Power Automedia has announced plans to expand its popular all-Ford magazine StangTV into two new magazines: FordMuscle and FordNXT. To lead the new titles, Power Automedia has also hired magazine industry veteran Steve Turner as Executive Editor.
“I’ve known Steve Turner for more than 15 years, and you’re not going to find a more experienced, dedicated editor,” said James Lawrence, Power Automedia CEO. “He has invested a good portion of his working life in knowing the Ford and Mustang market inside and out, and we couldn’t be more proud than to have him on the team.”
“Power Automedia is expanding our modern Ford and Ford musclecar performance offerings so readers can see more of what they want, and less of what they don’t,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Power Automedia’s existing magazine, StangTV.com, will expand into FordNXT.com—a magazine targeted to the next generation of Ford Performance, including Coyote, 2011-up Mustangs, Ecoboost, Raptors, and more. It’s for today’s Ford technology.”
FordMuscle.com, on the other hand, will cater to traditional Ford performance—Fox Mustangs and earlier, more traditional Ford hot rods. It will feature engine tech ranging from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines will be go-to sources for all things Ford; tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Turner is a graduate of the University of Central Florida and has over 20 years of experience in the industry, most notably working for Super Ford, Focus Fanatic, and as the editor of 5.0 Mustang & Super Fords. Most recently, he helped create and launch a digital content platform for SVTPerformance.com, where he served as Editor-in-Chief for the last two and a half years.
“I am looking forward to working with the dynamic and innovative team at Power Automedia,” Turner said. “The team is driven by a passion for cars and they are always looking for a better way to spread that enthusiasm via online magazines, social media, and video. We will develop FordNXT and FordMuscle into the number-one sources for Ford performance enthusiasts to get their fix.”
With over a quarter million views to date, SpeedVideo’s live broadcast of the NMRA Drag Racing World Finals delivered on its promise as the largest live stream video in NMRA history.
This event took place at Beech Bend Raceway Park in Bowling Green, Kentucky, and is the most popular all-Ford drag race and car show of the year, where you can spot everything from 3,000+ horsepower turbocharged beasts to street legal racecars. Spectators enjoyed all-day entertainment thanks to the races, burnout contest, car show, swap meet, vendor booths, and even special appearances from TV star BoostedGT and 14-time drag racing champion Mike Murillo.
This year, four records were broken at the World Finals and it drew over 450 racecars and 490 show cars, resulting in the largest NMRA event in over 18 years- and it needed a video crew of equal capabilities to stream it to multiple media outlets.
“We were delighted to get the opportunity to work with the NMRA…it’s a first-class organization,” said Steve Grein, General Manager, SpeedVideo. “With the support of ProCharger, we did the live broadcast with a five-camera shoot, including dual wireless starting line cameras, and the broadcast went off without a hitch. Not only did we broadcast it live to SpeedVideo.com and StangTV.com, but also simultaneously on Facebook. It’s great to see hundreds of thousands of Ford fans all over the world that enjoyed watching the event.”
“SpeedVideo’s live broadcast was a huge promotional tool for the event. They provided great coverage of the event the entire time, and great follow up videos afterward,” said Rollie Miller, NMRA General Manager. “It really helped build the NMRA brand and spread awareness to the public of the NMRA.”
Up next for SpeedVideo is the of the 21st Annual World Cup Finals: Import vs. Domestic which will be streaming live November 4th through the 6th on speedvideo.com.
Power Automedia has recently been using Facebook’s new live stream video feature, Facebook Live, to explode the audiences of SpeedVideo and it’s twelve online magazines.
There has been a 616 percent growth in mobile video consumption since 2012 and, studies show, people watch videos three times longer when they are being recorded live. There’s no denying this media trend will only increase in popularity from this point.
SpeedVideo.com – Power Automedia’s live broadcast division – has utilized Facebook live to “stream” automotive events to success – reaching over 200,000 viewers on Facebook alone with the 2016 Outlaw Armageddon No-Prep Drag Race at Thunder Valley Raceway Park. In addition, they received over 15,000 shares just on Facebook alone within a week of the event.
Power Automedia employee Dave Cruikshank, Editor of Corvette Online, has leveraged Facebook Live with recent show coverage, some reaching over 4,000 viewers at a time.
“I utilized Facebook Live at two of the biggest Corvette shows in the world and had fantastic results,” Cruikshank said. “The best part about Facebook Live is that it really engages the audience and lets them interact with what they’re experiencing. The comments section literally comes alive with feedback and emoticons. It was great to be able to tailor my shoot to what people wanted. Traffic to CorvetteOnline.com and Facebook boomed as a result.”
Just recently, the editors of Turnology, EngineLabs and LSX Magazine have seen the impact. Trevor Anderson of Turnology gave viewers a behind-the-scenes look at Bruce Meyer’s private car collection in Los Angeles. “I have a goal of using Facebook Live to establish relationships with my readers and to provide a face to associate with my magazine,” Anderson said. This gives great opportunity to businesses like Power Automedia to connect with their fans, have engaging conversations, and get to know their audience on a personal level– all while reaching new audiences as well. Plus, we get a lot of referral traffic to our magazines as a result of the live experience.”
One thing is clear – the use of Facebook live has been a hit for Power Automedia and SpeedVideo.
Power Automedia has acquired the assets of long-time Ford magazine FordMuscle from its founder Chirag Asaravala, and is preparing an ambitious expansion in the Ford market. A new FordMuscle logo has been designed by Power Automedia reflective of the power of the FordMuscle brand and a modernization of the magazine.
Ford Muscle has supplied readers with valuable do-it-yourself editorials and extensive product reviews since 1999. “FordMuscle was established with the simple goal of making technical content available online to enthusiasts,” said Chirag Asaravala, founder of FordMuscle. “It will be in great hands with Power Automedia and I can’t think of a better team to take it to a new level in providing leading content for the next generation of Ford enthusiasts.”
“We are very committed to Ford enthusiasts, and we’ve got some exciting plans in the Ford Market,” said James Lawrence, Power Automedia CEO. “StangTV has been providing incredible editorial content, photos, and videos to Ford enthusiasts for over six years, but we’ve got some big things brewing. We’ve realized the Ford marketplace has a lot of layers – Coyote Mustang, Ecoboost, Ford Raptor, Pushrods, Modulars, Classics, and more.”
Power Automedia will be releasing more information about its plans in the Ford marketplace prior to the 2016 SEMA show.
Mickey Thompson Tires recently contracted Power Studios to create a narrative lifestyle video on Danny’s Thompson’s record-setting efforts at Bonneville.
Brandon McCray, one of the leading videographers from Power Studio’s video team, traveled more than 700 miles to capture this once-in-a-lifetime event: Danny Thompson’s 400 MPH attempt at the Bonneville Salt Flats in Wendover, Utah. McCray attended the official “Speed Week” on August 11-14 to capture the Thompson team’s setup, qualifying runs, and return run.
The resulting video is spine-tingling and tells a story about the Thompson family that is a must-watch. Watch it below:
Known for his racing endeavors on the Bonneville salt flats, Mickey Thompson’s name became well known in the ‘60s for being the first American to break into the 400 MPH zone; but he never achieved his dream of officially entering the “400mph club.” Ever since Mickey’s death his son Danny has been chasing that unfulfilled dream of his father’s.
“It was crazy to think I was there to document something that could potentially be historical,” Power Studio’s McCray explained. “Since I was a kid, I’ve taken my dad’s Hot Rod magazines so I could check out the coverage from Bonneville. There is something about the idea of going as fast as you can that attracts a speed freak – attending that event had been something I wanted to do for years! It didn’t matter if you had a streamliner, a ‘30s Ford roadster, or a Honda Civic – people were there for the speed! For new and old car enthusiasts, it’s something you need to see at least once in your life.”
The vast expanse of salt flats includes both three courses and tracks, with the longest being five miles long with a three mile shut down. While many people were there in hopes of personal achievement, it is harder than it seems to hit that 200 mph mark. Danny Thompson made the attempt for more than five years to reach 200-plus mph, leaving the new goal of reaching 400 mph quite an undertaking for him and his team of volunteers.
Danny Thompson executed a 411 mph pass on his first Speed Week attempt with a 402 mph return pass – achieving an official 400 mph+ record at a qualifying average of 406.7 MPH. After 56 years of building, and many attempts, Danny said, “I’m proud to say that this weekend my crew and I were able to take care of my father’s unfinished business.”
As one of the leading automotive video production companies in the automotive industry, Power Studios has the experience necessary to bring your dream to reality. If you’re interested in a video project, fill out a quick contact us form here!
Power Automedia is excited to announce and welcome Steve Grein as Power Studio’s general manager. Grein will oversee Power Automedia’s video production team and the live broadcast division, SpeedVideo, as well as have a leading role in business development and client relationships.
Grein has over 22 years of experience in the automotive videography industry, having founded and owned NeWave Productions – a leading production studio in Chicago, Illinois. NeWave produced thousands of hours of motorsport content, television shows and corporate videos annually, in addition to producing live shows for the American Drag Racing League (ADRL), POWRi Midgets, Lucas Oil On The Edge, and others. Grein most recently was Executive Producer of MAVTV– an all-motorsports television network that covers racing events all over the globe.
“Adding a person of Steve’s caliber to the SpeedVideo and Power Automedia video production team is a big deal,” said Power Automedia CEO James Lawrence. “Steve has extensive automotive video production experience, having produced videos on the largest stages, both live and on-demand.”
“I am looking forward to building off of what has already been started at Power Automedia,” said Grein. “I have been a part of motorsports video and TV production since 1994. The opportunity to work in the automotive world in conjunction with video production was my best case scenario and I couldn’t be happier. The dynamic of the team at Power Automedia is very unique and I am very happy to be a part of it.”
Power Automedia is proud to announce and welcome Scott Parker as the company’s Editorial Director of Content and Strategy. Parker will be responsible for leading all editorial and video content across Power Automedia’s twelve industry-leading automotive magazines, as well as taking on general management responsibilities. Parker will work hand-in-hand with Editorial Operations Manager, Andrew Almazan and Associate Content Director, Trevor Anderson to craft Power Automedia’s editorial voice.
Parker has extensive editorial experience in the automotive industry, including roles as Editor of GM High-Tech Magazine and Vette Magazine, along with helping launch the Mustang 360 and the Super Chevy digital platforms for TEN – The Enthusiast Network. Parker is a graduate of Rutgers University, and recently completed an MBA from the University of South Florida as part of his maturation as a business and editorial leader.
“We interviewed a number of qualified candidates,” said James Lawrence, Power Automedia CEO. “One of the things that pushed Scott to the front of the list is his mixture of editorial experience, technical knowledge, digital savvy, and business acumen. With the expansion and growth of Power Automedia, it’s more important than ever for our leadership to have a mixture of all of these ingredients.”
“I am looking forward to being able to contribute to Power Automedia’s culture, and being able to team up with like-minded, passionate, individuals,” Parker said. “Power Automedia has really been a market leader in the digital automotive segment, and I’m excited to utilize my experience to help bring creativity and fresh thinking to Power Automedia’s publications and video content. We’ve got a lot of big things coming down the pipeline that I’m excited about.”
Parker and his family will be relocating from Tampa, Florida, to Temecula, California, to join Power Automedia’s full-time staff in our home offices.
Power Automedia is excited to announce recent growth and multiple new hires to their editorial and technology departments. Most notably, Rolando Garcia has joined the team as the company’s Senior Director of Technology and Platform. Garcia has over ten years of experience in the technology industry, having spent seven years at a digital marketing agency and four years helping start-up businesses in San Francisco, California. He now manages the company’s publishing platform and works alongside the design team to create and manage all web features.
“I love the sense of family and community here at Power Automedia. I’m excited to be with a company that has so many up-and-coming ideas, like our new livestream motorsport division. I think that’s going to be the next big thing for us,” Garcia said. “Bringing in Rolando was a big step forward for Power Automedia,” explained CEO James Lawrence. “His experience in web technology and platforms is going to provide us with a very strong foundation for our publishing platforms. With the launch of SpeedVideo.com, his knowledge of video streaming and social media technology is also going to be a real asset.”
Jenna Schiebe was hired as an Editorial Department Assistant and Junior Staff Writer. Schiebe’s love for cars and background in media drew her to work at Power Automedia. She came from a web marketing position, and currently writes for LSX Magazine. She is also in the process of undertaking photography for new hires and aftermarket automotive products, as well as social media management responsibilities.
Power Automedia’s newest hire, Kaley Lione, joined the organization as a Technical Support Analyst. Before Power Automedia, Lione spent two years working as a Genius at Apple. She will be managing Power Automedia’s IT infrastructure, network system, and IT inventory.
Do you love the smell of burnt rubber in the morning? Perhaps you’re the type of person who enjoys the scent of high-octane fuel? There is an amazing opportunity available that will give you the chance to fully embrace these wonderful components found at the track. SpeedVideo.com is hiring a Live Event Videographer to film the action trackside at some of the biggest drag races in the country.
SpeedVideo is all about killer live automotive video. We shoot it, stream it, and broadcast it to your device of choice so you can watch what you want, when you want it, and how you want it. We’re all about racing. We live and breath all kinds of motorsports. We are committed to providing superior quality, immersive video, and kick-ass racing.
In addition to working the camera, SpeedVideo is looking for someone that is capable and responsible enough to drive the SpeedVideo Mobile Headquarters, often cross country, to each SpeedVideo LIVE Broadcast event. The SpeedVideo Mobile HQ is a 42 foot toy-hauler 5th wheel trailer that has been heavily modified to accommodate a state of the art SpeedVideo Command Center and sleeping quarters for the crew, which you could be a part of!
Essential (Must Have):
This is an excellent opportunity for anyone who is passionate about racing and loves to be knee deep in the action! For more information and to apply, please visit the careers page here.
SpeedVideo.com and the National Mustang Racers Association (NMRA) are proud to announce a new partnership for the upcoming 18th Annual Nitto Tire NMRA All-Ford World Finals at Beech Bend Raceway in Bowling Green, KY. Starting with test and tune on Friday, Sept. 30 and concluding on Oct. 2 at the end of final eliminations, SpeedVideo.com will bring high-definition live video onto the televisions, smartphones, tablets and computers of Ford drag racing fans across the globe.
“Our fans have been asking for a live video feed from Beech Bend Raceway for many years,” said Rollie Miller, NMRA General Manager. “Partnering with SpeedVideo.com for this event will allow us to make it happen. The NMRA World Finals will be broadcast to all of our fans.”
The 18th Annual Nitto Tire NMRA All-Ford World Finals is the biggest and most exciting Ford motorsport event in the country. The event and it’s fans, racers and crew take over Bowling Green, KY from September 29 to October 2. This event determines 2016 NMRA National Champions while bringing out the best-of-the-best in all-Ford grassroots drag racing with special events like Outlaw True Street, Terminator/GT500, Turbo Coyote and EcoBoost Shootouts. Over the weekend, the on-track thrills are matched with Street Outlaws’ TV stars, a giant vendor midway, all-Ford car shows, swap meet and more.
“The NMRA World Finals is the biggest Ford event of the year,” said James Lawrence, SpeedVideo CEO. “We are honored to be producing the live HD broadcast for Ford performance enthusiasts and NMRA fans all over the world. The thing I’m most thrilled about is broadcasting the excitement of the prestigious NMRA championship battles. This is the 18th year for the NMRA World Finals, and it’s stacking up to be the biggest yet!”
For more information about the 18th Annual Nitto Tire NMRA All-Ford World Finals, please go to www.NMRAdigital.com/KY or call 866.694.3475. If you can’t make it to Beech Bend Raceway Park on Sept. 30-Oct. 2 for the Nitto Tire NMRA All-Ford World Finals, go to www.speedvideo.com to watch all of the wild, wheels up action in brilliant high-definition.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.