Over the past year, multiple sources have released research showing the growing trend of video marketing, revealing that the majority of consumers are highly engaged with videos that are incorporated into marketing strategies.
For example, email is an extremely common communication outlet in today’s business world – so common that simple text and images simply aren’t cutting it anymore. They’re getting lost in the mess that is your inbox.
Four times as many consumers would rather watch videos than read about a subject – whether it be in an email, on social media, or on a web page – the same goes for 59 percent of high-end executives and decision makers.* Among consumers interviewed:
- 88% spend more time on a website with videos, than those without
- 75% found it helpful to watch a video before making a purchase
- 63% said companies using video understood better how to reach their customers*
“More and more consumers are moving away from traditional media,” said Jason Snyder, Power Automedia Vice President. “Print is scarce and expensive. Smartphones dominate web trends – I can tell you that our publishing division, Power Automedia, welcomes more than 1-million mobile visitors per month to our online magazines; that’s 55% mobile and growing. Plus, mobile video has exploded.”
In addition to improving a brand’s reputation and engagement, videos play an extremely important role in not only keeping existing customers, but also gaining new ones.
But videos are expensive, complicated, and difficult to produce– Right?! Wrong.
“Value is comparison and perception,” said Snyder. “Smart marketers invest in advertising and marketing that they feel provides an effective ROI, and overall good value. Most who don’t see the value are probably looking at video as a cost, rather than a solution. For example: many have no problem investing $2,500 in a print ad that runs in a single magazine, one time. However, you have a difficult time investing in a video that costs $4,000. When looking at the ROI, a well-planned and produced video has ongoing ROI that is accessible by anyone interested in your products! Furthermore, it’s not limited to a one-time ad insertion. What if a technical video could reduce your tech call center volume and improve their phone efficiency? They can now focus more time on the consumers ready to buy.”
Click HERE to see some samples of the hundreds of effective and affordable videos we’ve built for leaders in the automotive market (Including some of your competitors).