MagnaFlow recently tapped Power Automedia’s Alloy Studios to create a commercial video showcasing NHRA superstar Leah Pritchett and her very own Dodge Challenger Hellcat.
“Leah is a new ambassador to the MagnaFlow team for 2017 and we wanted to showcase her on- and off-track abilities in partnership with her Dodge Hellcat,” said Kathryn Reinhardt, MagnaFlow Marketing Director.
“When you get the opportunity to work with Richard and Kathryn, it’s easy to get excited,” said Jason Snyder, Power Automedia Vice President. “MagnaFlow really understands the relationship between sports marketing, brand power, and video as a medium to reach like-minded enthusiasts. MagnaFlow is really great to work with, and Leah is not only a talented driver, but also very intuitive when working on projects like this one.”
Filmed in Southern California, the team at Alloy Studios captured the sound and passion behind this newly MagnaFlow-equipped 707-horsepower Hellcat. “We have worked with the Alloy team for years and, together, we have created some visually dynamic sound videos that have allowed consumers to be whisked away into an automotive heaven of aftermarket lifestyle scenes, paired with the powerful exhaust sounds of MagnaFlow and some of the best professional racers in the business,” said Reinhardt.
The exhaust company will utilize the finalized video as a advertisement commercial, which is now published on their website and leading social media platforms.
Power Automedia is excited to announce a new relationship with Family Events.
“This new partnership helps us build an intimate relationship with enthusiasts on the grassroots level,” said Scott Parker, Power Automedia Director of Content & Strategy. “When our editors are out there rubbing elbows with fellow gearheads – that’s what it’s all about. We want to be involved in creating lasting memories. We want to be much more than just a magazine.”
“We are excited to partner with Power Automedia’s powerful magazine brands and state of the art video production studios,” said Mike Moore, President of Family Events. “PAM’s automotive enthusiast brands naturally compliment our event brands and will help us to capture and deliver more of our action-packed event content to more enthusiasts nationwide.”
With over 2 million enthusiasts reading Power Automedia magazines, and over 5 million Facebook fans – all eyes will be on Family Events.
“This new synergy between Family Events popular branded automotive events and Power Automedia as a national media partner is a win-win for auto enthusiasts,” said Ed Zinke, Power Automedia’s Business Development Director. “Family Events enthusiast shows have a long and rich history of presenting the hottest trends, latest in performance products, introducing the craftsmanship of many top builders, and the absolute coolest way of having fun with your ride in our industry.”
Family Events produces exceptional enthusiast events, with a focus in off-road, sand sports, and street machine/muscle car events. Power Automedia’s video production division, Alloy Studios, as well as editors from Power Automedia’s 12 magazines, will cover:
Editorial and social media coverage will be immersive from vehicle features and crowd interviews, to autocross competition videos and social media shorts. The content will be dispersed throughout Power Automedia’s magazines and leading social media outlets, as well as those of Family Events.
Power Automedia is proud to announce the return of Jason Reiss, who joins the editorial department as Executive Editor, Technical Content. His responsibilities will include managing and leading technical content across the Power Automedia publications, as well as Editor of EngineLabs.com
Reiss returns to Power Automedia with roughly 15 years of experience in automotive journalism. His previous experience with Power Automedia includes time as Editor of EngineLabs along with contributions to the company’s other magazines. Reiss’ work has also been featured in other prestigious titles including Hot Rod, Super Chevy, Race Pages, Fastest Street Car, Muscle Mustangs & Fast Fords, and 5.0 Mustang & Super Fords.
“In addition to his position driving content as Editor of Engine Labs, Jason will play a central role in developing and managing the technical content at Power Automedia,” said Scott Parker, Director of Content & Strategy. “He will be a leader in the editorial department and I am really looking forward to the expertise that he will bring by returning to Power Automedia full-time. In addition, he’ll be assisting the Dragzine crew in covering the multitude of events that have made the site so popular, and manage our stable of project cars. With Jason on board, I know we will be able to push our brands to new heights.”
“I am excited to rejoin the Power Automedia team and EngineLabs specifically,” said Reiss. “But it’s not about me – our readers deserve the best content we can provide, and I’ll work every day to ensure that’s what we’re providing. The Power Automedia team is simply a superior choice when it comes to online magazine production, and I am excited to be a small part of that equation. It is my honor to helm EngineLabs and lead the charge as we continue to produce the compelling content EngineLabs readers have become accustomed to over the years.”
Follow Reiss’ writing on EngineLabs.com.
SpeedVideo’s live racing broadcasts have been exploding, not only on thousands of home TVs and desktops, but also on all types of mobile devices.
SpeedVideo’s past 10 events accumulated a total of 3.4 million video views. While simultaneously broadcasting to SpeedVideo’s website, social media platforms captured an even larger audience specifically targeting those on mobile devices.
In total, a whopping 63% of the views were from either a mobile phone or tablet. The past 10 drag racing events racked up almost 5 million minutes of broadcast time.
“The velocity at which SpeedVideo has grown has been tremendous,” said Aaron Hahn from SpeedVideo. “We’re extremely grateful for the support of our viewers, our partnering promoters, as well as our sponsors that are making all of this possible. Whether watching live or on-demand, our mission is to provide the best experience for race fans worldwide.”
SpeedVideo will be live broadcasting 36 events in 2017 with a projected audience of over 6 million performance enthusiasts between live broadcasts and social media.
Power Automedia’s CEO, James Lawrence, was recently elected to the 2017-2018 SEMA Board of Directors. Lawrence was elected to the SEMA board by a vote of SEMA-member companies that ended on May 24, 2017.
“I’ve been involved in, and love, the performance industry– I think there is nothing more important than making sure that it’s here for our kids. It’s important that we bring youth, technology, and passion to the forefront of the SEMA mission,” Lawrence said. “I want to make an enduring mark on the automotive industry and engage the next generation so that we have something to be proud of for the next 25 years.”
Tim Martin from K&N Engineering was elected the chairman-elect of SEMA and will help the SEMA Board of Directors lead the association for the 2017-2019 term. Martin fills the position held for the past two years by Wade Kawasaki of The Coker Group. Kawasaki will begin serving his term as chairman in July. Greg Adler from Transamerican Auto Parts was re-elected and will serve another term.
SEMA Board members are industry representatives who volunteer their time to lead and guide the association. They are elected by all SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturer reps, and services.
The entire 2017-’18 SEMA Board of Directors will be honored and recognized during the SEMA Installation and Gala in July.
Power Automedia’s Business Development Director, Lloyd Hunt, was also elected to the HRIA 2017-2019 Select Council. Hunt will aid in steering the direction of the HRIA group and advancing the hobby, all while providing an experienced voice for Power Automedia’s industry segment.
A handful of Power Automedia’s well-regarded online automotive magazines had their biggest month this last April, with six titles hitting new all-time records.
Power Automedia’s industry-leading drag racing magazine, Dragzine.com, reached over 600,000 visitors and almost 1 million article reads. Other titles continued their success while producing robust, evergreen content that gets read month after month as a valuable resource for modifying vehicles.
“April 2017 was huge for Power Automedia in terms of traffic,” said Scott Parker, Power Automedia Director of Editorial Content & Strategy. “In just one year, the growth has been phenomenal on some of our established magazines such as Dragzine and LSX, which have increased their visitors by 148% and 115% respectively. The real story here is the people that made this happen. I couldn’t be more proud of the editorial team we have, and we are excited to carry this momentum through the second quarter. 2017 is going to be a great year.”
Some of Power Automedia’s highlighted magazines for the month of April 2017:
Throughout the month of March, the SpeedVideo team traveled across the United States live broadcasting eight different drag racing events. The broadcasts were streamed to SpeedVideo.com and leading social media platforms, reaching racing fans all over the world. The month was proven successful – with the events racking up over 2.7 million views and 16.2 million minutes of viewing time.
The total audience for the month of March 2017 includes:
Outlaw Street Car Reunion at Memphis International Raceway is one of the most highly anticipated small tire events in the country. “SpeedVideo put our event in front of thousands of people that could not make it in person– whether it be because of travel logistics, work, or even those in different countries that love our sport of drag racing,” said Tyler Crossnoe, Outlaw Street Car Reunion Promoter. The Outlaw Street Car Reunion’s broadcast alone drew in roughly 600,000 total views.
SpeedVideo’s March 2017 Events:
SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, NMCA, Dirty South, PDRA, Redemption, Outlaw Armageddon, Shakedown at the Summit, Miller Brothers Productions, and more. View the events in HD at www.speedvideo.com.
Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).
Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.
“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”
“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”
Corvette Online – Power Automedia’s digital magazine focused on Chevrolet’s flagship performance car, has shown significant growth, pulling in more readers than ever before and taking the spot as the #1 Corvette magazine in the world.
“I came onboard as editor in March 2016 with the goal of taking Corvette Online to new heights.” said Editor, Dave Cruikshank. “As a rabid Corvette fan and owner myself, I understand what Corvette aficionados want, so we applied that to the magazine, with a dollop of secret sauce. The latest feature cars, performance upgrades, event coverage, car care tips, and finger-on-the-pulse news updates are what Corvette lovers crave.”
Readers have responded accordingly with record breaking traffic and social media buzz. Over the last year Corvette Online has seen a 24 percent increase in readers and 23 percent growth in article reads. Over the past three months, the magazine has racked up over 60,000 readers per month. Breaking news and entertainment is delivered through the Corvette Online email newsletters, which are received by more than 29,000 email subscribers. Corvette Online’s Facebook page is liked by more than 188,000 people.
The numbers are clear. Corvette Online is the #1 Corvette magazine in the world. “The Corvette Online audience continues to grow. We’ve averaged over 100,000 articles read per month since December,” said Power Automedia’s Scott Parker. “It’s easy to tell how passionate we are about Corvettes, and that has helped us reach more enthusiasts all over the world by delivering content that speaks to them.”
With over 5 million video views and over 20 million minutes of viewing time, SpeedVideo’s live automotive broadcasts have exploded across the internet and leading social media platforms. In total, SpeedVideo reached over 2 million fans throughout the course of their debut season in 2016.
“This season was bigger and bolder than we ever expected,” said SpeedVideo CEO James Lawrence. “To reach over two million enthusiasts with only eight national events really just showed how explosive the growth on live broadcasts is. In 2017, we’re going to be live with over 35 of the best events, straight to the viewers computers, phones, and tablets. We are projected to reach over 5 million viewers in 2017.”
Racing fans watched from every device all around the world — from SpeedVideo.com to their mobile device, tablet or even on Facebook Live. While simultaneously broadcasting to SpeedVideo’s website, Facebook Live captured an even larger audience, with a whopping 28 percent of views coming from this social media platform.
The total audience in 2016 includes:
Outlaw Armageddon draws thousands of spectators as well as the most notorious names in the industry to its home at Thunder Valley Raceway Park in Noble, Oklahoma. With the live stream in 2016, for the first time, Outlaw Armageddon’s event was available to anyone in the world. The broadcast was extremely successful and brought in a whopping 1.5 million views and over 400,000 online viewers.
SpeedVideo’s live broadcast of the 2016 World Cup Finals accumulated over 1.2 million views and racked up over 285,000 unique viewers. “I believe we are going to see an even larger increase in event attendance in 2017 because we have piqued the interest from so many more people now,” said World Cup owner Jason Miller. “We saw an energy and buzz online for the WCF that weekend that we had never seen before. I had racers that told me they were receiving texts from friends and family back home congratulating them on their pass before they even got back to the pit area.”
SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, TX2K, Dirty South, Radial Fest, Outlaw Armageddon, Shakedown at the Summit, MIR, and more. View past and future events at www.speedvideo.com.
Power Automedia believes in creating the best automotive content, to fuel the magic of the automobile. We believe in helping people achieve their dreams by building something special. Power Automedia champions the automotive digital media revolution by producing innovative automotive digital websites and immersive video.