By: Jenna Schiebe On: November 06, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia’s video production division, Alloy Studios, recently created an immersive commercial to show off the legendary and well-known Mickey Thompson tires at the track in conjunction with Street Outlaws superstar Daddy Dave.

This spot wasn’t just about the dragstrip, but also featured Mickey’s popular Baja ATZ tires which Daddy Dave uses on his Chevrolet 3500HD tow vehicle. With all of the miles that Dave travels for the popular TV show, he needs a tire he can depend on when money is on the line. Dave’s 2,000+ horsepower Nova also uses Mickey Thompson ET drag tires to do battle in No-Prep races all over the country.

“From scripting to final delivery, the Alloy Studios team did a fantastic job on this project,” said Ken Warner, Mickey Thompson Marketing Vice President. “We can always count on our friends at Power Automedia when we are in a pinch and need quick turnaround. They battled bad weather on a fast paced racing weekend, working between rounds to delivery excellent content for this commercial.”

“As stated so eloquently in this piece, ‘When it’s time to put up or shut up’ our Alloy Studios team does just that,” said Andrew Almazan, Power Automedia’s Alloy Studios Creative Operations Director. “Armed with more than just camera gear and editing software, I am proud to stand amongst men and women equipped with this level passion when it comes to bringing a vision to life.”