By: Jenna Schiebe On: July 20, 2017 In: Industry News Comments: 0

For 10 years now, our video production team has been building beautiful content for the automotive industry. Recently rebranded Alloy Studios, our team continues their passion for building efficient and effective videos of every flavor.

In a constant search for talent, we have recently expanded our team to include two new members; Greg Myracle, as a Producer, and Matthew Robinson, as a Videographer. Myracle has put his organizational and video skills to use, managing and coordinating dozens of shoots for some of the most prestigious names in the automotive aftermarket industry, while Robinson works on the front lines and behind-the-scenes to create this incredible content

“Alloy Studios provides an amazing work environment,” said Robinson. “I love the different experiences the position has provided me thus far. My favorite aspect of the role is definitely having the ability to travel– I like the fact that I’m not always contained to a desk. I get to go interact with many of our clients on a face-to-face basis.”

Our team’s expertise doesn’t stop at producing videos for their in-house editorial team and automotive clients, either. They get to take part in broadcasting some of the largest drag racing events in the country for our sister company speedvideo.com.

We’ve also got some new gear, too — we are now able to live broadcast in high-definition 4K and capture new, exciting, aerial angles with our 4K ultra-HD drone!


Some of the team’s latest projects:


If you are interested in following along with Alloy Studios’ work, you can find more projects at www.alloy-studios.com/our-work/. If you are interested in hiring our talented, automotive-savvy team, please visit www.alloy-studios.com/hire-us/.

We’d love to work with you!

By: Jenna Schiebe On: July 10, 2017 In: Company News, Industry News Comments: 0

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On July 1, over a dozen Power Automedia employees, and their families, volunteered with Habitat for Humanity’s “A Brush With Kindness.”

A Brush With Kindness, and its volunteers, assist low-income homeowners in the Inland Empire and surrounding areas, who struggle to maintain the exterior of their homes, to reclaim their homes with pride and dignity. They offer painting, landscaping, and minor repair services for those in need.

Not only does the program revitalize the appearance of neighborhoods and encourage community connection, it also preserves affordable housing stock.

Power Automedia employees’ contributions took place in the city of Moreno Valley, where they worked for four hours painting homes.

“Volunteering for Habitat for Humanity’s ‘A Brush with Kindness’ was a very rewarding experience for me,” said Brittany Poleon, Power Automedia Administrative Operations Manager. “The help we provided to the family by painting their house was great! It was awesome to see what a difference we made to the look of the house with just a few gallons of paint. It was also great volunteering my time, along with some of co-workers and their families, to make a difference in our local community.”


Did you know?

One of Power Automedia’s core values is to “be kind and loving,” and while this pertains to coworkers and clients on a daily basis, Power Automedia believes it’s important to balance business with love and kindness and that everyone deserves kindness, whether celebrating a victory or navigating through a challenging situation.


Contributions like these help this Habitat for Humanity program ensure families have safe and well-maintained homes.

If you live in Southern California and are interested in volunteering for A Brush With Kindness or any other of Habitat For Humanity’s programs, please visit http://www.habitatriverside.org/.

 

 

By: Jenna Schiebe On: July 07, 2017 In: Company News, Industry News, Video Comments: 0

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MagnaFlow recently tapped Power Automedia’s Alloy Studios to create a commercial video showcasing NHRA superstar Leah Pritchett and her very own Dodge Challenger Hellcat.

“Leah is a new ambassador to the MagnaFlow team for 2017 and we wanted to showcase her on- and off-track abilities in partnership with her Dodge Hellcat,” said Kathryn Reinhardt, MagnaFlow Marketing Director.

“When you get the opportunity to work with Richard and Kathryn, it’s easy to get excited,” said Jason Snyder, Power Automedia Vice President. “MagnaFlow really understands the relationship between sports marketing, brand power, and video as a medium to reach like-minded enthusiasts. MagnaFlow is really great to work with, and Leah is not only a talented driver, but also very intuitive when working on projects like this one.”

Filmed in Southern California, the team at Alloy Studios captured the sound and passion behind this newly MagnaFlow-equipped 707-horsepower Hellcat. “We have worked with the Alloy team for years and, together, we have created some visually dynamic sound videos that have allowed consumers to be whisked away into an automotive heaven of aftermarket lifestyle scenes, paired with the powerful exhaust sounds of MagnaFlow and some of the best professional racers in the business,” said Reinhardt.

The exhaust company will utilize the finalized video as a advertisement commercial, which is now published on their website and leading social media platforms.

 

By: Jenna Schiebe On: July 06, 2017 In: Company News, Industry News, Press Release, Publishing, Video Comments: 0

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Power Automedia is excited to announce a new relationship with Family Events.

“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”

“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”

With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.

“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”

Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:

  • July 7-9: A&A Auto Stores 4-Wheel Jamboree Nationals
  • July 14-16: O’Reilly Auto Parts Street Machine Summer Nationals by Chevrolet Performance
  • September 15-17: O’Reilly Auto Parts 4-Wheel Jamboree Nationals
  • September 15-17: Sand Sports Super Show by Nitto Tire
  • September 23: O’Reilly Auto Parts Fall Street Machine Nationals by American National
  • September 30-October 1: Lucas Oil Off-Road Expo by General Tire

Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.

By: Jenna Schiebe On: June 27, 2017 In: Company News, Industry News Comments: 0

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Power Automedia is proud to announce the return of Jason Reiss, IMG_8598who joins the editorial department as Executive Editor, Technical Content. His responsibilities will include managing and leading technical content across the Power Automedia publications, as well as Editor of EngineLabs.com

Reiss returns to Power Automedia with roughly 15 years of experience in automotive journalism. His previous experience with Power Automedia includes time as Editor of EngineLabs along with contributions to the company’s other magazines. Reiss’ work has also been featured in other prestigious titles including Hot Rod, Super Chevy, Race Pages, Fastest Street Car, Muscle Mustangs & Fast Fords, and 5.0 Mustang & Super Fords.

“In addition to his position driving content as Editor of Engine Labs, Jason will play a central role in developing and managing the technical content at Power Automedia,” said Scott Parker, Director of Content & Strategy. “He will be a leader in the editorial department and I am really looking forward to the expertise that he will bring by returning to Power Automedia full-time. In addition, he’ll be assisting the Dragzine crew in covering the multitude of events that have made the site so popular, and manage our stable of project cars. With Jason on board, I know we will be able to push our brands to new heights.”

“I am excited to rejoin the Power Automedia team and EngineLabs specifically,” said Reiss. “But it’s not about me – our readers deserve the best content we can provide, and I’ll work every day to ensure that’s what we’re providing. The Power Automedia team is simply a superior choice when it comes to online magazine production, and I am excited to be a small part of that equation. It is my honor to helm EngineLabs and lead the charge as we continue to produce the compelling content EngineLabs readers have become accustomed to over the years.”

Follow Reiss’ writing on EngineLabs.com.

By: Jenna Schiebe On: June 12, 2017 In: Company News, Industry News, Video Comments: 0

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SpeedVideo’s live racing broadcasts have been exploding, not only on thousands of home TVs and desktops, but also on all types of mobile devices.

SpeedVideo’s past 10 events accumulated a total of 3.4 million video views. While simultaneously broadcasting to SpeedVideo’s website, social media platforms captured an even larger audience specifically targeting those on mobile devices.

In total, a whopping 63% of the views were from either a mobile phone or tablet. The past 10 drag racing events racked up almost 5 million minutes of broadcast time.

  • 767k mobile viewers
  • 4.9M minutes of mobile viewing time

“The velocity at which SpeedVideo has grown has been tremendous,” said Aaron Hahn from SpeedVideo. “We’re extremely grateful for the support of our viewers, our partnering promoters, as well as our sponsors that are making all of this possible. Whether watching live or on-demand, our mission is to provide the best experience for race fans worldwide.”

SpeedVideo will be live broadcasting 36 events in 2017 with a projected audience of over 6 million performance enthusiasts between live broadcasts and social media.

By: Jenna Schiebe On: June 02, 2017 In: Company News, Industry News Comments: 0

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Power Automedia’s CEO, James Lawrence, was recently elected to the 2017-2018 SEMA Board of Directors. Lawrence was elected to the SEMA board by a vote of SEMA-member companies that ended on May 24, 2017.

“I’ve been involved in, and love, the performance industry– I think there is nothing more important than making sure that it’s here for our kids. It’s important that we bring youth, technology, and passion to the forefront of the SEMA mission,” Lawrence said. “I want to make an enduring mark on the automotive industry and engage the next generation so that we have something to be proud of for the next 25 years.”

Tim Martin from K&N Engineering was elected the chairman-elect of SEMA and will help the SEMA Board of Directors lead the association for the 2017-2019 term. Martin fills the position held for the past two years by Wade Kawasaki of The Coker Group. Kawasaki will begin serving his term as chairman in July. Greg Adler from Transamerican Auto Parts was re-elected and will serve another term.

SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by all SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturer reps, and services.

The entire 2017-’18 SEMA Board of Directors will be honored and recognized during the SEMA Installation and Gala in July.
Power Automedia’s Business Development Director, Lloyd Hunt, was also elected to the HRIA 2017-2019 Select Council. Hunt will aid in steering the direction of the HRIA group and advancing the hobby, all while providing an experienced voice for Power Automedia’s industry segment.

By: Jenna Schiebe On: June 01, 2017 In: Company News, Industry News, Publishing Comments: 0

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A handful of Power Automedia’s well-regarded online automotive magazines had their biggest month this last April, with six titles hitting new all-time records.

Power Automedia’s industry-leading drag racing magazine, Dragzine.com, reached over 600,000 visitors and almost 1 million article reads. Other titles continued their success while producing robust, evergreen content that gets read month after month as a valuable resource for modifying vehicles.

“April 2017 was huge for Power Automedia in terms of traffic,” said Scott Parker, Power Automedia Director of Editorial Content & Strategy. “In just one year, the growth has been phenomenal on some of our established magazines such as Dragzine and LSX, which have increased their visitors by 148% and 115% respectively. The real story here is the people that made this happen. I couldn’t be more proud of the editorial team we have, and we are excited to carry this momentum through the second quarter. 2017 is going to be a great year.”

Some of Power Automedia’s highlighted magazines for the month of April 2017:

  • Dragzine: 800k page views (+78%) & 695k visitors (+148%)
  • LSX Magazine: 246k page views (+67%) & 219k visitors (+115%)
  • Chevy Hardcore: 198k page views (+50%) & 170k visitors (+61%)
  • Corvette Online: 97k page views (+85%) & 85k visitors (+123%)
  • Engine Labs: 327k page views (+64%) & 289k visitors (+107%)
  • OffRoad Xtreme: 105k page views (+66%) & 91k visitors (+74%)
By: Jenna Schiebe On: May 19, 2017 In: Company News, Industry News, Video Comments: 0

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Throughout the month of March, the SpeedVideo team traveled across the United States live broadcasting eight different drag racing events. The broadcasts were streamed to SpeedVideo.com and leading social media platforms, reaching racing fans all over the world. The month was proven successful – with the events racking up over 2.7 million views and 16.2 million minutes of viewing time.
The total audience for the month of March 2017 includes:

  • 2.7 million video streams
  • 87% North American audience
  • 16.2 million minutes of broadcast time
  • 586,000 unique viewers

Outlaw Street Car Reunion at Memphis International Raceway is one of the most highly anticipated small tire events in the country. “SpeedVideo put our event in front of thousands of people that could not make it in person– whether it be because of travel logistics, work, or even those in different countries that love our sport of drag racing,” said Tyler Crossnoe, Outlaw Street Car Reunion Promoter. The Outlaw Street Car Reunion’s broadcast alone drew in roughly 600,000 total views.

SpeedVideo’s March 2017 Events:

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SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, NMCA, Dirty South, PDRA, Redemption, Outlaw Armageddon, Shakedown at the Summit, Miller Brothers Productions, and more. View the events in HD at www.speedvideo.com.

By: Jenna Schiebe On: April 03, 2017 In: Industry News, Video Comments: 0

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Mickey Thompson Tires recently underwent a complete brand refresh– with a new look, feel, and message. To help them show off their new image, Power Automedia’s Alloy Studios produced two commercial videos showcasing Mickey Thompson and Dick Cepek’s evolution as a company.

“With Undisputed, our goal was to show innovation, new products, and the overall new look and attitude for the company. We wanted something edgy that highlighted a bit of how our company was born more than fifty years ago, bringing our fans into the now, and showing them where we are going for the next 50 years.”

“We had to get our audience excited about the new look and this video exceeded our expectations,” said Ken Warner, Vice President of Marketing at Mickey Thompson. “Our goals for the Dick Cepek video were different, though– we wanted a spot that was fun and showed how the tires look and perform in real life.”

“Working with Power Automedia and Alloy Studios is always a great experience,” said Warner. “They have a talented team that can easily grasp a vision and present it in a visual style that is appealing to the enthusiast aftermarket audience. They all live and breathe the types of activities that our core customers are into; whether it’s drag racing, off roading, street performance, or even extreme stuff like Bonneville and short track racing. They have been there and it gives them an advantage over other studios.”

“We were challenged with the task of capturing the specific brand message,” said James Lawrence, Power Automedia CEO. “Mickey Thompson had a clear vision of what they wanted and they gave us the creative license to take their concept and then let our crew work their magic. We worked with one of their agencies – Wayne Williams Marketing – hand-in-hand to take this from cradle to grave.”

“Both videos were a great success,” said Warner. “Our wholesale customers see value in brands that can achieve results like this and it helps them sell the products with enthusiasm and drive. Consumers want to connect with brands that are fun and forward thinking.”