new and exciting ventures, Alloy Studios has welcomed Brian Petty as Lead Scriptwriter/Talent. Petty will be the face of Power Automedia’s upcoming Horsepower Wars, many in-house editorial style videos, and occasional white label client videos. His background includes extensive experience in newscasting, degrees specializing in journalism and automotive tech, as well as a lifetime of automotive enthusiasm.
“Brian affords our production house a versatile combination of talents,” said Andrew Almazan, Power Automedia Operations Director. “His love for storytelling, passion for the automobile, and being an on-screen persona make for a truly unique creative process. Brian’s intuition and involvement throughout production phases will mean consistency and a high level of execution time and time again.”
Follow James’ and Petty’s work on www.streetmuscle.com and Power Automedia’s YouTube channel.
Power Automedia is excited to announce its plans for a revamped drag racing print magazine, taking title as “Dragzine.”
Power Automedia’s online magazine, Dragzine.com, is the number one drag racing magazine in the world– bringing readers content in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Power Automedia has announced plans to merge the popular Dragzine.com with the newly acquired DragRacingScene.com and rebrand the existing Drag Racing Scene print magazine to establish a fresh content base for new and existing fans in the form of a print magazine.
Both Dragzine.com and Dragzine the Magazine will be overseen by Scott Parker, as Executive Editorial Director, Andrew Wolf, as Editor, and Brian Wagner, as Senior Associate Editor.
“In just eight relatively short years, Dragzine has become a leading entity in the sport of drag racing, and our intent is to build on that success as we move into 2018 and beyond,” Andrew Wolf, Editor of Power Automedia’s drag racing titles. “In merging the two magazines, we’ll be adding a lot of Drag Racing Scene’s resources and blending it with Dragzine’s unique brand of content. We now have even more quality content to add to Dragzine.com, which will further cement it as the top destination for drag racing enthusiasts.”
“Dragzine is the proverbial 300,000-pound gorilla when it comes to drag racing media,” said Scott Parker, Power Automedia’s Executive Editorial Director. “But this is a competitive market, and if you don’t keep moving forward – you get left behind. The Drag Racing Scene acquisition afforded the opportunity to expand our footprint into print media and further bolster our digital presence.”
These magazines will provide every single drag racing enthusiast a go-to source for entertainment and automotive education. Visit the website at www.dragzine.com.
Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.