By: Jenna Schiebe On: July 10, 2017 In: Company News, Industry News Comments: 0

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On July 1, over a dozen Power Automedia employees, and their families, volunteered with Habitat for Humanity’s “A Brush With Kindness.”

A Brush With Kindness, and its volunteers, assist low-income homeowners in the Inland Empire and surrounding areas, who struggle to maintain the exterior of their homes, to reclaim their homes with pride and dignity. They offer painting, landscaping, and minor repair services for those in need.

Not only does the program revitalize the appearance of neighborhoods and encourage community connection, it also preserves affordable housing stock.

Power Automedia employees’ contributions took place in the city of Moreno Valley, where they worked for four hours painting homes.

“Volunteering for Habitat for Humanity’s ‘A Brush with Kindness’ was a very rewarding experience for me,” said Brittany Poleon, Power Automedia Administrative Operations Manager. “The help we provided to the family by painting their house was great! It was awesome to see what a difference we made to the look of the house with just a few gallons of paint. It was also great volunteering my time, along with some of co-workers and their families, to make a difference in our local community.”


Did you know?

One of Power Automedia’s core values is to “be kind and loving,” and while this pertains to coworkers and clients on a daily basis, Power Automedia believes it’s important to balance business with love and kindness and that everyone deserves kindness, whether celebrating a victory or navigating through a challenging situation.


Contributions like these help this Habitat for Humanity program ensure families have safe and well-maintained homes.

If you live in Southern California and are interested in volunteering for A Brush With Kindness or any other of Habitat For Humanity’s programs, please visit http://www.habitatriverside.org/.

 

 

By: Jenna Schiebe On: July 06, 2017 In: Company News, Industry News, Press Release, Publishing, Video Comments: 0

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Power Automedia is excited to announce a new relationship with Family Events.

“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”

“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”

With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.

“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”

Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:

  • July 7-9: A&A Auto Stores 4-Wheel Jamboree Nationals
  • July 14-16: O’Reilly Auto Parts Street Machine Summer Nationals by Chevrolet Performance
  • September 15-17: O’Reilly Auto Parts 4-Wheel Jamboree Nationals
  • September 15-17: Sand Sports Super Show by Nitto Tire
  • September 23: O’Reilly Auto Parts Fall Street Machine Nationals by American National
  • September 30-October 1: Lucas Oil Off-Road Expo by General Tire

Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.

By: Jenna Schiebe On: June 12, 2017 In: Company News, Industry News, Video Comments: 0

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SpeedVideo’s live racing broadcasts have been exploding, not only on thousands of home TVs and desktops, but also on all types of mobile devices.

SpeedVideo’s past 10 events accumulated a total of 3.4 million video views. While simultaneously broadcasting to SpeedVideo’s website, social media platforms captured an even larger audience specifically targeting those on mobile devices.

In total, a whopping 63% of the views were from either a mobile phone or tablet. The past 10 drag racing events racked up almost 5 million minutes of broadcast time.

  • 767k mobile viewers
  • 4.9M minutes of mobile viewing time

“The velocity at which SpeedVideo has grown has been tremendous,” said Aaron Hahn from SpeedVideo. “We’re extremely grateful for the support of our viewers, our partnering promoters, as well as our sponsors that are making all of this possible. Whether watching live or on-demand, our mission is to provide the best experience for race fans worldwide.”

SpeedVideo will be live broadcasting 36 events in 2017 with a projected audience of over 6 million performance enthusiasts between live broadcasts and social media.

By: Jenna Schiebe On: June 02, 2017 In: Company News, Industry News Comments: 0

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Power Automedia’s CEO, James Lawrence, was recently elected to the 2017-2018 SEMA Board of Directors. Lawrence was elected to the SEMA board by a vote of SEMA-member companies that ended on May 24, 2017.

“I’ve been involved in, and love, the performance industry– I think there is nothing more important than making sure that it’s here for our kids. It’s important that we bring youth, technology, and passion to the forefront of the SEMA mission,” Lawrence said. “I want to make an enduring mark on the automotive industry and engage the next generation so that we have something to be proud of for the next 25 years.”

Tim Martin from K&N Engineering was elected the chairman-elect of SEMA and will help the SEMA Board of Directors lead the association for the 2017-2019 term. Martin fills the position held for the past two years by Wade Kawasaki of The Coker Group. Kawasaki will begin serving his term as chairman in July. Greg Adler from Transamerican Auto Parts was re-elected and will serve another term.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by all SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturer reps, and services.

The entire 2017-’18 SEMA Board of Directors will be honored and recognized during the SEMA Installation and Gala in July.
Power Automedia’s Business Development Director, Lloyd Hunt, was also elected to the HRIA 2017-2019 Select Council. Hunt will aid in steering the direction of the HRIA group and advancing the hobby, all while providing an experienced voice for Power Automedia’s industry segment.

By: Jenna Schiebe On: June 01, 2017 In: Company News, Industry News, Publishing Comments: 0

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A handful of Power Automedia’s well-regarded online automotive magazines had their biggest month this last April, with six titles hitting new all-time records.

Power Automedia’s industry-leading drag racing magazine, Dragzine.com, reached over 600,000 visitors and almost 1 million article reads. Other titles continued their success while producing robust, evergreen content that gets read month after month as a valuable resource for modifying vehicles.

“April 2017 was huge for Power Automedia in terms of traffic,” said Scott Parker, Power Automedia Director of Editorial Content & Strategy. “In just one year, the growth has been phenomenal on some of our established magazines such as Dragzine and LSX, which have increased their visitors by 148% and 115% respectively. The real story here is the people that made this happen. I couldn’t be more proud of the editorial team we have, and we are excited to carry this momentum through the second quarter. 2017 is going to be a great year.”

Some of Power Automedia’s highlighted magazines for the month of April 2017:

  • Dragzine: 800k page views (+78%) & 695k visitors (+148%)
  • LSX Magazine: 246k page views (+67%) & 219k visitors (+115%)
  • Chevy Hardcore: 198k page views (+50%) & 170k visitors (+61%)
  • Corvette Online: 97k page views (+85%) & 85k visitors (+123%)
  • Engine Labs: 327k page views (+64%) & 289k visitors (+107%)
  • OffRoad Xtreme: 105k page views (+66%) & 91k visitors (+74%)
By: Jenna Schiebe On: January 03, 2017 In: Company News, Publishing Comments: 0

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Power Automedia is excited to announce Charles Pages as Senior Associate Editor of online magazine Turnology.com. Focused on performance driving, Turnology is the premier magazine for autocross, road racing, and time attack racers.

Pages will manage all magazine content including editorial articles, news, event coverage, freelance assignments, photography, social media, and in-house project vehicles. He will work alongside Turnology’s staff writer, Kyle Kitchen and will report to Turnology Editor, Trevor Anderson.

Pages comes from a management position at popular online parts reseller ModBargains and has an extreme passion for performance driving. Pages past experience includes creating blog posts, writing tech articles, social media marketing, photography, and SEO analytics.

“Charles Pages is a great addition to the Power Automedia editorial team,” said Power Automedia CEO, James Lawrence. “He is a passionate enthusiast who cares deeply about performance driving.”

“I am extremely excited to be joining Power Automedia – a company filled with fellow automotive enthusiasts,” said Pages. “We have a unique group here, with a wide array of vehicle interests. Working together with our editorial team, I’m excited to take Turnology to the next level.”

Follow Pages’ writing and photography on Turnology.com.

By: Jenna Schiebe On: October 28, 2016 In: Company News, Industry News Comments: 0

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Power Automedia is pleased to welcome Ed Zinke to lead their sales team as the company’s National Sales Manager. Zinke will oversee business development and sales leadership for all digital automotive media products, including display advertising, video, SpeedVideo live broadcasts, and sponsorships. He will be working alongside Power Automedia’s Vice President, Jason Snyder.

Zinke brings a rich background in the automotive aftermarket, beginning his career in retail sales and marketing before moving into product development and brand marketing at manufacturing firms. He then transitioned to automotive media, contributing nearly 15 years of publishing experience to such brands as Car Craft, Popular Hot Rodding, and Super Chevy. Zinke also lead the team responsible for the creation of new brands, including Camaro NOW and Elapsed Times. In addition, he helped lead the efforts on special events that included the Engine Masters Challenge, Suspension & Handling Challenge and Project American Heroes builds with The Enthusiast Network – TEN. Zinke joins Power Automedia directly from his most recent endeavors in broadcast and OTA television with Rev’n TV.

“Ed Zinke is a person I have great respect for,” states Jason Snyder, Power Automedia’s Vice President. “I’ve had the fortune of working with Ed over the years in a past company, and as a client, he always treated me with great care and respect. Ed truly understands the value of relationships and has a high desire to deliver for his clients. When we combine Ed’s professionalism and passion for cars with his unique leadership abilities, we believe he is the perfect fit for Power Automedia and our customers.”

“I am extremely excited to be joining the Power Automedia family and begin working with their professional team of enthusiasts on the many compelling digital initiatives and brands it provides the automotive industry and its followers,” said Zinke. “I look forward to the opportunities to meld the creative thinking of this group with past experiences to offer unique and creative customer experiences in the future. There is a lot going on in the future at Power Automedia and I am thrilled to be a contributing part of it.”

By: Jenna Schiebe On: October 27, 2016 In: Company News, Industry News, Press Release, Video Comments: 0

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For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.

Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.

“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”

“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”

Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.

By: Kevin McIntosh On: June 01, 2016 In: Company News, Industry News, Press Release Comments: 0

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There are few events on the drag racing calendar that boast a bigger worldwide following than the legendary Haltech World Cup Finals — Import vs. Domestic. Due to Jason Miller’s legendary track prep, unparalleled cool and dry atmospheric conditions, year-round guerrilla marketing, and its growth over the past 20-plus years, this epic event attracts the best racers from all over the world to obliterate records and make their mark in history.

Power Automedia and SpeedVideo.com are proud to announce that they have entered into a multi-year partnership with Miller Brothers Productions (MBP) to live stream the 21st annual Haltech World Cup Finals, held at Maryland International Raceway, November 4-6, 2016.

“Fans from all over the world — for the first time in history, are going to be able to experience the Haltech World Cup Finals — Import vs. Domestic, in HD via live stream. SpeedVideo will have multiple cameras filming the action on the track plus driver interviews. All of our WCF racers will now gain an extraordinary amount of additional exposure from the live stream, plus this will be a huge value added for our WCF sponsors.” explained Jason Miller, co-owner of the WCF event. “My brother, Chris Miller, and I are very excited to partner with SpeedVideo for the live stream, it’s something that we considered very carefully, and in the end, we know the worldwide audience will take WCF to a whole new level.”

“I can’t tell you how much respect we have for the Haltech World Cup Finals and what the Miller’s have built with this event,” said James Lawrence, CEO of SpeedVideo. 

“It’s an event that has a loyal, amazing following, merging together the competition of imports and domestics in a very innovative format. Frankly, it’s an event you need to attend in person to really be able to understand what a crazy, exciting show it is,” Lawrence continued. “But we also realize, not everyone all over the world is going to be able to attend MDIR that weekend. Now, they will be able to experience it in full high-definition, and our team is as excited about this event than any event on our schedule. It’s going to be a monster.”

Maryland Raceway, home of the World Cup Finals

The Haltech World Cup Finals brings side by side racing action from just about every type of genre in drag racing – featuring the top cars from just about every sanctioning body on the planet. You’ll see Outlaw 10.5, Extreme Compact, Limited Drag Radial, Modified Compact, X275 and Hot Rod plus Street Fighter, Super Street, True Street, and All Motor classes made up of high horsepower street cars from just about every circuit and series in the world!

“Forget the trash talking, it’s time to prove that these drivers have got what it takes, with each side putting their reputation and egos on the line,” said Miller. “The event features Import vs. Domestic Drag Racing, a Custom Car Show, Bikini Contest, a huge Vendor Midway, Live DJ, and so much more! The event is busting at the seams with over 25,000 fans in attendance, and there is no other event like it!

SpeedVideo.com will broadcast the 21st Annual Haltech World Cup Finals — Import vs. Domestic event, November 4-6, 2016 on SpeedVideo.com. The event also will simulcast on Dragzine, Revved Magazine, and other popular Power Automedia magazines.

So make plans now to attend this spectacular event at Maryland International Raceway and experience it first hand! For more event information on WCF, visit www.importvsdomestic.com.

By: Kevin McIntosh On: April 20, 2016 In: Company News Comments: 0

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Founded in 2006, Power Automedia has become a significant player when it comes to automotive publishing, producing 12 digital car and truck magazines that reach more than 1.8 million readers each month.

Recently, California CEO Magazine featured James Lawrence, Power Automedia’s CEO in a recent article and video, recognizing it as an innovative, high-tech business that has created a niche for the automotive enthusiast.

One might think Power Automedia is stationed with headquarters in a large metropolitan city, but its roots are in fact planted in a quiet town just an hour north of San Diego on the borderline of Temecula’s wine country.

In the article, the author describes the key to Power Automedia’s success: It starts with a culture that is built around the importance of the team on which every single employee plays a role and is responsible for the development of the culture.

“When you start taking a hand and a personal sense of responsibility for the culture, that is the underpinnings of building a special place to work … employees feel they are playing an important role in the success of the business itself,” Lawrence said.

Power Automedia’s rich editorial content helps to drive and support its clients and the aftermarket industry, while also catering to car and truck enthusiasts as consumers, builders, and dreamers.

To read the full interview as published in California CEO magazine, visit the website here.