Founded in 2006, Power Automedia has become a significant player when it comes to automotive publishing, producing 12 digital car and truck magazines that reach more than 1.8 million readers each month.
Recently, California CEO Magazine featured James Lawrence, Power Automedia’s CEO in a recent article and video, recognizing it as an innovative, high-tech business that has created a niche for the automotive enthusiast.
One might think Power Automedia is stationed with headquarters in a large metropolitan city, but its roots are in fact planted in a quiet town just an hour north of San Diego on the borderline of Temecula’s wine country.
In the article, the author describes the key to Power Automedia’s success: It starts with a culture that is built around the importance of the team on which every single employee plays a role and is responsible for the development of the culture.
“When you start taking a hand and a personal sense of responsibility for the culture, that is the underpinnings of building a special place to work … employees feel they are playing an important role in the success of the business itself,” Lawrence said.
Power Automedia’s rich editorial content helps to drive and support its clients and the aftermarket industry, while also catering to car and truck enthusiasts as consumers, builders, and dreamers.
MURRIETA, Calif. — To better align content with Power Automedia’s business model, and with the interests of our readers, LSX TV is rebranding into LSX Magazine, with a logo and URL change to LSXMag.com within the next 30 to 60 days. In addition, the company will welcome Chase Christensen as the new editor of LSX Magazine in May.
“When Power Automedia launched in 2006, internet video was exploding onto the market, and we wanted to create a website that was intensely video-oriented for automotive enthusiasts,” said James Lawrence, president of Power Automedia. “What we discovered is the definite need and desire by our audience for LS content, but it wasn’t just video.”
The company determined the name update to LSX Magazine would be simple, and would honor the heritage of its original name. It will continue to offer the same feature and technical articles, event coverage, and videos that have been integral to our content for years. The name shift also takes the confusion out of what we do. LSX Magazine is part of the Power Automedia family of digital magazines, dedicated to bringing readers the best automotive content 24/7.
“Power Automedia has always been a company that has adapted to meet the demands of its audience in terms of providing content,” Lawrence sid. “Changing the name of LSX TV to LSX Magazine cements that we are the go-to source for late model GM tech and advice.”
The LS engine will remain a vital player in the performance world for decades to come. No engine, since the introduction of the small-block Chevy in the 1950s, has enjoyed such huge success and cult-like status with enthusiasts around the world. LSX Magazine will continue to focus on hardcore tech for late model GM vehicles — specifically fifth-gen, late model Camaros, and other late-model GM vehicles. We also will continue coverage that highlights LS swap tech for everything from classic musclecars, to the unusual and seldom seen LS swap vehicles. With GM’s fifth-generation small-block LT series currently in production, LSX Magazine will also focus on the latest in LT engine tech.
Power Automedia publishes continues to focus exclusively on producing digital automotive content through its 12 digital magazines. the company partners with the most respected names in the automotive aftermarket and is an innovator in digital media and advertising reaching more than 1.8 million readers each month.
Adobe Flash enabled us to create rich graphics and stream rich media in a time when bandwidth was minimal. Do you remember Dreamweaver? I do – “hello fellow Generation X‘ers”. Flash was a good friend to us all.
The Year was 2007
Many of us may remember the highly publicized debate of Steve Job’s resistance to supporting Flash in Apple’s nifty little iPhone. The original iPhone was released in June, 2007; we didn’t realize it at the time, but this marked the beginning of the end for Adobe’s leading product. Then in 2010, two critical things happened to Flash – first, Steve Jobs publicly shared his “thoughts on Flash”, and second, YouTube rolled out their latest player in – wait for it…HTML5. Many thought Jobs was just being Jobs, but the reality is that he was right. The platform was dated, it had security issues, and lacked touch support.
HTML5 is the new standard. It provides adaptability across desktop, tablets, and mobile devices without clunky plug-ins. It’s highly customizable and supports rich media. HTML5 is simply a modern code that supports technology and consumerism. As a result Google Chrome and many other popular web browsers stopped supporting Flash.
What this means to Advertisers
If you’re responsible for your company’s digital marketing, you need to replace your Flash ads with a format that is supported on all web browsers. With the recent updates by Chrome, Firefox, Safari, and Microsoft Edge, there has been a large emphasis on disabling the ability to view Adobe Flash driven content. Because of this, Power Automedia digital magazines no longer accept Flash ads.
Be sure to review all of your digital display ads and make sure they are of a browser supported format, including JPEG, animated GIF, or HTML5. Serving Flash ads will compromise your messaging and ad performance. If you need digital ad design assistance, please let us know – we’re here to help.
Welcome to the Power Automedia Tech Center
At Power Automedia, we do not just have a fully operational shop onsite, we have a complete shop that can handle just about anything, ranging from simple K&N installs to new brakes, custom rollcages, full suspension upgrades, complete restorations, and full race car builds. We literally can do it all.
Through trusted, and valued relationships, with almost every major manufacturer in the automotive aftermarket, we often receive parts before they are available to the public. In addition, our facility is occasionally tapped by manufacturers to assist in the final stages of R&D initiatives.
How Do Our Clients Benefit From Our Tech Center?
Teamed with four highly experienced technicians and fabricators, with more than 50 years of combined experience, the Tech Center exists solely to support editorial efforts, our clients, and advertisers. We work only on project cars owned by Power Automedia, its employees, or on privately-sourced vehicles that serve a definitive purpose to meet client-driven objectives.
This is a clear advantage over many other shops who may need to juggle a myriad of repairs from the public that also competes for the valuable time of our technicians. At Power Automedia, your schedule is our schedule. We do not accept outside business, or perform repairs or services for the general public.
Because our technicians are dedicated to in-house projects, this positions us as experts in professional staging.This is key, as in addition to its operation as a state-of-the-art Tech Center, the shop also serves another vital function as our onsite video and photography studio.
Having our own production facility means that we have greater control over every repair, install, or rebuild required to produce award-winning videos, commercials, photography, and editorial content.
For more information about our creative services, click the Video Production tab above.
What makes a “good” company culture? This is a question that has been asked by countless business owners and employees, especially over the last several years, as that phrase has become somewhat of a buzzword in corporate lingo. Building something special through company culture, however, goes much deeper at Power Automedia.
Many people may have a sense of company culture, but have a hard time defining it. If you spend some time researching the term, you will find a lot of different perspectives. Company culture has been described as “just the way we do things,” the “personality” of the company, the company mindset, or — one of my favorites — what we do when we think nobody is looking. The truth is that culture is different at every company, so these definitions can all be true.
There is often a belief that the culture of a company is just something that exists on its own, independently of the team — that one can just arrive and participate, and it will always be what it is. At Power Automedia, we disagree. We look at culture as a constantly evolving entity that is shaped daily by the team that we work with.
Culture doesn’t create itself, but it will certainly exist at every company. For culture to be healthy, it has to be nurtured by the entire company, from top leadership down to the newest team member. And, as such, we have to be thoughtful about the kind of culture we want to foster and create.
How can we balance all of the things we want to embody? How can we be fun and take our jobs seriously at the same time? How can we create a culture of hard work and determination, while still respecting the needs of an employee’s life outside of our office walls?
We start by using our “why” as the guiding light to creating a healthy company culture, one that is not based off of the idea of perfection, but rather the things that we believe are vital to our expression of why we do what we do:
Additionally, we work to stay connected with each other. We have a party planning committee (PPC) with members from every department working together to plan several monthly activities, both inside the office and out. It can be as silly as a ‘90s dress-up day, or an event that takes advanced planning, such as our annual Power Automedia Olympics.
As I am writing this, our team is getting ready to participate at an indoor karting facility for a healthy dose of competition and go-kart races. We do these activities, not to just create a place to work that is “fun,” but because we genuinely believe that on top of the hard work, fun is vital to relationships, communication, and family spirit.
And, fun isn’t the only way we are connecting. Whether it is an annual call for input and ideas from all employees, to our monthly newsletters and All Hands Meetings, we consistently look for opportunities to ensure that all Power Automedia employees play a role in the culture, and the roadmap of our company.
Power Automedia is only as strong as its people, and their investments in our message. At our most recent annual State of the Company Address (a day-long session of presentations about company performance, future planning, and yes, fun) James Lawrence, company president, summed up our philosophy very well:
What is Power Automedia Really About:
And that is truly why Power Automedia exists, and how we all feel, collectively, about building something special.
SpeedVideo.com, in conjunction with drag racing magazine, Dragzine.com, will live broadcast the original, and world’s’s biggest No Prep race, the highly-anticipated Outlaw Armageddon in Thunder Valley, Oklahoma. The event is sponsored by Triple Diamond Construction.
“We are extremely excited to be able to partner with SpeedVideo.com to bring our event to the Internet,”said Thunder Valley’s Nick Duty. “Just as Outlaw Armageddon revolutionized No Prep Racing last year, SpeedVideo.com will help us take the event to another level for our fans.”
“The demand to have Outlaw Armageddon available for live broadcast has been overwhelming,” said SpeedVideo.com’s James Lawrence. “Not only will fans be able to watch round-by-round coverage, but they will also have inside access to the driver’s meeting, and instant replay’s of action on the track. This will be the closest you can be to the excitement without sitting in the stands.”
“The inaugural event was amazing, but ‘Outlaw Armageddon The Second Coming’ promises to be bigger and better,” Duty said. “We have more than doubled the purse to over $80,000 and given every racer in the country the opportunity to be part of one of the largest heads-up races in 2016 by entering one of our four classes. We have opened the competition up to include 200 racers.”
Not only will this race bring together the toughest racers in the country, but it will be done in the heart of the legendary 405 with a flashlight start. The inaugural event was an overwhelming success, with more than 18,000 fans from 38 different states packing the grandstands. For this year’s event, track and the promoters vowed to go bigger and better. The race has been expanded to include Big Tire and Small Tire Invitational races, along with the popular “Race Your Way In” class, and Outlaw Street and True Street classes.
In 2016, fans voiced their opinions on which drivers should be included in both Invitational classes, and with more than one million votes cast, the lineup is even more amazing than last year. Not only have all of the favorites returned to the lists — including Big Chief, Murder Nova, Daddy Dave, Boosted GT, Doc, and Monza — but fans have added such names as Jeff Lutz, Larry Larson, Petey Smallblock, Brian “Chucky” Davis, Mike Murillo, and James “Birman” Finney to the lineup.
The tagline for the event is: “Often Imitated, But Never Duplicated,” because nothing can compare to being deep in the 405, in the cozy confines of Thunder Valley Raceway, with unprecedented access to the baddest racers in the world.
Show up in Thunder Valley to experience it all first hand, or tune in August 19-20, 2016 to Speedvideo.com and Dragzine.com to watch the live broadcast presentation of Outlaw Armageddon. For more event information, visit www.outlawarmageddon.com.
Drag racing magazine, Dragzine.com, to live stream the biggest No Prep Grudge race in history to the World with over $80,000 on the line.
Dragzine.com, in association with Speedvideo.com, is pleased to announce plans to broadcast live streaming coverage at the highly anticipated Bounty Hunters No Prep Grudge Nationals, at San Antonio Raceway March 11-12, 2016. The event is sponsored by Speed Society.
This event features the largest winners purse in the history of No Prep style racing, with $50,000 up for grabs in the headlining Big Tire class, plus Small Tire, True Street, and truck classes that ratchet the purses even higher.
“We are really excited to be live streaming this event,” said Mike Murillo, one of the event’s promotors. “This is something that has never really been done before. It will be insane. This event is going to be organized chaos.”
Coverage is title-sponsored by CompCams’ FAST Fuel Injection, which allows viewers to access the presentation for free.
Confirmed participants include Chris “BoostedGT” Hamilton, Texas’ own James “Birman” Finney, five-time Drag Week champion Larry Larson and his 5-second Chevrolet S10, fan favorite and many-time world champion Mike Murillo and his “LaFawnduh” Mustang, Oklahoma’s James Goad and his “Reaper” Camaro, the AV Boys from California, Shayne Ward in the “Air Force Won” Mustang, and a whole list of other heavy-hitters. Legendary promoter Shannon Morgan from the “Redemption” No Prep series also will be organizing and promoting the event, so you know it’s going to be the big one.
“Not only are we going to be providing a live broadcast of this event to drag racing enthusiasts all over the world, but we’re going to be in the trenches with our editorial team capturing the essence of the event, from the cars, the people, the carnage, and the trash talk,” said Andrew Wolf, Editor of Dragzine.com. “We’re going to be broadcasting this not only on Dragzine, but also selected sister publications in the Power Automedia network. It’s going to be a crazy event and we couldn’t be more excited. We will also feature on-track audio feeds so viewers watching can listen to the track announcer, and this is just the beginning.”
Tune in March 11- 12, 2016 when Dragzine.com presents live streaming of the No Prep Grudge Nationals — from qualifying right through the crowning of champions — complete with photo galleries, race results, and an insider look at the stars that make up the richest No Prep race in history!
The magic of motorsports and automotive performance will be in full effect as Speedvideo.com becomes a go to destination for the best automotive enthusiast video content, originally produced, on-demand, curated, or live stream.
Power Automedia is pleased to announce plans to launch Speedvideo.com in the third quarter of 2016. The website’s cornerstone will be live stream automotive programming, with a focus on producing live racing events in year one. Video content shall be distributed through Power Automedia’s network of 12 automotive magazines, which reach more than 2.1 million monthly viewers, as well as through Speedvideo.com’s video specific user interface.
“We believe in the magic of the automobile, and we believe the next step in immersing ourselves and our readers in that passion is by delivering live video of many of the industry’s top automotive events,” explained James Lawrence, CEO of Power Automedia. “We want to bring our viewers a dynamic automotive live event experience for events they can’t watch on network television. Plus, our editorial team will be onsite at these events, adding photo galleries, race results, and news as the events unfold. This is the content our readers love.”
Live streaming coverage will soft-launch March 11-12 with the $50,000 No Prep Bounty Hunters Drag Racing Event in San Antonio, Texas. The races will be broadcast on Dragzine.com with a three-camera production utilizing live stream technology. The event will star infamous drag racing personalities such as BoostedGT, Larry Larson, and James “Birman” Finney, and will feature the return of Mike Murillo’s LaFawnduh Mustang competing for $50,000 to win the ‘Big Tire’ class.
Speedvideo.com will also feature original programming, including on-demand coverage of automotive events, tech and how-to videos, annual SEMA and PRI trade shows, car features, car shows, and other unique automotive content. In addition, Speedvideo.com will curate some of the best on-demand and live stream video content from around the Internet.
For the first time since its founding 10 years ago, Power Automedia entered a project car in the prestigious SEMA Show. The build is one of the most ambitious, baddest street cars our team of builders, visionaries, and in-house professionals have ever envisioned.
Built almost entirely in a home garage using basic tools, the Factory Five Cobra Jet Challenge Car made its debut at SEMA in Las Vegas in December 2015.
As a featured automobile in the SEMA Battle of the Builders competition, the Challenge Car is constructed of raw billet and carbon fiber with a satin luster, which gives it a rugged, yet sleek and modern appearance without losing the distinctive profile these roadsters are known for.
“This is a true, two-car home garage build that has only been worked on after hours and on the weekends in the last year,” said Mark Gearhart, builder. “We finished it up in our Power Automedia Tech Center due to the SEMA time constraints, and to perform final tests on our in-house Dynojet.”
The basis of the project is a proven Factory Five MK4 Challenge series car with the optional Street Completion package (which consists of a second seat, carpet, and a windshield) that adds to its road-worthiness. The Challenge kit differentiates itself from the standard Roadster kit due to its fully integrated, NASA legal cage, a robust halo bar, and fully integrated door bars. A Factory Five standard three-link rear suspension and tubular front suspension are a few of the additional items that are included with the kit.
Purpose-built for track and street use, the 2,100-pound car will be driven to and from the track when it’s raced. It is powered by a fully-built 312 cubic-inch Coyote engine featuring a Livernois-sleeved 3.700-inch bore block and Mahle pistons. It makes more than 530 rear-wheel horsepower and 400 lb-ft of torque at a conservative 12:1 compression ratio utilizing InnoV8 billet individual throttle bodies for its aspiration.
“This build has been a labor of love, and we are excited to get it out on road courses to see how it handles and performs,” Gearhart said. “Our thanks to all of our sponsors and build partners who helped this dream become a reality.”
To learn more about this landmark project, follow the build thread here: http://www.turnology.com/project/project-ffr-cobra-jet-challenge/
Welcome to the new Power Automedia website!
How do we look? Our newly designed website celebrates our 10th anniversary, and is the result of extensive work by our development team. With this, we usher in a new era of automotive marketing to celebrate The Magic of the Automobile.
Featuring a sleek design that is easy to navigate, it places our services offered, company information, and editorial content at the fingertips of more than 2.1 million unique visitors each month.
As a forerunner in automotive product placement through video and creative strategy, we publish 12 digital magazines that feature content directed at every enthusiast, including: Chevy Hardcore, Corvette Online, Diesel Army, Dragzine, Engine Labs, LSXTV, Off-Road Xtreme, Revved, Rod Authority, StangTV, StreetLegalTV, and Turnology.
One of the largest publishing companies of its kind specific to the automotive niche, we are honored to work in partnership with hundreds of premier aftermarket specialists. Our enthusiast-driven content covers technical articles, project vehicles, engine swaps, racing news, product launches, off-road and event coverage, hot rods, musclecars, car culture and lifestyle, and much more.
As a media partner, we believe success begins with people working together who share the same end goal. Four hallmarks of our service include integrity, knowledge, experience, and passion — and at Power Automedia, we hire the best of the best in the industry to get the job done for you.
Reflecting on our progress over the past decade, we are proud of our heritage and our recognition as a market leader in digital media. In addition, we are especially grateful to our clients and team members who continue to inspire our drive towards innovation.
Looking forward to the continuation of delivering the best marketing and branding strategies to the companies we work with, we remain dedicated to promoting the aftermarket industry through stellar enthusiast-driven content, and building something great together.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.