By: Jenna Schiebe On: May 18, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia announced today a partnership with leading aftermarket supercharger manufacturer, ProCharger.

ProCharger products will be featured primarily throughout two of the company’s upcoming automotive head-to-head Horsepower Wars episodes, “Pony Wars” and “LS vs. Coyote Part II.” In addition to be featured on the two episodes, ProCharger products will be the exclusive source for all forced-induction needs on the show.

Horsepower Wars’ LS vs. Coyote Shootout revisits Power Automedia’s simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000, and as much horsepower as possible.

Pony Wars, on the other hand, will be a 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS going head-to-head on a dyno, road course, and drag strip– first with $5,000 worth of bolt-ons, then with an additional $15,000 to spend and the brand new ProCharger D1X on both.

“Horsepower Wars is a really exciting automotive show that ProCharger is very proud to be involved in,” said Ken Jones, ProCharger CEO. “We’re looking forward to seeing what the teams and competitors pull off. ProCharger likes being involved with innovative concepts, and from what we’ve seen, this is just the beginning.”

View ProCharger products at www.procharger.com. For more information on Horsepower Wars, please visit www.horsepowerwars.com.

By: Jenna Schiebe On: April 03, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia’s highly anticipated competition-based automotive show, Horsepower Wars, is proud to announce a partnership with Royal Purple Synthetic Oil, a leading brand of premium synthetic lubricants. Royal Purple has signed on as an official sponsor and partner of Horsepower Wars, and will be providing oil and lubricants to competitors for season one including the following episodes:

  • Pony Wars: Camaro vs. Mustang – A 2017 Ford Mustang GT and a 2017 Chevrolet Camaro SS go head-to-head on a dyno, road course, and drag strip. Royal Purple’s products will be showcased, with the builders using Royal Purple’s high-performance motor oil and extended-life oil filters, as well as transmission fluid and Royal Purple’s Max Gear synthetic gear oil.
  • $10K Drag Shootout – Teams are given $10k to buy, build, and race a drag car in just 10 days with a plethora of surprises and challenges along the way. The score is settled at Summit Motorsports Park in Norwalk, Ohio in September. Royal Purple will supply lubricants to all competitors for use in their budget drag vehicles.
  • Coyote vs. LS Shootout 2: Boost – Horsepower Wars revisits the simple, yet controversial debut into the series– but this time with two boosted versions of each engine, $15,000 each, and as much horsepower as possible. Royal Purple oil will be used on the dyno.

“Horsepower Wars is going to be filled with raw, unbridled automotive passion – created by enthusiasts for enthusiasts,” said Power Automedia’s Scott Parker. “Royal Purple is an ideal partner given the competitions we have in mind because it prides itself in producing superior lubrication products for the performance aftermarket.”

“We are extremely excited about our partnership with Horsepower Wars and are looking forward to supporting the competitors by providing our oils and lubricants,” said JP Hyden, Event and Partnership Manager at Royal Purple Synthetic Oil. “Horsepower Wars was created with auto enthusiasts in mind and we are always excited to support them by helping to maintain and improve their vehicles performance.”

Royal Purple Synthetic Oil will be an exclusive partner for Horsepower Wars. View their product offerings at www.royalpurpleconsumer.com. To follow Horsepower Wars visit www.horsepowerwars.com.

By: Jenna Schiebe On: April 02, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

Power Automedia is excited to announce partnerships with multiple leading automotive aftermarket brands for the first season of Horsepower Wars. The groundbreaking automotive show will feature fierce shootouts between rivals taking place in one of four venues: engine dyno, chassis dyno, drag strip, or road course.

With jaw-dropping drama and exciting storylines that will play out over many episodes, Horsepower Wars Season 1 will feature the $10K Drag Shootout, Pony Wars: Camaro vs. Mustang, LS vs Coyote Part 2, and the True Street Chassis Dyno Showdown.

Official partners include:

  • Summit Racing Equipment: As an official partner, and key sponsor of the $10K Drag Shootout, Summit is providing $7,000 in Summit Racing credits for each team to buy parts.
  • Royal Purple Oil: As an official sponsor, Royal Purple will provide it’s leading synthetic motor oils, gear oils, and transmission fluid to teams.
  • ProCharger: As an official sponsor, ProCharger’s supercharger systems will be featured in the Pony Wars and LS vs. Coyote 2 Shootouts.
  • Fragola Performance: As an official sponsor, Fragola has agreed to supply the teams with premium hose and fittings!
  • Mickey Thompson Tires: Drag radials and drag tires will come from this industry leader.
  • COMP: Official sponsor and provider of camshafts and valvetrain for the Pony Wars and LS vs. Coyote teams.
  • E3 Spark Plugs: E3 has stepped up to the plate to provide spark plugs, wires and ignition components to Horsepower Wars teams.
  • Holley/DiabloSport: as a official sponsor, Holley and DiabloSport will help the teams with electronic fuel injection calibration.
  • Mahle: as an official sponsor, Mahle will support teams with pistons, rings, gaskets, and bearings for both the Coyote and LS engines.
  • ARP: the leading aftermarket fastener company is an official sponsor of Horsepower Wars!
  • Additional marketing partners for Horsepower Wars: Season 1 include Dyna-Batt, TCI Transmissions, BMR Suspension, PRW Industries, Covercraft and QA1.

“Producing a show like Horsepower Wars requires great partners,” said James Lawrence, Power Automedia CEO. “We are very excited about the show, creating this cutting-edge automotive content, and the help that our teams will get from the companies that make such great parts.”

For more information on Horsepower Wars, please visit www.horsepowerwars.com.

By: Jenna Schiebe On: March 27, 2018 In: Company News, Digital Marketing, Industry News, Video Comments: 0

SpeedVideo and the team at Carolina N/T Small Tire Racing Production are thrilled to announce a multi-year agreement to broadcast live the WOOSTOCK event at Darlington Dragway starting in 2018.

WOOSTOCK is the brainchild of Carolina N/T Small Tire Racing Production and multi-time radial racing champion Keith Berry. This event brings the best No Time, Grudge, and radial tire racers all to the same event for some killer action.

“WOOSTOCK is extremely excited to have SpeedVideo as our live feed provider,” said WOOSTOCK promoter Keith Berry. “SpeedVideo covers drag racing like no other, and they bring the level of excitement at the track to your cellphone, laptop, or TV. Obviously, we want every fan of WOOSTOCK to be there with us in-person and we realize that’s not possible for some, so we want to share our event with every fan because without them there is no WOOSTOCK!”

“We are very proud to bring this unique event to SpeedVideo,” said Tom Bobolts, GM of SpeedVideo. “Bringing the biggest and best to our viewers is important and there is no question that WoooStock is one of the most fun events out there in the heads up world! We’re excited to work with Keith Berry, the team from Carolina N/T and Darlington!”

In addition to the live broadcasts on SpeedVideo.com, the high-definition coverage will be shared via Facebook Live, YouTube, and Power Automedia’s popular magazine, Dragzine. The official WOOSTOCK/ SpeedVideo schedule will be released in the near future.

By: Jenna Schiebe On: January 19, 2018 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

Power Automedia is excited to announce a multi-year agreement with Flying A Motorsports as the official trailer/motorcoach of SpeedVideo and Dragzine.com.

Flying A Motorsports has earned a prestigious name in the motorsports industry, providing high-quality transportation equipment for nearly 30 years– from cargo and stacker trailers to car haulers and racecar trailers. Pairing with SpeedVideo and Dragzine.com, Flying A’s general promotions and some of their showcased equipment will be featured throughout Dragzine’s editorial articles, social media sites, and SpeedVideo live broadcasts.

“We at Flying A Motorsports are really looking forward to working with the folks from SpeedVideo and Dragzine,” said Alan Cape, Owner of Flying A. “They do a great job of covering everything in the drag racing world and will help us get the word out about the motorsports transportation products we offer. At Flying A Motorsports, we’ve been selling motorhomes, toterhomes and trailers since 1988 and every year we try to ramp up our exposure. This will definitely take us to the next level.”

Flying A will be an official sponsor of SpeedVideo, being featured on SpeedVideo broadcasts throughout 2018 and 2019. In addition, Flying A will be a marketing partner of Dragzine, and a “Rig of the Month” will be featured in Dragzine and on Dragzine’s social media.

For more information about Flying A, visit www.flyingamotorsports.com.

By: Jenna Schiebe On: November 06, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia’s video production division, Alloy Studios, recently created an immersive commercial to show off the legendary and well-known Mickey Thompson tires at the track in conjunction with Street Outlaws superstar Daddy Dave.

This spot wasn’t just about the dragstrip, but also featured Mickey’s popular Baja ATZ tires which Daddy Dave uses on his Chevrolet 3500HD tow vehicle. With all of the miles that Dave travels for the popular TV show, he needs a tire he can depend on when money is on the line. Dave’s 2,000+ horsepower Nova also uses Mickey Thompson ET drag tires to do battle in No-Prep races all over the country.

“From scripting to final delivery, the Alloy Studios team did a fantastic job on this project,” said Ken Warner, Mickey Thompson Marketing Vice President. “We can always count on our friends at Power Automedia when we are in a pinch and need quick turnaround. They battled bad weather on a fast paced racing weekend, working between rounds to delivery excellent content for this commercial.”

“As stated so eloquently in this piece, ‘When it’s time to put up or shut up’ our Alloy Studios team does just that,” said Andrew Almazan, Power Automedia’s Alloy Studios Creative Operations Director. “Armed with more than just camera gear and editing software, I am proud to stand amongst men and women equipped with this level passion when it comes to bringing a vision to life.”

By: Jenna Schiebe On: April 17, 2017 In: Digital Marketing, Video Comments: 0

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Over the past year, multiple sources have released research showing the growing trend of video marketing, revealing that the majority of consumers are highly engaged with videos that are incorporated into marketing strategies.

For example, email is an extremely common communication outlet in today’s business world – so common that simple text and images simply aren’t cutting it anymore. They’re getting lost in the mess that is your inbox.

Four times as many consumers would rather watch videos than read about a subject – whether it be in an email, on social media, or on a web page – the same goes for 59 percent of high-end executives and decision makers.* Among consumers interviewed:

  • 88% spend more time on a website with videos, than those without
  • 75% found it helpful to watch a video before making a purchase
  • 63% said companies using video understood better how to reach their customers*

“More and more consumers are moving away from traditional media,” said Jason Snyder, Power Automedia Vice President. “Print is scarce and expensive. Smartphones dominate web trends – I can tell you that our publishing division, Power Automedia, welcomes more than 1-million mobile visitors per month to our online magazines; that’s 55% mobile and growing. Plus, mobile video has exploded.”

comScore video infographic

In addition to improving a brand’s reputation and engagement, videos play an extremely important role in not only keeping existing customers, but also gaining new ones.

But videos are expensive, complicated, and difficult to produce– Right?! Wrong.

“Value is comparison and perception,” said Snyder. “Smart marketers invest in advertising and Alloy-shootmarketing that they feel provides an effective ROI, and overall good value. Most who don’t see the value are probably looking at video as a cost, rather than a solution. For example: many have no problem investing $2,500 in a print ad that runs in a single magazine, one time. However, you have a difficult time investing in a video that costs $4,000. When looking at the ROI, a well-planned and produced video has ongoing ROI that is accessible by anyone interested in your products! Furthermore, it’s not limited to a one-time ad insertion. What if a technical video could reduce your tech call center volume and improve their phone efficiency? They can now focus more time on the consumers ready to buy.”

Click HERE to see some samples of the hundreds of effective and affordable videos we’ve built for leaders in the automotive market (Including some of your competitors).

*Sources: www.prnewswire.com, www.agilecrm.com, www.emarketer.com

By: Jenna Schiebe On: March 14, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

CANlead

Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).

Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.

“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”

“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”

By: Jenna Schiebe On: October 12, 2016 In: Company News, Digital Marketing, Industry News, Press Release Comments: 0

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Power Automedia has recently been using Facebook’s new live stream video feature, Facebook Live, to explode the audiences of SpeedVideo and it’s twelve online magazines.

There has been a 616 percent growth in mobile video consumption since 2012 and, studies show, people watch videos three times longer when they are being recorded live. There’s no denying this media trend will only increase in popularity from this point.

SpeedVideo.com – Power Automedia’s live broadcast division – has utilized Facebook live to “stream” automotive events to success – reaching over 200,000 viewers on Facebook alone with the 2016 Outlaw Armageddon No-Prep Drag Race at Thunder Valley Raceway Park. In addition, they received over 15,000 shares just on Facebook alone within a week of the event.

Power Automedia employee Dave Cruikshank, Editor of Corvette Online, has leveraged Facebook Live with recent show coverage, some reaching over 4,000 viewers at a time.

“I utilized Facebook Live at two of the biggest Corvette shows in the world and had fantastic results,” Cruikshank said. “The best part about Facebook Live is that it really engages the audience and lets them interact with what they’re experiencing. The comments section literally comes alive with feedback and emoticons. It was great to be able to tailor my shoot to what people wanted. Traffic to CorvetteOnline.com and Facebook boomed as a result.”

Just recently, the editors of Turnology, EngineLabs and LSX Magazine have seen the impact. Trevor Anderson of Turnology gave viewers a behind-the-scenes look at Bruce Meyer’s private car collection in Los Angeles. “I have a goal of using Facebook Live to establish relationships with my readers and to provide a face to associate with my magazine,” Anderson said. This gives great opportunity to businesses like Power Automedia to connect with their fans, have engaging conversations, and get to know their audience on a personal level– all while reaching new audiences as well. Plus, we get a lot of referral traffic to our magazines as a result of the live experience.”

One thing is clear – the use of Facebook live has been a hit for Power Automedia and SpeedVideo.

By: James Lawrence On: March 03, 2016 In: Digital Marketing Comments: 0

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R.I.P. Adobe Flash: 1996 – 2015

Adobe Flash, a software application that revolutionized the way we developed websites nearly twenty years ago, is all but dead.

Adobe Flash enabled us to create rich graphics and stream rich media in a time when bandwidth was minimal. Do you remember Dreamweaver?  I do – “hello fellow Generation X‘ers”.  Flash was a good friend to us all.

The Year was 2007

iPhone circa 2007

iPhone circa 2007

Many of us may remember the highly publicized debate of Steve Job’s resistance to supporting Flash in Apple’s nifty little iPhone.  The original iPhone was released in June, 2007; we didn’t realize it at the time, but this marked the beginning of the end for Adobe’s leading product. Then in 2010, two critical things happened to Flash – first, Steve Jobs publicly shared his “thoughts on Flash”, and second, YouTube rolled out their latest player in – wait for it…HTML5.  Many thought Jobs was just being Jobs, but the reality is that he was right.  The platform was dated, it had security issues, and lacked touch support.

Welcome HTML5

HTML5 is the new standard. It provides adaptability across desktop, tablets, and mobile devices without clunky plug-ins. It’s highly customizable and supports rich media.  HTML5 is simply a modern code that supports technology and consumerism.  As a result Google Chrome and many other popular web browsers stopped supporting Flash.

What this means to Advertisers

power Automedia digital magazines

Power Automedia digital magazines no longer accept Flash ads

If you’re responsible for your company’s digital marketing, you need to replace your Flash ads with a format that is supported on all web browsers.  With the recent updates by Chrome, Firefox, Safari, and Microsoft Edge, there has been a large emphasis on disabling the ability to view Adobe Flash driven content.  Because of this, Power Automedia digital magazines no longer accept Flash ads.

Be sure to review all of your digital display ads and make sure they are of a browser supported format, including JPEG, animated GIF, or HTML5.  Serving Flash ads will compromise your messaging and ad performance.  If you need digital ad design assistance, please let us know – we’re here to help.