Over the past year, multiple sources have released research showing the growing trend of video marketing, revealing that the majority of consumers are highly engaged with videos that are incorporated into marketing strategies.
For example, email is an extremely common communication outlet in today’s business world – so common that simple text and images simply aren’t cutting it anymore. They’re getting lost in the mess that is your inbox.
Four times as many consumers would rather watch videos than read about a subject – whether it be in an email, on social media, or on a web page – the same goes for 59 percent of high-end executives and decision makers.* Among consumers interviewed:
“More and more consumers are moving away from traditional media,” said Jason Snyder, Power Automedia Vice President. “Print is scarce and expensive. Smartphones dominate web trends – I can tell you that our publishing division, Power Automedia, welcomes more than 1-million mobile visitors per month to our online magazines; that’s 55% mobile and growing. Plus, mobile video has exploded.”
In addition to improving a brand’s reputation and engagement, videos play an extremely important role in not only keeping existing customers, but also gaining new ones.
But videos are expensive, complicated, and difficult to produce– Right?! Wrong.
“Value is comparison and perception,” said Snyder. “Smart marketers invest in advertising and marketing that they feel provides an effective ROI, and overall good value. Most who don’t see the value are probably looking at video as a cost, rather than a solution. For example: many have no problem investing $2,500 in a print ad that runs in a single magazine, one time. However, you have a difficult time investing in a video that costs $4,000. When looking at the ROI, a well-planned and produced video has ongoing ROI that is accessible by anyone interested in your products! Furthermore, it’s not limited to a one-time ad insertion. What if a technical video could reduce your tech call center volume and improve their phone efficiency? They can now focus more time on the consumers ready to buy.”
Click HERE to see some samples of the hundreds of effective and affordable videos we’ve built for leaders in the automotive market (Including some of your competitors).
Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).
Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.
“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”
“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”
Power Automedia has recently been using Facebook’s new live stream video feature, Facebook Live, to explode the audiences of SpeedVideo and it’s twelve online magazines.
There has been a 616 percent growth in mobile video consumption since 2012 and, studies show, people watch videos three times longer when they are being recorded live. There’s no denying this media trend will only increase in popularity from this point.
SpeedVideo.com – Power Automedia’s live broadcast division – has utilized Facebook live to “stream” automotive events to success – reaching over 200,000 viewers on Facebook alone with the 2016 Outlaw Armageddon No-Prep Drag Race at Thunder Valley Raceway Park. In addition, they received over 15,000 shares just on Facebook alone within a week of the event.
Power Automedia employee Dave Cruikshank, Editor of Corvette Online, has leveraged Facebook Live with recent show coverage, some reaching over 4,000 viewers at a time.
“I utilized Facebook Live at two of the biggest Corvette shows in the world and had fantastic results,” Cruikshank said. “The best part about Facebook Live is that it really engages the audience and lets them interact with what they’re experiencing. The comments section literally comes alive with feedback and emoticons. It was great to be able to tailor my shoot to what people wanted. Traffic to CorvetteOnline.com and Facebook boomed as a result.”
Just recently, the editors of Turnology, EngineLabs and LSX Magazine have seen the impact. Trevor Anderson of Turnology gave viewers a behind-the-scenes look at Bruce Meyer’s private car collection in Los Angeles. “I have a goal of using Facebook Live to establish relationships with my readers and to provide a face to associate with my magazine,” Anderson said. This gives great opportunity to businesses like Power Automedia to connect with their fans, have engaging conversations, and get to know their audience on a personal level– all while reaching new audiences as well. Plus, we get a lot of referral traffic to our magazines as a result of the live experience.”
One thing is clear – the use of Facebook live has been a hit for Power Automedia and SpeedVideo.
It doesn’t seem that long ago that digital display advertising was in it’s infancy. Print dominated the automotive advertising landscape, TV became an emerging medium, followed by digital display advertising. I can remember stepping into digital back in the late 1990’s by sponsoring forums. In exchange for our sponsorship, we received a small logo display ad and the ability to post and engage on the forums. Over time, the digital landscape greatly evolved based on companies in the space developing websites to represent their products, brand, and message. Couple that with the growth in technology thanks to search engine tech companies like Google, and overtime digital has become perhaps the most relevant marketing medium.
Growth In Digital
As traditional print has declined, digital has prospered. What started out as a portfolio of forums in the automotive aftermarket has quickly evolved into content rich publishing – much like the print magazines we grew up with, but instead of being published on paper, online magazines are available online real time and searchable for the content consumers care about. Information has never been more accessible than it is today and advertisers can reach more people for their advertising dollar. eMarketer reports that digital display advertising is at an all time high, and on the rise with an estimated digital display spend projected at $32.17-billion in 2016.
For most advertisers, they know what they want to advertise and what their message is. One of the benefits of digital is that you can change your ads as often as you want, usually within twenty-four hours. So planning and organizing your campaigns becomes an important effort by your marketing manager and administrative staff. Start by laying out your product category and product specific advertising plan on paper, factoring in seasonality, new products, and don’t forget to keep your branding up on mature products, as it’s only an old product to those who already have it – new consumers are entering the marketplace every day and your mature products may be new to them. Create your ads – “but before you simply send your ads with your target URL – BUILD custom Google URLs!”
This is where Google comes in. Google has a great, free Custom URL Builder tool allows advertisers to create custom, unique URL’s that are sent directly to your Google Analytics account. This provides advertisers with complete visibility of where your ads are and the activity on them. Important Note: if the publisher is using Google’s DFP to serve your ads – and you don’t use Google’s URL tool – your referrals from these ads will show in your analytics as a referral from: http://pagead2.googlesyndication.com/, losing visibility of the referring site for your ad. For more information on this, Google has a quick read titled, “What Referring URL Will My Ads Show“.
Here are some tips on building an effective custom URL:
Check your Ads in Google Analytics
Adobe Flash enabled us to create rich graphics and stream rich media in a time when bandwidth was minimal. Do you remember Dreamweaver? I do – “hello fellow Generation X‘ers”. Flash was a good friend to us all.
The Year was 2007
Many of us may remember the highly publicized debate of Steve Job’s resistance to supporting Flash in Apple’s nifty little iPhone. The original iPhone was released in June, 2007; we didn’t realize it at the time, but this marked the beginning of the end for Adobe’s leading product. Then in 2010, two critical things happened to Flash – first, Steve Jobs publicly shared his “thoughts on Flash”, and second, YouTube rolled out their latest player in – wait for it…HTML5. Many thought Jobs was just being Jobs, but the reality is that he was right. The platform was dated, it had security issues, and lacked touch support.
HTML5 is the new standard. It provides adaptability across desktop, tablets, and mobile devices without clunky plug-ins. It’s highly customizable and supports rich media. HTML5 is simply a modern code that supports technology and consumerism. As a result Google Chrome and many other popular web browsers stopped supporting Flash.
What this means to Advertisers
If you’re responsible for your company’s digital marketing, you need to replace your Flash ads with a format that is supported on all web browsers. With the recent updates by Chrome, Firefox, Safari, and Microsoft Edge, there has been a large emphasis on disabling the ability to view Adobe Flash driven content. Because of this, Power Automedia digital magazines no longer accept Flash ads.
Be sure to review all of your digital display ads and make sure they are of a browser supported format, including JPEG, animated GIF, or HTML5. Serving Flash ads will compromise your messaging and ad performance. If you need digital ad design assistance, please let us know – we’re here to help.
Welcome to the new Power Automedia website!
How do we look? Our newly designed website celebrates our 10th anniversary, and is the result of extensive work by our development team. With this, we usher in a new era of automotive marketing to celebrate The Magic of the Automobile.
Featuring a sleek design that is easy to navigate, it places our services offered, company information, and editorial content at the fingertips of more than 2.1 million unique visitors each month.
As a forerunner in automotive product placement through video and creative strategy, we publish 12 digital magazines that feature content directed at every enthusiast, including: Chevy Hardcore, Corvette Online, Diesel Army, Dragzine, Engine Labs, LSXTV, Off-Road Xtreme, Revved, Rod Authority, StangTV, StreetLegalTV, and Turnology.
One of the largest publishing companies of its kind specific to the automotive niche, we are honored to work in partnership with hundreds of premier aftermarket specialists. Our enthusiast-driven content covers technical articles, project vehicles, engine swaps, racing news, product launches, off-road and event coverage, hot rods, musclecars, car culture and lifestyle, and much more.
As a media partner, we believe success begins with people working together who share the same end goal. Four hallmarks of our service include integrity, knowledge, experience, and passion — and at Power Automedia, we hire the best of the best in the industry to get the job done for you.
Reflecting on our progress over the past decade, we are proud of our heritage and our recognition as a market leader in digital media. In addition, we are especially grateful to our clients and team members who continue to inspire our drive towards innovation.
Looking forward to the continuation of delivering the best marketing and branding strategies to the companies we work with, we remain dedicated to promoting the aftermarket industry through stellar enthusiast-driven content, and building something great together.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.