For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.
Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.
“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”
“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”
Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.
Power Automedia has announced plans to expand its popular all-Ford magazine StangTV into two new magazines: FordMuscle and FordNXT. To lead the new titles, Power Automedia has also hired magazine industry veteran Steve Turner as Executive Editor.
“I’ve known Steve Turner for more than 15 years, and you’re not going to find a more experienced, dedicated editor,” said James Lawrence, Power Automedia CEO. “He has invested a good portion of his working life in knowing the Ford and Mustang market inside and out, and we couldn’t be more proud than to have him on the team.”
“Power Automedia is expanding our modern Ford and Ford musclecar performance offerings so readers can see more of what they want, and less of what they don’t,” explained Scott Parker, Power Automedia’s Director of Content & Strategy. “Power Automedia’s existing magazine, StangTV.com, will expand into FordNXT.com—a magazine targeted to the next generation of Ford Performance, including Coyote, 2011-up Mustangs, Ecoboost, Raptors, and more. It’s for today’s Ford technology.”
FordMuscle.com, on the other hand, will cater to traditional Ford performance—Fox Mustangs and earlier, more traditional Ford hot rods. It will feature engine tech ranging from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines will be go-to sources for all things Ford; tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.
Turner is a graduate of the University of Central Florida and has over 20 years of experience in the industry, most notably working for Super Ford, Focus Fanatic, and as the editor of 5.0 Mustang & Super Fords. Most recently, he helped create and launch a digital content platform for SVTPerformance.com, where he served as Editor-in-Chief for the last two and a half years.
“I am looking forward to working with the dynamic and innovative team at Power Automedia,” Turner said. “The team is driven by a passion for cars and they are always looking for a better way to spread that enthusiasm via online magazines, social media, and video. We will develop FordNXT and FordMuscle into the number-one sources for Ford performance enthusiasts to get their fix.”
With over a quarter million views to date, SpeedVideo’s live broadcast of the NMRA Drag Racing World Finals delivered on its promise as the largest live stream video in NMRA history.
This event took place at Beech Bend Raceway Park in Bowling Green, Kentucky, and is the most popular all-Ford drag race and car show of the year, where you can spot everything from 3,000+ horsepower turbocharged beasts to street legal racecars. Spectators enjoyed all-day entertainment thanks to the races, burnout contest, car show, swap meet, vendor booths, and even special appearances from TV star BoostedGT and 14-time drag racing champion Mike Murillo.
This year, four records were broken at the World Finals and it drew over 450 racecars and 490 show cars, resulting in the largest NMRA event in over 18 years- and it needed a video crew of equal capabilities to stream it to multiple media outlets.
“We were delighted to get the opportunity to work with the NMRA…it’s a first-class organization,” said Steve Grein, General Manager, SpeedVideo. “With the support of ProCharger, we did the live broadcast with a five-camera shoot, including dual wireless starting line cameras, and the broadcast went off without a hitch. Not only did we broadcast it live to SpeedVideo.com and StangTV.com, but also simultaneously on Facebook. It’s great to see hundreds of thousands of Ford fans all over the world that enjoyed watching the event.”
“SpeedVideo’s live broadcast was a huge promotional tool for the event. They provided great coverage of the event the entire time, and great follow up videos afterward,” said Rollie Miller, NMRA General Manager. “It really helped build the NMRA brand and spread awareness to the public of the NMRA.”
Up next for SpeedVideo is the of the 21st Annual World Cup Finals: Import vs. Domestic which will be streaming live November 4th through the 6th on speedvideo.com.
Power Automedia has recently been using Facebook’s new live stream video feature, Facebook Live, to explode the audiences of SpeedVideo and it’s twelve online magazines.
There has been a 616 percent growth in mobile video consumption since 2012 and, studies show, people watch videos three times longer when they are being recorded live. There’s no denying this media trend will only increase in popularity from this point.
SpeedVideo.com – Power Automedia’s live broadcast division – has utilized Facebook live to “stream” automotive events to success – reaching over 200,000 viewers on Facebook alone with the 2016 Outlaw Armageddon No-Prep Drag Race at Thunder Valley Raceway Park. In addition, they received over 15,000 shares just on Facebook alone within a week of the event.
Power Automedia employee Dave Cruikshank, Editor of Corvette Online, has leveraged Facebook Live with recent show coverage, some reaching over 4,000 viewers at a time.
“I utilized Facebook Live at two of the biggest Corvette shows in the world and had fantastic results,” Cruikshank said. “The best part about Facebook Live is that it really engages the audience and lets them interact with what they’re experiencing. The comments section literally comes alive with feedback and emoticons. It was great to be able to tailor my shoot to what people wanted. Traffic to CorvetteOnline.com and Facebook boomed as a result.”
Just recently, the editors of Turnology, EngineLabs and LSX Magazine have seen the impact. Trevor Anderson of Turnology gave viewers a behind-the-scenes look at Bruce Meyer’s private car collection in Los Angeles. “I have a goal of using Facebook Live to establish relationships with my readers and to provide a face to associate with my magazine,” Anderson said. This gives great opportunity to businesses like Power Automedia to connect with their fans, have engaging conversations, and get to know their audience on a personal level– all while reaching new audiences as well. Plus, we get a lot of referral traffic to our magazines as a result of the live experience.”
One thing is clear – the use of Facebook live has been a hit for Power Automedia and SpeedVideo.
Power Automedia has acquired the assets of long-time Ford magazine FordMuscle from its founder Chirag Asaravala, and is preparing an ambitious expansion in the Ford market. A new FordMuscle logo has been designed by Power Automedia reflective of the power of the FordMuscle brand and a modernization of the magazine.
Ford Muscle has supplied readers with valuable do-it-yourself editorials and extensive product reviews since 1999. “FordMuscle was established with the simple goal of making technical content available online to enthusiasts,” said Chirag Asaravala, founder of FordMuscle. “It will be in great hands with Power Automedia and I can’t think of a better team to take it to a new level in providing leading content for the next generation of Ford enthusiasts.”
“We are very committed to Ford enthusiasts, and we’ve got some exciting plans in the Ford Market,” said James Lawrence, Power Automedia CEO. “StangTV has been providing incredible editorial content, photos, and videos to Ford enthusiasts for over six years, but we’ve got some big things brewing. We’ve realized the Ford marketplace has a lot of layers – Coyote Mustang, Ecoboost, Ford Raptor, Pushrods, Modulars, Classics, and more.”
Power Automedia will be releasing more information about its plans in the Ford marketplace prior to the 2016 SEMA show.
Mickey Thompson Tires recently contracted Power Studios to create a narrative lifestyle video on Danny’s Thompson’s record-setting efforts at Bonneville.
Brandon McCray, one of the leading videographers from Power Studio’s video team, traveled more than 700 miles to capture this once-in-a-lifetime event: Danny Thompson’s 400 MPH attempt at the Bonneville Salt Flats in Wendover, Utah. McCray attended the official “Speed Week” on August 11-14 to capture the Thompson team’s setup, qualifying runs, and return run.
The resulting video is spine-tingling and tells a story about the Thompson family that is a must-watch. Watch it below:
Known for his racing endeavors on the Bonneville salt flats, Mickey Thompson’s name became well known in the ‘60s for being the first American to break into the 400 MPH zone; but he never achieved his dream of officially entering the “400mph club.” Ever since Mickey’s death his son Danny has been chasing that unfulfilled dream of his father’s.
“It was crazy to think I was there to document something that could potentially be historical,” Power Studio’s McCray explained. “Since I was a kid, I’ve taken my dad’s Hot Rod magazines so I could check out the coverage from Bonneville. There is something about the idea of going as fast as you can that attracts a speed freak – attending that event had been something I wanted to do for years! It didn’t matter if you had a streamliner, a ‘30s Ford roadster, or a Honda Civic – people were there for the speed! For new and old car enthusiasts, it’s something you need to see at least once in your life.”
The vast expanse of salt flats includes both three courses and tracks, with the longest being five miles long with a three mile shut down. While many people were there in hopes of personal achievement, it is harder than it seems to hit that 200 mph mark. Danny Thompson made the attempt for more than five years to reach 200-plus mph, leaving the new goal of reaching 400 mph quite an undertaking for him and his team of volunteers.
Danny Thompson executed a 411 mph pass on his first Speed Week attempt with a 402 mph return pass – achieving an official 400 mph+ record at a qualifying average of 406.7 MPH. After 56 years of building, and many attempts, Danny said, “I’m proud to say that this weekend my crew and I were able to take care of my father’s unfinished business.”
As one of the leading automotive video production companies in the automotive industry, Power Studios has the experience necessary to bring your dream to reality. If you’re interested in a video project, fill out a quick contact us form here!
There are few events on the drag racing calendar that boast a bigger worldwide following than the legendary Haltech World Cup Finals — Import vs. Domestic. Due to Jason Miller’s legendary track prep, unparalleled cool and dry atmospheric conditions, year-round guerrilla marketing, and its growth over the past 20-plus years, this epic event attracts the best racers from all over the world to obliterate records and make their mark in history.
Power Automedia and SpeedVideo.com are proud to announce that they have entered into a multi-year partnership with Miller Brothers Productions (MBP) to live stream the 21st annual Haltech World Cup Finals, held at Maryland International Raceway, November 4-6, 2016.
“Fans from all over the world — for the first time in history, are going to be able to experience the Haltech World Cup Finals — Import vs. Domestic, in HD via live stream. SpeedVideo will have multiple cameras filming the action on the track plus driver interviews. All of our WCF racers will now gain an extraordinary amount of additional exposure from the live stream, plus this will be a huge value added for our WCF sponsors.” explained Jason Miller, co-owner of the WCF event. “My brother, Chris Miller, and I are very excited to partner with SpeedVideo for the live stream, it’s something that we considered very carefully, and in the end, we know the worldwide audience will take WCF to a whole new level.”
“I can’t tell you how much respect we have for the Haltech World Cup Finals and what the Miller’s have built with this event,” said James Lawrence, CEO of SpeedVideo.
“It’s an event that has a loyal, amazing following, merging together the competition of imports and domestics in a very innovative format. Frankly, it’s an event you need to attend in person to really be able to understand what a crazy, exciting show it is,” Lawrence continued. “But we also realize, not everyone all over the world is going to be able to attend MDIR that weekend. Now, they will be able to experience it in full high-definition, and our team is as excited about this event than any event on our schedule. It’s going to be a monster.”
The Haltech World Cup Finals brings side by side racing action from just about every type of genre in drag racing – featuring the top cars from just about every sanctioning body on the planet. You’ll see Outlaw 10.5, Extreme Compact, Limited Drag Radial, Modified Compact, X275 and Hot Rod plus Street Fighter, Super Street, True Street, and All Motor classes made up of high horsepower street cars from just about every circuit and series in the world!
“Forget the trash talking, it’s time to prove that these drivers have got what it takes, with each side putting their reputation and egos on the line,” said Miller. “The event features Import vs. Domestic Drag Racing, a Custom Car Show, Bikini Contest, a huge Vendor Midway, Live DJ, and so much more! The event is busting at the seams with over 25,000 fans in attendance, and there is no other event like it!”
SpeedVideo.com will broadcast the 21st Annual Haltech World Cup Finals — Import vs. Domestic event, November 4-6, 2016 on SpeedVideo.com. The event also will simulcast on Dragzine, Revved Magazine, and other popular Power Automedia magazines.
So make plans now to attend this spectacular event at Maryland International Raceway and experience it first hand! For more event information on WCF, visit www.importvsdomestic.com.
Drag racing magazine, Dragzine.com, to live stream the biggest No Prep Grudge race in history to the World with over $80,000 on the line.
Dragzine.com, in association with Speedvideo.com, is pleased to announce plans to broadcast live streaming coverage at the highly anticipated Bounty Hunters No Prep Grudge Nationals, at San Antonio Raceway March 11-12, 2016. The event is sponsored by Speed Society.
This event features the largest winners purse in the history of No Prep style racing, with $50,000 up for grabs in the headlining Big Tire class, plus Small Tire, True Street, and truck classes that ratchet the purses even higher.
“We are really excited to be live streaming this event,” said Mike Murillo, one of the event’s promotors. “This is something that has never really been done before. It will be insane. This event is going to be organized chaos.”
Coverage is title-sponsored by CompCams’ FAST Fuel Injection, which allows viewers to access the presentation for free.
Confirmed participants include Chris “BoostedGT” Hamilton, Texas’ own James “Birman” Finney, five-time Drag Week champion Larry Larson and his 5-second Chevrolet S10, fan favorite and many-time world champion Mike Murillo and his “LaFawnduh” Mustang, Oklahoma’s James Goad and his “Reaper” Camaro, the AV Boys from California, Shayne Ward in the “Air Force Won” Mustang, and a whole list of other heavy-hitters. Legendary promoter Shannon Morgan from the “Redemption” No Prep series also will be organizing and promoting the event, so you know it’s going to be the big one.
“Not only are we going to be providing a live broadcast of this event to drag racing enthusiasts all over the world, but we’re going to be in the trenches with our editorial team capturing the essence of the event, from the cars, the people, the carnage, and the trash talk,” said Andrew Wolf, Editor of Dragzine.com. “We’re going to be broadcasting this not only on Dragzine, but also selected sister publications in the Power Automedia network. It’s going to be a crazy event and we couldn’t be more excited. We will also feature on-track audio feeds so viewers watching can listen to the track announcer, and this is just the beginning.”
Tune in March 11- 12, 2016 when Dragzine.com presents live streaming of the No Prep Grudge Nationals — from qualifying right through the crowning of champions — complete with photo galleries, race results, and an insider look at the stars that make up the richest No Prep race in history!
The magic of motorsports and automotive performance will be in full effect as Speedvideo.com becomes a go to destination for the best automotive enthusiast video content, originally produced, on-demand, curated, or live stream.
Power Automedia is pleased to announce plans to launch Speedvideo.com in the third quarter of 2016. The website’s cornerstone will be live stream automotive programming, with a focus on producing live racing events in year one. Video content shall be distributed through Power Automedia’s network of 12 automotive magazines, which reach more than 2.1 million monthly viewers, as well as through Speedvideo.com’s video specific user interface.
“We believe in the magic of the automobile, and we believe the next step in immersing ourselves and our readers in that passion is by delivering live video of many of the industry’s top automotive events,” explained James Lawrence, CEO of Power Automedia. “We want to bring our viewers a dynamic automotive live event experience for events they can’t watch on network television. Plus, our editorial team will be onsite at these events, adding photo galleries, race results, and news as the events unfold. This is the content our readers love.”
Live streaming coverage will soft-launch March 11-12 with the $50,000 No Prep Bounty Hunters Drag Racing Event in San Antonio, Texas. The races will be broadcast on Dragzine.com with a three-camera production utilizing live stream technology. The event will star infamous drag racing personalities such as BoostedGT, Larry Larson, and James “Birman” Finney, and will feature the return of Mike Murillo’s LaFawnduh Mustang competing for $50,000 to win the ‘Big Tire’ class.
Speedvideo.com will also feature original programming, including on-demand coverage of automotive events, tech and how-to videos, annual SEMA and PRI trade shows, car features, car shows, and other unique automotive content. In addition, Speedvideo.com will curate some of the best on-demand and live stream video content from around the Internet.
For the first time since its founding 10 years ago, Power Automedia entered a project car in the prestigious SEMA Show. The build is one of the most ambitious, baddest street cars our team of builders, visionaries, and in-house professionals have ever envisioned.
Built almost entirely in a home garage using basic tools, the Factory Five Cobra Jet Challenge Car made its debut at SEMA in Las Vegas in December 2015.
As a featured automobile in the SEMA Battle of the Builders competition, the Challenge Car is constructed of raw billet and carbon fiber with a satin luster, which gives it a rugged, yet sleek and modern appearance without losing the distinctive profile these roadsters are known for.
“This is a true, two-car home garage build that has only been worked on after hours and on the weekends in the last year,” said Mark Gearhart, builder. “We finished it up in our Power Automedia Tech Center due to the SEMA time constraints, and to perform final tests on our in-house Dynojet.”
The basis of the project is a proven Factory Five MK4 Challenge series car with the optional Street Completion package (which consists of a second seat, carpet, and a windshield) that adds to its road-worthiness. The Challenge kit differentiates itself from the standard Roadster kit due to its fully integrated, NASA legal cage, a robust halo bar, and fully integrated door bars. A Factory Five standard three-link rear suspension and tubular front suspension are a few of the additional items that are included with the kit.
Purpose-built for track and street use, the 2,100-pound car will be driven to and from the track when it’s raced. It is powered by a fully-built 312 cubic-inch Coyote engine featuring a Livernois-sleeved 3.700-inch bore block and Mahle pistons. It makes more than 530 rear-wheel horsepower and 400 lb-ft of torque at a conservative 12:1 compression ratio utilizing InnoV8 billet individual throttle bodies for its aspiration.
“This build has been a labor of love, and we are excited to get it out on road courses to see how it handles and performs,” Gearhart said. “Our thanks to all of our sponsors and build partners who helped this dream become a reality.”
To learn more about this landmark project, follow the build thread here: http://www.turnology.com/project/project-ffr-cobra-jet-challenge/
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.