By: Jenna Schiebe On: February 10, 2017 In: Industry News Comments: 0

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With over 5 million video views and over 20 million minutes of viewing time, SpeedVideo’s live automotive broadcasts have exploded across the internet and leading social media platforms. In total, SpeedVideo reached over 2 million fans throughout the course of their debut season in 2016.

“This season was bigger and bolder than we ever expected,” said SpeedVideo CEO James Lawrence. “To reach over two million enthusiasts with only eight national events really just showed how explosive the growth on live broadcasts is. In 2017, we’re going to be live with over 35 of the best events, straight to the viewers computers, phones, and tablets. We are projected to reach over 5 million viewers in 2017.”

Racing fans watched from every device all around the world — from SpeedVideo.com to their mobile device, tablet or even on Facebook Live. While simultaneously broadcasting to SpeedVideo’s website, Facebook Live captured an even larger audience, with a whopping 28 percent of views coming from this social media platform.

The total audience in 2016 includes:

  • 2.1 million viewers
  • 5.3 million video streams
  • 90% North American Audience
  • 20.7 million minutes of broadcast time

Outlaw Armageddon draws thousands of spectators as well as the most notorious names in the industry to its home at Thunder Valley Raceway Park in Noble, Oklahoma. With the live stream in 2016, for the first time, Outlaw Armageddon’s event was available to anyone in the world. The broadcast was extremely successful and brought in a whopping 1.5 million views and over 400,000 online viewers.

SpeedVideo’s live broadcast of the 2016 World Cup Finals accumulated over 1.2 million views and racked up over 285,000 unique viewers. “I believe we are going to see an even larger increase in event attendance in 2017 because we have piqued the interest from so many more people now,” said World Cup owner Jason Miller. “We saw an energy and buzz online for the WCF that weekend that we had never seen before. I had racers that told me they were receiving texts from friends and family back home congratulating them on their pass before they even got back to the pit area.”


SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, TX2K, Dirty South, Radial Fest, Outlaw Armageddon, Shakedown at the Summit, MIR, and more. View past and future events at www.speedvideo.com.

By: Jenna Schiebe On: January 20, 2017 In: Industry News Comments: 0

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Power Automedia recently launched two new magazines, making a huge debut in the online Ford community. Fresh, new content will now be brought to readers in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.

Power Automedia’s existing magazine, StangTV, has transformed into both the brand new FordNXT.com as well as the relaunched FordMuscle.com. FordNXT has a specific focus on the next generation of Ford performance, including Coyote 2011+ Mustangs, EcoBoost, Raptors and more. FordMuscle.com caters to fans of more traditional Ford performance such as Fox Mustangs and earlier Ford hot rods. It will feature tech articles showcasing everything from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines’ content will be overseen by the Power Automedia Ford Group’s Executive Editor and Blue Oval guru, Steve Turner.

“It’s an exciting time for Ford enthusiasts. Since the introduction of the Coyote 5.0-liter engine and the rise of EcoBoost, the Ford performance options have multiplied. In order to properly address these next-gen Ford vehicles, we are launching FordNXT.com, which will cover everything from the Ford GT to the Fiesta ST and all the Mustangs and Raptors in between,” Steve explained. “Of course, we realize there are plenty of amazing Blue Oval vehicles born before 2011. That’s why we added FordMuscle.com to the Power Automedia family of sites. There we’ll cover everything from classic musclecars and fast Fox Mustangs to modern modulars and earlier Fords fitted with modern engines.”

“Perhaps what I love most about the launch of our two new magazines is that it communicates to the readers that we are more than just Mustangs,” proclaimed Scott Parker, Power Automedia’s Director of Content and Strategy. “We have two performance-focused websites that comfortably house content on literally every Ford platform. And now that we’ve drawn the proverbial line in the sand, it is even easier to go straight to the content that you want. It’s a best-of-both-worlds scenario, where we can offer greater breadth to the scope of content yet greater specialization at the same time.”

These two new magazines provide every single Ford enthusiast a go-to source for entertainment and education directly related to their vehicle of choice. They can be visited at www.FordNXT.com and www.FordMuscle.com.

By: Jenna Schiebe On: January 17, 2017 In: Industry News Comments: 0

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Power Automedia is excited to announce a multi-year broadcast partnership with Bill Bader’s famous Summit Motorsports Park to live stream the “Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson Performance Tires & Wheels.” Held September 14-17, 2017 in Norwalk, Ohio, the “Shakedown” is a legendary door car and radial event that is entering it’s 15th year.

“Shakedown at the Summit” is one of the largest drag racing events of the year with some of the fastest door cars in the world. The colossal $150,000+ combined purse includes the $66,600 earmarked for the event’s quickest and fastest category, Pro Mod, with $40,000 of that awarded to the winner, which, in 2016 was Flash Fiscus, who motored his turbocharged Mustang to a 5.97. Other categories contested include Outlaw 10.5, Outlaw Limited Street, Top Sportsman, X275, Pro Street, Ultra Street and Open Comp. It all takes place at Summit Motorsports Park, which has been named “Track of the Year” 16 times by the NHRA, NMCA, and IHRA, and draws over 500,000 attendees annually.

“We’re thrilled to be partnering with SpeedVideo for the Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson, and we’re confident it will be beneficial to our beloved event. We are extremely proud of this event and the caliber of drivers and cars that it offers, and having a livestream allows us to share them with even more people,” said Mary Lendzion of Summit Motorsports Park. “While we would always rather have racers and race fans at our track, having a live HD broadcast will ensure that those who aren’t able to be there will still be able to take in all of the action as though they were, and hopefully make plans to join us for next year’s event.”

“We are very excited to add an event like this to our already impressive 2017 line-up. Having such an awesome event at such a prestigious track is always a formula for success,” said Steve Grein, SpeedVideo’s General Manager. “Norwalk will, no doubt, fill the stands and SpeedVideo will make it available live to everyone in the world not lucky enough to see it in person.”

By: Jenna Schiebe On: January 03, 2017 In: Company News Comments: 0

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Power Automedia is excited to announce Charles Pages as Senior Associate Editor of online magazine Turnology.com. Focused on performance driving, Turnology is the premier magazine for autocross, road racing, and time attack racers.

Pages will manage all magazine content including editorial articles, news, event coverage, freelance assignments, photography, social media, and in-house project vehicles. He will work alongside Turnology’s staff writer, Kyle Kitchen and will report to Turnology Editor, Trevor Anderson.

Pages comes from a management position at popular online parts reseller ModBargains and has an extreme passion for performance driving. Pages past experience includes creating blog posts, writing tech articles, social media marketing, photography, and SEO analytics.

“Charles Pages is a great addition to the Power Automedia editorial team,” said Power Automedia CEO, James Lawrence. “He is a passionate enthusiast who cares deeply about performance driving.”

“I am extremely excited to be joining Power Automedia – a company filled with fellow automotive enthusiasts,” said Pages. “We have a unique group here, with a wide array of vehicle interests. Working together with our editorial team, I’m excited to take Turnology to the next level.”

Follow Pages’ writing and photography on Turnology.com.

By: Jenna Schiebe On: December 06, 2016 In: Industry News Comments: 0

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SpeedVideo
and the PDRA are excited to announce a multi-year agreement to live broadcast PDRA drag racing events, starting with the 2017 season.

The PDRA (Professional Drag Racers Association) is a premier professional eighth-mile organization, home to the world’s fastest eighth-mile doorslammers. The growing series features five professional categories, some of which top 230 miles per hour in just 660 feet. With SpeedVideo, drag racing fans all over the world will be able to enjoy the excitement and experience of PDRA’s biggest stars in HD with studio-quality audio.

“Live broadcasts have been a major part of our program since its inception,” said Bob Harris, PDRA Race Director. “People tune in from all over the world to watch the events. We are excited about our partnership with SpeedVideo in 2017 and beyond. The distribution opportunities available through their HD broadcasts will give our fans all the event live streaming they love, plus more exclusive coverage.”

“PDRA is a pinnacle of Pro Mod racing, and our viewers love this type of racing,” said Steve Grein, SpeedVideo General Manager. “It’s a natural fit for both of us and PAM-News-Thumbnailsvbringing their exciting flavor of Pro Mod in HD to everyone and anyone with an internet connection, in HD quality, is something we are very passionate about.”

James Lawrence, SpeedVideo’s CEO, worked hand in hand with PDRA to put this program together. “We are extremely excited to expand our coverage to include PDRA events. The team at PDRA, Tommy Franklin, Jason Scruggs, and Bob Harris, are working hard to take their series to the next level. The PDRA has an innovative
format, passionate racers, and an expanding fan base.”

In addition to live HD broadcasts on SpeedVideo.com and Facebook Live, SpeedVideo will often be sharing the same high-definition live race coverage to Dragzine.com and other popular Power Automedia magazines. The official PDRA SpeedVideo broadcast schedule will be released in the near future.

By: Jenna Schiebe On: November 11, 2016 In: Industry News Comments: 0

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SpeedVideo and ProMedia Events are proud to jointly announce a multi-year agreement to live broadcast the NMRA and NMCA Racing Series through 2018.

The NMCA is home to some of the fastest heads-up race cars in the world, including some of the most dynamic small-tire and radial racing you will find. Like the NMCA, the NMRA boasts just as much variety in classes, but has a specific focus on Ford-bodied and Ford-powered platforms and is the largest all-Ford motorsports show in the United States.

“SpeedVideo is a huge marketing opportunity for us,” said Rollie Miller, NMRA and NMCA General Manager. “Not only will the live broadcasts help promote and market our events and tracks, they will provide tons of high-quality video coverage during and after each event. We are looking forward to building a worldwide audience for our NMRA and NMCA events.”

“NMRA and NMCA is the real deal, with a history that goes back two decades,” said James Lawrence, Power Automedia CEO. “You aren’t going to find more exciting and competitive race action than you’ll see in these two series, and being able to see it live is going to create a lot of new fans for the NMRA and NMCA. With events like the NMRA/NMCA Super Bowl at Route 66, or the NMRA and NMCA World Finals, we couldn’t be more excited.”

“The NMRA has been the gold standard of Ford drag racing for years,” said Steve Turner, Executive Editor of Power Automedia’s Ford Group. ”Bringing SpeedVideo’s live coverage of these exciting Ford events to those who can’t make it to the track is a giant leap forward for fans, racers, and the series.”

SpeedVideo will be releasing the official NMRA and NMCA broadcast schedules later this year.

By: Jenna Schiebe On: October 28, 2016 In: Industry News Comments: 0

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Dragzine.com – the world’s leading drag racing publication owned by Power Automedia – has competed with a “Drag Radial” project car for the last four years nicknamed “BlownZ”. Driven by company CEO James Lawrence, BlownZ regularly raced in NMCA competitions, and has traveled as far east as Georgia, Chicago, and Memphis, competing in the Limited Drag Radial and Street Outlaw classes.

Power Automedia is excited to announce that BlownZ will be featured in the Mickey Thompson Tire exhibit (booth #43035) at this years’ 2016 SEMA show in Las Vegas, Nevada.

BZ-new2This incredible 4th Gen Camaro, built by Power Automedia’s shop crew at the magazine’s facility, is a proven drag strip winner, competing in NMCA Limited Street and Outlaw Drag Radial. The car won the 2016 NMCA West Limited Street Championship, going undefeated with fourteen straight round wins, and an overall “perfect season”.

The BlownZ Camaro features a vast array of high-performance racing components, including Mickey Thompson Pro 5 Drag Wheels wrapped with with ET Pro Drag Radials and ET fronts. Before the SEMA show, the car will be completely re-wrapped with a new “carbon fiber” theme.

The 2016 SEMA show takes place November 1st through 4th, showcasing the industry’s hottest and newest products and drawing top industry professionals from all over the world. Power Automedia’s exhibit will be located at booth #21707 in the Central Hall of the Las Vegas Convention Center. Mickey Thompson will be at booth #43035.

By: Jenna Schiebe On: October 28, 2016 In: Industry News Comments: 0

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Power Automedia is pleased to welcome Ed Zinke to lead their sales team as the company’s National Sales Manager. Zinke will oversee business development and sales leadership for all digital automotive media products, including display advertising, video, SpeedVideo live broadcasts, and sponsorships. He will be working alongside Power Automedia’s Vice President, Jason Snyder.

Zinke brings a rich background in the automotive aftermarket, beginning his career in retail sales and marketing before moving into product development and brand marketing at manufacturing firms. He then transitioned to automotive media, contributing nearly 15 years of publishing experience to such brands as Car Craft, Popular Hot Rodding, and Super Chevy. Zinke also lead the team responsible for the creation of new brands, including Camaro NOW and Elapsed Times. In addition, he helped lead the efforts on special events that included the Engine Masters Challenge, Suspension & Handling Challenge and Project American Heroes builds with The Enthusiast Network – TEN. Zinke joins Power Automedia directly from his most recent endeavors in broadcast and OTA television with Rev’n TV.

“Ed Zinke is a person I have great respect for,” states Jason Snyder, Power Automedia’s Vice President. “I’ve had the fortune of working with Ed over the years in a past company, and as a client, he always treated me with great care and respect. Ed truly understands the value of relationships and has a high desire to deliver for his clients. When we combine Ed’s professionalism and passion for cars with his unique leadership abilities, we believe he is the perfect fit for Power Automedia and our customers.”

“I am extremely excited to be joining the Power Automedia family and begin working with their professional team of enthusiasts on the many compelling digital initiatives and brands it provides the automotive industry and its followers,” said Zinke. “I look forward to the opportunities to meld the creative thinking of this group with past experiences to offer unique and creative customer experiences in the future. There is a lot going on in the future at Power Automedia and I am thrilled to be a contributing part of it.”

By: Jenna Schiebe On: October 27, 2016 In: Industry News Comments: 0

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For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.

Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.

“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”

“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”

Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.

By: Jenna Schiebe On: October 25, 2016 In: Company News Comments: 0

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SpeedVideo is excited to announce they have entered a multi-year broadcast partnership with the popular automotive event “TX2K” to live stream TX2K in 2017 and beyond. SpeedVideo’s series of HD livestreams for TX2K will kick off March 16 through 19 with coverage of TX2K17 at Royal Purple Raceway in Houston, Texas.

TX2K is the original “2K” event in the United States, and one of the largest racing events in the entire country, drawing over 20,000 fans each year. TX2K grew from a Toyota Supra-specific meet; and now, other than hundreds of Supras, you can spot anything from supercars to turbocharged daily drivers. What makes TX2K unique is the event has many dimensions – roll racing, drag racing, dyno runs, and the “after dark” car meet full of bikinis, burnouts, and beer.

“TX2K was created 18 years ago with the sole purpose of having an event strictly focused on fast street cars,” said Peter Blach, founder of TX2K. “It started as a Supra-only event and has grown to feature Lamborghinis, GTRs, Supras, Vipers, ‘Vettes, Porsches, and more. Our goal is to grow the event into the largest single gathering of fast street cars in the world. SpeedVideo’s live broadcast will bring TX2K to those who can’t attend in-person and will add to our fan base even more.”860043_610470715634856_1469222782_o

“TX2K is an absolutely enormous event – probably the largest supercar and fastest street car race in the world,” said Aaron Hahn from SpeedVideo. “To broadcast this to the world is a unique opportunity that we are incredibly excited about.”

So far, the racer list for TX2K17 consists of many 1,500+ horsepower cars, including multiple noteworthy platforms such as the almighty Nissan GTR, twin turbo Lamborghini, Toyota Supra, twin turbo Viper, and multiple 1000+ horsepower street cars – this is just a glimpse of what TX2K is all about.

“We are very proud to bring this unique event into every home, computer, tablet and phone with an internet connection,” said Steve Grein, General Manager of SpeedVideo. “Thanks to cutting edge technology, we plan on showing every round of racing combined with feature stories for the viewing audience to feel the live experience in high definition. Bringing the biggest and best to our viewers is important and there is no question that TX2K is one of the best events out there!”