Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
Power Automedia is proud to announce the return of Jason Reiss, who joins the editorial department as Executive Editor, Technical Content. His responsibilities will include managing and leading technical content across the Power Automedia publications, as well as Editor of EngineLabs.com
Reiss returns to Power Automedia with roughly 15 years of experience in automotive journalism. His previous experience with Power Automedia includes time as Editor of EngineLabs along with contributions to the company’s other magazines. Reiss’ work has also been featured in other prestigious titles including Hot Rod, Super Chevy, Race Pages, Fastest Street Car, Muscle Mustangs & Fast Fords, and 5.0 Mustang & Super Fords.
“In addition to his position driving content as Editor of Engine Labs, Jason will play a central role in developing and managing the technical content at Power Automedia,” said Scott Parker, Director of Content & Strategy. “He will be a leader in the editorial department and I am really looking forward to the expertise that he will bring by returning to Power Automedia full-time. In addition, he’ll be assisting the Dragzine crew in covering the multitude of events that have made the site so popular, and manage our stable of project cars. With Jason on board, I know we will be able to push our brands to new heights.”
“I am excited to rejoin the Power Automedia team and EngineLabs specifically,” said Reiss. “But it’s not about me – our readers deserve the best content we can provide, and I’ll work every day to ensure that’s what we’re providing. The Power Automedia team is simply a superior choice when it comes to online magazine production, and I am excited to be a small part of that equation. It is my honor to helm EngineLabs and lead the charge as we continue to produce the compelling content EngineLabs readers have become accustomed to over the years.”
Follow Reiss’ writing on EngineLabs.com.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.