Over the past year, multiple sources have released research showing the growing trend of video marketing, revealing that the majority of consumers are highly engaged with videos that are incorporated into marketing strategies.
For example, email is an extremely common communication outlet in today’s business world – so common that simple text and images simply aren’t cutting it anymore. They’re getting lost in the mess that is your inbox.
Four times as many consumers would rather watch videos than read about a subject – whether it be in an email, on social media, or on a web page – the same goes for 59 percent of high-end executives and decision makers.* Among consumers interviewed:
“More and more consumers are moving away from traditional media,” said Jason Snyder, Power Automedia Vice President. “Print is scarce and expensive. Smartphones dominate web trends – I can tell you that our publishing division, Power Automedia, welcomes more than 1-million mobile visitors per month to our online magazines; that’s 55% mobile and growing. Plus, mobile video has exploded.”
In addition to improving a brand’s reputation and engagement, videos play an extremely important role in not only keeping existing customers, but also gaining new ones.
But videos are expensive, complicated, and difficult to produce– Right?! Wrong.
“Value is comparison and perception,” said Snyder. “Smart marketers invest in advertising and marketing that they feel provides an effective ROI, and overall good value. Most who don’t see the value are probably looking at video as a cost, rather than a solution. For example: many have no problem investing $2,500 in a print ad that runs in a single magazine, one time. However, you have a difficult time investing in a video that costs $4,000. When looking at the ROI, a well-planned and produced video has ongoing ROI that is accessible by anyone interested in your products! Furthermore, it’s not limited to a one-time ad insertion. What if a technical video could reduce your tech call center volume and improve their phone efficiency? They can now focus more time on the consumers ready to buy.”
Click HERE to see some samples of the hundreds of effective and affordable videos we’ve built for leaders in the automotive market (Including some of your competitors).
Mickey Thompson Tires recently underwent a complete brand refresh– with a new look, feel, and message. To help them show off their new image, Power Automedia’s Alloy Studios produced two commercial videos showcasing Mickey Thompson and Dick Cepek’s evolution as a company.
“With Undisputed, our goal was to show innovation, new products, and the overall new look and attitude for the company. We wanted something edgy that highlighted a bit of how our company was born more than fifty years ago, bringing our fans into the now, and showing them where we are going for the next 50 years.”
“We had to get our audience excited about the new look and this video exceeded our expectations,” said Ken Warner, Vice President of Marketing at Mickey Thompson. “Our goals for the Dick Cepek video were different, though– we wanted a spot that was fun and showed how the tires look and perform in real life.”
“Working with Power Automedia and Alloy Studios is always a great experience,” said Warner. “They have a talented team that can easily grasp a vision and present it in a visual style that is appealing to the enthusiast aftermarket audience. They all live and breathe the types of activities that our core customers are into; whether it’s drag racing, off roading, street performance, or even extreme stuff like Bonneville and short track racing. They have been there and it gives them an advantage over other studios.”
“We were challenged with the task of capturing the specific brand message,” said James Lawrence, Power Automedia CEO. “Mickey Thompson had a clear vision of what they wanted and they gave us the creative license to take their concept and then let our crew work their magic. We worked with one of their agencies – Wayne Williams Marketing – hand-in-hand to take this from cradle to grave.”
“Both videos were a great success,” said Warner. “Our wholesale customers see value in brands that can achieve results like this and it helps them sell the products with enthusiasm and drive. Consumers want to connect with brands that are fun and forward thinking.”
Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).
Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.
“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”
“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”
With over 5 million video views and over 20 million minutes of viewing time, SpeedVideo’s live automotive broadcasts have exploded across the internet and leading social media platforms. In total, SpeedVideo reached over 2 million fans throughout the course of their debut season in 2016.
“This season was bigger and bolder than we ever expected,” said SpeedVideo CEO James Lawrence. “To reach over two million enthusiasts with only eight national events really just showed how explosive the growth on live broadcasts is. In 2017, we’re going to be live with over 35 of the best events, straight to the viewers computers, phones, and tablets. We are projected to reach over 5 million viewers in 2017.”
Racing fans watched from every device all around the world — from SpeedVideo.com to their mobile device, tablet or even on Facebook Live. While simultaneously broadcasting to SpeedVideo’s website, Facebook Live captured an even larger audience, with a whopping 28 percent of views coming from this social media platform.
The total audience in 2016 includes:
Outlaw Armageddon draws thousands of spectators as well as the most notorious names in the industry to its home at Thunder Valley Raceway Park in Noble, Oklahoma. With the live stream in 2016, for the first time, Outlaw Armageddon’s event was available to anyone in the world. The broadcast was extremely successful and brought in a whopping 1.5 million views and over 400,000 online viewers.
SpeedVideo’s live broadcast of the 2016 World Cup Finals accumulated over 1.2 million views and racked up over 285,000 unique viewers. “I believe we are going to see an even larger increase in event attendance in 2017 because we have piqued the interest from so many more people now,” said World Cup owner Jason Miller. “We saw an energy and buzz online for the WCF that weekend that we had never seen before. I had racers that told me they were receiving texts from friends and family back home congratulating them on their pass before they even got back to the pit area.”
SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, TX2K, Dirty South, Radial Fest, Outlaw Armageddon, Shakedown at the Summit, MIR, and more. View past and future events at www.speedvideo.com.
Power Automedia is excited to announce a multi-year broadcast partnership with Bill Bader’s famous Summit Motorsports Park to live stream the “Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson Performance Tires & Wheels.” Held September 14-17, 2017 in Norwalk, Ohio, the “Shakedown” is a legendary door car and radial event that is entering it’s 15th year.
“Shakedown at the Summit” is one of the largest drag racing events of the year with some of the fastest door cars in the world. The colossal $150,000+ combined purse includes the $66,600 earmarked for the event’s quickest and fastest category, Pro Mod, with $40,000 of that awarded to the winner, which, in 2016 was Flash Fiscus, who motored his turbocharged Mustang to a 5.97. Other categories contested include Outlaw 10.5, Outlaw Limited Street, Top Sportsman, X275, Pro Street, Ultra Street and Open Comp. It all takes place at Summit Motorsports Park, which has been named “Track of the Year” 16 times by the NHRA, NMCA, and IHRA, and draws over 500,000 attendees annually.
“We’re thrilled to be partnering with SpeedVideo for the Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson, and we’re confident it will be beneficial to our beloved event. We are extremely proud of this event and the caliber of drivers and cars that it offers, and having a livestream allows us to share them with even more people,” said Mary Lendzion of Summit Motorsports Park. “While we would always rather have racers and race fans at our track, having a live HD broadcast will ensure that those who aren’t able to be there will still be able to take in all of the action as though they were, and hopefully make plans to join us for next year’s event.”
“We are very excited to add an event like this to our already impressive 2017 line-up. Having such an awesome event at such a prestigious track is always a formula for success,” said Steve Grein, SpeedVideo’s General Manager. “Norwalk will, no doubt, fill the stands and SpeedVideo will make it available live to everyone in the world not lucky enough to see it in person.”
SpeedVideo and the PDRA are excited to announce a multi-year agreement to live broadcast PDRA drag racing events, starting with the 2017 season.
The PDRA (Professional Drag Racers Association) is a premier professional eighth-mile organization, home to the world’s fastest eighth-mile doorslammers. The growing series features five professional categories, some of which top 230 miles per hour in just 660 feet. With SpeedVideo, drag racing fans all over the world will be able to enjoy the excitement and experience of PDRA’s biggest stars in HD with studio-quality audio.
“Live broadcasts have been a major part of our program since its inception,” said Bob Harris, PDRA Race Director. “People tune in from all over the world to watch the events. We are excited about our partnership with SpeedVideo in 2017 and beyond. The distribution opportunities available through their HD broadcasts will give our fans all the event live streaming they love, plus more exclusive coverage.”
“PDRA is a pinnacle of Pro Mod racing, and our viewers love this type of racing,” said Steve Grein, SpeedVideo General Manager. “It’s a natural fit for both of us and bringing their exciting flavor of Pro Mod in HD to everyone and anyone with an internet connection, in HD quality, is something we are very passionate about.”
James Lawrence, SpeedVideo’s CEO, worked hand in hand with PDRA to put this program together. “We are extremely excited to expand our coverage to include PDRA events. The team at PDRA, Tommy Franklin, Jason Scruggs, and Bob Harris, are working hard to take their series to the next level. The PDRA has an innovative
format, passionate racers, and an expanding fan base.”
In addition to live HD broadcasts on SpeedVideo.com and Facebook Live, SpeedVideo will often be sharing the same high-definition live race coverage to Dragzine.com and other popular Power Automedia magazines. The official PDRA SpeedVideo broadcast schedule will be released in the near future.
SpeedVideo and ProMedia Events are proud to jointly announce a multi-year agreement to live broadcast the NMRA and NMCA Racing Series through 2018.
The NMCA is home to some of the fastest heads-up race cars in the world, including some of the most dynamic small-tire and radial racing you will find. Like the NMCA, the NMRA boasts just as much variety in classes, but has a specific focus on Ford-bodied and Ford-powered platforms and is the largest all-Ford motorsports show in the United States.
“SpeedVideo is a huge marketing opportunity for us,” said Rollie Miller, NMRA and NMCA General Manager. “Not only will the live broadcasts help promote and market our events and tracks, they will provide tons of high-quality video coverage during and after each event. We are looking forward to building a worldwide audience for our NMRA and NMCA events.”
“NMRA and NMCA is the real deal, with a history that goes back two decades,” said James Lawrence, Power Automedia CEO. “You aren’t going to find more exciting and competitive race action than you’ll see in these two series, and being able to see it live is going to create a lot of new fans for the NMRA and NMCA. With events like the NMRA/NMCA Super Bowl at Route 66, or the NMRA and NMCA World Finals, we couldn’t be more excited.”
“The NMRA has been the gold standard of Ford drag racing for years,” said Steve Turner, Executive Editor of Power Automedia’s Ford Group. ”Bringing SpeedVideo’s live coverage of these exciting Ford events to those who can’t make it to the track is a giant leap forward for fans, racers, and the series.”
SpeedVideo will be releasing the official NMRA and NMCA broadcast schedules later this year.
For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.
Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.
“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”
“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”
Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.
SpeedVideo is excited to announce they have entered a multi-year broadcast partnership with the popular automotive event “TX2K” to live stream TX2K in 2017 and beyond. SpeedVideo’s series of HD livestreams for TX2K will kick off March 16 through 19 with coverage of TX2K17 at Royal Purple Raceway in Houston, Texas.
TX2K is the original “2K” event in the United States, and one of the largest racing events in the entire country, drawing over 20,000 fans each year. TX2K grew from a Toyota Supra-specific meet; and now, other than hundreds of Supras, you can spot anything from supercars to turbocharged daily drivers. What makes TX2K unique is the event has many dimensions – roll racing, drag racing, dyno runs, and the “after dark” car meet full of bikinis, burnouts, and beer.
“TX2K was created 18 years ago with the sole purpose of having an event strictly focused on fast street cars,” said Peter Blach, founder of TX2K. “It started as a Supra-only event and has grown to feature Lamborghinis, GTRs, Supras, Vipers, ‘Vettes, Porsches, and more. Our goal is to grow the event into the largest single gathering of fast street cars in the world. SpeedVideo’s live broadcast will bring TX2K to those who can’t attend in-person and will add to our fan base even more.”
“TX2K is an absolutely enormous event – probably the largest supercar and fastest street car race in the world,” said Aaron Hahn from SpeedVideo. “To broadcast this to the world is a unique opportunity that we are incredibly excited about.”
So far, the racer list for TX2K17 consists of many 1,500+ horsepower cars, including multiple noteworthy platforms such as the almighty Nissan GTR, twin turbo Lamborghini, Toyota Supra, twin turbo Viper, and multiple 1000+ horsepower street cars – this is just a glimpse of what TX2K is all about.
“We are very proud to bring this unique event into every home, computer, tablet and phone with an internet connection,” said Steve Grein, General Manager of SpeedVideo. “Thanks to cutting edge technology, we plan on showing every round of racing combined with feature stories for the viewing audience to feel the live experience in high definition. Bringing the biggest and best to our viewers is important and there is no question that TX2K is one of the best events out there!”
With over a quarter million views to date, SpeedVideo’s live broadcast of the NMRA Drag Racing World Finals delivered on its promise as the largest live stream video in NMRA history.
This event took place at Beech Bend Raceway Park in Bowling Green, Kentucky, and is the most popular all-Ford drag race and car show of the year, where you can spot everything from 3,000+ horsepower turbocharged beasts to street legal racecars. Spectators enjoyed all-day entertainment thanks to the races, burnout contest, car show, swap meet, vendor booths, and even special appearances from TV star BoostedGT and 14-time drag racing champion Mike Murillo.
This year, four records were broken at the World Finals and it drew over 450 racecars and 490 show cars, resulting in the largest NMRA event in over 18 years- and it needed a video crew of equal capabilities to stream it to multiple media outlets.
“We were delighted to get the opportunity to work with the NMRA…it’s a first-class organization,” said Steve Grein, General Manager, SpeedVideo. “With the support of ProCharger, we did the live broadcast with a five-camera shoot, including dual wireless starting line cameras, and the broadcast went off without a hitch. Not only did we broadcast it live to SpeedVideo.com and StangTV.com, but also simultaneously on Facebook. It’s great to see hundreds of thousands of Ford fans all over the world that enjoyed watching the event.”
“SpeedVideo’s live broadcast was a huge promotional tool for the event. They provided great coverage of the event the entire time, and great follow up videos afterward,” said Rollie Miller, NMRA General Manager. “It really helped build the NMRA brand and spread awareness to the public of the NMRA.”
Up next for SpeedVideo is the of the 21st Annual World Cup Finals: Import vs. Domestic which will be streaming live November 4th through the 6th on speedvideo.com.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.