By: Jenna Schiebe On: December 04, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

In 2016, Power Automedia released the “Coyote vs. LS Shootout” series – racking up more than 2 million views and lighting the internet on fire. Inspired by that shootout, Power Automedia’s all-new, all-original show Horsepower Wars is ready to debut in 2018, with a season of action-packed competitions and storylines.

Horsepower Wars will showcase automotive shops, engine builders, racers, and tuners. Each story will consist of a shootout where viewers will get to witness the entire build process; all the way to the end where there will be a showdown on either a chassis dyno, engine dyno, road course, or drag strip.

Highly anticipated Horsepower Wars content will include part 2 of the Coyote vs. LS Shootout, this time with boost, and an insane competition called the “$10K Drag Race Shootout.” In the $10K Shootout, three build teams will be handed $3,000 in cash and $7,000 in Summit Racing Gift cards to buy and build their car in only 10 days – and then drag race it. The winner takes the car home, and viewers can enter a contest to take home the other two cars. The most exciting part of the shootout is that any drag racing teams that want to compete will be free to apply to Horsepower Wars starting in January 2018.

Summit Racing is one of the key sponsors who have joined Horsepower Wars. Summit Racing will be the Official Mail Order Partner, and will be donating over $20,000 in Summit gift cards for the $10K Drag Shootout. “We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about—real people turning wrenches and making power in their own garages.”

“Horsepower Wars, as an automotive show, is a big move forward for our company,” explained James Lawrence, Power Automedia CEO. “Each major story will run for three months, broadcast through our Automotive Media network of more than 15 digital magazines, covered in 5 print titles, and through SpeedVideo and our social media network. All in all, more than 3 million people a month will have exposure to Horsepower Wars in 2018.” 

Horsepower Wars’ official launch will take place in March 2018. Sign up to receive show information, news, and updates at Horsepowerwars.com.

By: Jenna Schiebe On: December 01, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

SpeedVideo’s live automotive broadcasts have skyrocketed since its launch two years ago and now reach over 300,000 views per event.

For 2018, SpeedVideo has developed a new, bolder logo which reflects its explosive growth. The live, HD broadcasts SpeedVideo brought to drag racing fans all over the world last year will continue, supplemented by other exciting new on-demand content. But the biggest question is, “What events will be on the 2018 SpeedVideo live schedule?”

“We’re excited to release our tentative 2018 SpeedVideo schedule,” said James Lawrence, Power Automedia’s CEO. “With more than 30 action-packed events, we’re proud to bring enthusiasts all over the world some of the most exciting motorsports and automotive programming available.”

In 2018, SpeedVideo Live! will cover some of the largest and most prestigious drag racing events in the country, including those from the NMRA, NMCA, Redemption and PDRA series. A few of the biggest events include:

  • World Cup Finals: Import vs. Domestic – the world’s largest import vs. domestic race.
  • Outlaw Armageddon: the world’s #1 and most prestigious no prep race.
  • NMRA/NMCA Super Bowl – the premier event of the NMRA/NMCA season.
  • U.S. Street Nationals – kick-off event of the 2018 heads-up & radial season.
  • Ultimate Callout Challenge – the world’s largest diesel event.
  • PDRA World Finals – where champions are crowned.
  • TX2K18 – the world’s premier roll race.

“2017 was an amazing year and 2018 is only going to be better for our viewers,” said Tom Bobolts, SpeedVideo General Manager. “We couldn’t be more happy to be back covering some of the most exciting automotive events across the country, and for the opportunity to expand our coverage. We can’t wait to bring that formula to more markets, starting with the diesel truck market in 2018.”

SpeedVideo’s final and updated 2018 schedule will available at SpeedVideo.com by January 1, 2018.

By: Jenna Schiebe On: November 06, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia’s video production division, Alloy Studios, recently created an immersive commercial to show off the legendary and well-known Mickey Thompson tires at the track in conjunction with Street Outlaws superstar Daddy Dave.

This spot wasn’t just about the dragstrip, but also featured Mickey’s popular Baja ATZ tires which Daddy Dave uses on his Chevrolet 3500HD tow vehicle. With all of the miles that Dave travels for the popular TV show, he needs a tire he can depend on when money is on the line. Dave’s 2,000+ horsepower Nova also uses Mickey Thompson ET drag tires to do battle in No-Prep races all over the country.

“From scripting to final delivery, the Alloy Studios team did a fantastic job on this project,” said Ken Warner, Mickey Thompson Marketing Vice President. “We can always count on our friends at Power Automedia when we are in a pinch and need quick turnaround. They battled bad weather on a fast paced racing weekend, working between rounds to delivery excellent content for this commercial.”

“As stated so eloquently in this piece, ‘When it’s time to put up or shut up’ our Alloy Studios team does just that,” said Andrew Almazan, Power Automedia’s Alloy Studios Creative Operations Director. “Armed with more than just camera gear and editing software, I am proud to stand amongst men and women equipped with this level passion when it comes to bringing a vision to life.”

By: Jenna Schiebe On: October 23, 2017 In: Company News, Industry News, Press Release Comments: 0

Today, leading automotive media company Power Automedia released its 2018 Media Kit which includes the addition of properties from Xceleration Media. In addition, plans were announced for a new re-design of the Power Automedia digital platform.

Power Automedia’s digital line-up for 2018 includes 15 web-based magazines which reach 1.9 million monthly readers, 5.2 million Facebook fans, and feature 664,034 email subscribers. Three digital magazines have joined Power Automedia:

  • Power & Performance – led by Elizabeth Puckett, this all-digital title will focus on all late-model performance, including late-model Mopar.
  • OneDirt – led by Ben Shelton, the leading Dirt Track website.
  • Drag Racing Scene – led by Todd Silvey, Drag Racing Scene will focus on NHRA, Pro-Mod, Top Sportsman, bracket racing and nostalgia, along with tech content.

Two new print publications are being added to the stable for 2018; with the launch of Ford Muscle Magazine (edited by Steve Turner) and LSX Magazine (edited by Chase Christensen) in printed form. They will join Rod Life Magazine (formerly Street Rod Life; edited by Todd Ryden); OneDirt Magazine, and Drag Racing Scene Magazine, for a total of 5 print titles.

“With our five print titles for 2018; a total of fifteen web properties; and SpeedVideo, we will be reaching about three million passionate automotive enthusiasts every month,” said Power Automedia CEO James Lawrence. “Our team that crafts our magazines, videos, and content thinks beyond a profit and loss statement, as our collective goal is to build beautiful automotive content and make a dent in the automotive universe.”

For 2018, Power Automedia’s digital platform is being re-designed with a fresh, immersive look that will feature larger high-res images and a more engaging ad and content layout. The re-launch is planned for December 2017.

By: Jenna Schiebe On: October 11, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

SpeedVideo and the Ultimate Callout Challenge are excited to announce a multi-year agreement to live-broadcast the company’s popular diesel events, starting in 2018.

The Ultimate Callout Challenge is an event that takes place over the course of three days, in which participants compete in dyno performance, drag racing, and sled pulling activities.

With SpeedVideo, diesel fans all over the world will be able to enjoy the same excitement as those in person in HD with studio-quality audio.

“The Ultimate Callout Challenge and DPI Expo could not be more excited about teaming up with SpeedVideo for the UCC/DPI Expo,” said Chris Searle of Ultimate Callout Challenge. “We know the talented team at SpeedVideo will capture the adrenaline, power, and emotion of the UCC for our fans. Teaming up with SpeedVideo helps us fulfill our promise to our fans to make our events bigger and better each year.”

“SpeedVideo is a perfect partner to help UCC reach the substantial diesel enthusiast audience,” said Eric Huson, Power Automedia Business Development Manager. “We are thrilled to cover and document the high-energy events that the UCC puts on, and help raise awareness of the UCC and the competitors who make it so exciting. This will be a great relationship!”

In addition to the live broadcasts on SpeedVideo.com, the high-definition coverage will be shared via Facebook Live, YouTube, and Power Automedia’s popular magazine, Diesel Army. The official Ultimate Callout Challenge / SpeedVideo schedule will be released in the near future.

By: Jenna Schiebe On: October 02, 2017 In: Company News, Industry News, Press Release, Publishing Comments: 0

Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.

Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!

“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”

Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.

Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.

By: Jenna Schiebe On: September 21, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

With over 1.7 million video views, and over 8.5 million minutes of viewing time, the 2017 broadcast of Outlaw Armageddon was the most watched in SpeedVideo’s history. SpeedVideo Live! is the #1 leader in online drag racing broadcasting, and proudly partners with events like Outlaw Armageddon to bring HD quality live streaming to viewers all over the world.

“This event was huge. Watching the viewers get so excited, the chat room get busy, and all the positive feedback we got on social media is absolutely fuel for our team. It’s what pushes us to do what we love,“ said Tom Bobolts, SpeedVideo General Manager. “The team at Outlaw Armageddon was amazing, and put on an outstanding event. And of course, we have to provide a hearty thanks to the live feed sponsors including title sponsor Comp Cams for making this possible.”

Racing fans all over the world watched the live stream on almost every platform imaginable– from desktops and smart TVs to tablets and cellphones. Additional views were racked up thanks to Facebook Live, with over 1 million videos watched on the social platform.

The total audience includes:

  • 8.6 million minutes of broadcast time and 1.7 million+ video views
  • 85% North American audience

“Being able to broadcast our race around the world, from a small town in the middle of Oklahoma, is amazing,” said Nick Duty, Outlaw Armageddon event promoter. “Mother Nature sent us some curve balls this year, but the Outlaw Armageddon and SpeedVideo teams worked tirelessly to deliver a top-notch race and an unparalleled live broadcast. The SpeedVideo crew went above and beyond to work with us and truly be a part of the event. We look forward to continuing our partnership with SpeedVideo for Outlaw Armageddon 4 and beyond. Often imitated… never duplicated.”

SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, Shakedown at the Summit, and more. View past and future events at www.speedvideo.com.

By: Jenna Schiebe On: July 06, 2017 In: Company News, Industry News, Press Release, Publishing, Video Comments: 0

FamilyEvents-PAM-LeadArt

Power Automedia is excited to announce a new relationship with Family Events.

“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”

“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”

With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.

“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”

Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:

  • July 7-9: A&A Auto Stores 4-Wheel Jamboree Nationals
  • July 14-16: O’Reilly Auto Parts Street Machine Summer Nationals by Chevrolet Performance
  • September 15-17: O’Reilly Auto Parts 4-Wheel Jamboree Nationals
  • September 15-17: Sand Sports Super Show by Nitto Tire
  • September 23: O’Reilly Auto Parts Fall Street Machine Nationals by American National
  • September 30-October 1: Lucas Oil Off-Road Expo by General Tire

Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.

By: Jenna Schiebe On: March 14, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

CANlead

Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).

Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.

“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”

“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”

By: Jenna Schiebe On: March 07, 2017 In: Company News, Industry News, Press Release, Publishing Comments: 0

COLEAD

Corvette Online – Power Automedia’s digital magazine focused on Chevrolet’s flagship performance car, has shown significant growth, pulling in more readers than ever before and taking the spot as the #1 Corvette magazine in the world.

“I came onboard as editor in March 2016 with the goal of taking Corvette Online to new heights.” said Editor, Dave Cruikshank. “As a rabid Corvette fan and owner myself, I understand what Corvette aficionados want, so we applied that to the magazine, with a dollop of secret sauce. The latest feature cars, performance upgrades, event coverage, car care tips, and finger-on-the-pulse news updates are what Corvette lovers crave.”

Readers have responded accordingly with record breaking traffic and social media buzz. Over the last year Corvette Online has seen a 24 percent increase in readers and 23 percent growth in article reads. Over the past three months, the magazine has racked up over 60,000 readers per month. Breaking news and entertainment is delivered through the Corvette Online email newsletters, which are received by more than 29,000 email subscribers. Corvette Online’s Facebook page is liked by more than 188,000 people.

The numbers are clear. Corvette Online is the #1 Corvette magazine in the world. “The Corvette Online audience continues to grow. We’ve averaged over 100,000 articles read per month since December,” said Power Automedia’s Scott Parker. “It’s easy to tell how passionate we are about Corvettes, and that has helped us reach more enthusiasts all over the world by delivering content that speaks to them.”