By: Jenna Schiebe On: December 04, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

In 2016, Power Automedia released the “Coyote vs. LS Shootout” series – racking up more than 2 million views and lighting the internet on fire. Inspired by that shootout, Power Automedia’s all-new, all-original show Horsepower Wars is ready to debut in 2018, with a season of action-packed competitions and storylines.

Horsepower Wars will showcase automotive shops, engine builders, racers, and tuners. Each story will consist of a shootout where viewers will get to witness the entire build process; all the way to the end where there will be a showdown on either a chassis dyno, engine dyno, road course, or drag strip.

Highly anticipated Horsepower Wars content will include part 2 of the Coyote vs. LS Shootout, this time with boost, and an insane competition called the “$10K Drag Race Shootout.” In the $10K Shootout, three build teams will be handed $3,000 in cash and $7,000 in Summit Racing Gift cards to buy and build their car in only 10 days – and then drag race it. The winner takes the car home, and viewers can enter a contest to take home the other two cars. The most exciting part of the shootout is that any drag racing teams that want to compete will be free to apply to Horsepower Wars starting in January 2018.

Summit Racing is one of the key sponsors who have joined Horsepower Wars. Summit Racing will be the Official Mail Order Partner, and will be donating over $20,000 in Summit gift cards for the $10K Drag Shootout. “We’re excited to work with Power Automedia and Horsepower Wars,” said Al Noe, Summit Racing Chief Marketing Officer. “The show represents what our customers are all about—real people turning wrenches and making power in their own garages.”

“Horsepower Wars, as an automotive show, is a big move forward for our company,” explained James Lawrence, Power Automedia CEO. “Each major story will run for three months, broadcast through our Automotive Media network of more than 15 digital magazines, covered in 5 print titles, and through SpeedVideo and our social media network. All in all, more than 3 million people a month will have exposure to Horsepower Wars in 2018.” 

Horsepower Wars’ official launch will take place in March 2018. Sign up to receive show information, news, and updates at Horsepowerwars.com.

By: Jenna Schiebe On: December 01, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

SpeedVideo’s live automotive broadcasts have skyrocketed since its launch two years ago and now reach over 300,000 views per event.

For 2018, SpeedVideo has developed a new, bolder logo which reflects its explosive growth. The live, HD broadcasts SpeedVideo brought to drag racing fans all over the world last year will continue, supplemented by other exciting new on-demand content. But the biggest question is, “What events will be on the 2018 SpeedVideo live schedule?”

“We’re excited to release our tentative 2018 SpeedVideo schedule,” said James Lawrence, Power Automedia’s CEO. “With more than 30 action-packed events, we’re proud to bring enthusiasts all over the world some of the most exciting motorsports and automotive programming available.”

In 2018, SpeedVideo Live! will cover some of the largest and most prestigious drag racing events in the country, including those from the NMRA, NMCA, Redemption and PDRA series. A few of the biggest events include:

  • World Cup Finals: Import vs. Domestic – the world’s largest import vs. domestic race.
  • Outlaw Armageddon: the world’s #1 and most prestigious no prep race.
  • NMRA/NMCA Super Bowl – the premier event of the NMRA/NMCA season.
  • U.S. Street Nationals – kick-off event of the 2018 heads-up & radial season.
  • Ultimate Callout Challenge – the world’s largest diesel event.
  • PDRA World Finals – where champions are crowned.
  • TX2K18 – the world’s premier roll race.

“2017 was an amazing year and 2018 is only going to be better for our viewers,” said Tom Bobolts, SpeedVideo General Manager. “We couldn’t be more happy to be back covering some of the most exciting automotive events across the country, and for the opportunity to expand our coverage. We can’t wait to bring that formula to more markets, starting with the diesel truck market in 2018.”

SpeedVideo’s final and updated 2018 schedule will available at SpeedVideo.com by January 1, 2018.

By: Jenna Schiebe On: November 06, 2017 In: Company News, Digital Marketing, Industry News, Press Release, Video Comments: 0

Power Automedia’s video production division, Alloy Studios, recently created an immersive commercial to show off the legendary and well-known Mickey Thompson tires at the track in conjunction with Street Outlaws superstar Daddy Dave.

This spot wasn’t just about the dragstrip, but also featured Mickey’s popular Baja ATZ tires which Daddy Dave uses on his Chevrolet 3500HD tow vehicle. With all of the miles that Dave travels for the popular TV show, he needs a tire he can depend on when money is on the line. Dave’s 2,000+ horsepower Nova also uses Mickey Thompson ET drag tires to do battle in No-Prep races all over the country.

“From scripting to final delivery, the Alloy Studios team did a fantastic job on this project,” said Ken Warner, Mickey Thompson Marketing Vice President. “We can always count on our friends at Power Automedia when we are in a pinch and need quick turnaround. They battled bad weather on a fast paced racing weekend, working between rounds to delivery excellent content for this commercial.”

“As stated so eloquently in this piece, ‘When it’s time to put up or shut up’ our Alloy Studios team does just that,” said Andrew Almazan, Power Automedia’s Alloy Studios Creative Operations Director. “Armed with more than just camera gear and editing software, I am proud to stand amongst men and women equipped with this level passion when it comes to bringing a vision to life.”

By: Jenna Schiebe On: October 23, 2017 In: Company News, Industry News, Press Release Comments: 0

Today, leading automotive media company Power Automedia released its 2018 Media Kit which includes the addition of properties from Xceleration Media. In addition, plans were announced for a new re-design of the Power Automedia digital platform.

Power Automedia’s digital line-up for 2018 includes 15 web-based magazines which reach 1.9 million monthly readers, 5.2 million Facebook fans, and feature 664,034 email subscribers. Three digital magazines have joined Power Automedia:

  • Power & Performance – led by Elizabeth Puckett, this all-digital title will focus on all late-model performance, including late-model Mopar.
  • OneDirt – led by Ben Shelton, the leading Dirt Track website.
  • Drag Racing Scene – led by Todd Silvey, Drag Racing Scene will focus on NHRA, Pro-Mod, Top Sportsman, bracket racing and nostalgia, along with tech content.

Two new print publications are being added to the stable for 2018; with the launch of Ford Muscle Magazine (edited by Steve Turner) and LSX Magazine (edited by Chase Christensen) in printed form. They will join Rod Life Magazine (formerly Street Rod Life; edited by Todd Ryden); OneDirt Magazine, and Drag Racing Scene Magazine, for a total of 5 print titles.

“With our five print titles for 2018; a total of fifteen web properties; and SpeedVideo, we will be reaching about three million passionate automotive enthusiasts every month,” said Power Automedia CEO James Lawrence. “Our team that crafts our magazines, videos, and content thinks beyond a profit and loss statement, as our collective goal is to build beautiful automotive content and make a dent in the automotive universe.”

For 2018, Power Automedia’s digital platform is being re-designed with a fresh, immersive look that will feature larger high-res images and a more engaging ad and content layout. The re-launch is planned for December 2017.

By: Jenna Schiebe On: October 11, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

SpeedVideo and the Ultimate Callout Challenge are excited to announce a multi-year agreement to live-broadcast the company’s popular diesel events, starting in 2018.

The Ultimate Callout Challenge is an event that takes place over the course of three days, in which participants compete in dyno performance, drag racing, and sled pulling activities.

With SpeedVideo, diesel fans all over the world will be able to enjoy the same excitement as those in person in HD with studio-quality audio.

“The Ultimate Callout Challenge and DPI Expo could not be more excited about teaming up with SpeedVideo for the UCC/DPI Expo,” said Chris Searle of Ultimate Callout Challenge. “We know the talented team at SpeedVideo will capture the adrenaline, power, and emotion of the UCC for our fans. Teaming up with SpeedVideo helps us fulfill our promise to our fans to make our events bigger and better each year.”

“SpeedVideo is a perfect partner to help UCC reach the substantial diesel enthusiast audience,” said Eric Huson, Power Automedia Business Development Manager. “We are thrilled to cover and document the high-energy events that the UCC puts on, and help raise awareness of the UCC and the competitors who make it so exciting. This will be a great relationship!”

In addition to the live broadcasts on SpeedVideo.com, the high-definition coverage will be shared via Facebook Live, YouTube, and Power Automedia’s popular magazine, Diesel Army. The official Ultimate Callout Challenge / SpeedVideo schedule will be released in the near future.

By: Jenna Schiebe On: October 02, 2017 In: Company News, Industry News, Press Release, Publishing Comments: 0

Today, leading automotive media company Power Automedia announced the acquisition of Xceleration Media LLC. Financial terms of the purchase were not disclosed. James Lawrence, CEO of Power Automedia, and Xceleration Media COO Chris Douglas, jointly announced the sale of Xceleration Media, a performance-oriented publisher of automotive print and digital titles that reaches over 1 million automotive enthusiasts a year.

Xceleration Media’s print and digital properties include Drag Racing Scene, OneDirt, Street Rod Life, Power & Performance, Gearheads4Life, AutoPressReleases.com, and Cars & Parts Magazines – acquired in 2016 from Amos Publishing. Xceleration Media’s properties will compliment Power Automedia’s suite of twelve automotive titles including Dragzine, LSX, Rod Authority, EngineLabs, and more; including automotive video destination SpeedVideo.com and SpeedVideo Live!

“The addition of Xceleration Media adds firepower to Power Automedia, which already reaches over five million automotive enthusiasts a year,” said Power Automedia CEO James Lawrence. “While Power Automedia will remain a digital-first publisher, print has ardent supporters and in key markets, adds tactical value to our efforts to reach automotive enthusiasts with beautiful automotive content.”

Xceleration Media’s Chris Douglas described the sale as a benefit for the future of the Xceleration Media as well as the continued growth of Power Automedia. “In today’s highly competitive automotive media market, we have decided to sell Xceleration Media to Power Automedia, whose suite of automotive enthusiast properties, websites, magazines and video platforms will enable and fuel the continued growth of what we built with Xceleration Media,” Douglas said.

Power Automedia has not yet disclosed its future plans for the Xceleration Media titles and brands, but expects an announcement to be made prior to the 2017 SEMA Show.

By: Jenna Schiebe On: September 21, 2017 In: Company News, Industry News, Press Release, Video Comments: 0

With over 1.7 million video views, and over 8.5 million minutes of viewing time, the 2017 broadcast of Outlaw Armageddon was the most watched in SpeedVideo’s history. SpeedVideo Live! is the #1 leader in online drag racing broadcasting, and proudly partners with events like Outlaw Armageddon to bring HD quality live streaming to viewers all over the world.

“This event was huge. Watching the viewers get so excited, the chat room get busy, and all the positive feedback we got on social media is absolutely fuel for our team. It’s what pushes us to do what we love,“ said Tom Bobolts, SpeedVideo General Manager. “The team at Outlaw Armageddon was amazing, and put on an outstanding event. And of course, we have to provide a hearty thanks to the live feed sponsors including title sponsor Comp Cams for making this possible.”

Racing fans all over the world watched the live stream on almost every platform imaginable– from desktops and smart TVs to tablets and cellphones. Additional views were racked up thanks to Facebook Live, with over 1 million videos watched on the social platform.

The total audience includes:

  • 8.6 million minutes of broadcast time and 1.7 million+ video views
  • 85% North American audience

“Being able to broadcast our race around the world, from a small town in the middle of Oklahoma, is amazing,” said Nick Duty, Outlaw Armageddon event promoter. “Mother Nature sent us some curve balls this year, but the Outlaw Armageddon and SpeedVideo teams worked tirelessly to deliver a top-notch race and an unparalleled live broadcast. The SpeedVideo crew went above and beyond to work with us and truly be a part of the event. We look forward to continuing our partnership with SpeedVideo for Outlaw Armageddon 4 and beyond. Often imitated… never duplicated.”

SpeedVideo’s live drag racing broadcasts will continue throughout 2017, covering events from the NMRA, PDRA, NMCA, Shakedown at the Summit, and more. View past and future events at www.speedvideo.com.

By: Jenna Schiebe On: July 20, 2017 In: Company News, Industry News, Video Comments: 0

For 10 years now, our video production team has been building beautiful content for the automotive industry. Recently rebranded Alloy Studios, our team continues their passion for building efficient and effective videos of every flavor.

In a constant search for talent, we have recently expanded our team to include two new members; Greg Myracle, as a Producer, and Matthew Robinson, as a Videographer. Myracle has put his organizational and video skills to use, managing and coordinating dozens of shoots for some of the most prestigious names in the automotive aftermarket industry, while Robinson works on the front lines and behind-the-scenes to create this incredible content

“Alloy Studios provides an amazing work environment,” said Robinson. “I love the different experiences the position has provided me thus far. My favorite aspect of the role is definitely having the ability to travel– I like the fact that I’m not always contained to a desk. I get to go interact with many of our clients on a face-to-face basis.”

Our team’s expertise doesn’t stop at producing videos for their in-house editorial team and automotive clients, either. They get to take part in broadcasting some of the largest drag racing events in the country for our sister company speedvideo.com.

We’ve also got some new gear, too — we are now able to live broadcast in high-definition 4K and capture new, exciting, aerial angles with our 4K ultra-HD drone!


Some of the team’s latest projects:


If you are interested in following along with Alloy Studios’ work, you can find more projects at www.alloy-studios.com/our-work/. If you are interested in hiring our talented, automotive-savvy team, please visit www.alloy-studios.com/hire-us/.

We’d love to work with you!

By: Jenna Schiebe On: July 10, 2017 In: Company News, Industry News Comments: 0

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On July 1, over a dozen Power Automedia employees, and their families, volunteered with Habitat for Humanity’s “A Brush With Kindness.”

A Brush With Kindness, and its volunteers, assist low-income homeowners in the Inland Empire and surrounding areas, who struggle to maintain the exterior of their homes, to reclaim their homes with pride and dignity. They offer painting, landscaping, and minor repair services for those in need.

Not only does the program revitalize the appearance of neighborhoods and encourage community connection, it also preserves affordable housing stock.

Power Automedia employees’ contributions took place in the city of Moreno Valley, where they worked for four hours painting homes.

“Volunteering for Habitat for Humanity’s ‘A Brush with Kindness’ was a very rewarding experience for me,” said Brittany Poleon, Power Automedia Administrative Operations Manager. “The help we provided to the family by painting their house was great! It was awesome to see what a difference we made to the look of the house with just a few gallons of paint. It was also great volunteering my time, along with some of co-workers and their families, to make a difference in our local community.”


Did you know?

One of Power Automedia’s core values is to “be kind and loving,” and while this pertains to coworkers and clients on a daily basis, Power Automedia believes it’s important to balance business with love and kindness and that everyone deserves kindness, whether celebrating a victory or navigating through a challenging situation.


Contributions like these help this Habitat for Humanity program ensure families have safe and well-maintained homes.

If you live in Southern California and are interested in volunteering for A Brush With Kindness or any other of Habitat For Humanity’s programs, please visit http://www.habitatriverside.org/.

 

 

By: Jenna Schiebe On: July 07, 2017 In: Company News, Industry News, Video Comments: 0

Magnaflow-Leadart

MagnaFlow recently tapped Power Automedia’s Alloy Studios to create a commercial video showcasing NHRA superstar Leah Pritchett and her very own Dodge Challenger Hellcat.

“Leah is a new ambassador to the MagnaFlow team for 2017 and we wanted to showcase her on- and off-track abilities in partnership with her Dodge Hellcat,” said Kathryn Reinhardt, MagnaFlow Marketing Director.

“When you get the opportunity to work with Richard and Kathryn, it’s easy to get excited,” said Jason Snyder, Power Automedia Vice President. “MagnaFlow really understands the relationship between sports marketing, brand power, and video as a medium to reach like-minded enthusiasts. MagnaFlow is really great to work with, and Leah is not only a talented driver, but also very intuitive when working on projects like this one.”

Filmed in Southern California, the team at Alloy Studios captured the sound and passion behind this newly MagnaFlow-equipped 707-horsepower Hellcat. “We have worked with the Alloy team for years and, together, we have created some visually dynamic sound videos that have allowed consumers to be whisked away into an automotive heaven of aftermarket lifestyle scenes, paired with the powerful exhaust sounds of MagnaFlow and some of the best professional racers in the business,” said Reinhardt.

The exhaust company will utilize the finalized video as a advertisement commercial, which is now published on their website and leading social media platforms.