Power Automedia announced today a partnership with leading aftermarket supercharger manufacturer, ProCharger.
ProCharger products will be featured primarily throughout two of the company’s upcoming automotive head-to-head Horsepower Wars episodes, “Pony Wars” and “LS vs. Coyote Part II.” In addition to be featured on the two episodes, ProCharger products will be the exclusive source for all forced-induction needs on the show.
Horsepower Wars’ LS vs. Coyote Shootout revisits Power Automedia’s simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000, and as much horsepower as possible.
Pony Wars, on the other hand, will be a 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS going head-to-head on a dyno, road course, and drag strip– first with $5,000 worth of bolt-ons, then with an additional $15,000 to spend and the brand new ProCharger D1X on both.
“Horsepower Wars is a really exciting automotive show that ProCharger is very proud to be involved in,” said Ken Jones, ProCharger CEO. “We’re looking forward to seeing what the teams and competitors pull off. ProCharger likes being involved with innovative concepts, and from what we’ve seen, this is just the beginning.”
In 2016, Power Automedia released the “Coyote vs. LS Shootout” series – racking up more than 2 million views and lighting the internet on fire. Inspired by that shootout, Power Automedia’s all-new, all-original show Horsepower Wars is ready to debut in 2018, with a season of action-packed competitions and storylines.
Horsepower Wars will showcase automotive shops, engine builders, racers, and tuners. Each story will consist of a shootout where viewers will get to witness the entire build process; all the way to the end where there will be a showdown on either a chassis dyno, engine dyno, road course, or drag strip.
Highly anticipated Horsepower Wars content will include part 2 of the Coyote vs. LS Shootout, this time with boost, and an insane competition called the “$10K Drag Race Shootout.” In the $10K Shootout, three build teams will be handed $3,000 in cash and $7,000 in Summit Racing Gift cards to buy and build their car in only 10 days – and then drag race it. The winner takes the car home, and viewers can enter a contest to take home the other two cars. The most exciting part of the shootout is that any drag racing teams that want to compete will be free to apply to Horsepower Wars starting in January 2018.
Summit Racing is one of the key sponsors who have joined Horsepower Wars. Summit Racing will be the Official Mail Order Partner, and will be donating over $20,000 in Summit gift cards for the $10K Drag Shootout. “We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about—real people turning wrenches and making power in their own garages.”
“Horsepower Wars, as an automotive show, is a big move forward for our company,” explained James Lawrence, Power Automedia CEO. “Each major story will run for three months, broadcast through our Automotive Media network of more than 15 digital magazines, covered in 5 print titles, and through SpeedVideo and our social media network. All in all, more than 3 million people a month will have exposure to Horsepower Wars in 2018.”
Horsepower Wars’ official launch will take place in March 2018. Sign up to receive show information, news, and updates at Horsepowerwars.com.
Power Automedia has announced plans to expand its popular all-Ford magazine StangTV into two new magazines: FordMuscle and FordNXT. To lead the new titles, Power Automedia has also hired magazine industry veteran Steve Turner as Executive Editor.
“I’ve known Steve Turner for more than 15 years, and you’re not going to find a more experienced, dedicated editor,” said James Lawrence, Power Automedia CEO. “He has invested a good portion of his working life in knowing the Ford and Mustang market inside and out, and we couldn’t be more proud than to have him on the team.”
“Power Automedia is expanding our modern Ford and Ford musclecar performance offerings so readers can see more of what they want, and less of what they don’t,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Power Automedia’s existing magazine, StangTV.com, will expand into FordNXT.com—a magazine targeted to the next generation of Ford Performance, including Coyote, 2011-up Mustangs, Ecoboost, Raptors, and more. It’s for today’s Ford technology.”
FordMuscle.com, on the other hand, will cater to traditional Ford performance—Fox Mustangs and earlier, more traditional Ford hot rods. It will feature engine tech ranging from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines will be go-to sources for all things Ford; tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Turner is a graduate of the University of Central Florida and has over 20 years of experience in the industry, most notably working for Super Ford, Focus Fanatic, and as the editor of 5.0 Mustang & Super Fords. Most recently, he helped create and launch a digital content platform for SVTPerformance.com, where he served as Editor-in-Chief for the last two and a half years.
“I am looking forward to working with the dynamic and innovative team at Power Automedia,” Turner said. “The team is driven by a passion for cars and they are always looking for a better way to spread that enthusiasm via online magazines, social media, and video. We will develop FordNXT and FordMuscle into the number-one sources for Ford performance enthusiasts to get their fix.”
With over a quarter million views to date, SpeedVideo’s live broadcast of the NMRA Drag Racing World Finals delivered on its promise as the largest live stream video in NMRA history.
This event took place at Beech Bend Raceway Park in Bowling Green, Kentucky, and is the most popular all-Ford drag race and car show of the year, where you can spot everything from 3,000+ horsepower turbocharged beasts to street legal racecars. Spectators enjoyed all-day entertainment thanks to the races, burnout contest, car show, swap meet, vendor booths, and even special appearances from TV star BoostedGT and 14-time drag racing champion Mike Murillo.
This year, four records were broken at the World Finals and it drew over 450 racecars and 490 show cars, resulting in the largest NMRA event in over 18 years- and it needed a video crew of equal capabilities to stream it to multiple media outlets.
“We were delighted to get the opportunity to work with the NMRA…it’s a first-class organization,” said Steve Grein, General Manager, SpeedVideo. “With the support of ProCharger, we did the live broadcast with a five-camera shoot, including dual wireless starting line cameras, and the broadcast went off without a hitch. Not only did we broadcast it live to SpeedVideo.com and StangTV.com, but also simultaneously on Facebook. It’s great to see hundreds of thousands of Ford fans all over the world that enjoyed watching the event.”
“SpeedVideo’s live broadcast was a huge promotional tool for the event. They provided great coverage of the event the entire time, and great follow up videos afterward,” said Rollie Miller, NMRA General Manager. “It really helped build the NMRA brand and spread awareness to the public of the NMRA.”
Up next for SpeedVideo is the of the 21st Annual World Cup Finals: Import vs. Domestic which will be streaming live November 4th through the 6th on speedvideo.com.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.