By: Jenna Schiebe On: April 17, 2017 In: Digital Marketing, Video Comments: 0

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Over the past year, multiple sources have released research showing the growing trend of video marketing, revealing that the majority of consumers are highly engaged with videos that are incorporated into marketing strategies.

For example, email is an extremely common communication outlet in today’s business world – so common that simple text and images simply aren’t cutting it anymore. They’re getting lost in the mess that is your inbox.

Four times as many consumers would rather watch videos than read about a subject – whether it be in an email, on social media, or on a web page – the same goes for 59 percent of high-end executives and decision makers.* Among consumers interviewed:

  • 88% spend more time on a website with videos, than those without
  • 75% found it helpful to watch a video before making a purchase
  • 63% said companies using video understood better how to reach their customers*

“More and more consumers are moving away from traditional media,” said Jason Snyder, Power Automedia Vice President. “Print is scarce and expensive. Smartphones dominate web trends – I can tell you that our publishing division, Power Automedia, welcomes more than 1-million mobile visitors per month to our online magazines; that’s 55% mobile and growing. Plus, mobile video has exploded.”

comScore video infographic

In addition to improving a brand’s reputation and engagement, videos play an extremely important role in not only keeping existing customers, but also gaining new ones.

But videos are expensive, complicated, and difficult to produce– Right?! Wrong.

“Value is comparison and perception,” said Snyder. “Smart marketers invest in advertising and Alloy-shootmarketing that they feel provides an effective ROI, and overall good value. Most who don’t see the value are probably looking at video as a cost, rather than a solution. For example: many have no problem investing $2,500 in a print ad that runs in a single magazine, one time. However, you have a difficult time investing in a video that costs $4,000. When looking at the ROI, a well-planned and produced video has ongoing ROI that is accessible by anyone interested in your products! Furthermore, it’s not limited to a one-time ad insertion. What if a technical video could reduce your tech call center volume and improve their phone efficiency? They can now focus more time on the consumers ready to buy.”

Click HERE to see some samples of the hundreds of effective and affordable videos we’ve built for leaders in the automotive market (Including some of your competitors).

*Sources: www.prnewswire.com, www.agilecrm.com, www.emarketer.com

By: Jenna Schiebe On: October 28, 2016 In: Company News, Industry News Comments: 0

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Power Automedia is pleased to welcome Ed Zinke to lead their sales team as the company’s National Sales Manager. Zinke will oversee business development and sales leadership for all digital automotive media products, including display advertising, video, SpeedVideo live broadcasts, and sponsorships. He will be working alongside Power Automedia’s Vice President, Jason Snyder.

Zinke brings a rich background in the automotive aftermarket, beginning his career in retail sales and marketing before moving into product development and brand marketing at manufacturing firms. He then transitioned to automotive media, contributing nearly 15 years of publishing experience to such brands as Car Craft, Popular Hot Rodding, and Super Chevy. Zinke also lead the team responsible for the creation of new brands, including Camaro NOW and Elapsed Times. In addition, he helped lead the efforts on special events that included the Engine Masters Challenge, Suspension & Handling Challenge and Project American Heroes builds with The Enthusiast Network – TEN. Zinke joins Power Automedia directly from his most recent endeavors in broadcast and OTA television with Rev’n TV.

“Ed Zinke is a person I have great respect for,” states Jason Snyder, Power Automedia’s Vice President. “I’ve had the fortune of working with Ed over the years in a past company, and as a client, he always treated me with great care and respect. Ed truly understands the value of relationships and has a high desire to deliver for his clients. When we combine Ed’s professionalism and passion for cars with his unique leadership abilities, we believe he is the perfect fit for Power Automedia and our customers.”

“I am extremely excited to be joining the Power Automedia family and begin working with their professional team of enthusiasts on the many compelling digital initiatives and brands it provides the automotive industry and its followers,” said Zinke. “I look forward to the opportunities to meld the creative thinking of this group with past experiences to offer unique and creative customer experiences in the future. There is a lot going on in the future at Power Automedia and I am thrilled to be a contributing part of it.”