By: Jenna Schiebe On: May 19, 2017 In: Company News, Industry News, Video Comments: 0

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Throughout the month of March, the SpeedVideo team traveled across the United States live broadcasting eight different drag racing events. The broadcasts were streamed to SpeedVideo.com and leading social media platforms, reaching racing fans all over the world. The month was proven successful – with the events racking up over 2.7 million views and 16.2 million minutes of viewing time.
The total audience for the month of March 2017 includes:

  • 2.7 million video streams
  • 87% North American audience
  • 16.2 million minutes of broadcast time
  • 586,000 unique viewers

Outlaw Street Car Reunion at Memphis International Raceway is one of the most highly anticipated small tire events in the country. “SpeedVideo put our event in front of thousands of people that could not make it in person– whether it be because of travel logistics, work, or even those in different countries that love our sport of drag racing,” said Tyler Crossnoe, Outlaw Street Car Reunion Promoter. The Outlaw Street Car Reunion’s broadcast alone drew in roughly 600,000 total views.

SpeedVideo’s March 2017 Events:

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SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, NMCA, Dirty South, PDRA, Redemption, Outlaw Armageddon, Shakedown at the Summit, Miller Brothers Productions, and more. View the events in HD at www.speedvideo.com.

By: Jenna Schiebe On: April 17, 2017 In: Digital Marketing, Video Comments: 0

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Over the past year, multiple sources have released research showing the growing trend of video marketing, revealing that the majority of consumers are highly engaged with videos that are incorporated into marketing strategies.

For example, email is an extremely common communication outlet in today’s business world – so common that simple text and images simply aren’t cutting it anymore. They’re getting lost in the mess that is your inbox.

Four times as many consumers would rather watch videos than read about a subject – whether it be in an email, on social media, or on a web page – the same goes for 59 percent of high-end executives and decision makers.* Among consumers interviewed:

  • 88% spend more time on a website with videos, than those without
  • 75% found it helpful to watch a video before making a purchase
  • 63% said companies using video understood better how to reach their customers*

“More and more consumers are moving away from traditional media,” said Jason Snyder, Power Automedia Vice President. “Print is scarce and expensive. Smartphones dominate web trends – I can tell you that our publishing division, Power Automedia, welcomes more than 1-million mobile visitors per month to our online magazines; that’s 55% mobile and growing. Plus, mobile video has exploded.”

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In addition to improving a brand’s reputation and engagement, videos play an extremely important role in not only keeping existing customers, but also gaining new ones.

But videos are expensive, complicated, and difficult to produce– Right?! Wrong.

“Value is comparison and perception,” said Snyder. “Smart marketers invest in advertising and Alloy-shootmarketing that they feel provides an effective ROI, and overall good value. Most who don’t see the value are probably looking at video as a cost, rather than a solution. For example: many have no problem investing $2,500 in a print ad that runs in a single magazine, one time. However, you have a difficult time investing in a video that costs $4,000. When looking at the ROI, a well-planned and produced video has ongoing ROI that is accessible by anyone interested in your products! Furthermore, it’s not limited to a one-time ad insertion. What if a technical video could reduce your tech call center volume and improve their phone efficiency? They can now focus more time on the consumers ready to buy.”

Click HERE to see some samples of the hundreds of effective and affordable videos we’ve built for leaders in the automotive market (Including some of your competitors).

*Sources: www.prnewswire.com, www.agilecrm.com, www.emarketer.com

By: Jenna Schiebe On: April 03, 2017 In: Industry News, Video Comments: 0

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Mickey Thompson Tires recently underwent a complete brand refresh– with a new look, feel, and message. To help them show off their new image, Power Automedia’s Alloy Studios produced two commercial videos showcasing Mickey Thompson and Dick Cepek’s evolution as a company.

“With Undisputed, our goal was to show innovation, new products, and the overall new look and attitude for the company. We wanted something edgy that highlighted a bit of how our company was born more than fifty years ago, bringing our fans into the now, and showing them where we are going for the next 50 years.”

“We had to get our audience excited about the new look and this video exceeded our expectations,” said Ken Warner, Vice President of Marketing at Mickey Thompson. “Our goals for the Dick Cepek video were different, though– we wanted a spot that was fun and showed how the tires look and perform in real life.”

“Working with Power Automedia and Alloy Studios is always a great experience,” said Warner. “They have a talented team that can easily grasp a vision and present it in a visual style that is appealing to the enthusiast aftermarket audience. They all live and breathe the types of activities that our core customers are into; whether it’s drag racing, off roading, street performance, or even extreme stuff like Bonneville and short track racing. They have been there and it gives them an advantage over other studios.”

“We were challenged with the task of capturing the specific brand message,” said James Lawrence, Power Automedia CEO. “Mickey Thompson had a clear vision of what they wanted and they gave us the creative license to take their concept and then let our crew work their magic. We worked with one of their agencies – Wayne Williams Marketing – hand-in-hand to take this from cradle to grave.”

“Both videos were a great success,” said Warner. “Our wholesale customers see value in brands that can achieve results like this and it helps them sell the products with enthusiasm and drive. Consumers want to connect with brands that are fun and forward thinking.”

By: Jenna Schiebe On: March 14, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

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Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).

Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.

“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”

“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”

By: Jenna Schiebe On: March 07, 2017 In: Company News, Industry News, Press Release, Publishing Comments: 0

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Corvette Online – Power Automedia’s digital magazine focused on Chevrolet’s flagship performance car, has shown significant growth, pulling in more readers than ever before and taking the spot as the #1 Corvette magazine in the world.

“I came onboard as editor in March 2016 with the goal of taking Corvette Online to new heights.” said Editor, Dave Cruikshank. “As a rabid Corvette fan and owner myself, I understand what Corvette aficionados want, so we applied that to the magazine, with a dollop of secret sauce. The latest feature cars, performance upgrades, event coverage, car care tips, and finger-on-the-pulse news updates are what Corvette lovers crave.”

Readers have responded accordingly with record breaking traffic and social media buzz. Over the last year Corvette Online has seen a 24 percent increase in readers and 23 percent growth in article reads. Over the past three months, the magazine has racked up over 60,000 readers per month. Breaking news and entertainment is delivered through the Corvette Online email newsletters, which are received by more than 29,000 email subscribers. Corvette Online’s Facebook page is liked by more than 188,000 people.

The numbers are clear. Corvette Online is the #1 Corvette magazine in the world. “The Corvette Online audience continues to grow. We’ve averaged over 100,000 articles read per month since December,” said Power Automedia’s Scott Parker. “It’s easy to tell how passionate we are about Corvettes, and that has helped us reach more enthusiasts all over the world by delivering content that speaks to them.”

By: Jenna Schiebe On: February 10, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

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With over 5 million video views and over 20 million minutes of viewing time, SpeedVideo’s live automotive broadcasts have exploded across the internet and leading social media platforms. In total, SpeedVideo reached over 2 million fans throughout the course of their debut season in 2016.

“This season was bigger and bolder than we ever expected,” said SpeedVideo CEO James Lawrence. “To reach over two million enthusiasts with only eight national events really just showed how explosive the growth on live broadcasts is. In 2017, we’re going to be live with over 35 of the best events, straight to the viewers computers, phones, and tablets. We are projected to reach over 5 million viewers in 2017.”

Racing fans watched from every device all around the world — from SpeedVideo.com to their mobile device, tablet or even on Facebook Live. While simultaneously broadcasting to SpeedVideo’s website, Facebook Live captured an even larger audience, with a whopping 28 percent of views coming from this social media platform.

The total audience in 2016 includes:

  • 2.1 million viewers
  • 5.3 million video streams
  • 90% North American Audience
  • 20.7 million minutes of broadcast time

Outlaw Armageddon draws thousands of spectators as well as the most notorious names in the industry to its home at Thunder Valley Raceway Park in Noble, Oklahoma. With the live stream in 2016, for the first time, Outlaw Armageddon’s event was available to anyone in the world. The broadcast was extremely successful and brought in a whopping 1.5 million views and over 400,000 online viewers.

SpeedVideo’s live broadcast of the 2016 World Cup Finals accumulated over 1.2 million views and racked up over 285,000 unique viewers. “I believe we are going to see an even larger increase in event attendance in 2017 because we have piqued the interest from so many more people now,” said World Cup owner Jason Miller. “We saw an energy and buzz online for the WCF that weekend that we had never seen before. I had racers that told me they were receiving texts from friends and family back home congratulating them on their pass before they even got back to the pit area.”


SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, TX2K, Dirty South, Radial Fest, Outlaw Armageddon, Shakedown at the Summit, MIR, and more. View past and future events at www.speedvideo.com.

By: Jenna Schiebe On: January 20, 2017 In: Company News, Industry News, Press Release, Publishing Comments: 0

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Power Automedia recently launched two new magazines, making a huge debut in the online Ford community. Fresh, new content will now be brought to readers in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.

Power Automedia’s existing magazine, StangTV, has transformed into both the brand new FordNXT.com as well as the relaunched FordMuscle.com. FordNXT has a specific focus on the next generation of Ford performance, including Coyote 2011+ Mustangs, EcoBoost, Raptors and more. FordMuscle.com caters to fans of more traditional Ford performance such as Fox Mustangs and earlier Ford hot rods. It will feature tech articles showcasing everything from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines’ content will be overseen by the Power Automedia Ford Group’s Executive Editor and Blue Oval guru, Steve Turner.

“It’s an exciting time for Ford enthusiasts. Since the introduction of the Coyote 5.0-liter engine and the rise of EcoBoost, the Ford performance options have multiplied. In order to properly address these next-gen Ford vehicles, we are launching FordNXT.com, which will cover everything from the Ford GT to the Fiesta ST and all the Mustangs and Raptors in between,” Steve explained. “Of course, we realize there are plenty of amazing Blue Oval vehicles born before 2011. That’s why we added FordMuscle.com to the Power Automedia family of sites. There we’ll cover everything from classic musclecars and fast Fox Mustangs to modern modulars and earlier Fords fitted with modern engines.”

“Perhaps what I love most about the launch of our two new magazines is that it communicates to the readers that we are more than just Mustangs,” proclaimed Scott Parker, Power Automedia’s Director of Content and Strategy. “We have two performance-focused websites that comfortably house content on literally every Ford platform. And now that we’ve drawn the proverbial line in the sand, it is even easier to go straight to the content that you want. It’s a best-of-both-worlds scenario, where we can offer greater breadth to the scope of content yet greater specialization at the same time.”

These two new magazines provide every single Ford enthusiast a go-to source for entertainment and education directly related to their vehicle of choice. They can be visited at www.FordNXT.com and www.FordMuscle.com.

By: Jenna Schiebe On: January 17, 2017 In: Industry News, Press Release, Video Comments: 0

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Power Automedia is excited to announce a multi-year broadcast partnership with Bill Bader’s famous Summit Motorsports Park to live stream the “Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson Performance Tires & Wheels.” Held September 14-17, 2017 in Norwalk, Ohio, the “Shakedown” is a legendary door car and radial event that is entering it’s 15th year.

“Shakedown at the Summit” is one of the largest drag racing events of the year with some of the fastest door cars in the world. The colossal $150,000+ combined purse includes the $66,600 earmarked for the event’s quickest and fastest category, Pro Mod, with $40,000 of that awarded to the winner, which, in 2016 was Flash Fiscus, who motored his turbocharged Mustang to a 5.97. Other categories contested include Outlaw 10.5, Outlaw Limited Street, Top Sportsman, X275, Pro Street, Ultra Street and Open Comp. It all takes place at Summit Motorsports Park, which has been named “Track of the Year” 16 times by the NHRA, NMCA, and IHRA, and draws over 500,000 attendees annually.

“We’re thrilled to be partnering with SpeedVideo for the Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson, and we’re confident it will be beneficial to our beloved event. We are extremely proud of this event and the caliber of drivers and cars that it offers, and having a livestream allows us to share them with even more people,” said Mary Lendzion of Summit Motorsports Park. “While we would always rather have racers and race fans at our track, having a live HD broadcast will ensure that those who aren’t able to be there will still be able to take in all of the action as though they were, and hopefully make plans to join us for next year’s event.”

“We are very excited to add an event like this to our already impressive 2017 line-up. Having such an awesome event at such a prestigious track is always a formula for success,” said Steve Grein, SpeedVideo’s General Manager. “Norwalk will, no doubt, fill the stands and SpeedVideo will make it available live to everyone in the world not lucky enough to see it in person.”

By: Jenna Schiebe On: January 03, 2017 In: Company News, Publishing Comments: 0

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Power Automedia is excited to announce Charles Pages as Senior Associate Editor of online magazine Turnology.com. Focused on performance driving, Turnology is the premier magazine for autocross, road racing, and time attack racers.

Pages will manage all magazine content including editorial articles, news, event coverage, freelance assignments, photography, social media, and in-house project vehicles. He will work alongside Turnology’s staff writer, Kyle Kitchen and will report to Turnology Editor, Trevor Anderson.

Pages comes from a management position at popular online parts reseller ModBargains and has an extreme passion for performance driving. Pages past experience includes creating blog posts, writing tech articles, social media marketing, photography, and SEO analytics.

“Charles Pages is a great addition to the Power Automedia editorial team,” said Power Automedia CEO, James Lawrence. “He is a passionate enthusiast who cares deeply about performance driving.”

“I am extremely excited to be joining Power Automedia – a company filled with fellow automotive enthusiasts,” said Pages. “We have a unique group here, with a wide array of vehicle interests. Working together with our editorial team, I’m excited to take Turnology to the next level.”

Follow Pages’ writing and photography on Turnology.com.

By: Jenna Schiebe On: December 06, 2016 In: Industry News, Press Release, Video Comments: 0

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SpeedVideo
and the PDRA are excited to announce a multi-year agreement to live broadcast PDRA drag racing events, starting with the 2017 season.

The PDRA (Professional Drag Racers Association) is a premier professional eighth-mile organization, home to the world’s fastest eighth-mile doorslammers. The growing series features five professional categories, some of which top 230 miles per hour in just 660 feet. With SpeedVideo, drag racing fans all over the world will be able to enjoy the excitement and experience of PDRA’s biggest stars in HD with studio-quality audio.

“Live broadcasts have been a major part of our program since its inception,” said Bob Harris, PDRA Race Director. “People tune in from all over the world to watch the events. We are excited about our partnership with SpeedVideo in 2017 and beyond. The distribution opportunities available through their HD broadcasts will give our fans all the event live streaming they love, plus more exclusive coverage.”

“PDRA is a pinnacle of Pro Mod racing, and our viewers love this type of racing,” said Steve Grein, SpeedVideo General Manager. “It’s a natural fit for both of us and PAM-News-Thumbnailsvbringing their exciting flavor of Pro Mod in HD to everyone and anyone with an internet connection, in HD quality, is something we are very passionate about.”

James Lawrence, SpeedVideo’s CEO, worked hand in hand with PDRA to put this program together. “We are extremely excited to expand our coverage to include PDRA events. The team at PDRA, Tommy Franklin, Jason Scruggs, and Bob Harris, are working hard to take their series to the next level. The PDRA has an innovative
format, passionate racers, and an expanding fan base.”

In addition to live HD broadcasts on SpeedVideo.com and Facebook Live, SpeedVideo will often be sharing the same high-definition live race coverage to Dragzine.com and other popular Power Automedia magazines. The official PDRA SpeedVideo broadcast schedule will be released in the near future.