Power Automedia recently launched two new magazines, making a huge debut in the online Ford community. Fresh, new content will now be brought to readers in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Power Automedia’s existing magazine, StangTV, has transformed into both the brand new FordNXT.com as well as the relaunched FordMuscle.com. FordNXT has a specific focus on the next generation of Ford performance, including Coyote 2011+ Mustangs, EcoBoost, Raptors and more. FordMuscle.com caters to fans of more traditional Ford performance such as Fox Mustangs and earlier Ford hot rods. It will feature tech articles showcasing everything from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines’ content will be overseen by the Power Automedia Ford Group’s Executive Editor and Blue Oval guru, Steve Turner.
“It’s an exciting time for Ford enthusiasts. Since the introduction of the Coyote 5.0-liter engine and the rise of EcoBoost, the Ford performance options have multiplied. In order to properly address these next-gen Ford vehicles, we are launching FordNXT.com, which will cover everything from the Ford GT to the Fiesta ST and all the Mustangs and Raptors in between,” Steve explained. “Of course, we realize there are plenty of amazing Blue Oval vehicles born before 2011. That’s why we added FordMuscle.com to the Power Automedia family of sites. There we’ll cover everything from classic musclecars and fast Fox Mustangs to modern modulars and earlier Fords fitted with modern engines.”
“Perhaps what I love most about the launch of our two new magazines is that it communicates to the readers that we are more than just Mustangs,” proclaimed Scott Parker, Power Automedia’s Director of Content and Strategy. “We have two performance-focused websites that comfortably house content on literally every Ford platform. And now that we’ve drawn the proverbial line in the sand, it is even easier to go straight to the content that you want. It’s a best-of-both-worlds scenario, where we can offer greater breadth to the scope of content yet greater specialization at the same time.”
These two new magazines provide every single Ford enthusiast a go-to source for entertainment and education directly related to their vehicle of choice. They can be visited at www.FordNXT.com and www.FordMuscle.com.
Power Automedia is excited to announce a multi-year broadcast partnership with Bill Bader’s famous Summit Motorsports Park to live stream the “Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson Performance Tires & Wheels.” Held September 14-17, 2017 in Norwalk, Ohio, the “Shakedown” is a legendary door car and radial event that is entering it’s 15th year.
“Shakedown at the Summit” is one of the largest drag racing events of the year with some of the fastest door cars in the world. The colossal $150,000+ combined purse includes the $66,600 earmarked for the event’s quickest and fastest category, Pro Mod, with $40,000 of that awarded to the winner, which, in 2016 was Flash Fiscus, who motored his turbocharged Mustang to a 5.97. Other categories contested include Outlaw 10.5, Outlaw Limited Street, Top Sportsman, X275, Pro Street, Ultra Street and Open Comp. It all takes place at Summit Motorsports Park, which has been named “Track of the Year” 16 times by the NHRA, NMCA, and IHRA, and draws over 500,000 attendees annually.
“We’re thrilled to be partnering with SpeedVideo for the Summit Racing Equipment Shakedown at the Summit presented by Mickey Thompson, and we’re confident it will be beneficial to our beloved event. We are extremely proud of this event and the caliber of drivers and cars that it offers, and having a livestream allows us to share them with even more people,” said Mary Lendzion of Summit Motorsports Park. “While we would always rather have racers and race fans at our track, having a live HD broadcast will ensure that those who aren’t able to be there will still be able to take in all of the action as though they were, and hopefully make plans to join us for next year’s event.”
“We are very excited to add an event like this to our already impressive 2017 line-up. Having such an awesome event at such a prestigious track is always a formula for success,” said Steve Grein, SpeedVideo’s General Manager. “Norwalk will, no doubt, fill the stands and SpeedVideo will make it available live to everyone in the world not lucky enough to see it in person.”
SpeedVideo and the PDRA are excited to announce a multi-year agreement to live broadcast PDRA drag racing events, starting with the 2017 season.
The PDRA (Professional Drag Racers Association) is a premier professional eighth-mile organization, home to the world’s fastest eighth-mile doorslammers. The growing series features five professional categories, some of which top 230 miles per hour in just 660 feet. With SpeedVideo, drag racing fans all over the world will be able to enjoy the excitement and experience of PDRA’s biggest stars in HD with studio-quality audio.
“Live broadcasts have been a major part of our program since its inception,” said Bob Harris, PDRA Race Director. “People tune in from all over the world to watch the events. We are excited about our partnership with SpeedVideo in 2017 and beyond. The distribution opportunities available through their HD broadcasts will give our fans all the event live streaming they love, plus more exclusive coverage.”
“PDRA is a pinnacle of Pro Mod racing, and our viewers love this type of racing,” said Steve Grein, SpeedVideo General Manager. “It’s a natural fit for both of us and bringing their exciting flavor of Pro Mod in HD to everyone and anyone with an internet connection, in HD quality, is something we are very passionate about.”
James Lawrence, SpeedVideo’s CEO, worked hand in hand with PDRA to put this program together. “We are extremely excited to expand our coverage to include PDRA events. The team at PDRA, Tommy Franklin, Jason Scruggs, and Bob Harris, are working hard to take their series to the next level. The PDRA has an innovative
format, passionate racers, and an expanding fan base.”
In addition to live HD broadcasts on SpeedVideo.com and Facebook Live, SpeedVideo will often be sharing the same high-definition live race coverage to Dragzine.com and other popular Power Automedia magazines. The official PDRA SpeedVideo broadcast schedule will be released in the near future.
SpeedVideo and ProMedia Events are proud to jointly announce a multi-year agreement to live broadcast the NMRA and NMCA Racing Series through 2018.
The NMCA is home to some of the fastest heads-up race cars in the world, including some of the most dynamic small-tire and radial racing you will find. Like the NMCA, the NMRA boasts just as much variety in classes, but has a specific focus on Ford-bodied and Ford-powered platforms and is the largest all-Ford motorsports show in the United States.
“SpeedVideo is a huge marketing opportunity for us,” said Rollie Miller, NMRA and NMCA General Manager. “Not only will the live broadcasts help promote and market our events and tracks, they will provide tons of high-quality video coverage during and after each event. We are looking forward to building a worldwide audience for our NMRA and NMCA events.”
“NMRA and NMCA is the real deal, with a history that goes back two decades,” said James Lawrence, Power Automedia CEO. “You aren’t going to find more exciting and competitive race action than you’ll see in these two series, and being able to see it live is going to create a lot of new fans for the NMRA and NMCA. With events like the NMRA/NMCA Super Bowl at Route 66, or the NMRA and NMCA World Finals, we couldn’t be more excited.”
“The NMRA has been the gold standard of Ford drag racing for years,” said Steve Turner, Executive Editor of Power Automedia’s Ford Group. ”Bringing SpeedVideo’s live coverage of these exciting Ford events to those who can’t make it to the track is a giant leap forward for fans, racers, and the series.”
SpeedVideo will be releasing the official NMRA and NMCA broadcast schedules later this year.
Dragzine.com – the world’s leading drag racing publication owned by Power Automedia – has competed with a “Drag Radial” project car for the last four years nicknamed “BlownZ”. Driven by company CEO James Lawrence, BlownZ regularly raced in NMCA competitions, and has traveled as far east as Georgia, Chicago, and Memphis, competing in the Limited Drag Radial and Street Outlaw classes.
Power Automedia is excited to announce that BlownZ will be featured in the Mickey Thompson Tire exhibit (booth #43035) at this years’ 2016 SEMA show in Las Vegas, Nevada.
This incredible 4th Gen Camaro, built by Power Automedia’s shop crew at the magazine’s facility, is a proven drag strip winner, competing in NMCA Limited Street and Outlaw Drag Radial. The car won the 2016 NMCA West Limited Street Championship, going undefeated with fourteen straight round wins, and an overall “perfect season”.
The BlownZ Camaro features a vast array of high-performance racing components, including Mickey Thompson Pro 5 Drag Wheels wrapped with with ET Pro Drag Radials and ET fronts. Before the SEMA show, the car will be completely re-wrapped with a new “carbon fiber” theme.
The 2016 SEMA show takes place November 1st through 4th, showcasing the industry’s hottest and newest products and drawing top industry professionals from all over the world. Power Automedia’s exhibit will be located at booth #21707 in the Central Hall of the Las Vegas Convention Center. Mickey Thompson will be at booth #43035.
Power Automedia is pleased to welcome Ed Zinke to lead their sales team as the company’s National Sales Manager. Zinke will oversee business development and sales leadership for all digital automotive media products, including display advertising, video, SpeedVideo live broadcasts, and sponsorships. He will be working alongside Power Automedia’s Vice President, Jason Snyder.
Zinke brings a rich background in the automotive aftermarket, beginning his career in retail sales and marketing before moving into product development and brand marketing at manufacturing firms. He then transitioned to automotive media, contributing nearly 15 years of publishing experience to such brands as Car Craft, Popular Hot Rodding, and Super Chevy. Zinke also lead the team responsible for the creation of new brands, including Camaro NOW and Elapsed Times. In addition, he helped lead the efforts on special events that included the Engine Masters Challenge, Suspension & Handling Challenge and Project American Heroes builds with The Enthusiast Network – TEN. Zinke joins Power Automedia directly from his most recent endeavors in broadcast and OTA television with Rev’n TV.
“Ed Zinke is a person I have great respect for,” states Jason Snyder, Power Automedia’s Vice President. “I’ve had the fortune of working with Ed over the years in a past company, and as a client, he always treated me with great care and respect. Ed truly understands the value of relationships and has a high desire to deliver for his clients. When we combine Ed’s professionalism and passion for cars with his unique leadership abilities, we believe he is the perfect fit for Power Automedia and our customers.”
“I am extremely excited to be joining the Power Automedia family and begin working with their professional team of enthusiasts on the many compelling digital initiatives and brands it provides the automotive industry and its followers,” said Zinke. “I look forward to the opportunities to meld the creative thinking of this group with past experiences to offer unique and creative customer experiences in the future. There is a lot going on in the future at Power Automedia and I am thrilled to be a contributing part of it.”
For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.
Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.
“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”
“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”
Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.
Power Automedia has announced plans to expand its popular all-Ford magazine StangTV into two new magazines: FordMuscle and FordNXT. To lead the new titles, Power Automedia has also hired magazine industry veteran Steve Turner as Executive Editor.
“I’ve known Steve Turner for more than 15 years, and you’re not going to find a more experienced, dedicated editor,” said James Lawrence, Power Automedia CEO. “He has invested a good portion of his working life in knowing the Ford and Mustang market inside and out, and we couldn’t be more proud than to have him on the team.”
“Power Automedia is expanding our modern Ford and Ford musclecar performance offerings so readers can see more of what they want, and less of what they don’t,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Power Automedia’s existing magazine, StangTV.com, will expand into FordNXT.com—a magazine targeted to the next generation of Ford Performance, including Coyote, 2011-up Mustangs, Ecoboost, Raptors, and more. It’s for today’s Ford technology.”
FordMuscle.com, on the other hand, will cater to traditional Ford performance—Fox Mustangs and earlier, more traditional Ford hot rods. It will feature engine tech ranging from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines will be go-to sources for all things Ford; tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Turner is a graduate of the University of Central Florida and has over 20 years of experience in the industry, most notably working for Super Ford, Focus Fanatic, and as the editor of 5.0 Mustang & Super Fords. Most recently, he helped create and launch a digital content platform for SVTPerformance.com, where he served as Editor-in-Chief for the last two and a half years.
“I am looking forward to working with the dynamic and innovative team at Power Automedia,” Turner said. “The team is driven by a passion for cars and they are always looking for a better way to spread that enthusiasm via online magazines, social media, and video. We will develop FordNXT and FordMuscle into the number-one sources for Ford performance enthusiasts to get their fix.”
With over a quarter million views to date, SpeedVideo’s live broadcast of the NMRA Drag Racing World Finals delivered on its promise as the largest live stream video in NMRA history.
This event took place at Beech Bend Raceway Park in Bowling Green, Kentucky, and is the most popular all-Ford drag race and car show of the year, where you can spot everything from 3,000+ horsepower turbocharged beasts to street legal racecars. Spectators enjoyed all-day entertainment thanks to the races, burnout contest, car show, swap meet, vendor booths, and even special appearances from TV star BoostedGT and 14-time drag racing champion Mike Murillo.
This year, four records were broken at the World Finals and it drew over 450 racecars and 490 show cars, resulting in the largest NMRA event in over 18 years- and it needed a video crew of equal capabilities to stream it to multiple media outlets.
“We were delighted to get the opportunity to work with the NMRA…it’s a first-class organization,” said Steve Grein, General Manager, SpeedVideo. “With the support of ProCharger, we did the live broadcast with a five-camera shoot, including dual wireless starting line cameras, and the broadcast went off without a hitch. Not only did we broadcast it live to SpeedVideo.com and StangTV.com, but also simultaneously on Facebook. It’s great to see hundreds of thousands of Ford fans all over the world that enjoyed watching the event.”
“SpeedVideo’s live broadcast was a huge promotional tool for the event. They provided great coverage of the event the entire time, and great follow up videos afterward,” said Rollie Miller, NMRA General Manager. “It really helped build the NMRA brand and spread awareness to the public of the NMRA.”
Up next for SpeedVideo is the of the 21st Annual World Cup Finals: Import vs. Domestic which will be streaming live November 4th through the 6th on speedvideo.com.
Power Automedia has recently been using Facebook’s new live stream video feature, Facebook Live, to explode the audiences of SpeedVideo and it’s twelve online magazines.
There has been a 616 percent growth in mobile video consumption since 2012 and, studies show, people watch videos three times longer when they are being recorded live. There’s no denying this media trend will only increase in popularity from this point.
SpeedVideo.com – Power Automedia’s live broadcast division – has utilized Facebook live to “stream” automotive events to success – reaching over 200,000 viewers on Facebook alone with the 2016 Outlaw Armageddon No-Prep Drag Race at Thunder Valley Raceway Park. In addition, they received over 15,000 shares just on Facebook alone within a week of the event.
Power Automedia employee Dave Cruikshank, Editor of Corvette Online, has leveraged Facebook Live with recent show coverage, some reaching over 4,000 viewers at a time.
“I utilized Facebook Live at two of the biggest Corvette shows in the world and had fantastic results,” Cruikshank said. “The best part about Facebook Live is that it really engages the audience and lets them interact with what they’re experiencing. The comments section literally comes alive with feedback and emoticons. It was great to be able to tailor my shoot to what people wanted. Traffic to CorvetteOnline.com and Facebook boomed as a result.”
Just recently, the editors of Turnology, EngineLabs and LSX Magazine have seen the impact. Trevor Anderson of Turnology gave viewers a behind-the-scenes look at Bruce Meyer’s private car collection in Los Angeles. “I have a goal of using Facebook Live to establish relationships with my readers and to provide a face to associate with my magazine,” Anderson said. This gives great opportunity to businesses like Power Automedia to connect with their fans, have engaging conversations, and get to know their audience on a personal level– all while reaching new audiences as well. Plus, we get a lot of referral traffic to our magazines as a result of the live experience.”
One thing is clear – the use of Facebook live has been a hit for Power Automedia and SpeedVideo.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.