Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
Founded in 2006, Power Automedia has become a significant player when it comes to automotive publishing, producing 12 digital car and truck magazines that reach more than 1.8 million readers each month.
Recently, California CEO Magazine featured James Lawrence, Power Automedia’s CEO in a recent article and video, recognizing it as an innovative, high-tech business that has created a niche for the automotive enthusiast.
One might think Power Automedia is stationed with headquarters in a large metropolitan city, but its roots are in fact planted in a quiet town just an hour north of San Diego on the borderline of Temecula’s wine country.
In the article, the author describes the key to Power Automedia’s success: It starts with a culture that is built around the importance of the team on which every single employee plays a role and is responsible for the development of the culture.
“When you start taking a hand and a personal sense of responsibility for the culture, that is the underpinnings of building a special place to work … employees feel they are playing an important role in the success of the business itself,” Lawrence said.
Power Automedia’s rich editorial content helps to drive and support its clients and the aftermarket industry, while also catering to car and truck enthusiasts as consumers, builders, and dreamers.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.