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Horsepower Wars Announces 2020 Plans for $10K Drag Shootout

By: Amanda Bourne On: March 10, 2020 In: Press Release Comments: 0

Murrieta, CA, March 6, 2020 — Horsepower Wars is back for 2020 with the popular $10K Drag Shootout, presented by Lucas Oil, that will sport a few rules changes this year to match the No Prep Edition update. 

Four teams will compete against each other to see who can build the quickest drag racing car over a period of 10 days, with a budget of $10,000 — which will consist of $3,000 in cash and a $7,000 Summit Racing Equipment gift card. During the competition, there will be surprise bonuses, competitions, and challenges that can assist, or hurt, the chances of each team’s ability to build their vehicle and win. Once the teams complete their build it’s time to go down to the track for heads-up racing where the team who proves they’re the fastest takes home $10,000 and their finished car. 

No Prep racing has been around for years and this season the Lucas Oil $10K Drag Shootout will be taking inspiration from this drag racing style. Track crews heat and scrape away all traces of tire rubber on the track, revealing an unforgiving bare street like surface. The ability to keep high horsepower beasts glued to an unprepped surface forces both the drivers and the builders to be at the top of their game. In previous seasons teams were required to use 275 drag radial tires. Taking into consideration the unruly track surface, the rules will be opened up to allow for larger sized slicks.

“It was really important that we continue to reinvent the $10K Drag Shootout,” stated Scott Parker, Power Automedia’s Vice President of Content. “The show should be every bit as exciting to the viewer as it is to us making it. In 2019 we had the return of Team Bigun – our Season 1 champs – as well as a few curveballs from the revamped $10K Olympics to the surprise Grenada wagon. Going to no prep style racing seemed a fitting way to change it up, while also attracting a whole new group of potential racers and builders.” 

The winning Team, Enemies Everywhere, will be returning from Australia for a chance to defend their title in the third season. Team Leader Jaime Farmer explained what he’s looking forward to in season 3, “We want to be the first team to win $10K Drag Shootout two years in a row, so we’re actually a bit more excited to be coming back this year than we were coming in for the first time. America has always been the top shelf when it comes to drag racing so for us to beat the best is really something else.” Farmer continued, “We really enjoyed the entire experience from being able to push our boundaries to going up against the best and making some really good friends.”

Horsepower Wars Season 3 will be made possible by its title sponsor Lucas Oil as well as ARP, BMR Suspension, Comp Cams, Covercraft, Dyna-Batt, E3 Spark Plugs, Holley, Kooks Header, Lucas Oil, MAHLE Motorsports, Moroso, Moser Engineering,  NOS, PROFORM Parts, PRW Industries, QA1, Ron Francis, Summit Racing, Spicer, Total Seal, Victor Reinz, and more.

 

ABOUT HORSEPOWER WARS

Horsepower Wars is an automotive TV show featuring fierce competition between rivals that takes place in a variety of venues including: engine dyno, chassis dyno, drag strip, road course, and even an off-road short course. With no feel good trophies for second place, we travel the country having fun and stirring up trash talk between drivers, builders, and tuners.

 

FOR IMMEDIATE RELEASE

Horsepower Wars

25843 Jefferson Ave

Murrieta CA 92562

Power Automedia Shifts Gears, Rebrands LSX Magazine

By: Kevin McIntosh On: April 20, 2016 In: Company News Comments: 0

LSX Magazine

MURRIETA, Calif. — To better align content with Power Automedia’s business model, and with the interests of our readers, LSX TV is rebranding into LSX Magazine, with a logo and URL change to LSXMag.com within the next 30 to 60 days. In addition, the company will welcome Chase Christensen as the new editor of LSX Magazine in May.

“When Power Automedia launched in 2006, internet video was exploding onto the market, and we wanted to create a website that was intensely video-oriented for automotive enthusiasts,” said James Lawrence, president of Power Automedia. “What we discovered is the definite need and desire by our audience for LS content, but it wasn’t just video.”

The company determined the name update to LSX Magazine would be simple, and would honor the heritage of its original name. It will continue to offer the same feature and technical articles, event coverage, and videos that have been integral to our content for years. The name shift also takes the confusion out of what we do. LSX Magazine is part of the Power Automedia family of digital magazines, dedicated to bringing readers the best automotive content 24/7.

“Power Automedia has always been a company that has adapted to meet the demands of its audience in terms of providing content,” Lawrence sid. “Changing the name of LSX TV to LSX Magazine cements that we are the go-to source for late model GM tech and advice.”

The LS engine will remain a vital player in the performance world for decades to come. No engine, since the introduction of the small-block Chevy in the 1950s, has enjoyed such huge success and cult-like status with enthusiasts around the world. LSX Magazine will continue to focus on hardcore tech for late model GM vehicles — specifically fifth-gen, late model Camaros, and other late-model GM vehicles. We also will continue coverage that highlights LS swap tech for everything from classic musclecars, to the unusual and seldom seen LS swap vehicles. With GM’s fifth-generation small-block LT series currently in production, LSX Magazine will also focus on the latest in LT engine tech.

Power Automedia publishes continues to focus exclusively on producing digital automotive content through its 12 digital magazines.  the company partners with the most respected names in the automotive aftermarket and is an innovator in digital media and advertising reaching more than 1.8 million readers each month.

Welcome To The New Power Automedia Website!

By: Kevin McIntosh On: January 21, 2016 In: Company News, Digital Marketing, Industry News Comments: 0

Screen Shot 2016-01-21 at 1.10.43 PM

Welcome to the new Power Automedia website!

How do we look? Our newly designed website celebrates our 10th anniversary, and is the result of extensive work by our development team. With this, we usher in a new era of automotive marketing to celebrate The Magic of the Automobile. 

12369057_10153292029627816_8630236420910110830_nFeaturing a sleek design that is easy to navigate, it places our services offered, company information, and editorial content at the fingertips of more than 2.1 million unique visitors each month.

As a forerunner in automotive product placement through video and creative strategy, we publish 12 digital magazines that feature content directed at every enthusiast, including: Chevy Hardcore, Corvette Online, Diesel Army, Dragzine, Engine Labs, LSXTV, Off-Road Xtreme, Revved, Rod Authority, StangTV, StreetLegalTV, and Turnology.

One of the largest publishing companies of its kind specific to the automotive niche, we are honored to work in partnership with hundreds of premier aftermarket specialists. Our enthusiast-driven content covers technical articles, project vehicles, engine swaps, racing news, product launches, off-road and event coverage, hot rods, musclecars, car culture and lifestyle, and much more.

As a media partner, we believe success begins with people working together who share the same end goal. Four hallmarks of our service include integrity, knowledge, experience, and passion — and at Power Automedia, we hire the best of the best in the industry to get the job done for you.

Reflecting on our progress over the past decade, we are proud of our heritage and our recognition as a market leader in digital media. In addition, we are especially grateful to our clients and team members who continue to inspire our drive towards innovation.

Looking forward to the continuation of delivering the best marketing and branding strategies to the companies we work with, we remain dedicated to promoting the aftermarket industry through stellar enthusiast-driven content, and building something great together.