POWER and FM3 Join Forces to Form POWER FM3 – a New Platform for Automotive Enthusiasts
Two of the automotive enthusiast world's most experienced event and media companies are combining to form POWER FM3, a world-class event production company and an enthusiast platform built on the magic of the automobile.
TEMECULA, Calif. (October 21, 2026)
POWER and FM3 have announced a strategic partnership that will bring the two companies together as one company, POWER FM3. The merger unites seven POWER enthusiast media brands, the Mustang Week and Moparty event franchises, and the flywhl Marketing Studio with FM3's two decades of event production. FM3 produces events including Hot Rod Power Tour, LS Fest, Roadkill Nights, Autocross Week and the Ultimate Street Car Association, along with its brand activation programs for partners such as OPTIMA and QA1.
POWER FM3 will operate from offices in California, Illinois and Tennessee, with teams on the ground at events across the country. Together the teams will operate as one organization with a single purpose: to build the premier event and enthusiast platform in the automotive aftermarket.
POWER FM3 brings together more than 75 team members who share a love for cars and a belief in what happens when enthusiasts gather around them. The company will focus on growing events, developing great brands for the automotive community, and setting the standard for world-class event production.
“This is two teams that have spent decades building amazing experiences for people who love cars, and now we get to build together. FM3 knows how to put on a world-class event and give every enthusiast who shows up the best time of their life. POWER knows how to reach those enthusiasts and tell their stories. Put those teams in one room and we're going to grow the events people already love, launch new ones, build great products and merchandise for the automotive community, and produce events for our partners at a level this industry hasn't seen before. All of it comes from the same place: a belief in the magic of the automobile and the people who share it.”
“I'm incredibly proud of what our team has built. Their passion, dedication, and commitment to our clients have brought us to this exciting moment. Joining forces with POWER gives us the talent, resources, and opportunities to build something truly special. We're excited about the future, and our goal is simple: to build the best automotive events and media company in the industry.”
“It's about understanding the communities that drive these events, growing them without losing what makes them special, and delivering a consistently great experience. Whether we are producing a partner event or one of our own, our goal is the same: every person who comes through the gate should leave already planning to come back. That’s how we have operated for twenty years and now we can do it at a scale we’ve not had before.”
A platform built around the enthusiast
POWER FM3 will produce one of the largest portfolios of enthusiast automotive events in the country, and in 2027 it expects to welcome more than 250,000 enthusiasts and more than 20,000 participants across its calendar:
- 01
Festival weekends:
Mustang Week Charlotte, Texas and Florida; Fabulous Fords Forever; Moparty; Holley LS Fest, LS Fest West and LS Fest Texas; and Holley Ford Fest.
- 02
Driving and competition events:
Hot Rod Power Tour, Summit Racing Autocross Week, Roadkill Nights, and the Ultimate Street Car Association (USCA) series.
- 03
Partner programs:
Brand activation programs for partners such as OPTIMA and QA1.
Alongside events, POWER FM3 publishes enthusiast media brands Dragzine, Ford Muscle, LSX Magazine, Street Muscle, EngineLabs, Diesel Army and Off Road Xtreme. Through flywhl, the company also serves as a marketing studio for automotive brands, handling strategy, creative, paid media and video content for clients across the aftermarket and motorsports. POWER FM3 also runs experiential and brand activation programs for aftermarket partners.
One team
The POWER and FM3 teams are already working side by side on 2027 event planning, sponsorship sales and production, so that partners, participants and fans see a seamless transition into the new year. Existing event dates, venues, sponsor agreements and participant registrations carry forward unchanged.
For the enthusiasts who make these events what they are, the weekend they love stays the weekend they love: same dates, same venues, same tickets. What grows is everything around it. More events in more places, more reasons to travel from one to the next, and the kind of production that turns a first visit into a yearly tradition.
About POWER
Founded in 2006 and headquartered in Temecula, California, POWER is an enthusiast media and events company. Its digital publications reach millions of performance enthusiasts. POWER also operates flywhl Marketing Studio, a marketing agency serving automotive brands. Founder and CEO James Lawrence previously founded the NMRA and NMCA racing series and served on the SEMA Board of Directors from 2018 to 2025, including a term as Chairman.
About FM3
FM3, founded by Jimi Day and Wally Olczak, is an automotive event production and brand activation company with offices in Illinois and Tennessee and nearly two decades of experience producing motorsports and enthusiast events across the United States, including Hot Rod Power Tour, LS Fest, Roadkill Nights, Moparty, Autocross Week, and the Ultimate Street Car Association series. FM3 also delivers brand activation programs for leading aftermarket companies, including OPTIMA and QA1.
Media contact
Scott ParkerHead of Marketing, POWER FM3sparker@powerautomedia.com951.677.2626 (office)813.767.1394 (cell)