Power Automedia announced today the official debut of a completely redesigned next-gen platform across 12 of its digital automotive magazine properties. The fresh new look and user interface were introduced to the magazines’ 2 million monthly readers this week.
The new platform features a superior user experience, with an immersive 100% responsive magazine design. The team put an emphasis on a seamless user experience – with big bold images, easy to understand navigation, and a mobile-first design process.
“With the recent expansion of our new digital titles, it was a perfect time to upgrade and modernize our magazines to stay industry leading,” said James Lawrence, Power Automedia CEO. “Our team sought out to create a platform with the automotive enthusiast in mind, whether they were surfing one of our automotive magazines on their phone, or watching a drag racing video on their desktop. The main objective for us is to do a better job showcasing our content in a form that is not only beautiful and compelling, but also gives our readers more of what they want to see.”
“We have seen tremendous growth in mobile and tablet usage with our magazines, so it became imperative to take a mobile-first design approach,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Our web team did a phenomenal job of giving us a new platform to present our content; it is no surprise that we’ve already had great feedback from users. This is an exciting step in the evolution of our magazines.”
The new Power Automedia next-gen platform optimizes the reader, content, and advertising experience across desktop, tablet, and mobile devices – giving the readers the best of all three environments. This new platform enhances Power Automedia’s position as the leading digital automotive publisher in the enthusiast space.
The following Power Automedia titles are launched on the new platform:
|Ford Muscle – http://www.fordmuscle.com
Next-Gen Ford Performance – http://www.fordnxt.com
Chevy Muscle Cars – http://www.chevyhardcore.com
Corvette – http://www.corvetteonline.com
LSX GM – http://www.lsxmag.com
Hot Rods & Muscle Cars – http://www.streetmusclemag.com
|Drag Racing – http://www.dragzine.com
Street Rods – http://www.rodauthority.com
Off Road – http://www.offroadxtreme.com
Diesel Trucks – http://www.dieselarmy.com
Engine Performance – http://www.enginelabs.com
Performance Driving – http://www.turnology.com
Today, leading automotive media company Power Automedia released its 2018 Media Kit which includes the addition of properties from Xceleration Media. In addition, plans were announced for a new re-design of the Power Automedia digital platform.
Power Automedia’s digital line-up for 2018 includes 15 web-based magazines which reach 1.9 million monthly readers, 5.2 million Facebook fans, and feature 664,034 email subscribers. Three digital magazines have joined Power Automedia:
Two new print publications are being added to the stable for 2018; with the launch of Ford Muscle Magazine (edited by Steve Turner) and LSX Magazine (edited by Chase Christensen) in printed form. They will join Rod Life Magazine (formerly Street Rod Life; edited by Todd Ryden); OneDirt Magazine, and Drag Racing Scene Magazine, for a total of 5 print titles.
“With our five print titles for 2018; a total of fifteen web properties; and SpeedVideo, we will be reaching about three million passionate automotive enthusiasts every month,” said Power Automedia CEO James Lawrence. “Our team that crafts our magazines, videos, and content thinks beyond a profit and loss statement, as our collective goal is to build beautiful automotive content and make a dent in the automotive universe.”
For 2018, Power Automedia’s digital platform is being re-designed with a fresh, immersive look that will feature larger high-res images and a more engaging ad and content layout. The re-launch is planned for December 2017.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.