By: Jenna Schiebe On: May 22, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia today announced a partnership with Summit Racing Equipment who was tapped to be the official parts supplier of its new automotive show, Horsepower Wars. The new head-to-head web-based series features fierce competition between rivals in one of four venues: the dragstrip, road course, engine dyno, or chassis dyno.

In the first episodes, Pony Wars – Mustang vs. Camaro, two teams are given either a 2017 Mustang GT or 2017 Camaro SS. The teams then receive an initial $5,000 budget for bolt-on mods, followed by $15,000 for a boost build off. The cars will be competing in drag racing, road racing, chassis dyno, and 60-0 braking. Summit will not only help supply products, but Summit’s pricing will be used as a guide for each team’s budget.

Summit will also provide $7,000 of credit for each participant in the upcoming $10k Drag Shootout – in which teams are given only 10 days to buy, build, and then race a drag car with plenty of challenges along the way. The $10K Drag Shootout represents a perfect fit for Summit’s extensive parts availability as all parts selected by each team from Summit’s website will receive free overnight shipping.

“We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about– real people turning wrenches and making power in their own garages.”

“The $10K Drag Shootout is going to be an action-packed 10 days for all of the teams involved and those of us at here at Horsepower Wars,” said Andrew Wolf, Editor of Dragzine.com. “With a narrow frame of time to build a vehicle from the ground-up, drama is certainly inevitable, but it’s going to be exciting to watch the creativity of these teams and what they can brew up using only limited funds.”

View Summit Racing Equipment’s website at www.summitracing.com. For more information on Horsepower Wars, please visit www.horsepowerwars.com.

By: Jenna Schiebe On: May 21, 2018 In: Company News, Industry News, Press Release, Video Comments: 0

SpeedVideo and Haltech World Cup Finals have officially extended their live broadcast agreement which will now extend coverage of the event for the next three years.

The Import vs. Domestic: Haltech World Cup Finals event is one of the largest of its kind in the nation, taking place at the famous Maryland International Raceway. With SpeedVideo, drag racing fans all over the world will be able to enjoy the same excitement as those in person in HD with studio-quality audio.

“Miller Brothers Productions’ commitment to pitting some of the fastest domestics against some of the fastest imports in the world makes this a must see event,” said Tom Bobolts, SpeedVideo General Manager. “We couldn’t be happier to be working with them for the next three years, and we’re excited to bring the action LIVE to the entire world. We’ve got some great new things planned for this event this year that should make it the most exciting broadcast of the WCF yet.”

Over the course of the past couple of years, the partnership has proven more than successful, racking up astronomical views on SpeedVideo.com as well as leading social media platforms.

“We have been extremely pleased with the live coverage SpeedVideo has produced for the Haltech World Cup Finals and look forward to continuing our relationship in the future,” said Jason Miller, Event Promoter. “For this year’s WCF event, we have added a second manned scaffold right beside the quarter-mile stripe so cameras can pan the action all the way to the finish line! Miller Brothers Productions and SpeedVideo.com are going to offer our fans live coverage that will take our broadcast and event to the next level!”

View the schedule of upcoming live streams as well as past events from the World Cup Finals, and more, on SpeedVideo.com. Find out more information about the Haltech World Cup Finals at www.importvsdomestic.com.

 

By: Jenna Schiebe On: May 18, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia announced today a partnership with leading aftermarket supercharger manufacturer, ProCharger.

ProCharger products will be featured primarily throughout two of the company’s upcoming automotive head-to-head Horsepower Wars episodes, “Pony Wars” and “LS vs. Coyote Part II.” In addition to be featured on the two episodes, ProCharger products will be the exclusive source for all forced-induction needs on the show.

Horsepower Wars’ LS vs. Coyote Shootout revisits Power Automedia’s simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000, and as much horsepower as possible.

Pony Wars, on the other hand, will be a 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS going head-to-head on a dyno, road course, and drag strip– first with $5,000 worth of bolt-ons, then with an additional $15,000 to spend and the brand new ProCharger D1X on both.

“Horsepower Wars is a really exciting automotive show that ProCharger is very proud to be involved in,” said Ken Jones, ProCharger CEO. “We’re looking forward to seeing what the teams and competitors pull off. ProCharger likes being involved with innovative concepts, and from what we’ve seen, this is just the beginning.”

View ProCharger products at www.procharger.com. For more information on Horsepower Wars, please visit www.horsepowerwars.com.

By: Jenna Schiebe On: April 03, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia’s highly anticipated competition-based automotive show, Horsepower Wars, is proud to announce a partnership with Royal Purple Synthetic Oil, a leading brand of premium synthetic lubricants. Royal Purple has signed on as an official sponsor and partner of Horsepower Wars, and will be providing oil and lubricants to competitors for season one including the following episodes:

  • Pony Wars: Camaro vs. Mustang – A 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS go head-to-head on a dyno, road course, and drag strip. Royal Purple’s products will be showcased, with the builders using Royal Purple’s high-performance motor oil and extended-life oil filters, as well as transmission fluid and Royal Purple’s Max Gear synthetic gear oil.
  • $10K Drag Shootout – Teams are given $10k to buy, build, and race a drag car in just 10 days with a plethora of surprises and challenges along the way. The score is settled at Summit Motorsports Park in Norwalk, Ohio in September. Royal Purple will supply lubricants to all competitors for use in their budget drag vehicles.
  • Coyote vs. LS Shootout 2: Boost – Horsepower Wars revisits the simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000 each, and as much horsepower as possible. Royal Purple oil will be used on the dyno.

“Horsepower Wars is going to be filled with raw, unbridled automotive passion – created by enthusiasts for enthusiasts,” said Power Automedia’s Scott Parker. “Royal Purple is an ideal partner given the competitions we have in mind because it prides itself in producing superior lubrication products for the performance aftermarket.”

“We are extremely excited about our partnership with Horsepower Wars and are looking forward to supporting the competitors by providing our oils and lubricants,” said JP Hyden, Event and Partnership Manager at Royal Purple Synthetic Oil. “Horsepower Wars was created with auto enthusiasts in mind and we are always excited to support them by helping to maintain and improve their vehicles performance.”

Royal Purple Synthetic Oil will be an exclusive partner for Horsepower Wars. View their product offerings at www.royalpurpleconsumer.com. To follow Horsepower Wars visit www.horsepowerwars.com.

By: Jenna Schiebe On: April 02, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

Power Automedia is excited to announce partnerships with multiple leading automotive aftermarket brands for the first season of Horsepower Wars. The groundbreaking automotive show will feature fierce shootouts between rivals taking place in one of four venues: engine dyno, chassis dyno, drag strip, or road course.

With jaw-dropping drama and exciting storylines that will play out over many episodes, Horsepower Wars Season 1 will feature the $10K Drag Shootout, Pony Wars: Camaro vs. Mustang, LS vs Coyote Part 2, and the True Street Chassis Dyno Showdown.

Official partners include:

  • Summit Racing Equipment: As an official partner, and key sponsor of the $10K Drag Shootout, Summit is providing $7,000 in Summit Racing credits for each team to buy parts.
  • Royal Purple Oil: As an official sponsor, Royal Purple will provide it’s leading synthetic motor oils, gear oils, and transmission fluid to teams.
  • ProCharger: As an official sponsor, ProCharger’s supercharger systems will be featured in the Pony Wars and LS vs. Coyote 2 Shootouts.
  • Fragola Performance: As an official sponsor, Fragola has agreed to supply the teams with premium hose and fittings!
  • Mickey Thompson Tires: Drag radials and drag tires will come from this industry leader.
  • COMP: Official sponsor and provider of camshafts and valvetrain for the Pony Wars and LS vs. Coyote teams.
  • E3 Spark Plugs: E3 has stepped up to the plate to provide spark plugs, wires and ignition components to Horsepower Wars teams.
  • Holley/DiabloSport: as a official sponsor, Holley and DiabloSport will help the teams with electronic fuel injection calibration.
  • Mahle: as an official sponsor, Mahle will support teams with pistons, rings, gaskets, and bearings for both the Coyote and LS engines.
  • ARP: the leading aftermarket fastener company is an official sponsor of Horsepower Wars!
  • Additional marketing partners for Horsepower Wars: Season 1 include Dyna-Batt, TCI Transmissions, BMR Suspension, PRW Industries, Covercraft and QA1.

“Producing a show like Horsepower Wars requires great partners,” said James Lawrence, Power Automedia CEO. “We are very excited about the show, creating this cutting-edge automotive content, and the help that our teams will get from the companies that make such great parts.”

For more information on Horsepower Wars, please visit www.horsepowerwars.com.

By: Jenna Schiebe On: March 30, 2018 In: Company News, Industry News, Press Release, Video Comments: 0

MURRIETA, CA — Power Automedia’s highly anticipated competition-based automotive show, Horsepower Wars, has debuted — along with the launch of it’s video platform HorsepowerWars.com. To give fans a taste of the hype, the Horsepower Wars production team has released a sizzle reel, overviewing the first season’s action-packed episodes.

  • Pony Wars: Camaro vs. Mustang – A 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS go head-to-head on a dyno, road course, and drag strip – first with $5,000 to spend on bolt-ons, then with superchargers and all the teams can get their hands on for $15,000.
  • $10K Drag Shootout – Teams are given $10k to buy, build, and race a drag car in just 10 days with a plethora of surprises and challenges along the way. The score is settled at Summit Motorsports Park in Norwalk, Ohio in September.
  • Coyote vs. LS Shootout 2 : Boost – Horsepower Wars revisits the simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000 each, and as much horsepower as possible.
  • True Street Chassis Dyno Showdown – The rules are simple: 100 mile drive, license, registration, insurance, and 100 percent pump gas in the tank. Three back-to-back runs with the highest average power wins.

 

“Horsepower Wars is going to be filled with raw, unbridled automotive passion – created by enthusiasts for enthusiasts,” said Scott Parker, Power Automedia’s Executive Director of Content & Strategy. “You can get a sense for how authentic this show is going to be to the hobby. Perhaps, best of all, when a fan wants to know more about something that happened in a particular episode, there are pages of content ready to satisfy them – all in one location – as well as outlets to engage the show creators and participants.”

With the first storyline underway, the Horsepower Wars team is working diligently on the remainder of the season. Follow along at Horsepowerwars.com.

By: Jenna Schiebe On: February 12, 2018 In: Company News, Industry News, Press Release, Video Comments: 0

Power Automedia is excited to announce Dennis Pittsenbarger as a leading host of its new automotive show Horsepower Wars. Pittsenbarger will be joining host Brian Petty as a pair of rabble-rousers on the upcoming Horsepower Wars $10k Drag Racing Shootout and the True Street Dyno Challenge. In addition to being one of the main faces of the show, Dennis will also be working behind-the-scenes to help develop storylines, have an active presence on social media, and much more.

Pittsenbarger has a great deal of experience working as an on-screen talent for leading TV shows and trade shows, with big names in the industry such as SEMA, Discovery, and Velocity. When paired with his lifetime of automotive enthusiasm, Pittsenbarger makes for a perfect fit for the Horsepower Wars team.

“I could not be more excited to be a part of something as I am to be a part of Horsepower Wars,” said Pittsenbarger. “It’s a chance to see real people with real cars put their skills and rides to the test– just pure, real competition. Without a doubt, this will set the internet on fire and I am proud and privileged to be the guy in the center ring with the top hat helping bring the viewer along for one hell of a ride.”

“Dennis is quite the personality,” said James Lawrence, Power Automedia’s CEO. “His energy, excitement and passion for hot rodding are pretty much unmatched. He’s unbridled, full throttle, over the top – and he’s the perfect guy to get in the middle of this hot mess and stoke the fires. We know Horsepower Wars is going to light the candles of drama with Dennis.”

The first season of Horsepower Wars launches March-April 2018. For more information visit horsepowerwars.com.

 

By: Jenna Schiebe On: January 23, 2018 In: Company News, Industry News, Press Release Comments: 0

Power Automedia is excited to announce recent expansions to its editorial team and video production team, Alloy Studios.

Nicole James relocated from Arizona to join the growing editorial department at the beginning of the year, joining the team as the Editor of Power Automedia’s Street Muscle Magazine. James brings with her a plethora of journalism and social media marketing experience, including background with a multitude of automotive journalism companies as well as degrees in journalism and social media.

“Nicole is the epitome of a modern magazine editor, fluent in all forms of digital media and how to actively engage the reader,” said Scott Parker, Power Automedia Director of Content and Strategy. “She is as proficient with a camera as she is with writing, editing and social media. In no time at all she has injected fresh ideas and a fresh perspective on Street Muscle, and I can’t wait to see what she can do.”

Along with a number of new and exciting ventures, Alloy Studios has welcomed Brian Petty as Lead Scriptwriter/Talent. Petty will be the face of Power Automedia’s upcoming Horsepower Wars, many in-house editorial style videos, and occasional white label client videos. His background includes extensive experience in newscasting, degrees specializing in journalism and automotive tech, as well as a lifetime of automotive enthusiasm.

“Brian affords our production house a versatile combination of talents,” said  Andrew Almazan, Power Automedia Operations Director. “His love for storytelling, passion for the automobile, and being an on-screen persona make for a truly unique creative process. Brian’s intuition and involvement throughout production phases will mean consistency and a high level of execution time and time again.”

Follow James’ and Petty’s work on www.streetmuscle.com and Power Automedia’s YouTube channel.

By: Jenna Schiebe On: January 22, 2018 In: Company News, Industry News, Press Release, Publishing Comments: 0

Power Automedia announced today the official debut of a completely redesigned next-gen platform across 12 of its digital automotive magazine properties. The fresh new look and user interface were introduced to the magazines’ 2 million monthly readers this week.

The new platform features a superior user experience, with an immersive 100% responsive magazine design. The team put an emphasis on a seamless user experience – with big bold images, easy to understand navigation, and a mobile-first design process.

“With the recent expansion of our new digital titles, it was a perfect time to upgrade and modernize our magazines to stay industry leading,” said James Lawrence, Power Automedia CEO. “Our team sought out to create a platform with the automotive enthusiast in mind, whether they were surfing one of our automotive magazines on their phone, or watching a drag racing video on their desktop. The main objective for us is to do a better job showcasing our content in a form that is not only beautiful and compelling, but also gives our readers more of what they want to see.”

“We have seen tremendous growth in mobile and tablet usage with our magazines, so it became imperative to take a mobile-first design approach,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Our web team did a phenomenal job of giving us a new platform to present our content; it is no surprise that we’ve already had great feedback from users. This is an exciting step in the evolution of our magazines.”

The new Power Automedia next-gen platform optimizes the reader, content, and advertising experience across desktop, tablet, and mobile devices – giving the readers the best of all three environments. This new platform enhances Power Automedia’s position as the leading digital automotive publisher in the enthusiast space.

The following Power Automedia titles are launched on the new platform:

Ford Muscle – http://www.fordmuscle.com

Next-Gen Ford Performance – http://www.fordnxt.com

Chevy Muscle Cars – http://www.chevyhardcore.com

Corvette – http://www.corvetteonline.com

LSX GM – http://www.lsxmag.com

Hot Rods & Muscle Cars – http://www.streetmusclemag.com

Drag Racing – http://www.dragzine.com

Street Rods – http://www.rodauthority.com

Off Road – http://www.offroadxtreme.com

Diesel Trucks – http://www.dieselarmy.com

Engine Performance – http://www.enginelabs.com

Performance Driving – http://www.turnology.com

By: Jenna Schiebe On: January 19, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

Power Automedia is excited to announce a multi-year agreement with Flying A Motorsports as the official trailer/motorcoach of SpeedVideo and Dragzine.com.

Flying A Motorsports has earned a prestigious name in the motorsports industry, providing high-quality transportation equipment for nearly 30 years– from cargo and stacker trailers to car haulers and racecar trailers. Pairing with SpeedVideo and Dragzine.com, Flying A’s general promotions and some of their showcased equipment will be featured throughout Dragzine’s editorial articles, social media sites, and SpeedVideo live broadcasts.

“We at Flying A Motorsports are really looking forward to working with the folks from SpeedVideo and Dragzine,” said Alan Cape, Owner of Flying A. “They do a great job of covering everything in the drag racing world and will help us get the word out about the motorsports transportation products we offer. At Flying A Motorsports, we’ve been selling motorhomes, toterhomes and trailers since 1988 and every year we try to ramp up our exposure. This will definitely take us to the next level.”

Flying A will be an official sponsor of SpeedVideo, being featured on SpeedVideo broadcasts throughout 2018 and 2019. In addition, Flying A will be a marketing partner of Dragzine, and a “Rig of the Month” will be featured in Dragzine and on Dragzine’s social media.

For more information about Flying A, visit www.flyingamotorsports.com.