By: Ainsley Jacobs On: February 26, 2019 In: Press Release Comments: 0

 

MURRIETA, CA —  POWER AUTOMEDIA is excited to announce the addition of Art Michalik as Editorial Director to Power Automedia’s staff. Michalik joined the team in early 2019, and brings with him a wealth of knowledge that will benefit Power Automedia’s readers and magazines.

 

An avid car enthusiast, Michalik raced in the SCCA Formula Vee series in his early days and translated his passion into a professional career. He graduated from St. John Fisher College in Rochester, New York, with a degree in Journalism. Early in his career, Michalik worked as Director of Client Services for Stewart Holt Advertising and was involved in managing many premium automotive brands including Brembo, Toyota Racing Development, PowerTrax, K&N, and others. Michalik’s time there gave him a unique insight into how products go to market.

 

Later, Michalik worked at both Yokohama and Bridgestone in a marketing capacity, served as the General Manager of the Skip Barber Racing School at the legendary Laguna Seca road course in California, and also was employed as a Senior Marketing Manager at eBay Motors. He also has a longstanding history of producing top-quality editorial content, as he has written for multiple publications, manufacturers, and national dealerships.

 

“Art is eager to share his knowledge, and is a wellspring of content ideas. His influence on TURNology is already apparent, and I am excited to see his effect on other magazines at Power Automedia,” stated Scott Parker, Vice President of Content at Power Automedia. “Art will be a key driver in the growth and success of the editorial department in 2019 and beyond.”

“I’m very excited to be a part of this team,” said Michalik. “I believe there’s always a way that things can be improved, and I’m looking forward to helping elevate Power Automedia’s publications while developing creative new ideas.”

 

Blending his various experiences into one cohesive role ensures that Michalik will be fit into the Power Automedia culture. His focus on best practices for online content and advertising relations, along with his innate drive towards continuous innovation, ensure a higher standard will not only be set, but achieved, for Power Automedia and its family of cutting-edge motorsports content-focused brands.