Power Automedia is proud to announce and welcome Scott Parker as the company’s Editorial Director of Content and Strategy. Parker will be responsible for leading all editorial and video content across Power Automedia’s twelve industry-leading automotive magazines, as well as taking on general management responsibilities. Parker will work hand-in-hand with Editorial Operations Manager, Andrew Almazan and Associate Content Director, Trevor Anderson to craft Power Automedia’s editorial voice.
Parker has extensive editorial experience in the automotive industry, including roles as Editor of GM High-Tech Magazine and Vette Magazine, along with helping launch the Mustang 360 and the Super Chevy digital platforms for TEN – The Enthusiast Network. Parker is a graduate of Rutgers University, and recently completed an MBA from the University of South Florida as part of his maturation as a business and editorial leader.
“We interviewed a number of qualified candidates,” said James Lawrence, Power Automedia CEO. “One of the things that pushed Scott to the front of the list is his mixture of editorial experience, technical knowledge, digital savvy, and business acumen. With the expansion and growth of Power Automedia, it’s more important than ever for our leadership to have a mixture of all of these ingredients.”
“I am looking forward to being able to contribute to Power Automedia’s culture, and being able to team up with like-minded, passionate, individuals,” Parker said. “Power Automedia has really been a market leader in the digital automotive segment, and I’m excited to utilize my experience to help bring creativity and fresh thinking to Power Automedia’s publications and video content. We’ve got a lot of big things coming down the pipeline that I’m excited about.”
Parker and his family will be relocating from Tampa, Florida, to Temecula, California, to join Power Automedia’s full-time staff in our home offices.
Power Automedia is excited to announce recent growth and multiple new hires to their editorial and technology departments. Most notably, Rolando Garcia has joined the team as the company’s Senior Director of Technology and Platform. Garcia has over ten years of experience in the technology industry, having spent seven years at a digital marketing agency and four years helping start-up businesses in San Francisco, California. He now manages the company’s publishing platform and works alongside the design team to create and manage all web features.
“I love the sense of family and community here at Power Automedia. I’m excited to be with a company that has so many up-and-coming ideas, like our new livestream motorsport division. I think that’s going to be the next big thing for us,” Garcia said. “Bringing in Rolando was a big step forward for Power Automedia,” explained CEO James Lawrence. “His experience in web technology and platforms is going to provide us with a very strong foundation for our publishing platforms. With the launch of SpeedVideo.com, his knowledge of video streaming and social media technology is also going to be a real asset.”
Jenna Schiebe was hired as an Editorial Department Assistant and Junior Staff Writer. Schiebe’s love for cars and background in media drew her to work at Power Automedia. She came from a web marketing position, and currently writes for LSX Magazine. She is also in the process of undertaking photography for new hires and aftermarket automotive products, as well as social media management responsibilities.
Power Automedia’s newest hire, Kaley Lione, joined the organization as a Technical Support Analyst. Before Power Automedia, Lione spent two years working as a Genius at Apple. She will be managing Power Automedia’s IT infrastructure, network system, and IT inventory.
Do you love the smell of burnt rubber in the morning? Perhaps you’re the type of person who enjoys the scent of high-octane fuel? There is an amazing opportunity available that will give you the chance to fully embrace these wonderful components found at the track. SpeedVideo.com is hiring a Live Event Videographer to film the action trackside at some of the biggest drag races in the country.
SpeedVideo is all about killer live automotive video. We shoot it, stream it, and broadcast it to your device of choice so you can watch what you want, when you want it, and how you want it. We’re all about racing. We live and breath all kinds of motorsports. We are committed to providing superior quality, immersive video, and kick-ass racing.
In addition to working the camera, SpeedVideo is looking for someone that is capable and responsible enough to drive the SpeedVideo Mobile Headquarters, often cross country, to each SpeedVideo LIVE Broadcast event. The SpeedVideo Mobile HQ is a 42 foot toy-hauler 5th wheel trailer that has been heavily modified to accommodate a state of the art SpeedVideo Command Center and sleeping quarters for the crew, which you could be a part of!
Essential (Must Have):
This is an excellent opportunity for anyone who is passionate about racing and loves to be knee deep in the action! For more information and to apply, please visit the careers page here.
SpeedVideo.com and the National Mustang Racers Association (NMRA) are proud to announce a new partnership for the upcoming 18th Annual Nitto Tire NMRA All-Ford World Finals at Beech Bend Raceway in Bowling Green, KY. Starting with test and tune on Friday, Sept. 30 and concluding on Oct. 2 at the end of final eliminations, SpeedVideo.com will bring high-definition live video onto the televisions, smartphones, tablets and computers of Ford drag racing fans across the globe.
“Our fans have been asking for a live video feed from Beech Bend Raceway for many years,” said Rollie Miller, NMRA General Manager. “Partnering with SpeedVideo.com for this event will allow us to make it happen. The NMRA World Finals will be broadcast to all of our fans.”
The 18th Annual Nitto Tire NMRA All-Ford World Finals is the biggest and most exciting Ford motorsport event in the country. The event and it’s fans, racers and crew take over Bowling Green, KY from September 29 to October 2. This event determines 2016 NMRA National Champions while bringing out the best-of-the-best in all-Ford grassroots drag racing with special events like Outlaw True Street, Terminator/GT500, Turbo Coyote and EcoBoost Shootouts. Over the weekend, the on-track thrills are matched with Street Outlaws’ TV stars, a giant vendor midway, all-Ford car shows, swap meet and more.
“The NMRA World Finals is the biggest Ford event of the year,” said James Lawrence, SpeedVideo CEO. “We are honored to be producing the live HD broadcast for Ford performance enthusiasts and NMRA fans all over the world. The thing I’m most thrilled about is broadcasting the excitement of the prestigious NMRA championship battles. This is the 18th year for the NMRA World Finals, and it’s stacking up to be the biggest yet!”
For more information about the 18th Annual Nitto Tire NMRA All-Ford World Finals, please go to www.NMRAdigital.com/KY or call 866.694.3475. If you can’t make it to Beech Bend Raceway Park on Sept. 30-Oct. 2 for the Nitto Tire NMRA All-Ford World Finals, go to www.speedvideo.com to watch all of the wild, wheels up action in brilliant high-definition.
Memphis International Raceway has been the location for many legendary events that are entrenched deep in the lore of street car drag racing. The infamous Outlaw Street Car Reunion – referred to affectionately as ‘OSCR’ – adds to that history. Southern Speed Promotions has worked hard to grow the OSCR into a premiere small tire racing event that brings out the best racers in the world each spring. Power Automedia and SpeedVideo.com are proud to announce that they have reached a multi-year agreement with Southern Speed Promotions to broadcast one of the most exciting events in drag racing, the Outlaw Street Car Reunion for 2017 and beyond in “HD” with studio-quality audio.
“Our event has grown immensely in the past three years, and 2017 looks as if it could be one of the largest car counts to date,” explained Tyler Crossnoe, co-owner of Southern Speed Promotions. “Drag racing is a global sport that has millions of fans around the world and let’s face it — fans cannot attend every race that they want and still keep a job and family. This is where the live broadcast comes into play. We decided to work together with Power Automedia and SpeedVideo because their top quality HD broadcast and production value, studio-quality audio, and wireless cameras on the starting line will help us take this event to the next level.”
“Tyler and his team are one of the hardest working in drag racing,” said SpeedVideo’s James Lawrence. “I know first-hand because I raced at the Outlaw Street Car Reunion with our drag radial Camaro earlier this year. This event is a special one, that is quickly growing to rival the top events in drag radial and street car racing despite it’s relatively short history. We are proud to be partners with Southern Speed Promotions on a multi-year plan and we’re planning on helping them hand-in-hand to grow this event every year.”
SpeedVideo.com will be broadcasting all of the exciting action from the Outlaw Street Car Reunion IV on March 22-26, 2017… so fans from all over the world can see every second of the breathtaking radial tire racing.
Mark Samples, Crossnoe’s partner, is excited about the opportunity to grow the event with SpeedVideo’s support, “We are excited to partner with SpeedVideo to bring forth the most modernized live broadcast for 2017. SpeedVideo’s newest wireless cameras will bring an exciting effect to the event with our two exciting announcers, Al Tucci and Brian Lohnes. Can you imagine strapping into your 4,000 horsepower monster in Radial vs. The World with a microphone in your face and Al Tucci getting you hyped up for the finals and $15,000 on the table?! It will happen in 2017!”
You can experience all of the wheel standing action in person at Memphis International Raceway on March 22-26, or watch it online at www.speedvideo.com to see everything in stunning HD. Make sure to visit http://www.oscr.us to stay updated on all the Outlaw Street Car Reunion information.
When SpeedVideo.com launched earlier this year, the goal was to revolutionize the way racing was broadcast to fans around the world. The programming team at SpeedVideo is constantly working on ways to improve the user experience based on what the consumer really wants. After hearing from the fans, SpeedVideo has launched a new version this week that’s overflowing with cutting edge features, and will provide drag racing fans with a truly unique viewing experience.
The goal of the new SpeedVideo website is to create an environment that users can enjoy on multiple devices and platforms in the new digital age.
“We wanted a new live streaming experience that works seamlessly for mobile, tablet, computers and even living room television sets for anybody who views a SpeedVideo event,” Rolando Garcia, Senior Director of Technology and Platform explains.
To help build a deep user experience, the SpeedVideo development team looked for ways to provide viewers ways to see more than just the live event. “A section for news about our partnerships with event organizers for future events has been added to the site, so fans can see what’s on the horizon at SpeedVideo. An easy to navigate on-demand section of all past events has also been added, so users can watch hours and hours of action, or just event highlights if they prefer,” Garcia says.
If that wasn’t enough, the latest version of SpeedVideo received these incredible features:
“We are pleased to offer fans the ability to see great events happening at racing events all over the country. The ability to give our fans options to watch on any device they prefer, from any location, so they never have to miss any of the action is something we really worked hard on for this release,” Garcia explains.
Make sure to check out the new Speedvideo.com to see all the new features, and watch the first broadcast on the new platform August 19-20th when all the action at Outlaw Armageddon – The Second Coming goes live!
There are few events on the drag racing calendar that boast a bigger worldwide following than the legendary Haltech World Cup Finals — Import vs. Domestic. Due to Jason Miller’s legendary track prep, unparalleled cool and dry atmospheric conditions, year-round guerrilla marketing, and its growth over the past 20-plus years, this epic event attracts the best racers from all over the world to obliterate records and make their mark in history.
Power Automedia and SpeedVideo.com are proud to announce that they have entered into a multi-year partnership with Miller Brothers Productions (MBP) to live stream the 21st annual Haltech World Cup Finals, held at Maryland International Raceway, November 4-6, 2016.
“Fans from all over the world — for the first time in history, are going to be able to experience the Haltech World Cup Finals — Import vs. Domestic, in HD via live stream. SpeedVideo will have multiple cameras filming the action on the track plus driver interviews. All of our WCF racers will now gain an extraordinary amount of additional exposure from the live stream, plus this will be a huge value added for our WCF sponsors.” explained Jason Miller, co-owner of the WCF event. “My brother, Chris Miller, and I are very excited to partner with SpeedVideo for the live stream, it’s something that we considered very carefully, and in the end, we know the worldwide audience will take WCF to a whole new level.”
“I can’t tell you how much respect we have for the Haltech World Cup Finals and what the Miller’s have built with this event,” said James Lawrence, CEO of SpeedVideo.
“It’s an event that has a loyal, amazing following, merging together the competition of imports and domestics in a very innovative format. Frankly, it’s an event you need to attend in person to really be able to understand what a crazy, exciting show it is,” Lawrence continued. “But we also realize, not everyone all over the world is going to be able to attend MDIR that weekend. Now, they will be able to experience it in full high-definition, and our team is as excited about this event than any event on our schedule. It’s going to be a monster.”
The Haltech World Cup Finals brings side by side racing action from just about every type of genre in drag racing – featuring the top cars from just about every sanctioning body on the planet. You’ll see Outlaw 10.5, Extreme Compact, Limited Drag Radial, Modified Compact, X275 and Hot Rod plus Street Fighter, Super Street, True Street, and All Motor classes made up of high horsepower street cars from just about every circuit and series in the world!
“Forget the trash talking, it’s time to prove that these drivers have got what it takes, with each side putting their reputation and egos on the line,” said Miller. “The event features Import vs. Domestic Drag Racing, a Custom Car Show, Bikini Contest, a huge Vendor Midway, Live DJ, and so much more! The event is busting at the seams with over 25,000 fans in attendance, and there is no other event like it!”
SpeedVideo.com will broadcast the 21st Annual Haltech World Cup Finals — Import vs. Domestic event, November 4-6, 2016 on SpeedVideo.com. The event also will simulcast on Dragzine, Revved Magazine, and other popular Power Automedia magazines.
So make plans now to attend this spectacular event at Maryland International Raceway and experience it first hand! For more event information on WCF, visit www.importvsdomestic.com.
It doesn’t seem that long ago that digital display advertising was in it’s infancy. Print dominated the automotive advertising landscape, TV became an emerging medium, followed by digital display advertising. I can remember stepping into digital back in the late 1990’s by sponsoring forums. In exchange for our sponsorship, we received a small logo display ad and the ability to post and engage on the forums. Over time, the digital landscape greatly evolved based on companies in the space developing websites to represent their products, brand, and message. Couple that with the growth in technology thanks to search engine tech companies like Google, and overtime digital has become perhaps the most relevant marketing medium.
Growth In Digital
As traditional print has declined, digital has prospered. What started out as a portfolio of forums in the automotive aftermarket has quickly evolved into content rich publishing – much like the print magazines we grew up with, but instead of being published on paper, online magazines are available online real time and searchable for the content consumers care about. Information has never been more accessible than it is today and advertisers can reach more people for their advertising dollar. eMarketer reports that digital display advertising is at an all time high, and on the rise with an estimated digital display spend projected at $32.17-billion in 2016.
For most advertisers, they know what they want to advertise and what their message is. One of the benefits of digital is that you can change your ads as often as you want, usually within twenty-four hours. So planning and organizing your campaigns becomes an important effort by your marketing manager and administrative staff. Start by laying out your product category and product specific advertising plan on paper, factoring in seasonality, new products, and don’t forget to keep your branding up on mature products, as it’s only an old product to those who already have it – new consumers are entering the marketplace every day and your mature products may be new to them. Create your ads – “but before you simply send your ads with your target URL – BUILD custom Google URLs!”
This is where Google comes in. Google has a great, free Custom URL Builder tool allows advertisers to create custom, unique URL’s that are sent directly to your Google Analytics account. This provides advertisers with complete visibility of where your ads are and the activity on them. Important Note: if the publisher is using Google’s DFP to serve your ads – and you don’t use Google’s URL tool – your referrals from these ads will show in your analytics as a referral from: http://pagead2.googlesyndication.com/, losing visibility of the referring site for your ad. For more information on this, Google has a quick read titled, “What Referring URL Will My Ads Show“.
Here are some tips on building an effective custom URL:
Check your Ads in Google Analytics
Founded in 2006, Power Automedia has become a significant player when it comes to automotive publishing, producing 12 digital car and truck magazines that reach more than 1.8 million readers each month.
Recently, California CEO Magazine featured James Lawrence, Power Automedia’s CEO in a recent article and video, recognizing it as an innovative, high-tech business that has created a niche for the automotive enthusiast.
One might think Power Automedia is stationed with headquarters in a large metropolitan city, but its roots are in fact planted in a quiet town just an hour north of San Diego on the borderline of Temecula’s wine country.
In the article, the author describes the key to Power Automedia’s success: It starts with a culture that is built around the importance of the team on which every single employee plays a role and is responsible for the development of the culture.
“When you start taking a hand and a personal sense of responsibility for the culture, that is the underpinnings of building a special place to work … employees feel they are playing an important role in the success of the business itself,” Lawrence said.
Power Automedia’s rich editorial content helps to drive and support its clients and the aftermarket industry, while also catering to car and truck enthusiasts as consumers, builders, and dreamers.
MURRIETA, Calif. — To better align content with Power Automedia’s business model, and with the interests of our readers, LSX TV is rebranding into LSX Magazine, with a logo and URL change to LSXMag.com within the next 30 to 60 days. In addition, the company will welcome Chase Christensen as the new editor of LSX Magazine in May.
“When Power Automedia launched in 2006, internet video was exploding onto the market, and we wanted to create a website that was intensely video-oriented for automotive enthusiasts,” said James Lawrence, president of Power Automedia. “What we discovered is the definite need and desire by our audience for LS content, but it wasn’t just video.”
The company determined the name update to LSX Magazine would be simple, and would honor the heritage of its original name. It will continue to offer the same feature and technical articles, event coverage, and videos that have been integral to our content for years. The name shift also takes the confusion out of what we do. LSX Magazine is part of the Power Automedia family of digital magazines, dedicated to bringing readers the best automotive content 24/7.
“Power Automedia has always been a company that has adapted to meet the demands of its audience in terms of providing content,” Lawrence sid. “Changing the name of LSX TV to LSX Magazine cements that we are the go-to source for late model GM tech and advice.”
The LS engine will remain a vital player in the performance world for decades to come. No engine, since the introduction of the small-block Chevy in the 1950s, has enjoyed such huge success and cult-like status with enthusiasts around the world. LSX Magazine will continue to focus on hardcore tech for late model GM vehicles — specifically fifth-gen, late model Camaros, and other late-model GM vehicles. We also will continue coverage that highlights LS swap tech for everything from classic musclecars, to the unusual and seldom seen LS swap vehicles. With GM’s fifth-generation small-block LT series currently in production, LSX Magazine will also focus on the latest in LT engine tech.
Power Automedia publishes continues to focus exclusively on producing digital automotive content through its 12 digital magazines. the company partners with the most respected names in the automotive aftermarket and is an innovator in digital media and advertising reaching more than 1.8 million readers each month.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.