Power Automedia announced today the official debut of a completely redesigned next-gen platform across 12 of its digital automotive magazine properties. The fresh new look and user interface were introduced to the magazines’ 2 million monthly readers this week.
The new platform features a superior user experience, with an immersive 100% responsive magazine design. The team put an emphasis on a seamless user experience – with big bold images, easy to understand navigation, and a mobile-first design process.
“With the recent expansion of our new digital titles, it was a perfect time to upgrade and modernize our magazines to stay industry leading,” said James Lawrence, Power Automedia CEO. “Our team sought out to create a platform with the automotive enthusiast in mind, whether they were surfing one of our automotive magazines on their phone, or watching a drag racing video on their desktop. The main objective for us is to do a better job showcasing our content in a form that is not only beautiful and compelling, but also gives our readers more of what they want to see.”
“We have seen tremendous growth in mobile and tablet usage with our magazines, so it became imperative to take a mobile-first design approach,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Our web team did a phenomenal job of giving us a new platform to present our content; it is no surprise that we’ve already had great feedback from users. This is an exciting step in the evolution of our magazines.”
The new Power Automedia next-gen platform optimizes the reader, content, and advertising experience across desktop, tablet, and mobile devices – giving the readers the best of all three environments. This new platform enhances Power Automedia’s position as the leading digital automotive publisher in the enthusiast space.
The following Power Automedia titles are launched on the new platform:
|Ford Muscle – http://www.fordmuscle.com
Next-Gen Ford Performance – http://www.fordnxt.com
Chevy Muscle Cars – http://www.chevyhardcore.com
Corvette – http://www.corvetteonline.com
LSX GM – http://www.lsxmag.com
Hot Rods & Muscle Cars – http://www.streetmusclemag.com
|Drag Racing – http://www.dragzine.com
Street Rods – http://www.rodauthority.com
Off Road – http://www.offroadxtreme.com
Diesel Trucks – http://www.dieselarmy.com
Engine Performance – http://www.enginelabs.com
Performance Driving – http://www.turnology.com
Power Automedia is excited to announce a multi-year agreement with Flying A Motorsports as the official trailer/motorcoach of SpeedVideo and Dragzine.com.
Flying A Motorsports has earned a prestigious name in the motorsports industry, providing high-quality transportation equipment for nearly 30 years– from cargo and stacker trailers to car haulers and racecar trailers. Pairing with SpeedVideo and Dragzine.com, Flying A’s general promotions and some of their showcased equipment will be featured throughout Dragzine’s editorial articles, social media sites, and SpeedVideo live broadcasts.
“We at Flying A Motorsports are really looking forward to working with the folks from SpeedVideo and Dragzine,” said Alan Cape, Owner of Flying A. “They do a great job of covering everything in the drag racing world and will help us get the word out about the motorsports transportation products we offer. At Flying A Motorsports, we’ve been selling motorhomes, toterhomes and trailers since 1988 and every year we try to ramp up our exposure. This will definitely take us to the next level.”
Flying A will be an official sponsor of SpeedVideo, being featured on SpeedVideo broadcasts throughout 2018 and 2019. In addition, Flying A will be a marketing partner of Dragzine, and a “Rig of the Month” will be featured in Dragzine and on Dragzine’s social media.
For more information about Flying A, visit www.flyingamotorsports.com.
Power Automedia is excited to announce its plans for a revamped drag racing print magazine, taking title as “Dragzine.”
Power Automedia’s online magazine, Dragzine.com, is the number one drag racing magazine in the world– bringing readers content in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Power Automedia has announced plans to merge the popular Dragzine.com with the newly acquired DragRacingScene.com and rebrand the existing Drag Racing Scene print magazine to establish a fresh content base for new and existing fans in the form of a print magazine.
Both Dragzine.com and Dragzine the Magazine will be overseen by Scott Parker, as Executive Editorial Director, Andrew Wolf, as Editor, and Brian Wagner, as Senior Associate Editor.
“In just eight relatively short years, Dragzine has become a leading entity in the sport of drag racing, and our intent is to build on that success as we move into 2018 and beyond,” Andrew Wolf, Editor of Power Automedia’s drag racing titles. “In merging the two magazines, we’ll be adding a lot of Drag Racing Scene’s resources and blending it with Dragzine’s unique brand of content. We now have even more quality content to add to Dragzine.com, which will further cement it as the top destination for drag racing enthusiasts.”
“Dragzine is the proverbial 300,000-pound gorilla when it comes to drag racing media,” said Scott Parker, Power Automedia’s Executive Editorial Director. “But this is a competitive market, and if you don’t keep moving forward – you get left behind. The Drag Racing Scene acquisition afforded the opportunity to expand our footprint into print media and further bolster our digital presence.”
These magazines will provide every single drag racing enthusiast a go-to source for entertainment and automotive education. Visit the website at www.dragzine.com.
Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.
Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!
“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”
Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.
Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.
Power Automedia is excited to announce a new relationship with Family Events.
“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”
“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”
With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.
“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”
Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:
Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.
A handful of Power Automedia’s well-regarded online automotive magazines had their biggest month this last April, with six titles hitting new all-time records.
Power Automedia’s industry-leading drag racing magazine, Dragzine.com, reached over 600,000 visitors and almost 1 million article reads. Other titles continued their success while producing robust, evergreen content that gets read month after month as a valuable resource for modifying vehicles.
“April 2017 was huge for Power Automedia in terms of traffic,” said Scott Parker, Power Automedia Director of Editorial Content & Strategy. “In just one year, the growth has been phenomenal on some of our established magazines such as Dragzine and LSX, which have increased their visitors by 148% and 115% respectively. The real story here is the people that made this happen. I couldn’t be more proud of the editorial team we have, and we are excited to carry this momentum through the second quarter. 2017 is going to be a great year.”
Some of Power Automedia’s highlighted magazines for the month of April 2017:
Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).
Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.
“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”
“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”
Corvette Online – Power Automedia’s digital magazine focused on Chevrolet’s flagship performance car, has shown significant growth, pulling in more readers than ever before and taking the spot as the #1 Corvette magazine in the world.
“I came onboard as editor in March 2016 with the goal of taking Corvette Online to new heights.” said Editor, Dave Cruikshank. “As a rabid Corvette fan and owner myself, I understand what Corvette aficionados want, so we applied that to the magazine, with a dollop of secret sauce. The latest feature cars, performance upgrades, event coverage, car care tips, and finger-on-the-pulse news updates are what Corvette lovers crave.”
Readers have responded accordingly with record breaking traffic and social media buzz. Over the last year Corvette Online has seen a 24 percent increase in readers and 23 percent growth in article reads. Over the past three months, the magazine has racked up over 60,000 readers per month. Breaking news and entertainment is delivered through the Corvette Online email newsletters, which are received by more than 29,000 email subscribers. Corvette Online’s Facebook page is liked by more than 188,000 people.
The numbers are clear. Corvette Online is the #1 Corvette magazine in the world. “The Corvette Online audience continues to grow. We’ve averaged over 100,000 articles read per month since December,” said Power Automedia’s Scott Parker. “It’s easy to tell how passionate we are about Corvettes, and that has helped us reach more enthusiasts all over the world by delivering content that speaks to them.”
Power Automedia recently launched two new magazines, making a huge debut in the online Ford community. Fresh, new content will now be brought to readers in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Power Automedia’s existing magazine, StangTV, has transformed into both the brand new FordNXT.com as well as the relaunched FordMuscle.com. FordNXT has a specific focus on the next generation of Ford performance, including Coyote 2011+ Mustangs, EcoBoost, Raptors and more. FordMuscle.com caters to fans of more traditional Ford performance such as Fox Mustangs and earlier Ford hot rods. It will feature tech articles showcasing everything from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines’ content will be overseen by the Power Automedia Ford Group’s Executive Editor and Blue Oval guru, Steve Turner.
“It’s an exciting time for Ford enthusiasts. Since the introduction of the Coyote 5.0-liter engine and the rise of EcoBoost, the Ford performance options have multiplied. In order to properly address these next-gen Ford vehicles, we are launching FordNXT.com, which will cover everything from the Ford GT to the Fiesta ST and all the Mustangs and Raptors in between,” Steve explained. “Of course, we realize there are plenty of amazing Blue Oval vehicles born before 2011. That’s why we added FordMuscle.com to the Power Automedia family of sites. There we’ll cover everything from classic musclecars and fast Fox Mustangs to modern modulars and earlier Fords fitted with modern engines.”
“Perhaps what I love most about the launch of our two new magazines is that it communicates to the readers that we are more than just Mustangs,” proclaimed Scott Parker, Power Automedia’s Director of Content and Strategy. “We have two performance-focused websites that comfortably house content on literally every Ford platform. And now that we’ve drawn the proverbial line in the sand, it is even easier to go straight to the content that you want. It’s a best-of-both-worlds scenario, where we can offer greater breadth to the scope of content yet greater specialization at the same time.”
These two new magazines provide every single Ford enthusiast a go-to source for entertainment and education directly related to their vehicle of choice. They can be visited at www.FordNXT.com and www.FordMuscle.com.
Power Automedia is excited to announce Charles Pages as Senior Associate Editor of online magazine Turnology.com. Focused on performance driving, Turnology is the premier magazine for autocross, road racing, and time attack racers.
Pages will manage all magazine content including editorial articles, news, event coverage, freelance assignments, photography, social media, and in-house project vehicles. He will work alongside Turnology’s staff writer, Kyle Kitchen and will report to Turnology Editor, Trevor Anderson.
Pages comes from a management position at popular online parts reseller ModBargains and has an extreme passion for performance driving. Pages past experience includes creating blog posts, writing tech articles, social media marketing, photography, and SEO analytics.
“Charles Pages is a great addition to the Power Automedia editorial team,” said Power Automedia CEO, James Lawrence. “He is a passionate enthusiast who cares deeply about performance driving.”
“I am extremely excited to be joining Power Automedia – a company filled with fellow automotive enthusiasts,” said Pages. “We have a unique group here, with a wide array of vehicle interests. Working together with our editorial team, I’m excited to take Turnology to the next level.”
Follow Pages’ writing and photography on Turnology.com.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.