By: Jenna Schiebe On: January 23, 2018 In: Company News, Industry News, Press Release Comments: 0

Power Automedia is excited to announce recent expansions to its editorial team and video production team, Alloy Studios.

Nicole James relocated from Arizona to join the growing editorial department at the beginning of the year, joining the team as the Editor of Power Automedia’s Street Muscle Magazine. James brings with her a plethora of journalism and social media marketing experience, including background with a multitude of automotive journalism companies as well as degrees in journalism and social media.

“Nicole is the epitome of a modern magazine editor, fluent in all forms of digital media and how to actively engage the reader,” said Scott Parker, Power Automedia Director of Content and Strategy. “She is as proficient with a camera as she is with writing, editing and social media. In no time at all she has injected fresh ideas and a fresh perspective on Street Muscle, and I can’t wait to see what she can do.”

Along with a number of new and exciting ventures, Alloy Studios has welcomed Brian Petty as Lead Scriptwriter/Talent. Petty will be the face of Power Automedia’s upcoming Horsepower Wars, many in-house editorial style videos, and occasional white label client videos. His background includes extensive experience in newscasting, degrees specializing in journalism and automotive tech, as well as a lifetime of automotive enthusiasm.

“Brian affords our production house a versatile combination of talents,” said  Andrew Almazan, Power Automedia Operations Director. “His love for storytelling, passion for the automobile, and being an on-screen persona make for a truly unique creative process. Brian’s intuition and involvement throughout production phases will mean consistency and a high level of execution time and time again.”

Follow James’ and Petty’s work on www.streetmuscle.com and Power Automedia’s YouTube channel.

By: Jenna Schiebe On: July 20, 2017 In: Company News, Industry News, Video Comments: 0

For 10 years now, our video production team has been building beautiful content for the automotive industry. Recently rebranded Alloy Studios, our team continues their passion for building efficient and effective videos of every flavor.

In a constant search for talent, we have recently expanded our team to include two new members; Greg Myracle, as a Producer, and Matthew Robinson, as a Videographer. Myracle has put his organizational and video skills to use, managing and coordinating dozens of shoots for some of the most prestigious names in the automotive aftermarket industry, while Robinson works on the front lines and behind-the-scenes to create this incredible content

“Alloy Studios provides an amazing work environment,” said Robinson. “I love the different experiences the position has provided me thus far. My favorite aspect of the role is definitely having the ability to travel– I like the fact that I’m not always contained to a desk. I get to go interact with many of our clients on a face-to-face basis.”

Our team’s expertise doesn’t stop at producing videos for their in-house editorial team and automotive clients, either. They get to take part in broadcasting some of the largest drag racing events in the country for our sister company speedvideo.com.

We’ve also got some new gear, too — we are now able to live broadcast in high-definition 4K and capture new, exciting, aerial angles with our 4K ultra-HD drone!


Some of the team’s latest projects:


If you are interested in following along with Alloy Studios’ work, you can find more projects at www.alloy-studios.com/our-work/. If you are interested in hiring our talented, automotive-savvy team, please visit www.alloy-studios.com/hire-us/.

We’d love to work with you!

By: Jenna Schiebe On: July 07, 2017 In: Company News, Industry News, Video Comments: 0

Magnaflow-Leadart

MagnaFlow recently tapped Power Automedia’s Alloy Studios to create a commercial video showcasing NHRA superstar Leah Pritchett and her very own Dodge Challenger Hellcat.

“Leah is a new ambassador to the MagnaFlow team for 2017 and we wanted to showcase her on- and off-track abilities in partnership with her Dodge Hellcat,” said Kathryn Reinhardt, MagnaFlow Marketing Director.

“When you get the opportunity to work with Richard and Kathryn, it’s easy to get excited,” said Jason Snyder, Power Automedia Vice President. “MagnaFlow really understands the relationship between sports marketing, brand power, and video as a medium to reach like-minded enthusiasts. MagnaFlow is really great to work with, and Leah is not only a talented driver, but also very intuitive when working on projects like this one.”

Filmed in Southern California, the team at Alloy Studios captured the sound and passion behind this newly MagnaFlow-equipped 707-horsepower Hellcat. “We have worked with the Alloy team for years and, together, we have created some visually dynamic sound videos that have allowed consumers to be whisked away into an automotive heaven of aftermarket lifestyle scenes, paired with the powerful exhaust sounds of MagnaFlow and some of the best professional racers in the business,” said Reinhardt.

The exhaust company will utilize the finalized video as a advertisement commercial, which is now published on their website and leading social media platforms.