Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
Adobe Flash enabled us to create rich graphics and stream rich media in a time when bandwidth was minimal. Do you remember Dreamweaver? I do – “hello fellow Generation X‘ers”. Flash was a good friend to us all.
The Year was 2007
Many of us may remember the highly publicized debate of Steve Job’s resistance to supporting Flash in Apple’s nifty little iPhone. The original iPhone was released in June, 2007; we didn’t realize it at the time, but this marked the beginning of the end for Adobe’s leading product. Then in 2010, two critical things happened to Flash – first, Steve Jobs publicly shared his “thoughts on Flash”, and second, YouTube rolled out their latest player in – wait for it…HTML5. Many thought Jobs was just being Jobs, but the reality is that he was right. The platform was dated, it had security issues, and lacked touch support.
HTML5 is the new standard. It provides adaptability across desktop, tablets, and mobile devices without clunky plug-ins. It’s highly customizable and supports rich media. HTML5 is simply a modern code that supports technology and consumerism. As a result Google Chrome and many other popular web browsers stopped supporting Flash.
What this means to Advertisers
If you’re responsible for your company’s digital marketing, you need to replace your Flash ads with a format that is supported on all web browsers. With the recent updates by Chrome, Firefox, Safari, and Microsoft Edge, there has been a large emphasis on disabling the ability to view Adobe Flash driven content. Because of this, Power Automedia digital magazines no longer accept Flash ads.
Be sure to review all of your digital display ads and make sure they are of a browser supported format, including JPEG, animated GIF, or HTML5. Serving Flash ads will compromise your messaging and ad performance. If you need digital ad design assistance, please let us know – we’re here to help.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.