For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.
Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.
“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”
“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”
Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.
SpeedVideo is excited to announce they have entered a multi-year broadcast partnership with the popular automotive event “TX2K” to live stream TX2K in 2017 and beyond. SpeedVideo’s series of HD livestreams for TX2K will kick off March 16 through 19 with coverage of TX2K17 at Royal Purple Raceway in Houston, Texas.
TX2K is the original “2K” event in the United States, and one of the largest racing events in the entire country, drawing over 20,000 fans each year. TX2K grew from a Toyota Supra-specific meet; and now, other than hundreds of Supras, you can spot anything from supercars to turbocharged daily drivers. What makes TX2K unique is the event has many dimensions – roll racing, drag racing, dyno runs, and the “after dark” car meet full of bikinis, burnouts, and beer.
“TX2K was created 18 years ago with the sole purpose of having an event strictly focused on fast street cars,” said Peter Blach, founder of TX2K. “It started as a Supra-only event and has grown to feature Lamborghinis, GTRs, Supras, Vipers, ‘Vettes, Porsches, and more. Our goal is to grow the event into the largest single gathering of fast street cars in the world. SpeedVideo’s live broadcast will bring TX2K to those who can’t attend in-person and will add to our fan base even more.”
“TX2K is an absolutely enormous event – probably the largest supercar and fastest street car race in the world,” said Aaron Hahn from SpeedVideo. “To broadcast this to the world is a unique opportunity that we are incredibly excited about.”
So far, the racer list for TX2K17 consists of many 1,500+ horsepower cars, including multiple noteworthy platforms such as the almighty Nissan GTR, twin turbo Lamborghini, Toyota Supra, twin turbo Viper, and multiple 1000+ horsepower street cars – this is just a glimpse of what TX2K is all about.
“We are very proud to bring this unique event into every home, computer, tablet and phone with an internet connection,” said Steve Grein, General Manager of SpeedVideo. “Thanks to cutting edge technology, we plan on showing every round of racing combined with feature stories for the viewing audience to feel the live experience in high definition. Bringing the biggest and best to our viewers is important and there is no question that TX2K is one of the best events out there!”
With over a quarter million views to date, SpeedVideo’s live broadcast of the NMRA Drag Racing World Finals delivered on its promise as the largest live stream video in NMRA history.
This event took place at Beech Bend Raceway Park in Bowling Green, Kentucky, and is the most popular all-Ford drag race and car show of the year, where you can spot everything from 3,000+ horsepower turbocharged beasts to street legal racecars. Spectators enjoyed all-day entertainment thanks to the races, burnout contest, car show, swap meet, vendor booths, and even special appearances from TV star BoostedGT and 14-time drag racing champion Mike Murillo.
This year, four records were broken at the World Finals and it drew over 450 racecars and 490 show cars, resulting in the largest NMRA event in over 18 years- and it needed a video crew of equal capabilities to stream it to multiple media outlets.
“We were delighted to get the opportunity to work with the NMRA…it’s a first-class organization,” said Steve Grein, General Manager, SpeedVideo. “With the support of ProCharger, we did the live broadcast with a five-camera shoot, including dual wireless starting line cameras, and the broadcast went off without a hitch. Not only did we broadcast it live to SpeedVideo.com and StangTV.com, but also simultaneously on Facebook. It’s great to see hundreds of thousands of Ford fans all over the world that enjoyed watching the event.”
“SpeedVideo’s live broadcast was a huge promotional tool for the event. They provided great coverage of the event the entire time, and great follow up videos afterward,” said Rollie Miller, NMRA General Manager. “It really helped build the NMRA brand and spread awareness to the public of the NMRA.”
Up next for SpeedVideo is the of the 21st Annual World Cup Finals: Import vs. Domestic which will be streaming live November 4th through the 6th on speedvideo.com.
Mickey Thompson Tires recently contracted Power Studios to create a narrative lifestyle video on Danny’s Thompson’s record-setting efforts at Bonneville.
Brandon McCray, one of the leading videographers from Power Studio’s video team, traveled more than 700 miles to capture this once-in-a-lifetime event: Danny Thompson’s 400 MPH attempt at the Bonneville Salt Flats in Wendover, Utah. McCray attended the official “Speed Week” on August 11-14 to capture the Thompson team’s setup, qualifying runs, and return run.
The resulting video is spine-tingling and tells a story about the Thompson family that is a must-watch. Watch it below:
Known for his racing endeavors on the Bonneville salt flats, Mickey Thompson’s name became well known in the ‘60s for being the first American to break into the 400 MPH zone; but he never achieved his dream of officially entering the “400mph club.” Ever since Mickey’s death his son Danny has been chasing that unfulfilled dream of his father’s.
“It was crazy to think I was there to document something that could potentially be historical,” Power Studio’s McCray explained. “Since I was a kid, I’ve taken my dad’s Hot Rod magazines so I could check out the coverage from Bonneville. There is something about the idea of going as fast as you can that attracts a speed freak – attending that event had been something I wanted to do for years! It didn’t matter if you had a streamliner, a ‘30s Ford roadster, or a Honda Civic – people were there for the speed! For new and old car enthusiasts, it’s something you need to see at least once in your life.”
The vast expanse of salt flats includes both three courses and tracks, with the longest being five miles long with a three mile shut down. While many people were there in hopes of personal achievement, it is harder than it seems to hit that 200 mph mark. Danny Thompson made the attempt for more than five years to reach 200-plus mph, leaving the new goal of reaching 400 mph quite an undertaking for him and his team of volunteers.
Danny Thompson executed a 411 mph pass on his first Speed Week attempt with a 402 mph return pass – achieving an official 400 mph+ record at a qualifying average of 406.7 MPH. After 56 years of building, and many attempts, Danny said, “I’m proud to say that this weekend my crew and I were able to take care of my father’s unfinished business.”
As one of the leading automotive video production companies in the automotive industry, Power Studios has the experience necessary to bring your dream to reality. If you’re interested in a video project, fill out a quick contact us form here!
Power Automedia is excited to announce and welcome Steve Grein as Power Studio’s general manager. Grein will oversee Power Automedia’s video production team and the live broadcast division, SpeedVideo, as well as have a leading role in business development and client relationships.
Grein has over 22 years of experience in the automotive videography industry, having founded and owned NeWave Productions – a leading production studio in Chicago, Illinois. NeWave produced thousands of hours of motorsport content, television shows and corporate videos annually, in addition to producing live shows for the American Drag Racing League (ADRL), POWRi Midgets, Lucas Oil On The Edge, and others. Grein most recently was Executive Producer of MAVTV– an all-motorsports television network that covers racing events all over the globe.
“Adding a person of Steve’s caliber to the SpeedVideo and Power Automedia video production team is a big deal,” said Power Automedia CEO James Lawrence. “Steve has extensive automotive video production experience, having produced videos on the largest stages, both live and on-demand.”
“I am looking forward to building off of what has already been started at Power Automedia,” said Grein. “I have been a part of motorsports video and TV production since 1994. The opportunity to work in the automotive world in conjunction with video production was my best case scenario and I couldn’t be happier. The dynamic of the team at Power Automedia is very unique and I am very happy to be a part of it.”
SpeedVideo.com and the National Mustang Racers Association (NMRA) are proud to announce a new partnership for the upcoming 18th Annual Nitto Tire NMRA All-Ford World Finals at Beech Bend Raceway in Bowling Green, KY. Starting with test and tune on Friday, Sept. 30 and concluding on Oct. 2 at the end of final eliminations, SpeedVideo.com will bring high-definition live video onto the televisions, smartphones, tablets and computers of Ford drag racing fans across the globe.
“Our fans have been asking for a live video feed from Beech Bend Raceway for many years,” said Rollie Miller, NMRA General Manager. “Partnering with SpeedVideo.com for this event will allow us to make it happen. The NMRA World Finals will be broadcast to all of our fans.”
The 18th Annual Nitto Tire NMRA All-Ford World Finals is the biggest and most exciting Ford motorsport event in the country. The event and it’s fans, racers and crew take over Bowling Green, KY from September 29 to October 2. This event determines 2016 NMRA National Champions while bringing out the best-of-the-best in all-Ford grassroots drag racing with special events like Outlaw True Street, Terminator/GT500, Turbo Coyote and EcoBoost Shootouts. Over the weekend, the on-track thrills are matched with Street Outlaws’ TV stars, a giant vendor midway, all-Ford car shows, swap meet and more.
“The NMRA World Finals is the biggest Ford event of the year,” said James Lawrence, SpeedVideo CEO. “We are honored to be producing the live HD broadcast for Ford performance enthusiasts and NMRA fans all over the world. The thing I’m most thrilled about is broadcasting the excitement of the prestigious NMRA championship battles. This is the 18th year for the NMRA World Finals, and it’s stacking up to be the biggest yet!”
For more information about the 18th Annual Nitto Tire NMRA All-Ford World Finals, please go to www.NMRAdigital.com/KY or call 866.694.3475. If you can’t make it to Beech Bend Raceway Park on Sept. 30-Oct. 2 for the Nitto Tire NMRA All-Ford World Finals, go to www.speedvideo.com to watch all of the wild, wheels up action in brilliant high-definition.
Memphis International Raceway has been the location for many legendary events that are entrenched deep in the lore of street car drag racing. The infamous Outlaw Street Car Reunion – referred to affectionately as ‘OSCR’ – adds to that history. Southern Speed Promotions has worked hard to grow the OSCR into a premiere small tire racing event that brings out the best racers in the world each spring. Power Automedia and SpeedVideo.com are proud to announce that they have reached a multi-year agreement with Southern Speed Promotions to broadcast one of the most exciting events in drag racing, the Outlaw Street Car Reunion for 2017 and beyond in “HD” with studio-quality audio.
“Our event has grown immensely in the past three years, and 2017 looks as if it could be one of the largest car counts to date,” explained Tyler Crossnoe, co-owner of Southern Speed Promotions. “Drag racing is a global sport that has millions of fans around the world and let’s face it — fans cannot attend every race that they want and still keep a job and family. This is where the live broadcast comes into play. We decided to work together with Power Automedia and SpeedVideo because their top quality HD broadcast and production value, studio-quality audio, and wireless cameras on the starting line will help us take this event to the next level.”
“Tyler and his team are one of the hardest working in drag racing,” said SpeedVideo’s James Lawrence. “I know first-hand because I raced at the Outlaw Street Car Reunion with our drag radial Camaro earlier this year. This event is a special one, that is quickly growing to rival the top events in drag radial and street car racing despite it’s relatively short history. We are proud to be partners with Southern Speed Promotions on a multi-year plan and we’re planning on helping them hand-in-hand to grow this event every year.”
SpeedVideo.com will be broadcasting all of the exciting action from the Outlaw Street Car Reunion IV on March 22-26, 2017… so fans from all over the world can see every second of the breathtaking radial tire racing.
Mark Samples, Crossnoe’s partner, is excited about the opportunity to grow the event with SpeedVideo’s support, “We are excited to partner with SpeedVideo to bring forth the most modernized live broadcast for 2017. SpeedVideo’s newest wireless cameras will bring an exciting effect to the event with our two exciting announcers, Al Tucci and Brian Lohnes. Can you imagine strapping into your 4,000 horsepower monster in Radial vs. The World with a microphone in your face and Al Tucci getting you hyped up for the finals and $15,000 on the table?! It will happen in 2017!”
You can experience all of the wheel standing action in person at Memphis International Raceway on March 22-26, or watch it online at www.speedvideo.com to see everything in stunning HD. Make sure to visit http://www.oscr.us to stay updated on all the Outlaw Street Car Reunion information.
When SpeedVideo.com launched earlier this year, the goal was to revolutionize the way racing was broadcast to fans around the world. The programming team at SpeedVideo is constantly working on ways to improve the user experience based on what the consumer really wants. After hearing from the fans, SpeedVideo has launched a new version this week that’s overflowing with cutting edge features, and will provide drag racing fans with a truly unique viewing experience.
The goal of the new SpeedVideo website is to create an environment that users can enjoy on multiple devices and platforms in the new digital age.
“We wanted a new live streaming experience that works seamlessly for mobile, tablet, computers and even living room television sets for anybody who views a SpeedVideo event,” Rolando Garcia, Senior Director of Technology and Platform explains.
To help build a deep user experience, the SpeedVideo development team looked for ways to provide viewers ways to see more than just the live event. “A section for news about our partnerships with event organizers for future events has been added to the site, so fans can see what’s on the horizon at SpeedVideo. An easy to navigate on-demand section of all past events has also been added, so users can watch hours and hours of action, or just event highlights if they prefer,” Garcia says.
If that wasn’t enough, the latest version of SpeedVideo received these incredible features:
“We are pleased to offer fans the ability to see great events happening at racing events all over the country. The ability to give our fans options to watch on any device they prefer, from any location, so they never have to miss any of the action is something we really worked hard on for this release,” Garcia explains.
Make sure to check out the new Speedvideo.com to see all the new features, and watch the first broadcast on the new platform August 19-20th when all the action at Outlaw Armageddon – The Second Coming goes live!
Welcome to the Power Automedia Tech Center
At Power Automedia, we do not just have a fully operational shop onsite, we have a complete shop that can handle just about anything, ranging from simple K&N installs to new brakes, custom rollcages, full suspension upgrades, complete restorations, and full race car builds. We literally can do it all.
Through trusted, and valued relationships, with almost every major manufacturer in the automotive aftermarket, we often receive parts before they are available to the public. In addition, our facility is occasionally tapped by manufacturers to assist in the final stages of R&D initiatives.
How Do Our Clients Benefit From Our Tech Center?
Teamed with four highly experienced technicians and fabricators, with more than 50 years of combined experience, the Tech Center exists solely to support editorial efforts, our clients, and advertisers. We work only on project cars owned by Power Automedia, its employees, or on privately-sourced vehicles that serve a definitive purpose to meet client-driven objectives.
This is a clear advantage over many other shops who may need to juggle a myriad of repairs from the public that also competes for the valuable time of our technicians. At Power Automedia, your schedule is our schedule. We do not accept outside business, or perform repairs or services for the general public.
Because our technicians are dedicated to in-house projects, this positions us as experts in professional staging.This is key, as in addition to its operation as a state-of-the-art Tech Center, the shop also serves another vital function as our onsite video and photography studio.
Having our own production facility means that we have greater control over every repair, install, or rebuild required to produce award-winning videos, commercials, photography, and editorial content.
For more information about our creative services, click the Video Production tab above.
SpeedVideo.com, in conjunction with drag racing magazine, Dragzine.com, will live broadcast the original, and world’s’s biggest No Prep race, the highly-anticipated Outlaw Armageddon in Thunder Valley, Oklahoma. The event is sponsored by Triple Diamond Construction.
“We are extremely excited to be able to partner with SpeedVideo.com to bring our event to the Internet,”said Thunder Valley’s Nick Duty. “Just as Outlaw Armageddon revolutionized No Prep Racing last year, SpeedVideo.com will help us take the event to another level for our fans.”
“The demand to have Outlaw Armageddon available for live broadcast has been overwhelming,” said SpeedVideo.com’s James Lawrence. “Not only will fans be able to watch round-by-round coverage, but they will also have inside access to the driver’s meeting, and instant replay’s of action on the track. This will be the closest you can be to the excitement without sitting in the stands.”
“The inaugural event was amazing, but ‘Outlaw Armageddon The Second Coming’ promises to be bigger and better,” Duty said. “We have more than doubled the purse to over $80,000 and given every racer in the country the opportunity to be part of one of the largest heads-up races in 2016 by entering one of our four classes. We have opened the competition up to include 200 racers.”
Not only will this race bring together the toughest racers in the country, but it will be done in the heart of the legendary 405 with a flashlight start. The inaugural event was an overwhelming success, with more than 18,000 fans from 38 different states packing the grandstands. For this year’s event, track and the promoters vowed to go bigger and better. The race has been expanded to include Big Tire and Small Tire Invitational races, along with the popular “Race Your Way In” class, and Outlaw Street and True Street classes.
In 2016, fans voiced their opinions on which drivers should be included in both Invitational classes, and with more than one million votes cast, the lineup is even more amazing than last year. Not only have all of the favorites returned to the lists — including Big Chief, Murder Nova, Daddy Dave, Boosted GT, Doc, and Monza — but fans have added such names as Jeff Lutz, Larry Larson, Petey Smallblock, Brian “Chucky” Davis, Mike Murillo, and James “Birman” Finney to the lineup.
The tagline for the event is: “Often Imitated, But Never Duplicated,” because nothing can compare to being deep in the 405, in the cozy confines of Thunder Valley Raceway, with unprecedented access to the baddest racers in the world.
Show up in Thunder Valley to experience it all first hand, or tune in August 19-20, 2016 to Speedvideo.com and Dragzine.com to watch the live broadcast presentation of Outlaw Armageddon. For more event information, visit www.outlawarmageddon.com.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.