Discount Tire – Pathfinder All Terrain
This product video takes what could be a dry subject – all-terrain light truck/SUV tires – and gives it an entertaining and heartwarming twist. By clever scouting of nearby locations and creative editing, this video gives the impression of a journey from city to country while keeping the shooting within budget. But what really makes this project shine is the spot-on casting of the father-daughter duo, bringing the video to life.
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