By: Jenna Schiebe On: June 01, 2017 In: Company News, Industry News, Publishing Comments: 0

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A handful of Power Automedia’s well-regarded online automotive magazines had their biggest month this last April, with six titles hitting new all-time records.

Power Automedia’s industry-leading drag racing magazine, Dragzine.com, reached over 600,000 visitors and almost 1 million article reads. Other titles continued their success while producing robust, evergreen content that gets read month after month as a valuable resource for modifying vehicles.

“April 2017 was huge for Power Automedia in terms of traffic,” said Scott Parker, Power Automedia Director of Editorial Content & Strategy. “In just one year, the growth has been phenomenal on some of our established magazines such as Dragzine and LSX, which have increased their visitors by 148% and 115% respectively. The real story here is the people that made this happen. I couldn’t be more proud of the editorial team we have, and we are excited to carry this momentum through the second quarter. 2017 is going to be a great year.”

Some of Power Automedia’s highlighted magazines for the month of April 2017:

  • Dragzine: 800k page views (+78%) & 695k visitors (+148%)
  • LSX Magazine: 246k page views (+67%) & 219k visitors (+115%)
  • Chevy Hardcore: 198k page views (+50%) & 170k visitors (+61%)
  • Corvette Online: 97k page views (+85%) & 85k visitors (+123%)
  • Engine Labs: 327k page views (+64%) & 289k visitors (+107%)
  • OffRoad Xtreme: 105k page views (+66%) & 91k visitors (+74%)
By: Jenna Schiebe On: May 19, 2017 In: Company News, Industry News, Video Comments: 0

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Throughout the month of March, the SpeedVideo team traveled across the United States live broadcasting eight different drag racing events. The broadcasts were streamed to SpeedVideo.com and leading social media platforms, reaching racing fans all over the world. The month was proven successful – with the events racking up over 2.7 million views and 16.2 million minutes of viewing time.
The total audience for the month of March 2017 includes:

  • 2.7 million video streams
  • 87% North American audience
  • 16.2 million minutes of broadcast time
  • 586,000 unique viewers

Outlaw Street Car Reunion at Memphis International Raceway is one of the most highly anticipated small tire events in the country. “SpeedVideo put our event in front of thousands of people that could not make it in person– whether it be because of travel logistics, work, or even those in different countries that love our sport of drag racing,” said Tyler Crossnoe, Outlaw Street Car Reunion Promoter. The Outlaw Street Car Reunion’s broadcast alone drew in roughly 600,000 total views.

SpeedVideo’s March 2017 Events:

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SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, NMCA, Dirty South, PDRA, Redemption, Outlaw Armageddon, Shakedown at the Summit, Miller Brothers Productions, and more. View the events in HD at www.speedvideo.com.

By: Jenna Schiebe On: March 14, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Publishing, Video Comments: 0

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Power Automedia is excited to announce their recent partnership with the Custom Automotive Network (previously known as the Performance Warehouse Association, PWA).

Power Automedia’s video production division, Alloy Studios, will help CAN’s freshly overhauled brand take shape as their preferred video production partner. Along with Alloy Studios, the newly redesigned CAN will be promoted throughout Power Automedia’s magazines and via their live broadcast company, SpeedVideo. Power Automedia will also provide CAN members with a plethora of promotional opportunities to better align their businesses with today’s digital savvy consumerism.

“We are very excited to forge this partnership with the Custom Automotive Network,” said Jason Snyder, Power Automedia’s Vice President. “Power Automedia has a lot to offer the membership of CAN through our 12 digital magazines, reaching more than 1.8 million readers monthly; SpeedVideo, our live automotive broadcast division primed to reach more than 6 million viewers in 2017; and Alloy Studios for their professional video production needs. As the preferred production partner of CAN, Alloy Studios is extending new CAN member companies dedicated consultation and aggressive pricing on video projects. We’re ready to assist CAN member companies elevate their brand and grow their business!”

“As YouTube is the second most popular search engine, the importance of video to our members and their products is undeniable in today’s economy. CAN is dedicated to helping our members grow their business and this partnership helps support our mission,” said Tracie Nunez, President of the Custom Automotive Network. “We are pleased to partner with Power Automedia and recognize Alloy Studios as CAN’s preferred video production partner. One great advantage all our members will benefit from immediately is the CAN member discount when using Alloy Studios.”

By: Jenna Schiebe On: March 07, 2017 In: Company News, Industry News, Press Release, Publishing Comments: 0

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Corvette Online – Power Automedia’s digital magazine focused on Chevrolet’s flagship performance car, has shown significant growth, pulling in more readers than ever before and taking the spot as the #1 Corvette magazine in the world.

“I came onboard as editor in March 2016 with the goal of taking Corvette Online to new heights.” said Editor, Dave Cruikshank. “As a rabid Corvette fan and owner myself, I understand what Corvette aficionados want, so we applied that to the magazine, with a dollop of secret sauce. The latest feature cars, performance upgrades, event coverage, car care tips, and finger-on-the-pulse news updates are what Corvette lovers crave.”

Readers have responded accordingly with record breaking traffic and social media buzz. Over the last year Corvette Online has seen a 24 percent increase in readers and 23 percent growth in article reads. Over the past three months, the magazine has racked up over 60,000 readers per month. Breaking news and entertainment is delivered through the Corvette Online email newsletters, which are received by more than 29,000 email subscribers. Corvette Online’s Facebook page is liked by more than 188,000 people.

The numbers are clear. Corvette Online is the #1 Corvette magazine in the world. “The Corvette Online audience continues to grow. We’ve averaged over 100,000 articles read per month since December,” said Power Automedia’s Scott Parker. “It’s easy to tell how passionate we are about Corvettes, and that has helped us reach more enthusiasts all over the world by delivering content that speaks to them.”

By: Jenna Schiebe On: February 10, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

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With over 5 million video views and over 20 million minutes of viewing time, SpeedVideo’s live automotive broadcasts have exploded across the internet and leading social media platforms. In total, SpeedVideo reached over 2 million fans throughout the course of their debut season in 2016.

“This season was bigger and bolder than we ever expected,” said SpeedVideo CEO James Lawrence. “To reach over two million enthusiasts with only eight national events really just showed how explosive the growth on live broadcasts is. In 2017, we’re going to be live with over 35 of the best events, straight to the viewers computers, phones, and tablets. We are projected to reach over 5 million viewers in 2017.”

Racing fans watched from every device all around the world — from SpeedVideo.com to their mobile device, tablet or even on Facebook Live. While simultaneously broadcasting to SpeedVideo’s website, Facebook Live captured an even larger audience, with a whopping 28 percent of views coming from this social media platform.

The total audience in 2016 includes:

  • 2.1 million viewers
  • 5.3 million video streams
  • 90% North American Audience
  • 20.7 million minutes of broadcast time

Outlaw Armageddon draws thousands of spectators as well as the most notorious names in the industry to its home at Thunder Valley Raceway Park in Noble, Oklahoma. With the live stream in 2016, for the first time, Outlaw Armageddon’s event was available to anyone in the world. The broadcast was extremely successful and brought in a whopping 1.5 million views and over 400,000 online viewers.

SpeedVideo’s live broadcast of the 2016 World Cup Finals accumulated over 1.2 million views and racked up over 285,000 unique viewers. “I believe we are going to see an even larger increase in event attendance in 2017 because we have piqued the interest from so many more people now,” said World Cup owner Jason Miller. “We saw an energy and buzz online for the WCF that weekend that we had never seen before. I had racers that told me they were receiving texts from friends and family back home congratulating them on their pass before they even got back to the pit area.”


SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, TX2K, Dirty South, Radial Fest, Outlaw Armageddon, Shakedown at the Summit, MIR, and more. View past and future events at www.speedvideo.com.

By: Jenna Schiebe On: January 20, 2017 In: Company News, Industry News, Press Release, Publishing Comments: 0

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Power Automedia recently launched two new magazines, making a huge debut in the online Ford community. Fresh, new content will now be brought to readers in the form of tech articles, car features, event coverage, the latest industry news, and the scoop on the newest and hottest products.

Power Automedia’s existing magazine, StangTV, has transformed into both the brand new FordNXT.com as well as the relaunched FordMuscle.com. FordNXT has a specific focus on the next generation of Ford performance, including Coyote 2011+ Mustangs, EcoBoost, Raptors and more. FordMuscle.com caters to fans of more traditional Ford performance such as Fox Mustangs and earlier Ford hot rods. It will feature tech articles showcasing everything from pushrod 5.0-liters to Three-Valve and earlier Modulars. Both magazines’ content will be overseen by the Power Automedia Ford Group’s Executive Editor and Blue Oval guru, Steve Turner.

“It’s an exciting time for Ford enthusiasts. Since the introduction of the Coyote 5.0-liter engine and the rise of EcoBoost, the Ford performance options have multiplied. In order to properly address these next-gen Ford vehicles, we are launching FordNXT.com, which will cover everything from the Ford GT to the Fiesta ST and all the Mustangs and Raptors in between,” Steve explained. “Of course, we realize there are plenty of amazing Blue Oval vehicles born before 2011. That’s why we added FordMuscle.com to the Power Automedia family of sites. There we’ll cover everything from classic musclecars and fast Fox Mustangs to modern modulars and earlier Fords fitted with modern engines.”

“Perhaps what I love most about the launch of our two new magazines is that it communicates to the readers that we are more than just Mustangs,” proclaimed Scott Parker, Power Automedia’s Director of Content and Strategy. “We have two performance-focused websites that comfortably house content on literally every Ford platform. And now that we’ve drawn the proverbial line in the sand, it is even easier to go straight to the content that you want. It’s a best-of-both-worlds scenario, where we can offer greater breadth to the scope of content yet greater specialization at the same time.”

These two new magazines provide every single Ford enthusiast a go-to source for entertainment and education directly related to their vehicle of choice. They can be visited at www.FordNXT.com and www.FordMuscle.com.

By: Jenna Schiebe On: January 03, 2017 In: Company News, Publishing Comments: 0

PAM-News-Leadcharles

Power Automedia is excited to announce Charles Pages as Senior Associate Editor of online magazine Turnology.com. Focused on performance driving, Turnology is the premier magazine for autocross, road racing, and time attack racers.

Pages will manage all magazine content including editorial articles, news, event coverage, freelance assignments, photography, social media, and in-house project vehicles. He will work alongside Turnology’s staff writer, Kyle Kitchen and will report to Turnology Editor, Trevor Anderson.

Pages comes from a management position at popular online parts reseller ModBargains and has an extreme passion for performance driving. Pages past experience includes creating blog posts, writing tech articles, social media marketing, photography, and SEO analytics.

“Charles Pages is a great addition to the Power Automedia editorial team,” said Power Automedia CEO, James Lawrence. “He is a passionate enthusiast who cares deeply about performance driving.”

“I am extremely excited to be joining Power Automedia – a company filled with fellow automotive enthusiasts,” said Pages. “We have a unique group here, with a wide array of vehicle interests. Working together with our editorial team, I’m excited to take Turnology to the next level.”

Follow Pages’ writing and photography on Turnology.com.

By: Jenna Schiebe On: October 28, 2016 In: Company News, Industry News, Press Release, Project cars Comments: 0

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Dragzine.com – the world’s leading drag racing publication owned by Power Automedia – has competed with a “Drag Radial” project car for the last four years nicknamed “BlownZ”. Driven by company CEO James Lawrence, BlownZ regularly raced in NMCA competitions, and has traveled as far east as Georgia, Chicago, and Memphis, competing in the Limited Drag Radial and Street Outlaw classes.

Power Automedia is excited to announce that BlownZ will be featured in the Mickey Thompson Tire exhibit (booth #43035) at this years’ 2016 SEMA show in Las Vegas, Nevada.

BZ-new2This incredible 4th Gen Camaro, built by Power Automedia’s shop crew at the magazine’s facility, is a proven drag strip winner, competing in NMCA Limited Street and Outlaw Drag Radial. The car won the 2016 NMCA West Limited Street Championship, going undefeated with fourteen straight round wins, and an overall “perfect season”.

The BlownZ Camaro features a vast array of high-performance racing components, including Mickey Thompson Pro 5 Drag Wheels wrapped with with ET Pro Drag Radials and ET fronts. Before the SEMA show, the car will be completely re-wrapped with a new “carbon fiber” theme.

The 2016 SEMA show takes place November 1st through 4th, showcasing the industry’s hottest and newest products and drawing top industry professionals from all over the world. Power Automedia’s exhibit will be located at booth #21707 in the Central Hall of the Las Vegas Convention Center. Mickey Thompson will be at booth #43035.

By: Jenna Schiebe On: October 28, 2016 In: Company News, Industry News Comments: 0

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Power Automedia is pleased to welcome Ed Zinke to lead their sales team as the company’s National Sales Manager. Zinke will oversee business development and sales leadership for all digital automotive media products, including display advertising, video, SpeedVideo live broadcasts, and sponsorships. He will be working alongside Power Automedia’s Vice President, Jason Snyder.

Zinke brings a rich background in the automotive aftermarket, beginning his career in retail sales and marketing before moving into product development and brand marketing at manufacturing firms. He then transitioned to automotive media, contributing nearly 15 years of publishing experience to such brands as Car Craft, Popular Hot Rodding, and Super Chevy. Zinke also lead the team responsible for the creation of new brands, including Camaro NOW and Elapsed Times. In addition, he helped lead the efforts on special events that included the Engine Masters Challenge, Suspension & Handling Challenge and Project American Heroes builds with The Enthusiast Network – TEN. Zinke joins Power Automedia directly from his most recent endeavors in broadcast and OTA television with Rev’n TV.

“Ed Zinke is a person I have great respect for,” states Jason Snyder, Power Automedia’s Vice President. “I’ve had the fortune of working with Ed over the years in a past company, and as a client, he always treated me with great care and respect. Ed truly understands the value of relationships and has a high desire to deliver for his clients. When we combine Ed’s professionalism and passion for cars with his unique leadership abilities, we believe he is the perfect fit for Power Automedia and our customers.”

“I am extremely excited to be joining the Power Automedia family and begin working with their professional team of enthusiasts on the many compelling digital initiatives and brands it provides the automotive industry and its followers,” said Zinke. “I look forward to the opportunities to meld the creative thinking of this group with past experiences to offer unique and creative customer experiences in the future. There is a lot going on in the future at Power Automedia and I am thrilled to be a contributing part of it.”

By: Jenna Schiebe On: October 27, 2016 In: Company News, Industry News, Press Release, Video Comments: 0

PAM-News-Leadalloy

For over ten years, Power Automedia’s video production team has been building beautiful content for the automotive industry. For 2017, they’ve got a fresh name that reflects their commitment to take the company to the next level: Alloy Studios.

Alloy Studios combines creative passion with a pragmatic approach to building efficient and effective videos of every flavor. From lifestyle videos, editorial, social, educational, corporate, to viral videos, they will apply the same formula.

“We are very proud to be a part of the Power Automedia family, but the time has come to have our individual identity so there is no confusion that we work for all types of clients,” explained Alloy Studios General Manager, Steve Grein. “In the past, some had the impression that we exclusively produce video for our internal projects and that couldn’t be further from the truth. We are excited for our new name, new look and fresh start. An alloy is multiple metals that come together to make one strong force, and that is exactly what we do here.”

“Power Automedia has produced video content from day one,” explained Power Automedia CEO James Lawrence. “The time has come for Alloy Studios to stand alone. We have an amazingly creative team here at Alloy Studios including Justin Jones, Brandon McCray, Vu Pham, Paul Huizenga, Eric Schumacher, and Jon Fraser who are our lead videographers and producers. If all of our clients could see the quality of the filming work these guys do, I’m convinced we’d be working twenty four hours a day. The quality of the work is one thing, but we’re efficient. That’s something you couldn’t traditionally say with quality video production and filmmaking.”

Power Automedia will be announcing this change and rebrand at the 2016 SEMA Show. The new website will be www.alloy-studios.com and is expected to launch in Q1 2017.